Industry Statistics and Rankings
How does this industry perform in Italy compared to Europe?
Country Benchmarking
Industry Data Italy
Ranking are out of 37 European countries for which IBISWorld provides country-level factsheets.
Revenue
#7 In EuropeBusiness
#5 In EuropeEmployees
#7 In EuropeWages
#9 In EuropeThe Web Portal Operation industry is highly concentrated, with three companies controlling almost the entire industry; the largest company in the industry, Alphabet Inc, has a market share greater than 90% in 2024. Search engines generate most, if not all, of their revenue from advertising. Technological growth has led to more households being connected to the internet and a boom in e-commerce has made the industry increasingly innovative. Over the past decade, a boost in the percentage of households with internet access across Europe has supported revenue expansion, while strengthening technological integration with daily life has boosted demand for web portals.
Enterprises
Number of businesses in 2024
Biggest companies in the Web Portal Operation in Italy
| Company | Market Share (%)
2024 | Revenue (€m)
2024 | Profit (€m)
2024 | Profit Margin (%)
2024 |
|---|---|---|---|---|
Alphabet Inc | 340,186.0 | 84,000.0 | 24.7 | |
Microsoft Corporation | 242,300.0 | 95,000.0 | 39.2 | |
Verizon Communications Inc | 135,567.0 | 31,044.8 | 22.9 |
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Top Questions Answered in this Report
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What is the market size of the Web Portal Operation industry in Italy in 2024?
The market size of the Web Portal Operation industry in Italy is €916.9m in 2024.
How many businesses are there in the Web Portal Operation in Italy industry in 2024?
There are 2,014 businesses in the Web Portal Operation industry in Italy, which has grown at a CAGR of 8.4 % between 2019 and 2024.
Has the Web Portal Operation industry in Italy grown or declined over the past 5 years?
The market size of the Web Portal Operation industry in Italy has been growing at a CAGR of 7.0 % between 2019 and 2024.
What is the forecast growth of the Web Portal Operation industry in Italy over the next 5 years?
Over the next five years, the Web Portal Operation industry in Italy is expected to grow.
What are the biggest companies in the Web Portal Operation market in Italy?
The biggest companies operating in the Web Portal Operation market in Italy are Alphabet Inc, Microsoft Corporation and Verizon Communications Inc
What does the Web Portal Operation in Italy include?
Search ads and Display ads are part of the Web Portal Operation industry.
Which companies have the highest market share in the Web Portal Operation in Italy?
The company holding the most market share in Italy is Alphabet Inc.
How competitive is the Web Portal Operation industry in Italy?
The level of competition is moderate and increasing in the Web Portal Operation industry in Italy.
Related Industries
This industry is covered in 37 countries
Domestic industries
Competitors
- Advertising Agencies in Italy
Complementors
- E-Commerce in Italy
- Wireless Telecommunications Services in Italy
Table of Contents
About this industry
Industry definition
This industry covers the operation of search engines and other websites that act as portals to the internet. Typically, these platforms allow users to search through and filter the information available on the internet. Businesses generate revenue by selling advertising space or sponsoring search results presented to portal users.
Related Terms
COST-PER-CLICKCOOKIECOST PER IMPRESSIONTRAFFIC ACQUISITION COSTWhat's included in this industry?
Search adsDisplay adsLicensingSubscriptionCompanies
Alphabet IncMicrosoft CorporationVerizon Communications IncIndustry Code
6312 - Web portals in Italy
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Performance
Revenue Highlights
Trends
- Revenue
- 2024 Revenue Growth
- Revenue Volatility
Employment Highlights
Trends
- Employees
- Employees per Business
- Revenue per Employee
Business Highlights
Trends
- Businesses
- Employees per Business
- Revenue per Business
Profit Highlights
Trends
- Total Profit
- Profit Margin
- Profit per Business
Current Performance
Charts
- Revenue
- Employees
- Business
- Profit
Analysis
What's driving current industry performance in the Web Portal Operation in Italy industry?
Outlook
Analysis
What's driving the Web Portal Operation in Italy industry outlook?
Volatility
Analysis
What influences volatility in the Web Portal Operation in Italy industry?
Charts
- Industry Volatility vs. Revenue Growth Matrix
Life Cycle
Analysis
What determines the industry life cycle stage in the Web Portal Operation in Italy industry?
Charts
- Industry Life Cycle Matrix
Products and Markets
Highlights
Trends
- Largest Market
- Product Innovation
Key Takeaways
Search engines are diversifying revenue streams with subscriptions and licensing. They're licensing software to competitors and charging users subscription fees to boost their overall income.
Products and Services
Charts
- Products and Services Segmentation
Analysis
How are the Web Portal Operation in Italy industry's products and services performing?
Analysis
What are innovations in the Web Portal Operation in Italy industry's products and services?
Major Markets
Charts
- Major Market Segmentation
Analysis
What influences demand in the Web Portal Operation in Italy industry?
International Trade
Highlights
- Total Imports into Italy
- Total Exports into Italy
Heat maps
- Industry Concentration of Imports by Country
- Industry Concentration of Exports by Country
Data Tables
Value and annual change (%) included
- Number of Imports and Exports by European Country (2024)
Competitive Forces
Highlights
Trends
- Concentration
- Competition
- Barriers to Entry
- Substitutes
- Buyer Power
- Supplier Power
Key Takeaways
Competition shapes the Web Portal Operation industry. Companies invest hefty sums in technical infrastructure to provide the most related results at the quickest speed, competing against each other in this key user expectation.
Supply Chain
Charts
Buyer and supply industries
Geographic Breakdown
Business Locations
Heat maps
- Share of Total Industry Establishments by Region (2024)
Data Tables
- Number of Establishments by Region (2024)
Charts
- Share of Establishments vs. Population of Each Region
Analysis
What regions are businesses in the Web Portal Operation in Italy located?
Companies
Data Tables
Top 5 companies by market share:
- Market share (2024)
- Revenue (2024)
- Profit (2024)
- Profit margin (2024)
External Environment
Highlights
Trends
- Regulation & Policy
- Assistance
Key Takeaways
Regulations specific to computer web portals relate to legislation. This refers to financial reporting and accounting standards, patents, copyright, data protection, intellectual property laws, trademark licensing, and General Data Protection Regulation adherence.
External Drivers
Analysis
What demographic and macroeconomic factors impact the Web Portal Operation in Italy industry?
Financial Benchmarks
Highlights
Trends
- Profit Margin
- Average Wage
- Largest Cost
Key Takeaways
Search engines display impressive post-pandemic recovery. Dominated primarily by tech titans Google and Microsoft, profitability initially contracted but has since demonstrated a strong resurgence and encouraging growth trajectory in the industry.
Cost Structure
Charts
- Share of Economy vs. Investment Matrix
-
Industry Cost Structure Benchmarks:
- Marketing
- Depreciation
- Profit
- Purchases
- Wages
- Rent
- Utilities
- Other
Analysis
What trends impact cost in the Web Portal Operation in Italy industry?
Key Ratios
Data tables
- IVA/Revenue (2014-2029)
- Imports/Demand (2014-2029)
- Exports/Revenue (2014-2029)
- Revenue per Employee (2014-2029)
- Wages/Revenue (2014-2029)
- Employees per Establishment (2014-2029)
- Average Wage (2014-2029)
Country Benchmarks
European Leaders & Laggards
Data Tables
Top and boottom five countries listed for each:
- Revenue Growth (2024)
- Business Growth (2024)
- Job Growth (2024)
European Country Performance
Data Tables
Rankings available for 37 countries. Statistics ranked include:
- IVA/Revenue (2024)
- Imports/Demand (2024)
- Exports/Revenue (2024)
- Revenue per Employee (2024)
- Wages/Revenue (2024)
- Employees per Establishment (2024)
- Average Wage (2024)
Structural Comparison
Data Tables
Trends in 37 countries benchmarked against trends in Europe
- Concentration
- Competition
- Barriers to Entry
- Buyer Power
- Supplier Power
- Volatility
- Capital Intensity
- Innovation
- Life Cycle
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2014-2029)
- IVA (2014-2029)
- Establishments (2014-2029)
- Enterprises (2014-2029)
- Employment (2014-2029)
- Exports (2014-2029)
- Imports (2014-2029)
- Wages (2014-2029)
Methodology
Where does IBISWorld source its data?
IBISWorld is a world-leading provider of business information, with reports on 5,000+ industries in Australia, New Zealand, North America, Europe and China. Our expert industry analysts start with official, verified and publicly available sources of data to build an accurate picture of each industry.
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and IBISWorld's proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
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