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Solar Panel Installation in the US - Market Research Report (2014-2029)

Shahool Al Bari Shahool Al Bari New York, United States Last Updated: August 2024 NAICS OD4494

Revenue

$21.8bn

2024

$21.8bn

Past 5-Year Growth

Profit

$X.Xbn

Employees

53,396

Businesses

11,091

Wages

$X.Xbn

Solar Panel Installation in the US industry analysis

The surging popularity of solar power amid environmental concerns has led to an uptick in installations. As electricity prices skyrocket, consumers and businesses seek ways to reduce their utility bills. Solar energy not only helps reduce costs but also cuts down on carbon emissions while promoting sustainability. Revenue for installation services swelled at a CAGR of 7.9% to 21.8 billion over the past five years, including a 4.9% hike in 2024 alone.

Trends and Insights

  • The Energy Policy Act and the Inflation Reduction Act have extended tax credits for solar installations. States and local governments are also supporting the spread of solar with additional incentives.
  • The commercial market remains a steady source of revenue for installation services. With the surge in commercial construction, numerous new buildings are exploring using solar power to leverage cost-saving benefits and access green loans.
  • Operating in areas that provide additional local and state incentives helps attract customers. More significant discounts entice consumers. These incentives help states hit their renewable energy targets.
  • Price competition and quality of work set contractors apart. Companies that do excellent work are hired more frequently because of word-of-mouth recommendations.

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  • Market estimates from 2014-2029
  • Critical performance data and rankings
  • Detailed analysis of competitive forces and the external environment
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Industry Statistics and Trends

Market size and recent performance (2014-2029)

Industry revenue has grown at a CAGR of 7.9 % over the past five years, to reach an estimated $21.8bn in 2024.

Trends and Insights

Government incentives fuel growth

  • The Energy Policy Act of 2005 established the solar investment tax credit (ITC), which provided a 30.0% tax credit for eligible customers. The Inflation Reduction Act extended ITC solar panel installations to 30.0% between 2022 and 2032. Before this extension, the previous tax credit was set to fall to 26.0% in 2022.
  • Additional trends and insights available with purchase
Solar Panel Installation in the US
Revenue (2014-2029)
IBISWorld Logo Source: IBISWorld

Industry outlook (2024-2029)

Market size is projected to grow over the next five years.

Trends and Insights

Government incentives remain the industry backbone

  • Initially, investment tax credits were set to expire in 2024. Instead, a recent extension has enacted a 30.0% tax credit on solar panels up to 2032. Further incentives and extensions may come down the line as the country remains committed to fostering a greener and more sustainable future.

Biggest companies in the Solar Panel Installation in the US

Company
Market Share (%)
2024
Revenue ($short_0)
2024
Profit ($short_0)
2024
Profit Margin (%)
2024

There are no companies that hold a large enough market share in the Solar Panel Installation in the US industry for IBISWorld to include in this product.

Products & Services Segmentation

Solar Panel Installation in the US
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Silicone cell panel installation, Thin-film panel installation and Other. Silicone cell panel installation is the largest segment of the Solar Panel Installation in the US.

Trends and Insights

Silicone cell panel installations continue to dominate

  • Silicone cell-based solar panels are prevalent because of their high energy conversion efficiency. They are also very durable and are made to last at least 25 years.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

Industry operators install solar panels as part of general residential and commercial contracting services. These companies are contracted by a homeowner, a solar panel manufacturer or by solar marketing firms that arrange a buyer for solar panels and contract an operator to carry out the work. Installations of commercial-grade solar power grids are excluded from this report (IBISWorld report OD4493), as are solar thermal systems that lack photovoltaic panels.

What's included in this industry?

Solar tracker panel installationFixed rack solar panel installationGround-mounted solar panel installationRoof-mounted solar panel installationMonitoring services

Companies

Purchase this report to view all major companies in this industry.

Related Terms

PHOTOVOLTAIC (PV)GRID PARITYSOLAR POWER PURCHASING AGREEMENTS (SPPA)

Industry Code

NAICS 2017

NAICS 23821 - Solar Panel Installation in the US

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

The Energy Policy Act and the Inflation Reduction Act have extended tax credits for solar installations. States and local governments are also supporting the spread of solar ...

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2014-2023) and forecast (2024-2029)
  • Employees, including historical (2014-2023) and forecast (2024-2029)
  • Businesses, including historical (2014-2023) and forecast (2024-2029)
  • Profit, including historical (2014-2024)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

The commercial market remains a steady source of revenue for installation services. With the surge in commercial construction, numerous new buildings are exploring using sola...

In this chapter

  • Products & Services
  • Major Markets

Key metrics

  • Largest market segment and value in 2024
  • Product innovation level

Charts

  • Products & services segmentation in 2024
  • Major market segmentation in 2024

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

Operating in areas that provide additional local and state incentives helps attract customers. More significant discounts entice consumers. These incentives help states hit t...

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each state
  • Share of population compared to establishments in each region in 2024

Tables

  • Number and share of establishments in each state in 2024
  • Number and share of revenue each state accounts for in 2024
  • Number and share of wages each state accounts for in 2024
  • Number and share of employees in each state in 2024

Detailed analysis

  • Geographic spread of the industry across North America, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

Price competition and quality of work set contractors apart. Companies that do excellent work are hired more frequently because of word-of-mouth recommendations.

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2019-2024
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

In June 2024, Sunrun introduced a vehicle-to-home power plant using Ford F-150 Lightning trucks that offer energy resilience during outages. Customers can earn around $800 by...

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2020 through 2024
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2024

Detailed analysis

    External Environment

    Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

    Analyst insights

    Investment tax credits have been crucial in attracting customers. A recent extension under the Inflation Reduction Act now provides eligible customers with a 30.0% tax credit...

    In this chapter

    • External Drivers
    • Regulation & Policy
    • Assistance

    Key metrics

    • Regulation & policy level and trend
    • Assistance level and trend

    Charts

    • Regulation & Policy historical data and forecast (2014-2029) 
    • Assistance historical data and forecast (2014-2029) 

    Detailed analysis

    • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
    • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
    • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

    Financial Benchmarks

    View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

    Analyst insights

    Having skilled labor is essential to ensure solar panels are correctly installed. Subcontractors are often enlisted to handle various electrical tasks.

    In this chapter

    • Cost Structure
    • Financial Ratios
    • Key Ratios

    Key metrics

    • Profit margin, and how it compares to the sector-wide margin
    • Average wages, and how it compares to the sector-wide average wage
    • Largest cost component as a percentage of revenue
    • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

    Charts

    • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
    • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
    • Investment vs. share of economy

    Data tables

    • Industry Multiples (2017-2022)
    • Industry Tax Structure (2017-2022)
    • Income Statement (2017-2022)
    • Balance Sheet (2017-2022)
    • Liquidity Ratios (2017-2022)
    • Coverage Ratios (2017-2022)
    • Leverage Ratios  (2017-2022)
    • Operating Ratios (2017-2022)
    • Cash Flow & Debt Service Ratios (2014-2029)
    • Revenue per Employee (2014-2029)
    • Revenue per Enterprise (2014-2029)
    • Employees per Establishment (2014-2029)
    • Employees per Enterprise (2014-2029)
    • Average Wage (2014-2029)
    • Wages/Revenue (2014-2029)
    • Establishments per Enterprise (2014-2029)
    • IVA/Revenue (2014-2029)
    • Imports/Demand (2014-2029)
    • Exports/Revenue (2014-2029)

    Detailed analysis

    • Trends in the cost component for industry operators and their impact on industry costs and profitability 

    Key Statistics

    Industry Data

    Data Tables

    Including values and annual change:

    • Revenue (2014-2029)
    • IVA (2014-2029)
    • Establishments (2014-2029)
    • Enterprises (2014-2029)
    • Employment (2014-2029)
    • Exports (2014-2029)
    • Imports (2014-2029)
    • Wages (2014-2029)

    Top Questions Answered

    Unlock comprehensive answers and precise data upon purchase. View purchase options.

    What is the market size of the Solar Panel Installation in the US industry in United States in 2024?

    The market size of the Solar Panel Installation in the US industry in United States is $21.8bn in 2024.

    How many businesses are there in the Solar Panel Installation in the US industry in 2024?

    There are 11,091 businesses in the Solar Panel Installation in the US industry in United States, which has grown at a CAGR of 1.4 % between 2019 and 2024.

    Has the Solar Panel Installation in the US industry in United States grown or declined over the past 5 years?

    The market size of the Solar Panel Installation in the US industry in United States has been growing at a CAGR of 7.9 % between 2019 and 2024.

    What is the forecast growth of the Solar Panel Installation in the US industry in United States over the next 5 years?

    Over the next five years, the Solar Panel Installation in the US industry in United States is expected to grow.

    What does the Solar Panel Installation in the US in United States include?

    Solar tracker panel installation and Fixed rack solar panel installation are part of the Solar Panel Installation in the US industry.

    How competitive is the Solar Panel Installation in the US industry in United States?

    The level of competition is high and increasing in the Solar Panel Installation in the US industry in United States.

    Related Industries

    Widen your competitive advantage with related industries

    Competitors

    • Roofing Contractors in the US
    • Heating & Air-Conditioning Contractors in the US
    • Plumbers in the US

    Complementors

    • Solar Power in the US

    International industries

    • Heating & Air-Conditioning Contractors in Canada
    • Air Conditioning and Heating Services in Australia
    • Air Conditioning and Heating Services in New Zealand
    • Plumbing, Heating & Air Conditioning Installation in the UK
    • Plumbing, Heating & Air Conditioning Installation in Ireland

    View all industries in United States

    Methodology

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    Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

    IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

    What data sources do IBISWorld analysts use?

    Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

    Key data sources in the US include: 

    • US Census Bureau
    • US Bureau of Labor Statistics
    • US International Trade Commission

    Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

    These sources include:

    • Industry and trade associations
    • Industry federations or regulators
    • Major industry players annual or quarterly filings

    Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

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