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Pop-Up Shops in the US - Market Research Report (2014-2029)

IBISWorld IBISWorld New York, United States Last Updated: January 2024 NAICS OD6418 Spotlight Report

Revenue

$15.6bn

2024

$15.6bn

Past 5-Year Growth

Profit

$XXX.Xm

Employees

79,193

Businesses

42,553

Wages

$X.Xbn

Pop-Up Shops in the US industry analysis

Pop-up shops are becoming increasingly popular among businesses trying to expand brand awareness, test new markets and products, and develop consumer relationships. The 2020 pandemic played a major role in the industry’s performance over recent years. Social distancing regulations and growing economic uncertainty have negatively impacted demand for pop-up shops, as consumers lowered discretionary spending. Although economic conditions improved over recent years, revenue gains in 2021 could not mitigate the losses from the remainder of the period. As a result, revenue has declined at an estimated CAGR of 0.7% to $15.6 billion over recent years, including a 1.2% gain in 2024 alone.

Trends and Insights

  • Unfavorable economic conditions hinder revenue growth. The pandemic, elevated inflation and growing economic uncertainty have harmed demand for pop-up retailers.
  • Individual consumers are the largest market for pop-up shops. These types of shops are leveraged to expand a brand's reach and find new buyers, pushing brands to target individuals.
  • Consumers have multiple retail alternatives. Buyers can opt to purchase products directly from traditional or online retailers, as these can be more convenient and easier to access.

Everything you need in one report

  • Reliable market estimates from 2014-2029
  • Competitive analysis, industry segmentation, financial benchmarks
  • Powerful SWOT, Porter’s Five Forces and risk management frameworks
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Access hundreds of analysis and data

  • Market estimates from 2014-2029
  • Critical performance data and rankings
  • Detailed analysis of competitive forces and the external environment
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Industry Statistics and Trends

Market size and recent performance (2014-2029)

Industry revenue has declined at a CAGR of 0.7 % over the past five years, to reach an estimated $15.6bn in 2024.

Trends and Insights

Changing economic conditions impact demand

  • Economic conditions over recent years have negatively impacted pop-up shops' performance. Products sold by pop-up shops are often discretionary in nature, as they are not as easily available as traditional retailers. This trend is less prominent among food vendors.
  • Additional trends and insights available with purchase
Pop-Up Shops in the US
Revenue (2014-2029)
IBISWorld Logo Source: IBISWorld

Industry outlook (2024-2029)

Market size is projected to grow over the next five years.

Trends and Insights

Improving economic conditions create opportunities

  • Economic conditions are forecast to improve over the coming years. Stabilizing inflation is likely to boost consumer confidence, positively impacting discretionary spending.

Biggest companies in the Pop-Up Shops in the US

There are no companies that hold a large enough market share in the Pop-Up Shops in the US industry for IBISWorld to include in this product.

Products & Services Segmentation

Pop-Up Shops in the US
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Food and beverages, Clothing and Household goods. Food and beverages is the largest segment of the Pop-Up Shops in the US.

Trends and Insights

Household goods are very popular

  • Household products generate the highest share of revenue. This segment includes furniture, antiques, collectibles, artwork, books and other home products.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

Pop-up shops run temporary retail spaces for an established period of days or weeks before closing down and moving to another location. Brands often leverage these shops to enter new markets, offer a unique shopping experience and test new products.

What's included in this industry?

Selling food and beveragesSelling clothingSelling art and creative goodsSelling other goods

Companies

Purchase this report to view all major companies in this industry.

Related Terms

POP-UPSHORT-TERM LEASEPRIME RATE

Industry Code

NAICS 2017

NAICS 453998 - Pop-Up Shops in the US

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

Unfavorable economic conditions hinder revenue growth. The pandemic, elevated inflation and growing economic uncertainty have harmed demand for pop-up retailers.

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2014-2023) and forecast (2024-2029)
  • Employees, including historical (2014-2023) and forecast (2024-2029)
  • Businesses, including historical (2014-2023) and forecast (2024-2029)
  • Profit, including historical (2014-2024)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Factors that influence volatility in the industry
  • Key success factors for businesses to overcome volatility

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

Individual consumers are the largest market for pop-up shops. These types of shops are leveraged to expand a brand's reach and find new buyers, pushing brands to target indiv...

In this chapter

  • Products & Services
  • Major Markets

Key metrics

  • Largest market segment and value in 2024
  • Product innovation level

Charts

  • Products & services segmentation in 2024
  • Major market segmentation in 2024

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

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In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each state
  • Share of population compared to establishments in each region in 2024

Tables

  • Number and share of establishments in each state in 2024
  • Number and share of revenue each state accounts for in 2024
  • Number and share of wages each state accounts for in 2024
  • Number and share of employees in each state in 2024

Detailed analysis

  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

Consumers have multiple retail alternatives. Buyers can opt to purchase products directly from traditional or online retailers, as these can be more convenient and easier to ...

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2019-2024
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

External Environment

Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

Analyst insights

Retailers face few regulations. These regulations focus on offering safe working conditions and vary between states.

In this chapter

  • External Drivers
  • Regulation & Policy
  • Assistance

Key metrics

  • Regulation & policy level and trend
  • Assistance level and trend

Detailed analysis

  • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance

Financial Benchmarks

View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

Analyst insights

Purchase costs represent the largest expense for retailers. Although they are required to keep a smaller inventory, they still have to purchase the products to sell.

In this chapter

  • Cost Structure
  • Financial Ratios
  • Key Ratios

Key metrics

  • Profit margin, and how it compares to the sector-wide margin
  • Average wages, and how it compares to the sector-wide average wage
  • Largest cost component as a percentage of revenue
  • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

Charts

  • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Investment vs. share of economy

Data tables

  • Industry Multiples (2017-2022)
  • Industry Tax Structure (2017-2022)
  • Income Statement (2017-2022)
  • Balance Sheet (2017-2022)
  • Liquidity Ratios (2017-2022)
  • Coverage Ratios (2017-2022)
  • Leverage Ratios  (2017-2022)
  • Operating Ratios (2017-2022)
  • Cash Flow & Debt Service Ratios (2014-2029)
  • Revenue per Employee (2014-2029)
  • Revenue per Enterprise (2014-2029)
  • Employees per Establishment (2014-2029)
  • Employees per Enterprise (2014-2029)
  • Average Wage (2014-2029)
  • Wages/Revenue (2014-2029)
  • Establishments per Enterprise (2014-2029)
  • IVA/Revenue (2014-2029)
  • Imports/Demand (2014-2029)
  • Exports/Revenue (2014-2029)

Detailed analysis

  • Trends in the cost component for industry operators and their impact on industry costs and profitability 

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2014-2029)
  • IVA (2014-2029)
  • Establishments (2014-2029)
  • Enterprises (2014-2029)
  • Employment (2014-2029)
  • Exports (2014-2029)
  • Imports (2014-2029)
  • Wages (2014-2029)

Top Questions Answered

Unlock comprehensive answers and precise data upon purchase. View purchase options.

What is the market size of the Pop-Up Shops in the US industry in United States in 2024?

The market size of the Pop-Up Shops in the US industry in United States is $15.6bn in 2024.

How many businesses are there in the Pop-Up Shops in the US industry in 2024?

There are 42,553 businesses in the Pop-Up Shops in the US industry in United States, which has grown at a CAGR of 0.8 % between 2019 and 2024.

Has the Pop-Up Shops in the US industry in United States grown or declined over the past 5 years?

The market size of the Pop-Up Shops in the US industry in United States has been declining at a CAGR of 0.7 % between 2019 and 2024.

What is the forecast growth of the Pop-Up Shops in the US industry in United States over the next 5 years?

Over the next five years, the Pop-Up Shops in the US industry in United States is expected to grow.

What does the Pop-Up Shops in the US in United States include?

Selling food and beverages and Selling clothing are part of the Pop-Up Shops in the US industry.

How competitive is the Pop-Up Shops in the US industry in United States?

The level of competition is low and increasing in the Pop-Up Shops in the US industry in United States.

Related Industries

Widen your competitive advantage with related industries

Competitors

  • Convenience Stores in the US
  • Specialty Food Stores in the US
  • Used Goods Stores in the US

Complementors

  • Commercial Leasing in the US

International industries

  • There are no industries to display.

View all industries in United States

Methodology

How are IBISWorld reports created?

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Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

What data sources do IBISWorld analysts use?

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

Key data sources in the US include: 

  • US Census Bureau
  • US Bureau of Labor Statistics
  • US International Trade Commission

Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

These sources include:

  • Industry and trade associations
  • Industry federations or regulators
  • Major industry players annual or quarterly filings

Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

How does IBISWorld forecast its data?

IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.

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