Industry Statistics and Trends
Sporting Equipment Retailing in Europe key trends
Increasing health consciousness across Europe pushes up sporting equipment sales.
Europeans are becoming more active, encouraged by major sports events, while digitalisation and direct-to-consumer sales are further boosting revenue.
Major brands like Adidas and Decathlon lead the way in digital commerce.
With shopping experiences continuing to move online, competition among online retailers is heightening and traditional bricks-and-mortar stores are coming under pressure.
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Sporting Equipment Retailing in Europe
Industry Revenue
Total value and annual change from 2011-2029. Includes 5-year outlook.
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Sporting Equipment Retailing in Europe market size (2019-2024)
Industry revenue has declined at a CAGR of 2.7 % over the past five years, to reach an estimated €76.7bn in 2024.
Trends and Insights
Climbing health consciousness boosts demand for sporting equipment
- Health and body consciousness is gaining an ever-tighter grip on Europeans, leading to a surge in demand for sporting equipment. Catering to customers’ growing demand for fitness, the sports gear market is riding an upwards wave.
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Sporting Equipment Retailing in Europe outlook (2024-2029)
Market size is projected to grow over the next five years.
Large brands lead the way in the digital commerce shift, escalating competition
- As online-only retailers continue to steal sales away from traditional bricks-and-mortar stores, competitive pressures will edge upwards.
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Revenue
€76.7bn
Employees
486k
Wages
€X.Xbn
European Leaders & Laggards
* CAGR values are for the years 2019-2024.
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Biggest companies in the Sporting Equipment Retailing in Europe
| Company | Market Share (%)
2024 | Revenue (€m)
2024 | Profit (€m)
2024 | Profit Margin (%)
2024 |
|---|---|---|---|---|
IIC-INTERSPORT International Corporation GmbH | 15,056.3 | 1,023.8 | 6.8 | |
Adidas AG | 23,411.4 | 2,328.3 | 9.9 | |
Decathlon SA | 16,751.4 | 1,108.3 | 6.6 |
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Sporting Equipment Retailing in Europe
Products & Services Segmentation
Industry revenue broken down by key product and services lines.
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Top Questions Answered in this Report
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What is the market size of the Sporting Equipment Retailing industry in Europe in 2024?
The market size of the Sporting Equipment Retailing industry in Europe is €76.7bn in 2024.
How many businesses are there in the Sporting Equipment Retailing in Europe industry in 2024?
There are 104k businesses in the Sporting Equipment Retailing industry in Europe, which has grown at a CAGR of 6.7 % between 2019 and 2024.
Has the Sporting Equipment Retailing industry in Europe grown or declined over the past 5 years?
The market size of the Sporting Equipment Retailing industry in Europe has been declining at a CAGR of 2.7 % between 2019 and 2024.
What is the forecast growth of the Sporting Equipment Retailing industry in Europe over the next 5 years?
Over the next five years, the Sporting Equipment Retailing industry in Europe is expected to grow.
What does the Sporting Equipment Retailing in Europe include?
Sporting goods and Bicycles and accessories are part of the Sporting Equipment Retailing industry.
Which countries have the most businesses in the Sporting Equipment Retailing industry in Europe?
The European country with the most businesses in the Sporting Equipment Retailing industry is Russia.
How competitive is the Sporting Equipment Retailing industry in Europe?
The level of competition is high and increasing in the Sporting Equipment Retailing industry in Europe.
Related Industries
This industry is covered in 37 countries
- Sporting Equipment Retailing in Greece
- Sporting Equipment Retailing in Romania
- Sporting Equipment Retailing in Norway
- Sporting Equipment Retailing in Italy
- Sporting Equipment Retailing in Sweden
- Sporting Equipment Retailing in Poland
- Sporting Equipment Retailing in Cyprus
- Sporting Equipment Retailing in Latvia
- Sporting Equipment Retailing in Austria
- Sporting Equipment Retailing in France
- Sporting Equipment Retailing in Lithuania
- Sporting Equipment Retailing in the Netherlands
- Sporting Equipment Retailing in Ireland
- Sporting Equipment Retailing in Estonia
- Sporting Equipment Retailing in Iceland
- Sporting Equipment Retailing in Europe
- Sporting Equipment Retailing in Spain
- Sporting Equipment Retailing in Portugal
- Sporting Equipment Retailing in Serbia
- Sporting Equipment Retailing in Czechia
- Sporting Equipment Retailing in Finland
- Sporting Equipment Retailing in Croatia
- Sporting Equipment Retailing in Slovenia
- Sporting Equipment Retailing in Bulgaria
- Sporting Equipment Retailing in Luxembourg
- Sporting Equipment Retailing in Russia
- Sporting Equipment Retailing in Slovakia
- Sporting Equipment Retailing in Belgium
- Sporting Equipment Retailing in Hungary
- Sporting Equipment Retailing in Denmark
- Sporting Equipment Retailing in Malta
- Sporting Equipment Retailing in Bosnia & Herzegovina
Table of Contents
About this industry
Industry definition
This industry comprises retailers selling a wide array of outdoor recreation products like sporting goods, sports apparel, camping gear, bicycles and fishing equipment. It includes bricks-and-mortar stores that also conduct online sales.
Related Terms
E-COMMERCEBRICKS-AND-MORTARCLICK-AND-COLLECT SERVICESWhat's included in this industry?
Sporting goods Bicycles and accessories Outdoor sporting equipment Sport clothing and footwearCompanies
IIC-INTERSPORT International Corporation GmbHAdidas AGDecathlon SAIndustry Code
4763 - Retail sale of sporting equipment in specialized stores in Europe
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Performance
Key Takeaways
Climbing health consciousness boosts demand for sporting equipment
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Revenue Highlights
Trends
- Revenue
- 2024 Revenue Growth
- Revenue Volatility
Employment Highlights
Trends
- Employees
- Employees per Business
- Revenue per Employee
Business Highlights
Trends
- Businesses
- Employees per Business
- Revenue per Business
Profit Highlights
Trends
- Total Profit
- Profit Margin
- Profit per Business
Current Performance
Charts
- Revenue in the Sporting Equipment Retailing in Europe industry (2011 -2029)
- Employees in the Sporting Equipment Retailing in Europe industry (2011 -2029)
- Business in the Sporting Equipment Retailing in Europe industry (2011 -2029)
- Profit in the Sporting Equipment Retailing in Europe industry (2011 -2029)
Analysis
What's driving current industry performance in the Sporting Equipment Retailing in Europe industry?
Outlook
Analysis
What's driving the Sporting Equipment Retailing in Europe industry outlook?
Volatility
Analysis
What influences volatility in the Sporting Equipment Retailing in Europe industry?
Charts
- Industry Volatility vs. Revenue Growth Matrix
Life Cycle
Analysis
What determines the industry life cycle stage in the Sporting Equipment Retailing in Europe industry?
Charts
- Industry Life Cycle Matrix
Products and Markets
Highlights
Trends
- Largest Market
- Product Innovation
Key Takeaways
Rising disposable incomes drive a surge in sporting goods sales. People with higher spending power prove more willing to take up sports, boosting sales of equipment.
Products and Services
Charts
- Products and Services Segmentation
Analysis
How are the Sporting Equipment Retailing in Europe industry's products and services performing?
Analysis
What are innovations in the Sporting Equipment Retailing in Europe industry's products and services?
Major Markets
Charts
- Major Market Segmentation
Analysis
What influences demand in the Sporting Equipment Retailing in Europe industry?
International Trade
Highlights
- Largest Importer
- Smallest Importer
- Total Imports into Europe
- Largest Exporter
- Smallest Exporter
- Total Exports into Europe
Heat maps
- Industry Concentration of Imports by Country
- Industry Concentration of Exports by Country
Data Tables
Value and annual change (%) included
- Number of Imports and Exports by European Country (2024)
Geographic Breakdown
Business Locations
Heat maps
- Share of Total Industry Revenue by Region (2024)
- Share of Total Industry Enterprises by Region (2024)
- Share of Total Industry Employment by Region (2024)
- Share of Total Industry Wages by Region (2024)
Industry Geographic Breakdown
Data Tables
Values and annual change provided for 37 European countries:
- Revenue (2024)
- IVA (2024)
- Enterprises (2024)
- Employment (2024)
- Exports (2024)
- Imports (2024)
Competitive Forces
Highlights
Trends
- Concentration
- Competition
- Barriers to Entry
- Substitutes
- Buyer Power
- Supplier Power
Key Takeaways
Small retailers struggle as key sports brands limit product supplies to gain market share. This drives retailers to shift from wholesale to direct-to-consumer sales for better profit.
Supply Chain
Charts
Buyer and supply industries
Companies
Market Share
Charts
- Industry Market Share by Company (2019-2024)
Companies
Data Tables
Top 10 companies by market share:
- Market share (2024)
- Revenue (2024)
- Profit (2024)
- Profit Margin (2024)
Data Tables
- Countries of operation for IIC-INTERSPORT International Corporation GmbH
- Countries of operation for Adidas AG
- Countries of operation for Decathlon SA
- Countries of operation for JD Sports Fashion plc
- Countries of operation for Nike Inc
- Countries of operation for Frasers Group plc
- Countries of operation for Puma SE
- Countries of operation for SPORT 2000 International GmbH
- Countries of operation for Hervis Sport
- Countries of operation for Groupe Go Sport SA
External Environment
Highlights
Trends
- Regulation & Policy
- Assistance
Key Takeaways
Regulation mostly related to health and safety. Sporting equipment retailers have to ensure that their products don’t jeopardise customer health and are required to disclose any potential risks.
External Drivers
Analysis
What demographic and macroeconomic factors impact the Sporting Equipment Retailing in Europe industry?
Financial Benchmarks
Highlights
Trends
- Profit Margin
- Average Wage
- Largest Cost
Key Takeaways
Online competition drives retailers to reduce price, eating into profit. Changing consumer demands are driving a digital shift, hiking up price competition, given how easy it is to compare prices online.
Cost Structure
Charts
- Share of Economy vs. Investment Matrix
-
Industry Cost Structure Benchmarks:
- Marketing
- Depreciation
- Profit
- Purchases
- Wages
- Rent
- Utilities
- Other
Analysis
What trends impact cost in the Sporting Equipment Retailing in Europe industry?
Key Ratios
Data tables
- IVA/Revenue (2014-2029)
- Imports/Demand (2014-2029)
- Exports/Revenue (2014-2029)
- Revenue per Employee (2014-2029)
- Wages/Revenue (2014-2029)
- Employees per Establishment (2014-2029)
- Average Wage (2014-2029)
Country Benchmarks
European Leaders & Laggards
Data Tables
Top and boottom five countries listed for each:
- Revenue Growth (2024)
- Business Growth (2024)
- Job Growth (2024)
European Country Performance
Data Tables
Rankings available for 37 countries. Statistics ranked include:
- IVA/Revenue (2024)
- Imports/Demand (2024)
- Exports/Revenue (2024)
- Revenue per Employee (2024)
- Wages/Revenue (2024)
- Employees per Establishment (2024)
- Average Wage (2024)
Structural Comparison
Data Tables
Trends in 37 countries benchmarked against trends in Europe
- Concentration
- Competition
- Barriers to Entry
- Buyer Power
- Supplier Power
- Volatility
- Capital Intensity
- Innovation
- Life Cycle
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2014-2029)
- IVA (2014-2029)
- Establishments (2014-2029)
- Enterprises (2014-2029)
- Employment (2014-2029)
- Exports (2014-2029)
- Imports (2014-2029)
- Wages (2014-2029)
Methodology
Where does IBISWorld source its data?
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