Industry Statistics and Rankings
How does this industry perform in Italy compared to Europe?
Country Benchmarking
Industry Data Italy
Ranking are out of 37 European countries for which IBISWorld provides country-level factsheets.
Revenue
#5 In EuropeBusiness
#2 In EuropeEmployees
#6 In EuropeWages
#5 In EuropeThe television broadcasting industry in Europe has undergone major changes in the last decade in response to the disruption of video-on-demand services. These services have actively pushed audiences away from traditional linear programming, especially among younger audiences. Traditional television broadcasters are trying to rival streaming giants like Netflix and Disney+ by investing in their own online platforms. Broadcasters have significantly augmented investment in their online platforms, including RTL and ITV, who have both relaunched their services in the last two years. Overall, TV broadcasting revenue in Europe is projected to decline at a compound annual rate of 4.6% over the five years through 2024, reaching €91 billion, with a 1.7% fall in 2024.
Enterprises
Number of businesses in 2024
Biggest companies in the Television Programming & Broadcasting in Italy
| Company | Market Share (%)
2024 | Revenue (€m)
2024 | Profit (€m)
2024 | Profit Margin (%)
2024 |
|---|---|---|---|---|
Warner Bros Discovery Inc | 39,750.0 | 914.3 | 2.3 | |
MFE-MediaForEurope NV | 2,969.8 | 361.3 | 12.2 | |
Rai - Radiotelevisione Italiana SpA | 2,509.6 | 12.9 | 0.5 |
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Top Questions Answered in this Report
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What is the market size of the Television Programming & Broadcasting industry in Italy in 2024?
The market size of the Television Programming & Broadcasting industry in Italy is €5.4bn in 2024.
How many businesses are there in the Television Programming & Broadcasting in Italy industry in 2024?
There are 619 businesses in the Television Programming & Broadcasting industry in Italy, which has declined at a CAGR of 1.5 % between 2019 and 2024.
Has the Television Programming & Broadcasting industry in Italy grown or declined over the past 5 years?
The market size of the Television Programming & Broadcasting industry in Italy has been declining at a CAGR of 8.7 % between 2019 and 2024.
What is the forecast growth of the Television Programming & Broadcasting industry in Italy over the next 5 years?
Over the next five years, the Television Programming & Broadcasting industry in Italy is expected to grow.
What are the biggest companies in the Television Programming & Broadcasting market in Italy?
The biggest companies operating in the Television Programming & Broadcasting market in Italy are Warner Bros Discovery Inc, MFE-MediaForEurope NV and Rai - Radiotelevisione Italiana SpA
What does the Television Programming & Broadcasting in Italy include?
Public broadcasts and Free-to-air broadcasts are part of the Television Programming & Broadcasting industry.
Which companies have the highest market share in the Television Programming & Broadcasting in Italy?
The company holding the most market share in Italy is Warner Bros Discovery Inc.
How competitive is the Television Programming & Broadcasting industry in Italy?
The level of competition is moderate and steady in the Television Programming & Broadcasting industry in Italy.
Related Industries
This industry is covered in 37 countries
Domestic industries
Competitors
- Cinemas in Italy
- Radio Broadcasting in Italy
Complementors
- Film, Video & Television Programme Production in Italy
- Film, Video & Television Programme Post-Production in Italy
- Film, Video & Television Programme Distribution in Italy
- Wired Telecommunications Services in Italy
- Satelitte Telecommunications Services in Italy
Table of Contents
About this industry
Industry definition
This industry involves the creation and broadcasting of TV channel programmes, using either purchased or self-produced components. It could be broadcast by the producer or a third party, such as cable or satellite provider. Programming for related video-on-demand channels is included.
Related Terms
Pay TVFree-To-Air (FTA)Video-On-Demand (Vod)What's included in this industry?
Public broadcasts Free-to-air broadcastsPay-tv broadcastsPlatformsCompanies
Warner Bros Discovery IncMFE-MediaForEurope NVRai - Radiotelevisione Italiana SpAIndustry Code
602 - Television programming and broadcasting activities in Italy
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Performance
Revenue Highlights
Trends
- Revenue
- 2024 Revenue Growth
- Revenue Volatility
Employment Highlights
Trends
- Employees
- Employees per Business
- Revenue per Employee
Business Highlights
Trends
- Businesses
- Employees per Business
- Revenue per Business
Profit Highlights
Trends
- Total Profit
- Profit Margin
- Profit per Business
Current Performance
Charts
- Revenue
- Employees
- Business
- Profit
Analysis
What's driving current industry performance in the Television Programming & Broadcasting in Italy industry?
Outlook
Analysis
What's driving the Television Programming & Broadcasting in Italy industry outlook?
Volatility
Analysis
What influences volatility in the Television Programming & Broadcasting in Italy industry?
Charts
- Industry Volatility vs. Revenue Growth Matrix
Life Cycle
Analysis
What determines the industry life cycle stage in the Television Programming & Broadcasting in Italy industry?
Charts
- Industry Life Cycle Matrix
Products and Markets
Highlights
Trends
- Largest Market
- Product Innovation
Key Takeaways
Pay-TV broadcasts face a shrinking market share. Household budget constraints and reduced subscriptions have slashed their revenue, both directly and from advertising.
Products and Services
Charts
- Products and Services Segmentation
Analysis
How are the Television Programming & Broadcasting in Italy industry's products and services performing?
Analysis
What are innovations in the Television Programming & Broadcasting in Italy industry's products and services?
Major Markets
Charts
- Major Market Segmentation
Analysis
What influences demand in the Television Programming & Broadcasting in Italy industry?
International Trade
Highlights
- Total Imports into Italy
- Total Exports into Italy
Heat maps
- Industry Concentration of Imports by Country
- Industry Concentration of Exports by Country
Data Tables
Value and annual change (%) included
- Number of Imports and Exports by European Country (2024)
Competitive Forces
Highlights
Trends
- Concentration
- Competition
- Barriers to Entry
- Substitutes
- Buyer Power
- Supplier Power
Key Takeaways
Few broadcasters cross national borders. While domestic markets can be concentrated, in Europe, few media companies broadcast TV channels across borders, which fragments the market.
Supply Chain
Charts
Buyer and supply industries
Geographic Breakdown
Business Locations
Heat maps
- Share of Total Industry Establishments by Region (2024)
Data Tables
- Number of Establishments by Region (2024)
Charts
- Share of Establishments vs. Population of Each Region
Analysis
What regions are businesses in the Television Programming & Broadcasting in Italy located?
Companies
Data Tables
Top 3 companies by market share:
- Market share (2024)
- Revenue (2024)
- Profit (2024)
- Profit margin (2024)
External Environment
Highlights
Trends
- Regulation & Policy
- Assistance
Key Takeaways
National licenses are needed to broadcast TV. In order to launch a television channel, a broadcaster needs to get a license from national regulators. Licenses can be revoked if a channel breaks content rules.
External Drivers
Analysis
What demographic and macroeconomic factors impact the Television Programming & Broadcasting in Italy industry?
Financial Benchmarks
Highlights
Trends
- Profit Margin
- Average Wage
- Largest Cost
Key Takeaways
Rising competition erodes broadcasters’ profitability. As audiences shift to online platforms, traditional broadcasters grapple with falling ad revenues, lower subscription rates and diminished public funding, gravely impacting their bottom line.
Cost Structure
Charts
- Share of Economy vs. Investment Matrix
-
Industry Cost Structure Benchmarks:
- Marketing
- Depreciation
- Profit
- Purchases
- Wages
- Rent
- Utilities
- Other
Analysis
What trends impact cost in the Television Programming & Broadcasting in Italy industry?
Key Ratios
Data tables
- IVA/Revenue (2014-2029)
- Imports/Demand (2014-2029)
- Exports/Revenue (2014-2029)
- Revenue per Employee (2014-2029)
- Wages/Revenue (2014-2029)
- Employees per Establishment (2014-2029)
- Average Wage (2014-2029)
Country Benchmarks
European Leaders & Laggards
Data Tables
Top and boottom five countries listed for each:
- Revenue Growth (2024)
- Business Growth (2024)
- Job Growth (2024)
European Country Performance
Data Tables
Rankings available for 37 countries. Statistics ranked include:
- IVA/Revenue (2024)
- Imports/Demand (2024)
- Exports/Revenue (2024)
- Revenue per Employee (2024)
- Wages/Revenue (2024)
- Employees per Establishment (2024)
- Average Wage (2024)
Structural Comparison
Data Tables
Trends in 37 countries benchmarked against trends in Europe
- Concentration
- Competition
- Barriers to Entry
- Buyer Power
- Supplier Power
- Volatility
- Capital Intensity
- Innovation
- Life Cycle
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2014-2029)
- IVA (2014-2029)
- Establishments (2014-2029)
- Enterprises (2014-2029)
- Employment (2014-2029)
- Exports (2014-2029)
- Imports (2014-2029)
- Wages (2014-2029)
Methodology
Where does IBISWorld source its data?
IBISWorld is a world-leading provider of business information, with reports on 5,000+ industries in Australia, New Zealand, North America, Europe and China. Our expert industry analysts start with official, verified and publicly available sources of data to build an accurate picture of each industry.
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and IBISWorld's proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
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