Plant & Flower Growing in the US - Market Research Report (2014-2029)
New York, United States
Last Updated: May 2024
NAICS 11142Revenue
$19.3bn
Past 5-Year Growth
Profit
$X.Xbn
Employees
170k
Businesses
5,194
Wages
$X.Xbn
Plant & Flower Growing in the US industry analysis
Plant and flower growers have contended with volatile agricultural prices, weakening demand from florists and an influx of low-cost imports through the end of 2023. However, COVID-19 led to a plant and flower growth surge due to a demand for home improvement materials and landscaping services. Also, plant and flower growers occupy a position of strong bargaining power in the supply chain, selling primary products predominantly to wholesales but, more importantly, not to processors. Amid the pandemic, agricultural operators who sold primarily to processors endured stiff price drops due to bottlenecks in processing capacity, causing raw inputs to flood the farm gate. This was different for growers in this industry. In turn, plant and flower grower revenue has increased by a CAGR of 3.2% to reach $19.3 billion over the five years to 2024, including a 1.2% drop in 2024 alone.
Trends and Insights
- Boosted leisure time amid COVID-19 expanded consumers' desire to purchase plants and flowers. Price-based competition with imports intensified among major domestic retailers such as Walmart and Home Depot.
- Less expensive imports attract downstream markets due to their competitive prices and expanding abundance. Domestic flower producers have altered their product mix to include more potted plants and nursery items.
- Regions with temperate climates are ideal for plant and flower producers to locate. The Southeast region is the top producing region, encompassing Florida, home to an established irrigation network for various agricultural production, ensuring water availability.
- Price is a key competitive factor for growers because floriculture and nursery crops are largely homogeneous compared with manufactured goods. Since US commodity crops don't differ significantly from those grown in other parts of the world, grower prices reflect global commodity markets.
Industry Overview
Market size and recent performance (2014-2029)
Industry revenue has grown at a CAGR of 3.2 % over the past five years, to reach an estimated $19.3bn in 2024.
Trends and Insights
Demand shot up during COVID-19
- Strong demand and inflation boosted revenue in 2020. As people faced lockdowns across the globe, social distancing measures and work-from-home mandates, consumer behavior shifted, substantially influencing market trends.
- Additional trends and insights available with purchase
Industry outlook (2024-2029)
Market size is projected to grow over the next five years.
Trends and Insights
Exports will strengthen while imports will decline
- The trade-weighted index, which measures the strength of the US dollar, will drop, contributing to a substantial expansion of exports and tightening domestic supply.
Biggest companies in the Plant & Flower Growing in the US
| Company | Market Share (%)
2024 | Revenue ($short_0)
2024 | Profit ($short_0)
2024 | Profit Margin (%)
2024 |
|---|
There are no companies that hold a large enough market share in the Plant & Flower Growing in the US industry for IBISWorld to include in this product.
Products & Services Segmentation
Plant & Flower Growing in the US
Products & Services
Industry revenue is measured across several distinct product and services lines, including Horticulture, Floriculture and Other. Horticulture is the largest segment of the Plant & Flower Growing in the US.
Trends and Insights
Floriculture comprises the largest segment
- Floriculture production includes bedding plants, herbaceous perennials, cut flowers, cultivated greens, foliage plants, potted flowers, flower seeds and bulbs.
- More insights available in the full report
Widen you competitive advantage with related industries
Competitors
- Vegetable Farming in the US
Complementors
- Flower & Nursery Stock Wholesaling in the US
- Nursery & Garden Stores in the US
- Florists in the US
International industries
- Plant & Flower Growing in Canada
- Nursery Production in Australia
- Floriculture Production in Australia
- Flower & Plant Growing in the UK
Table of Contents
About this industry
Industry definition
Plant and flower growers produce horticulture and floriculture plants for sale. They grow nursery plants, including trees and shrubs; flowering plants, like foliage plants, cut flowers, flower seeds and ornamentals; and short rotation woody trees, like Christmas trees and cottonwoods. These plants can be grown under cover or in an open field.
What's included in this industry?
Floriculture productionHorticulture productionNursery and tree productionCompanies
Purchase this report to view all major companies in this industry.
Related Terms
ORGANIC AGRICULTURAL PRODUCTIONGENETICALLY MODIFIED (GM)TENSIOMETERTRELLISPROPAGATIVEIndustry Code
NAICS 11142 - Plant & Flower Growing in the US
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
Boosted leisure time amid COVID-19 expanded consumers' desire to purchase plants and flowers. Price-based competition with imports intensified among major domestic retailers ...
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2014-2023) and forecast (2024-2029)
- Employees, including historical (2014-2023) and forecast (2024-2029)
- Businesses, including historical (2014-2023) and forecast (2024-2029)
- Profit, including historical (2014-2024)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Key success factors for businesses to overcome volatility
- How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
Less expensive imports attract downstream markets due to their competitive prices and expanding abundance. Domestic flower producers have altered their product mix to include...
In this chapter
- Products & Services
- Major Markets
- International Trade
Key metrics
- Largest market segment and value in 2024
- Product innovation level
- Total imports, level and trend
- Total exports, level and trend
- Trade Balance
Charts
- Products & services segmentation in 2024
- Major market segmentation in 2024
- International trade, including imports by country and exports by country
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
- Recent trends in import and export volumes, country of origin or destination, and expected future trends
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
Regions with temperate climates are ideal for plant and flower producers to locate. The Southeast region is the top producing region, encompassing Florida, home to an establi...
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each state
- Share of population compared to establishments in each region in 2024
Tables
- Number and share of establishments in each state in 2024
- Number and share of revenue each state accounts for in 2024
- Number and share of wages each state accounts for in 2024
- Number and share of employees in each state in 2024
Detailed analysis
- Geographic spread of the industry across North America, and trends associated with changes in the business landscape
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
Price is a key competitive factor for growers because floriculture and nursery crops are largely homogeneous compared with manufactured goods. Since US commodity crops don't ...
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2019-2024
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
Detailed analysis
- Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
- Key success factors for businesses to manage the competitive environment of the industry.
- Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
- Key success factors for potential entrants to overcome barriers to entry.
- Competitive threats from potential substitutes for the industry’s own products and services.
- Key success factors for how successful businesses can compete with substitutes.
- Advantages that buyers have to keep favorable purchasing conditions.
- Advantages that suppliers have to maintain favorable selling conditions.
- Key success factors for how businesses can navigate buyer and supplier power.
Companies
Learn about the performance of the top companies in the industry.
Analyst insights
Each plant and flower grower garners less than 5.0% or more of the market since most are small, privately owned farms and there are very few instances of vertical integration....
In this chapter
- Market Share Concentration
- Companies
- Company Spotlights
Charts
- Industry market share by company in 2020 through 2024
- Major companies in the industry, including market share, revenue, profit and profit margin in 2024
Detailed analysis
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
The threat of natural disaster looms large. Since plant and flower growers also grow under cover and outdoors, they are still impacted by natural disasters.
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Charts
- Regulation & Policy historical data and forecast (2014-2029)
- Assistance historical data and forecast (2014-2029)
Detailed analysis
- Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
- Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
- Key governmental and non-governmental groups or policies that may provide some relief for industry operators.
Financial Benchmarks
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Analyst insights
Swelling import competition and tough price-based competition pressure profit. Profit inched up in 2020 amid COVID-19 when consumers were stuck at home, which expanded their ...
In this chapter
- Cost Structure
- Financial Ratios
- Key Ratios
Key metrics
- Profit margin, and how it compares to the sector-wide margin
- Average wages, and how it compares to the sector-wide average wage
- Largest cost component as a percentage of revenue
- Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio
Charts
- Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Investment vs. share of economy
Data tables
- Industry Multiples (2017-2022)
- Industry Tax Structure (2017-2022)
- Income Statement (2017-2022)
- Balance Sheet (2017-2022)
- Liquidity Ratios (2017-2022)
- Coverage Ratios (2017-2022)
- Leverage Ratios (2017-2022)
- Operating Ratios (2017-2022)
- Cash Flow & Debt Service Ratios (2014-2029)
- Revenue per Employee (2014-2029)
- Revenue per Enterprise (2014-2029)
- Employees per Establishment (2014-2029)
- Employees per Enterprise (2014-2029)
- Average Wage (2014-2029)
- Wages/Revenue (2014-2029)
- Establishments per Enterprise (2014-2029)
- IVA/Revenue (2014-2029)
- Imports/Demand (2014-2029)
- Exports/Revenue (2014-2029)
Detailed analysis
- Trends in the cost component for industry operators and their impact on industry costs and profitability
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2014-2029)
- IVA (2014-2029)
- Establishments (2014-2029)
- Enterprises (2014-2029)
- Employment (2014-2029)
- Exports (2014-2029)
- Imports (2014-2029)
- Wages (2014-2029)
Methodology
How are IBISWorld reports created?
IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.
Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.
IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
What data sources do IBISWorld analysts use?
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in the US include:
- US Census Bureau
- US Bureau of Labor Statistics
- US International Trade Commission
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
- Industry federations or regulators
- Major industry players annual or quarterly filings
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
How does IBISWorld forecast its data?
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.
Learn more about our methodology and data sourcing on the Help Center.
Frequently Asked Questions
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the market size of the Plant & Flower Growing in the US industry in United States in 2024?
The market size of the Plant & Flower Growing in the US industry in United States is $19.3bn in 2024.
How many businesses are there in the Plant & Flower Growing in the US industry in 2024?
There are 5,194 businesses in the Plant & Flower Growing in the US industry in United States, which has grown at a CAGR of 0.2 % between 2019 and 2024.
Has the Plant & Flower Growing in the US industry in United States grown or declined over the past 5 years?
The market size of the Plant & Flower Growing in the US industry in United States has been growing at a CAGR of 3.2 % between 2019 and 2024.
What is the forecast growth of the Plant & Flower Growing in the US industry in United States over the next 5 years?
Over the next five years, the Plant & Flower Growing in the US industry in United States is expected to grow.
What does the Plant & Flower Growing in the US in United States include?
Floriculture production and Horticulture production are part of the Plant & Flower Growing in the US industry.
How competitive is the Plant & Flower Growing in the US industry in United States?
The level of competition is moderate and increasing in the Plant & Flower Growing in the US industry in United States.
