Industry Statistics and Rankings
How does this industry perform in Italy compared to Europe?
Country Benchmarking
Industry Data Italy
Ranking are out of 37 European countries for which IBISWorld provides country-level factsheets.
Revenue
#7 In EuropeBusiness
#10 In EuropeEmployees
#10 In EuropeWages
#9 In EuropeEuropean production studios are involved in numerous international co-productions, notably from major US media firms, contributing to some of the biggest international film and TV shows. Streaming services have broken down language barriers that once hindered European productions, giving continental studios a wider reach. Despite these opportunities, video production revenue is projected to fall at a compound annual rate of 5% to €49.6 billion over the five years through 2024, primarily caused by the impacts of the COVID-19 outbreak which halted productions across the globe. This decline in industry revenue includes a projected 1.9% decrease in revenue during 2024.
Enterprises
Number of businesses in 2024
Biggest companies in the Film, Video & Television Programme Production in Italy
| Company | Market Share (%)
2024 | Revenue (€m)
2024 | Profit (€m)
2024 | Profit Margin (%)
2024 |
|---|---|---|---|---|
Banijay SA | 3,546.3 | 411.0 | 11.6 | |
Comcast Corporation | 116,555.0 | 16,084.6 | 13.8 | |
ITV plc | 4,306.2 | 235.6 | 5.5 |
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Top Questions Answered in this Report
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What is the market size of the Film, Video & Television Programme Production industry in Italy in 2024?
The market size of the Film, Video & Television Programme Production industry in Italy is €2.2bn in 2024.
How many businesses are there in the Film, Video & Television Programme Production in Italy industry in 2024?
There are 4,625 businesses in the Film, Video & Television Programme Production industry in Italy, which has grown at a CAGR of 0.9 % between 2019 and 2024.
Has the Film, Video & Television Programme Production industry in Italy grown or declined over the past 5 years?
The market size of the Film, Video & Television Programme Production industry in Italy has been declining at a CAGR of 1.4 % between 2019 and 2024.
What is the forecast growth of the Film, Video & Television Programme Production industry in Italy over the next 5 years?
Over the next five years, the Film, Video & Television Programme Production industry in Italy is expected to grow.
What are the biggest companies in the Film, Video & Television Programme Production market in Italy?
The biggest companies operating in the Film, Video & Television Programme Production market in Italy are Banijay SA, Comcast Corporation and ITV plc
What does the Film, Video & Television Programme Production in Italy include?
Scripted TV and Unscripted TV are part of the Film, Video & Television Programme Production industry.
Which companies have the highest market share in the Film, Video & Television Programme Production in Italy?
The company holding the most market share in Italy is Banijay SA.
How competitive is the Film, Video & Television Programme Production industry in Italy?
The level of competition is moderate and increasing in the Film, Video & Television Programme Production industry in Italy.
Related Industries
This industry is covered in 37 countries
Domestic industries
Competitors
- Book, Newspaper & Magazine Publishing in Italy
- Sound Recording & Music Publishing in Italy
Complementors
- Film, Video & Television Programme Post-Production in Italy
- Film, Video & Television Programme Distribution in Italy
Table of Contents
About this industry
Industry definition
Companies in this industry produce theatrical and non-theatrical TV programmes, feature motion picture films and other video categories. Activities may be carried out solely by a European studio or producer or in conjunction with international studios as part of a co-production agreement. This industry excludes post-production activities such as editing, adding sound, subtitling, titling and adding special effects.
Related Terms
COOPERATIONGENREVIDEO PRODUCTIONWhat's included in this industry?
Scripted TVUnscripted TVCommercialsFilmsCompanies
Banijay SAComcast CorporationITV plcIndustry Code
5911 - Motion picture, video and television programme production activities in Italy
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Performance
Revenue Highlights
Trends
- Revenue
- 2024 Revenue Growth
- Revenue Volatility
Employment Highlights
Trends
- Employees
- Employees per Business
- Revenue per Employee
Business Highlights
Trends
- Businesses
- Employees per Business
- Revenue per Business
Profit Highlights
Trends
- Total Profit
- Profit Margin
- Profit per Business
Current Performance
Charts
- Revenue
- Employees
- Business
- Profit
Analysis
What's driving current industry performance in the Film, Video & Television Programme Production in Italy industry?
Outlook
Analysis
What's driving the Film, Video & Television Programme Production in Italy industry outlook?
Volatility
Analysis
What influences volatility in the Film, Video & Television Programme Production in Italy industry?
Charts
- Industry Volatility vs. Revenue Growth Matrix
Life Cycle
Analysis
What determines the industry life cycle stage in the Film, Video & Television Programme Production in Italy industry?
Charts
- Industry Life Cycle Matrix
Products and Markets
Highlights
Trends
- Largest Market
- Product Innovation
Key Takeaways
Unscripted TV is a cost-effective solution for production companies. Without requiring big-budget actors, multiple locations or a horde of scriptwriters, these improvisation-based shows offer potential high returns on much smaller investments.
Products and Services
Charts
- Products and Services Segmentation
Analysis
How are the Film, Video & Television Programme Production in Italy industry's products and services performing?
Analysis
What are innovations in the Film, Video & Television Programme Production in Italy industry's products and services?
Major Markets
Charts
- Major Market Segmentation
Analysis
What influences demand in the Film, Video & Television Programme Production in Italy industry?
International Trade
Highlights
- Total Imports into Italy
- Total Exports into Italy
Heat maps
- Industry Concentration of Imports by Country
- Industry Concentration of Exports by Country
Data Tables
Value and annual change (%) included
- Number of Imports and Exports by European Country (2024)
Competitive Forces
Highlights
Trends
- Concentration
- Competition
- Barriers to Entry
- Substitutes
- Buyer Power
- Supplier Power
Key Takeaways
Coproductions make the industry less concentrated. Big studios and broadcasters often work in collaboration with smaller studios to produce big budget films and shows, which means that smaller studios don’t have to compete directly with the big studios.
Supply Chain
Charts
Buyer and supply industries
Geographic Breakdown
Business Locations
Heat maps
- Share of Total Industry Establishments by Region (2024)
Data Tables
- Number of Establishments by Region (2024)
Charts
- Share of Establishments vs. Population of Each Region
Analysis
What regions are businesses in the Film, Video & Television Programme Production in Italy located?
Companies
Data Tables
Top 5 companies by market share:
- Market share (2024)
- Revenue (2024)
- Profit (2024)
- Profit margin (2024)
External Environment
Highlights
Trends
- Regulation & Policy
- Assistance
Key Takeaways
Regulators determine the classification of productions. Each country has its own methods of classifying a production based on its suitability for audiences. Films with lots of violence or adult content may be limited to viers over 18 while TV.
External Drivers
Analysis
What demographic and macroeconomic factors impact the Film, Video & Television Programme Production in Italy industry?
Financial Benchmarks
Highlights
Trends
- Profit Margin
- Average Wage
- Largest Cost
Key Takeaways
Profit isn't looking strong. Delayed production schedules thanks to COVID-19 and the energy crisis don't bode well for producers' profitability.
Cost Structure
Charts
- Share of Economy vs. Investment Matrix
-
Industry Cost Structure Benchmarks:
- Marketing
- Depreciation
- Profit
- Purchases
- Wages
- Rent
- Utilities
- Other
Analysis
What trends impact cost in the Film, Video & Television Programme Production in Italy industry?
Key Ratios
Data tables
- IVA/Revenue (2014-2029)
- Imports/Demand (2014-2029)
- Exports/Revenue (2014-2029)
- Revenue per Employee (2014-2029)
- Wages/Revenue (2014-2029)
- Employees per Establishment (2014-2029)
- Average Wage (2014-2029)
Country Benchmarks
European Leaders & Laggards
Data Tables
Top and boottom five countries listed for each:
- Revenue Growth (2024)
- Business Growth (2024)
- Job Growth (2024)
European Country Performance
Data Tables
Rankings available for 37 countries. Statistics ranked include:
- IVA/Revenue (2024)
- Imports/Demand (2024)
- Exports/Revenue (2024)
- Revenue per Employee (2024)
- Wages/Revenue (2024)
- Employees per Establishment (2024)
- Average Wage (2024)
Structural Comparison
Data Tables
Trends in 37 countries benchmarked against trends in Europe
- Concentration
- Competition
- Barriers to Entry
- Buyer Power
- Supplier Power
- Volatility
- Capital Intensity
- Innovation
- Life Cycle
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2014-2029)
- IVA (2014-2029)
- Establishments (2014-2029)
- Enterprises (2014-2029)
- Employment (2014-2029)
- Exports (2014-2029)
- Imports (2014-2029)
- Wages (2014-2029)
Methodology
Where does IBISWorld source its data?
IBISWorld is a world-leading provider of business information, with reports on 5,000+ industries in Australia, New Zealand, North America, Europe and China. Our expert industry analysts start with official, verified and publicly available sources of data to build an accurate picture of each industry.
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and IBISWorld's proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
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To learn more about specific data sources used by IBISWorld's analysts globally, including how industry data forecasts are produced, visit our Help Center.
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