Industry Statistics and Rankings
How does this industry perform in Italy compared to Europe?
Country Benchmarking
Industry Data Italy
Ranking are out of 37 European countries for which IBISWorld provides country-level factsheets.
Revenue
#4 In EuropeBusiness
#3 In EuropeEmployees
#6 In EuropeWages
#5 In EuropeThe Sporting Equipment Retailing industry’s revenue is forecast to fall at a compound annual rate of 2.7% over the five years through 2024 to €76.7 billion, including an estimated dip of 4.3% in 2024. Despite the closure of most retail stores in 2020 due to the COVID-19 pandemic driving down sales, a recent surge in health and body consciousness across Europe has driven up demand for sporting equipment. Countries such as the Czech Republic have seen a spike in sports participation, creating a greater need for sporting equipment and offering retailers an opportunity to capitalise on a widening market. At the same time, major sports events (like the FIFA World Cup and the European Championships) and regional football leagues like France's Ligue 1 and the UK’s Premier League continue to spark consumer interest in sports merchandise, despite rising inflation.
Enterprises
Number of businesses in 2024
Biggest companies in the Sporting Equipment Retailing in Italy
| Company | Market Share (%)
2024 | Revenue (€m)
2024 | Profit (€m)
2024 | Profit Margin (%)
2024 |
|---|---|---|---|---|
Decathlon SA | 16,751.4 | 1,108.3 | 6.6 | |
Puma SE | 10,069.0 | 737.9 | 7.3 |
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Top Questions Answered in this Report
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What is the market size of the Sporting Equipment Retailing industry in Italy in 2024?
The market size of the Sporting Equipment Retailing industry in Italy is €6.0bn in 2024.
How many businesses are there in the Sporting Equipment Retailing in Italy industry in 2024?
There are 11,503 businesses in the Sporting Equipment Retailing industry in Italy, which has grown at a CAGR of 6.3 % between 2019 and 2024.
Has the Sporting Equipment Retailing industry in Italy grown or declined over the past 5 years?
The market size of the Sporting Equipment Retailing industry in Italy has been declining at a CAGR of 1.5 % between 2019 and 2024.
What is the forecast growth of the Sporting Equipment Retailing industry in Italy over the next 5 years?
Over the next five years, the Sporting Equipment Retailing industry in Italy is expected to grow.
What are the biggest companies in the Sporting Equipment Retailing market in Italy?
The biggest companies operating in the Sporting Equipment Retailing market in Italy are Decathlon SA and Puma SE
What does the Sporting Equipment Retailing in Italy include?
Sporting goods and Bicycles and accessories are part of the Sporting Equipment Retailing industry.
Which companies have the highest market share in the Sporting Equipment Retailing in Italy?
The company holding the most market share in Italy is Decathlon SA.
How competitive is the Sporting Equipment Retailing industry in Italy?
The level of competition is high and increasing in the Sporting Equipment Retailing industry in Italy.
Related Industries
This industry is covered in 37 countries
Domestic industries
Competitors
- Supermarkets & Grocery Stores in Italy
- Department Stores in Italy
- Clothing, Footwear & Leather Goods Retailing in Italy
Complementors
- Textile Retailing in Italy
- Hardware & Home Improvement Stores in Italy
Table of Contents
About this industry
Industry definition
This industry comprises retailers selling a wide array of outdoor recreation products like sporting goods, sports apparel, camping gear, bicycles and fishing equipment. It includes bricks-and-mortar stores that also conduct online sales.
Related Terms
E-COMMERCEBRICKS-AND-MORTARCLICK-AND-COLLECT SERVICESWhat's included in this industry?
Sporting goods Bicycles and accessories Outdoor sporting equipment Sport clothing and footwearCompanies
Decathlon SAPuma SEIndustry Code
4763 - Retail sale of sporting equipment in specialized stores in Italy
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Performance
Revenue Highlights
Trends
- Revenue
- 2024 Revenue Growth
- Revenue Volatility
Employment Highlights
Trends
- Employees
- Employees per Business
- Revenue per Employee
Business Highlights
Trends
- Businesses
- Employees per Business
- Revenue per Business
Profit Highlights
Trends
- Total Profit
- Profit Margin
- Profit per Business
Current Performance
Charts
- Revenue
- Employees
- Business
- Profit
Analysis
What's driving current industry performance in the Sporting Equipment Retailing in Italy industry?
Outlook
Analysis
What's driving the Sporting Equipment Retailing in Italy industry outlook?
Volatility
Analysis
What influences volatility in the Sporting Equipment Retailing in Italy industry?
Charts
- Industry Volatility vs. Revenue Growth Matrix
Life Cycle
Analysis
What determines the industry life cycle stage in the Sporting Equipment Retailing in Italy industry?
Charts
- Industry Life Cycle Matrix
Products and Markets
Highlights
Trends
- Largest Market
- Product Innovation
Key Takeaways
Rising disposable incomes drive a surge in sporting goods sales. People with higher spending power prove more willing to take up sports, boosting sales of equipment.
Products and Services
Charts
- Products and Services Segmentation
Analysis
How are the Sporting Equipment Retailing in Italy industry's products and services performing?
Analysis
What are innovations in the Sporting Equipment Retailing in Italy industry's products and services?
Major Markets
Charts
- Major Market Segmentation
Analysis
What influences demand in the Sporting Equipment Retailing in Italy industry?
International Trade
Highlights
- Total Imports into Italy
- Total Exports into Italy
Heat maps
- Industry Concentration of Imports by Country
- Industry Concentration of Exports by Country
Data Tables
Value and annual change (%) included
- Number of Imports and Exports by European Country (2024)
Competitive Forces
Highlights
Trends
- Concentration
- Competition
- Barriers to Entry
- Substitutes
- Buyer Power
- Supplier Power
Key Takeaways
Small retailers struggle as key sports brands limit product supplies to gain market share. This drives retailers to shift from wholesale to direct-to-consumer sales for better profit.
Supply Chain
Charts
Buyer and supply industries
Geographic Breakdown
Business Locations
Heat maps
- Share of Total Industry Establishments by Region (2024)
Data Tables
- Number of Establishments by Region (2024)
Charts
- Share of Establishments vs. Population of Each Region
Analysis
What regions are businesses in the Sporting Equipment Retailing in Italy located?
Companies
Data Tables
Top 2 companies by market share:
- Market share (2024)
- Revenue (2024)
- Profit (2024)
- Profit margin (2024)
External Environment
Highlights
Trends
- Regulation & Policy
- Assistance
Key Takeaways
Regulation mostly related to health and safety. Sporting equipment retailers have to ensure that their products don’t jeopardise customer health and are required to disclose any potential risks.
External Drivers
Analysis
What demographic and macroeconomic factors impact the Sporting Equipment Retailing in Italy industry?
Financial Benchmarks
Highlights
Trends
- Profit Margin
- Average Wage
- Largest Cost
Key Takeaways
Online competition drives retailers to reduce price, eating into profit. Changing consumer demands are driving a digital shift, hiking up price competition, given how easy it is to compare prices online.
Cost Structure
Charts
- Share of Economy vs. Investment Matrix
-
Industry Cost Structure Benchmarks:
- Marketing
- Depreciation
- Profit
- Purchases
- Wages
- Rent
- Utilities
- Other
Analysis
What trends impact cost in the Sporting Equipment Retailing in Italy industry?
Key Ratios
Data tables
- IVA/Revenue (2014-2029)
- Imports/Demand (2014-2029)
- Exports/Revenue (2014-2029)
- Revenue per Employee (2014-2029)
- Wages/Revenue (2014-2029)
- Employees per Establishment (2014-2029)
- Average Wage (2014-2029)
Country Benchmarks
European Leaders & Laggards
Data Tables
Top and boottom five countries listed for each:
- Revenue Growth (2024)
- Business Growth (2024)
- Job Growth (2024)
European Country Performance
Data Tables
Rankings available for 37 countries. Statistics ranked include:
- IVA/Revenue (2024)
- Imports/Demand (2024)
- Exports/Revenue (2024)
- Revenue per Employee (2024)
- Wages/Revenue (2024)
- Employees per Establishment (2024)
- Average Wage (2024)
Structural Comparison
Data Tables
Trends in 37 countries benchmarked against trends in Europe
- Concentration
- Competition
- Barriers to Entry
- Buyer Power
- Supplier Power
- Volatility
- Capital Intensity
- Innovation
- Life Cycle
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2014-2029)
- IVA (2014-2029)
- Establishments (2014-2029)
- Enterprises (2014-2029)
- Employment (2014-2029)
- Exports (2014-2029)
- Imports (2014-2029)
- Wages (2014-2029)
Methodology
Where does IBISWorld source its data?
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