Industry Statistics and Rankings
How does this industry perform in Italy compared to Europe?
Country Benchmarking
Industry Data Italy
Ranking are out of 37 European countries for which IBISWorld provides country-level factsheets.
Revenue
#3 In EuropeBusiness
#3 In EuropeEmployees
#4 In EuropeWages
#6 In EuropeRevenue in the Specialised Design Activities industry in Europe is anticipated to decline at a compound annual rate of 0.8% over the five years through 2024 to €50.9 billion. Revenue has proved volatile, as advertising companies have propped up revenue while falling demand for home renovations and manufacturing activity has limited sales. The COVID-19 outbreak’s lasting effect on economic stability has also held designers back, with lacklustre business and consumer sentiment warding off large expenditure on specialised design activities.
Enterprises
Number of businesses in 2024
Biggest companies in the Specialised Design Activities in Italy
| Company | Market Share (%)
2024 | Revenue (€m)
2024 | Profit (€m)
2024 | Profit Margin (%)
2024 |
|---|---|---|---|---|
Pininfarina SpA | 106.3 | 3.9 | 3.7 |
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Top Questions Answered in this Report
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What is the market size of the Specialised Design Activities industry in Italy in 2024?
The market size of the Specialised Design Activities industry in Italy is €4.4bn in 2024.
How many businesses are there in the Specialised Design Activities in Italy industry in 2024?
There are 40,690 businesses in the Specialised Design Activities industry in Italy, which has grown at a CAGR of 3.7 % between 2019 and 2024.
Has the Specialised Design Activities industry in Italy grown or declined over the past 5 years?
The market size of the Specialised Design Activities industry in Italy has been declining at a CAGR of 4.0 % between 2019 and 2024.
What is the forecast growth of the Specialised Design Activities industry in Italy over the next 5 years?
Over the next five years, the Specialised Design Activities industry in Italy is expected to grow.
What are the biggest companies in the Specialised Design Activities market in Italy?
The biggest company operating in the Specialised Design Activities market in Italy is Pininfarina SpA
What does the Specialised Design Activities in Italy include?
Graphic design and Industrial design are part of the Specialised Design Activities industry.
Which companies have the highest market share in the Specialised Design Activities in Italy?
The company holding the most market share in Italy is Pininfarina SpA.
How competitive is the Specialised Design Activities industry in Italy?
The level of competition is moderate and steady in the Specialised Design Activities industry in Italy.
Related Industries
This industry is covered in 37 countries
Domestic industries
Competitors
- Software Development in Italy
- Advertising Agencies in Italy
Complementors
- Architectural Activities & Engineering Services in Italy
- Photographic Activities in Italy
International industries
Table of Contents
About this industry
Industry definition
Companies in this industry specialise in designing clothing, fashion, accessories and other goods. Graphic design and interior design are included in the industry.
Related Terms
FREELANCERCONSUMER DURABLE GOODS INTERIOR DESIGNWhat's included in this industry?
Graphic design Industrial design Interior design Fashion designCompanies
Pininfarina SpAIndustry Code
741 - Specialized design activities in Italy
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Performance
Revenue Highlights
Trends
- Revenue
- 2024 Revenue Growth
- Revenue Volatility
Employment Highlights
Trends
- Employees
- Employees per Business
- Revenue per Employee
Business Highlights
Trends
- Businesses
- Employees per Business
- Revenue per Business
Profit Highlights
Trends
- Total Profit
- Profit Margin
- Profit per Business
Current Performance
Charts
- Revenue
- Employees
- Business
- Profit
Analysis
What's driving current industry performance in the Specialised Design Activities in Italy industry?
Outlook
Analysis
What's driving the Specialised Design Activities in Italy industry outlook?
Volatility
Analysis
What influences volatility in the Specialised Design Activities in Italy industry?
Charts
- Industry Volatility vs. Revenue Growth Matrix
Life Cycle
Analysis
What determines the industry life cycle stage in the Specialised Design Activities in Italy industry?
Charts
- Industry Life Cycle Matrix
Products and Markets
Highlights
Trends
- Largest Market
- Product Innovation
Key Takeaways
Hybrid work edges out interior designers. The rise of hybrid work models is seeing companies think twice about their extensive, well-designed office spaces, cutting the ned for interior design services.
Products and Services
Charts
- Products and Services Segmentation
Analysis
How are the Specialised Design Activities in Italy industry's products and services performing?
Analysis
What are innovations in the Specialised Design Activities in Italy industry's products and services?
Major Markets
Charts
- Major Market Segmentation
Analysis
What influences demand in the Specialised Design Activities in Italy industry?
International Trade
Highlights
- Total Imports into Italy
- Total Exports into Italy
Heat maps
- Industry Concentration of Imports by Country
- Industry Concentration of Exports by Country
Data Tables
Value and annual change (%) included
- Number of Imports and Exports by European Country (2024)
Competitive Forces
Highlights
Trends
- Concentration
- Competition
- Barriers to Entry
- Substitutes
- Buyer Power
- Supplier Power
Key Takeaways
Larger companies undertake consolidation efforts. Prominent specialised design companies have acquired smaller businesses to expand their reach and presence across Europe.
Supply Chain
Charts
Buyer and supply industries
Geographic Breakdown
Business Locations
Heat maps
- Share of Total Industry Establishments by Region (2024)
Data Tables
- Number of Establishments by Region (2024)
Charts
- Share of Establishments vs. Population of Each Region
Analysis
What regions are businesses in the Specialised Design Activities in Italy located?
Companies
Data Tables
Top 1 companies by market share:
- Market share (2024)
- Revenue (2024)
- Profit (2024)
- Profit margin (2024)
External Environment
Highlights
Trends
- Regulation & Policy
- Assistance
Key Takeaways
Most regulations affecting designers are indirect. Designers must comply with the regulatory requirements of the industries they provide services for. For example, interior designers must consider the same building and safety codes as architects and engineers.
External Drivers
Analysis
What demographic and macroeconomic factors impact the Specialised Design Activities in Italy industry?
Financial Benchmarks
Highlights
Trends
- Profit Margin
- Average Wage
- Largest Cost
Key Takeaways
Intense competition exerts pressure on prices and profitability. Specialist designers that offer a comprehensive range of services can set themselves apart from the competition, allowing them to charge higher prices and generate stronger returns.
Cost Structure
Charts
- Share of Economy vs. Investment Matrix
-
Industry Cost Structure Benchmarks:
- Marketing
- Depreciation
- Profit
- Purchases
- Wages
- Rent
- Utilities
- Other
Analysis
What trends impact cost in the Specialised Design Activities in Italy industry?
Key Ratios
Data tables
- IVA/Revenue (2014-2029)
- Imports/Demand (2014-2029)
- Exports/Revenue (2014-2029)
- Revenue per Employee (2014-2029)
- Wages/Revenue (2014-2029)
- Employees per Establishment (2014-2029)
- Average Wage (2014-2029)
Country Benchmarks
European Leaders & Laggards
Data Tables
Top and boottom five countries listed for each:
- Revenue Growth (2024)
- Business Growth (2024)
- Job Growth (2024)
European Country Performance
Data Tables
Rankings available for 37 countries. Statistics ranked include:
- IVA/Revenue (2024)
- Imports/Demand (2024)
- Exports/Revenue (2024)
- Revenue per Employee (2024)
- Wages/Revenue (2024)
- Employees per Establishment (2024)
- Average Wage (2024)
Structural Comparison
Data Tables
Trends in 37 countries benchmarked against trends in Europe
- Concentration
- Competition
- Barriers to Entry
- Buyer Power
- Supplier Power
- Volatility
- Capital Intensity
- Innovation
- Life Cycle
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2014-2029)
- IVA (2014-2029)
- Establishments (2014-2029)
- Enterprises (2014-2029)
- Employment (2014-2029)
- Exports (2014-2029)
- Imports (2014-2029)
- Wages (2014-2029)
Methodology
Where does IBISWorld source its data?
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Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and IBISWorld's proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
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