Industry Statistics and Trends
Market size and recent performance (2014-2029)
Industry revenue has grown at a CAGR of 4.9 % over the past five years, to reach an estimated $2.0bn in 2024.
Trends and Insights
Poke has grown from its traditional form
- Poke bowl originated in Hawaii, where the dish was composed of chunks of raw fish marinated with condiments such as seaweed and candlenuts. The dish gained popularity in the mainland due to its convenience, nutrient-rich, healthy and swappable ingredients, Instagram-friendly looks and affordable prices.
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Source: IBISWorld
Industry outlook (2024-2029)
Market size is projected to grow over the next five years.
Trends and Insights
Many poke shops adopt the franchise models
- According to Eater, Google searches for “poke bowls” increased 355.0% between the summer of 2015 and 2016, illustrating the increasing popularity of poke. Likewise, the Hollywood Reporter reported that the number of poke locations in Los Angeles grew from 12 in 2015 to more than 200 in 2017.
Biggest companies in the Poke Shops in the US
There are no companies that hold a large enough market share in the Poke Shops in the US industry for IBISWorld to include in this product.
Products & Services Segmentation
Source: IBISWorld
Industry revenue is measured across several distinct product and services lines, including Take-out, Drive-thru/delivery and Sit-down. Take-out is the largest segment of the Poke Shops in the US.
Trends and Insights
Sit-down represents the industry's largest revenue source
- Many customers sit down at poke shops during lunch hours. Poke shops are usually located in business district areas or town centers where offices concentrate, increasing revenue generated from sit-down sales.
- More insights available in the full report
Table of Contents
About this industry
Industry definition
Operators in this industry sell poke, typically including raw fish, cooked fish or other protein over rice with vegetables.
What's included in this industry?
Selling poke bowls for on-premise consumptionSelling poke bowls for off-premise consumptionSelling beveragesCompanies
Purchase this report to view all major companies in this industry.
Related Terms
POINT-OF-SALE (POS)FRANCHISEFOOD SERVICEIndustry Code
NAICS 722513 - Poke Shops in the US
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
Due to its affordability and convenience, poke bowls have grown in popularity over the years. Further, many shops have followed the fast-casual model, capitalizing on the gro...
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2014-2023) and forecast (2024-2029)
- Employees, including historical (2014-2023) and forecast (2024-2029)
- Businesses, including historical (2014-2023) and forecast (2024-2029)
- Profit, including historical (2014-2024)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Factors that influence volatility in the industry
- Key success factors for businesses to overcome volatility
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
Many poke shops have diversified product offerings to increase revenue. Besides poke, many shops now sell salads and soups.
In this chapter
- Products & Services
- Major Markets
Key metrics
- Largest market segment and value in 2024
- Product innovation level
Charts
- Products & services segmentation in 2024
- Major market segmentation in 2024
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
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In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each state
- Share of population compared to establishments in each region in 2024
Tables
- Number and share of establishments in each state in 2024
- Number and share of revenue each state accounts for in 2024
- Number and share of wages each state accounts for in 2024
- Number and share of employees in each state in 2024
Detailed analysis
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
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In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2019-2024
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
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In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Detailed analysis
- Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
Financial Benchmarks
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Analyst insights
Profit has suffered from rising food costs. Inflation has pushed up all costs, including poke ingredients
In this chapter
- Cost Structure
- Financial Ratios
- Key Ratios
Key metrics
- Profit margin, and how it compares to the sector-wide margin
- Average wages, and how it compares to the sector-wide average wage
- Largest cost component as a percentage of revenue
- Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio
Charts
- Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Investment vs. share of economy
Data tables
- Industry Multiples (2017-2022)
- Industry Tax Structure (2017-2022)
- Income Statement (2017-2022)
- Balance Sheet (2017-2022)
- Liquidity Ratios (2017-2022)
- Coverage Ratios (2017-2022)
- Leverage Ratios (2017-2022)
- Operating Ratios (2017-2022)
- Cash Flow & Debt Service Ratios (2014-2029)
- Revenue per Employee (2014-2029)
- Revenue per Enterprise (2014-2029)
- Employees per Establishment (2014-2029)
- Employees per Enterprise (2014-2029)
- Average Wage (2014-2029)
- Wages/Revenue (2014-2029)
- Establishments per Enterprise (2014-2029)
- IVA/Revenue (2014-2029)
- Imports/Demand (2014-2029)
- Exports/Revenue (2014-2029)
Detailed analysis
- Trends in the cost component for industry operators and their impact on industry costs and profitability
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2014-2029)
- IVA (2014-2029)
- Establishments (2014-2029)
- Enterprises (2014-2029)
- Employment (2014-2029)
- Exports (2014-2029)
- Imports (2014-2029)
- Wages (2014-2029)
Top Questions Answered
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the market size of the Poke Shops in the US industry in United States in 2024?
The market size of the Poke Shops in the US industry in United States is $2.0bn in 2024.
How many businesses are there in the Poke Shops in the US industry in 2024?
There are 3,108 businesses in the Poke Shops in the US industry in United States, which has grown at a CAGR of 22.3 % between 2019 and 2024.
Has the Poke Shops in the US industry in United States grown or declined over the past 5 years?
The market size of the Poke Shops in the US industry in United States has been growing at a CAGR of 4.9 % between 2019 and 2024.
What is the forecast growth of the Poke Shops in the US industry in United States over the next 5 years?
Over the next five years, the Poke Shops in the US industry in United States is expected to grow.
What does the Poke Shops in the US in United States include?
Selling poke bowls for on-premise consumption and Selling poke bowls for off-premise consumption are part of the Poke Shops in the US industry.
How competitive is the Poke Shops in the US industry in United States?
The level of competition is low and increasing in the Poke Shops in the US industry in United States.
Related Industries
Widen your competitive advantage with related industries
Competitors
- Coffee & Snack Shops in the US
- Fast Food Restaurants in the US
Complementors
- Fishing in the US
- Fruit & Vegetable Wholesaling in the US
International industries
- There are no industries to display.
View all industries in United States
Methodology
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IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
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Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in the US include:
- US Census Bureau
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- US International Trade Commission
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
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- Industry and trade associations
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