Industry Statistics and Rankings
How does this industry perform in Italy compared to Europe?
Country Benchmarking
Industry Data Italy
Ranking are out of 37 European countries for which IBISWorld provides country-level factsheets.
Revenue
#1 In EuropeBusiness
#2 In EuropeEmployees
#2 In EuropeWages
#1 In EuropeThe Motorcycle Manufacturing industry is steadily growing, helped by a booming downstream motorcycle market. Manufacturers mainly provide final goods to dealers, both domestic and international, although some offer intermediate goods for motorcycle manufacturers and parts resellers. First-time buyers of motorcycles and younger customers are increasingly purchasing bikes with smaller engine capacity to avoid sharp spikes in fuel prices, driving up revenue. Over the five years through 2024, revenue is expected to rise at a compound annual rate of 0.3% to €10.5 billion.
Enterprises
Number of businesses in 2024
Biggest companies in the Motorcycle Manufacturing in Italy
| Company | Market Share (%)
2024 | Revenue (€m)
2024 | Profit (€m)
2024 | Profit Margin (%)
2024 |
|---|---|---|---|---|
Honda Motor Europe Ltd | 4,848.4 | 475.9 | 9.8 | |
Sherco Motorcycles Ltd | 59.3 | 5.8 | 9.8 | |
Rieju SA | 55.1 | 5.4 | 9.8 |
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Top Questions Answered in this Report
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What is the market size of the Motorcycle Manufacturing industry in Italy in 2024?
The market size of the Motorcycle Manufacturing industry in Italy is €3.0bn in 2024.
How many businesses are there in the Motorcycle Manufacturing in Italy industry in 2024?
There are 340 businesses in the Motorcycle Manufacturing industry in Italy, which has declined at a CAGR of 1.4 % between 2019 and 2024.
Has the Motorcycle Manufacturing industry in Italy grown or declined over the past 5 years?
The market size of the Motorcycle Manufacturing industry in Italy has been declining at a CAGR of 1.8 % between 2019 and 2024.
What is the forecast growth of the Motorcycle Manufacturing industry in Italy over the next 5 years?
Over the next five years, the Motorcycle Manufacturing industry in Italy is expected to grow.
What are the biggest companies in the Motorcycle Manufacturing market in Italy?
The biggest companies operating in the Motorcycle Manufacturing market in Italy are Honda Motor Europe Ltd, Sherco Motorcycles Ltd and Rieju SA
What does the Motorcycle Manufacturing in Italy include?
Motorcycles and Motorcycle parts and accessories are part of the Motorcycle Manufacturing industry.
Which companies have the highest market share in the Motorcycle Manufacturing in Italy?
The company holding the most market share in Italy is Honda Motor Europe Ltd.
How competitive is the Motorcycle Manufacturing industry in Italy?
The level of competition is moderate and steady in the Motorcycle Manufacturing industry in Italy.
Related Industries
This industry is covered in 37 countries
Domestic industries
Competitors
- Motor Vehicle Manufacturing in Italy
- Motor Vehicle Parts & Accessories Manufacturing in Italy
Complementors
- Electric Motor, Generator & Transformer Manufacturing in Italy
- Motorcycle Wholesaling, Retailing & Repair Services in Italy
Table of Contents
About this industry
Industry definition
Companies in this industry manufacture motorcycles, mopeds and cycles fitted with an auxiliary engine. They also produce engines, sidecars and other motorcycle parts and accessories, such as saddles.
Related Terms
MOPEDSPORT MOTORCYCLEENDURO MOTORCYCLEWhat's included in this industry?
MotorcyclesMotorcycle parts and accessoriesMotorcycle enginesMopedsCompanies
Honda Motor Europe LtdSherco Motorcycles LtdRieju SAIndustry Code
3091 - Manufacture of motorcycles in Italy
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Performance
Revenue Highlights
Trends
- Revenue
- 2024 Revenue Growth
- Revenue Volatility
Employment Highlights
Trends
- Employees
- Employees per Business
- Revenue per Employee
Business Highlights
Trends
- Businesses
- Employees per Business
- Revenue per Business
Profit Highlights
Trends
- Total Profit
- Profit Margin
- Profit per Business
Current Performance
Charts
- Revenue
- Employees
- Business
- Profit
Analysis
What's driving current industry performance in the Motorcycle Manufacturing in Italy industry?
Outlook
Analysis
What's driving the Motorcycle Manufacturing in Italy industry outlook?
Volatility
Analysis
What influences volatility in the Motorcycle Manufacturing in Italy industry?
Charts
- Industry Volatility vs. Revenue Growth Matrix
Life Cycle
Analysis
What determines the industry life cycle stage in the Motorcycle Manufacturing in Italy industry?
Charts
- Industry Life Cycle Matrix
Products and Markets
Highlights
Trends
- Largest Market
- Product Innovation
Key Takeaways
Revenue from motorcycle sales accelerates. Since the pandemic, demand for motorbikes across Europe has expanded, with the market expanding by a huge 32.6% in Q3 2023.
Products and Services
Charts
- Products and Services Segmentation
Analysis
How are the Motorcycle Manufacturing in Italy industry's products and services performing?
Analysis
What are innovations in the Motorcycle Manufacturing in Italy industry's products and services?
Major Markets
Charts
- Major Market Segmentation
Analysis
What influences demand in the Motorcycle Manufacturing in Italy industry?
International Trade
Highlights
- Total Imports into Italy
- Total Exports into Italy
Heat maps
- Industry Concentration of Imports by Country
- Industry Concentration of Exports by Country
Data Tables
Value and annual change (%) included
- Number of Imports and Exports by European Country (2024)
Competitive Forces
Highlights
Trends
- Concentration
- Competition
- Barriers to Entry
- Substitutes
- Buyer Power
- Supplier Power
Key Takeaways
Large-scale manufacturers dominate the market. Piaggio & C SpA manufacturers under four brands (Piaggio, Vespa, Aprilia and Moto Guzzi), while PIERER Mobility AG owns KTM and Husqvarna. BMW, Honda and Yamaha also hold a considerable market share.
Supply Chain
Charts
Buyer and supply industries
Geographic Breakdown
Business Locations
Heat maps
- Share of Total Industry Establishments by Region (2024)
Data Tables
- Number of Establishments by Region (2024)
Charts
- Share of Establishments vs. Population of Each Region
Analysis
What regions are businesses in the Motorcycle Manufacturing in Italy located?
Companies
Data Tables
Top 3 companies by market share:
- Market share (2024)
- Revenue (2024)
- Profit (2024)
- Profit margin (2024)
External Environment
Highlights
Trends
- Regulation & Policy
- Assistance
Key Takeaways
All motorcycles must be zero-emission to meet new standards. Europe’s ban on the sale of new petrol and diesel motorcycles from 2035 means motorcycles manufacturers have to adapt.
External Drivers
Analysis
What demographic and macroeconomic factors impact the Motorcycle Manufacturing in Italy industry?
Financial Benchmarks
Highlights
Trends
- Profit Margin
- Average Wage
- Largest Cost
Key Takeaways
A semi-conductor shortage weighs on bottom lines. A shortage of semiconductors delayed production schedules in 2021 and 2022, pushing up input prices and picking away at profit.
Cost Structure
Charts
- Share of Economy vs. Investment Matrix
-
Industry Cost Structure Benchmarks:
- Marketing
- Depreciation
- Profit
- Purchases
- Wages
- Rent
- Utilities
- Other
Analysis
What trends impact cost in the Motorcycle Manufacturing in Italy industry?
Key Ratios
Data tables
- IVA/Revenue (2014-2029)
- Imports/Demand (2014-2029)
- Exports/Revenue (2014-2029)
- Revenue per Employee (2014-2029)
- Wages/Revenue (2014-2029)
- Employees per Establishment (2014-2029)
- Average Wage (2014-2029)
Country Benchmarks
European Leaders & Laggards
Data Tables
Top and boottom five countries listed for each:
- Revenue Growth (2024)
- Business Growth (2024)
- Job Growth (2024)
European Country Performance
Data Tables
Rankings available for 37 countries. Statistics ranked include:
- IVA/Revenue (2024)
- Imports/Demand (2024)
- Exports/Revenue (2024)
- Revenue per Employee (2024)
- Wages/Revenue (2024)
- Employees per Establishment (2024)
- Average Wage (2024)
Structural Comparison
Data Tables
Trends in 37 countries benchmarked against trends in Europe
- Concentration
- Competition
- Barriers to Entry
- Buyer Power
- Supplier Power
- Volatility
- Capital Intensity
- Innovation
- Life Cycle
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2014-2029)
- IVA (2014-2029)
- Establishments (2014-2029)
- Enterprises (2014-2029)
- Employment (2014-2029)
- Exports (2014-2029)
- Imports (2014-2029)
- Wages (2014-2029)
Methodology
Where does IBISWorld source its data?
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