$3.9bn
$XXX.Xm
10,434
1,137
$XXX.Xm
Over the past five years, the Print Advertising Distribution industry has contracted alongside the relevance of print advertising. Expenditure on print advertising has declined during the period as digital advertising has taken over. In 2020, COVID-19 exacerbated this trend, further pushing consumers to shop, work and socialize online. Additionally, the overall macroeconomic decline associated with the coronavirus led to reductions in consumer spending and corporate profit, contributing to a decline in total advertising expenditure. Overall, IBISWorld estimates industry revenue has decreased an annualized 1.5% to $3.9 billion over the five years to 2023, including an expected 0.3% decline in 2023 alone.Demand for print advertising has become increasingly obsolete as online advertising has become more sophisticated and cost-effective. Declining demand has negatively affected an already fragmented industry, in which the top four companies account for less than half of industry revenue. Many companies have bolstered revenue by providing nonindustry-relevant revenue streams and service offerings, while new entrants have attempted to benefit from the small but growing promotional samples distribution segment, leading to a rise in industry participation. However, an overall decline in demand for industry services has squeezed profit during the period.The Print Advertising Distribution industry will continue declining over the next five years. Despite a continued economic recovery, demand for digital advertising will continue growing, albeit slower, outpacing demand for print advertising. Increases in corporate profit and the total number of businesses will partially offset revenue losses for the industry as overall advertising expenditure recovers during the period. Additionally, digitization will slow during the outlook period as most consumers and businesses have already completed the crossover. Overall, industry revenue is expected to decline an annualized 3.1% to $3.4 billion over the five years to 2028.
Industry revenue has declined at a CAGR of 1.5 % over the past five years, to reach an estimated $3.9bn in 2023.
Market size is projected to decline over the next five years.
Company | Market Share (%)
2023 | Revenue ($m)
2023 | Profit ($m)
2023 | Profit Margin (%)
2023 |
---|---|---|---|---|
Colony Brands Inc. | 216.8 | 16.8 | 7.8 | |
ACI Last Mile Network LLC | 34.0 | 2.6 | 7.8 | |
Direct to Door Marketing Inc. | 13.4 | 1.0 | 7.8 |
To view the market share and analysis for all 8 top companies in this industry, view purchase options.
Industry revenue is measured across several distinct product and services lines, including Distribution of ad materials in public locations, Door-to-door distribution services and Distribution of ad materials in other locations. Distribution of ad materials in public locations is the largest segment of the Print Advertising Distribution in the US.
Door-to-door distribution has been unfavored by customers
This industry directly distributes and delivers advertisements (e.g. circulars, coupons and handbills) and samples. Operators deliver advertisements or samples door-to-door, place flyers and coupons on car windshields in parking lots and hand out samples in retail stores. This industry does not include establishments that distribute advertising materials or samples through the mail.
Purchase this report to view all 8 major companies in this industry.
NAICS 54187 - Print Advertising Distribution in the US
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Industry revenue has contracted due to declining print advertising expenditure associated with the increasing popularity of digital advertising. Additionally, COVID-19 exacer...
Learn about an industry's products and services, markets and trends in international trade.
Industry services include directly distributing advertising materials, including handbills, samples, promotional items (i.e. branded pens) and coupons. The distribution of sa...
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Industry enterprises and establishments are typically concentrated in densely populated areas as certain services require population density to be effective. Additionally, in...
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Industry services have low differentiation. Therefore, price competition is fierce.
Learn about the performance of the top companies in the industry.
The industry is highly fragmented. No single company accounts for more than 5.0% of the market share.
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Specific regulation in the Print Advertising Distribution industry is light and steady. There are some standards in terms of the content of material that can be distributed, ...
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
The Print Advertising Distribution industry's cost structure is characterized by high wages and other costs. Companies invest in human capital to improve their services, caus...
Including values and annual change:
IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.
Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.
IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in the US include:
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.
Learn more about our methodology and data sourcing on the Help Center.
Unlock comprehensive answers and precise data upon purchase. View purchase options.
The market size of the Print Advertising Distribution in the US industry in United States is $3.9bn in 2024.
There are 1,137 businesses in the Print Advertising Distribution in the US industry in United States, which has grown at a CAGR of 7.9 % between 2018 and 2023.
The market size of the Print Advertising Distribution in the US industry in United States has been declining at a CAGR of 1.5 % between 2018 and 2023.
Over the next five years, the Print Advertising Distribution in the US industry in United States is expected to decline.
The biggest companies operating in the Print Advertising Distribution market in United States are Colony Brands Inc., ACI Last Mile Network LLC and Direct to Door Marketing Inc.
Advertising material (e.g. coupons, flyers and samples) direct distribution services and Circular direct distribution services are part of the Print Advertising Distribution in the US industry.
The company holding the most market share in United States is Colony Brands Inc..
The level of competition is high and increasing in the Print Advertising Distribution in the US industry in United States.