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Pet Training Services in the US - Market Research Report (2014-2029)

Marley Brocker Marley Brocker New York, United States Last Updated: May 2024 NAICS OD6367 Spotlight Report

Revenue

$2.7bn

2024

$2.7bn

Past 5-Year Growth

Profit

$XXX.Xm

Employees

61,831

Businesses

34,181

Wages

$X.Xbn

Pet Training Services in the US industry analysis

Households now consider pets as an integral part of the family more than ever. In recent years, a record-high pet ownership rate and shifting attitudes have boosted spending on pet care services, including training. The broader pet care sector has flourished as pet owners sought the best for their pets. The industry's growth trajectory was disrupted by the COVID-19 pandemic, as work-from-home settings and travel restrictions left more pet owners at home than ever before, leading revenue to sink for the first time in a decade. Yet an unprecedented spike in pet ownership during the pandemic has shifted the industry's landscape, with demand for pet training services outpacing supply post-COVID. Pet owners' steep spending on pets has led industry-wide revenue to expand at a CAGR of 2.9% over the past five years, totaling an estimated $2.7 billion, including an expected 0.7% increase in 2024.

Trends and Insights

  • Revenue fell due to the pandemic. Since demand for pet training services is typically tied to disposable income levels and general economic conditions, the pandemic caused a lot of economic uncertainty. This economic uncertainty made pet owners more reluctant to spend their money on discretionary pet training services in 2020.
  • Pet training services primarily focus on general obedience training. These services can be done at a specific training location or at an agreed upon private location.
  • The price of training sessions is a major form of competition. Pet trainers must ensure that prices are competitive so that customers remain loyal.
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Everything you need in one report

  • Reliable market estimates from 2014-2029
  • Competitive analysis, industry segmentation, financial benchmarks
  • Powerful SWOT, Porter’s Five Forces and risk management frameworks
  • Online membership platform with PDF, Word, Excel and PPT exports

Industry Overview

Market size and recent performance (2014-2029)

Industry revenue has grown at a CAGR of 2.9 % over the past five years, to reach an estimated $2.7bn in 2024.

Trends and Insights

Accelerating pet spending benefits pet trainers

  • Pet owners are more committed to their pets than ever, with unprecedented pet care spending reflecting this.
  • Additional trends and insights available with purchase
Pet Training Services in the US
Revenue (2014-2029)
IBISWorld Logo Source: IBISWorld

Industry outlook (2024-2029)

Market size is projected to grow over the next five years.

Trends and Insights

Pet owners may prioritize essential pet care over training as prices rise

  • Strong demand enjoyed by pet trainers currently won't subside. The shift in attitudes regarding pets, which has adjusted pet owners' willingness to pay premium prices for top-quality pet care services, will show its lasting power. At the same time, an elevated pet ownership rate will substantially increase the industry's size over the coming years.

Biggest companies in the Pet Training Services in the US

There are no companies that hold a large enough market share in the Pet Training Services in the US industry for IBISWorld to include in this product.

Products & Services Segmentation

Pet Training Services in the US
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Service animal training services, General obedience training services and Behavioral training services. Service animal training services is the largest segment of the Pet Training Services in the US.

Trends and Insights

Service animal training services expand

  • Service animal training consists of training services that certify a pet to assist individuals with disabilities.
  • More insights available in the full report

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Competitors

  • There are no industries to display.

Complementors

  • Pet Stores in the US
  • Pet Grooming & Boarding in the US

International industries

  • There are no industries to display.

View all industries in United States

Table of Contents

About this industry

Industry definition

Pet training providers use various techniques and methods to teach and modify an animal's behavior, helping them learn specific commands, social skills and desirable behaviors. Trainers also provide training for service dogs.

What's included in this industry?

Training guide animalsTraining hunting animalsTraining guard animals

Companies

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Related Terms

BEHAVIORAL MANAGEMENTPOSITIVE REINFORCEMENTSOCIALIZATION

Industry Code

NAICS 2017

NAICS 812910 - Pet Training Services in the US

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

Revenue fell due to the pandemic. Since demand for pet training services is typically tied to disposable income levels and general economic conditions, the pandemic caused a ...

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2014-2023) and forecast (2024-2029)
  • Employees, including historical (2014-2023) and forecast (2024-2029)
  • Businesses, including historical (2014-2023) and forecast (2024-2029)
  • Profit, including historical (2014-2024)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Factors that influence volatility in the industry
  • Key success factors for businesses to overcome volatility

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

Pet training services primarily focus on general obedience training. These services can be done at a specific training location or at an agreed upon private location.

In this chapter

  • Products & Services
  • Major Markets

Key metrics

  • Largest market segment and value in 2024
  • Product innovation level

Charts

  • Products & services segmentation in 2024
  • Major market segmentation in 2024

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

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In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each state
  • Share of population compared to establishments in each region in 2024

Tables

  • Number and share of establishments in each state in 2024
  • Number and share of revenue each state accounts for in 2024
  • Number and share of wages each state accounts for in 2024
  • Number and share of employees in each state in 2024

Detailed analysis

  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

The price of training sessions is a major form of competition. Pet trainers must ensure that prices are competitive so that customers remain loyal.

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2019-2024
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

External Environment

Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

Analyst insights

Pet trainers don't benefit from any specific government assistance. The industry does receive some indirect assistance from various related industry associations.

In this chapter

  • External Drivers
  • Regulation & Policy
  • Assistance

Key metrics

  • Regulation & policy level and trend
  • Assistance level and trend

Detailed analysis

  • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance

Financial Benchmarks

View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

Analyst insights

Purchases consist of training aids, treats, leashes, protective gear, cleaning supplies and other technological equipment. Families want their pet’s training sessions to be a...

In this chapter

  • Cost Structure
  • Financial Ratios
  • Key Ratios

Key metrics

  • Profit margin, and how it compares to the sector-wide margin
  • Average wages, and how it compares to the sector-wide average wage
  • Largest cost component as a percentage of revenue
  • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

Charts

  • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Investment vs. share of economy

Data tables

  • Industry Multiples (2017-2022)
  • Industry Tax Structure (2017-2022)
  • Income Statement (2017-2022)
  • Balance Sheet (2017-2022)
  • Liquidity Ratios (2017-2022)
  • Coverage Ratios (2017-2022)
  • Leverage Ratios  (2017-2022)
  • Operating Ratios (2017-2022)
  • Cash Flow & Debt Service Ratios (2014-2029)
  • Revenue per Employee (2014-2029)
  • Revenue per Enterprise (2014-2029)
  • Employees per Establishment (2014-2029)
  • Employees per Enterprise (2014-2029)
  • Average Wage (2014-2029)
  • Wages/Revenue (2014-2029)
  • Establishments per Enterprise (2014-2029)
  • IVA/Revenue (2014-2029)
  • Imports/Demand (2014-2029)
  • Exports/Revenue (2014-2029)

Detailed analysis

  • Trends in the cost component for industry operators and their impact on industry costs and profitability 

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2014-2029)
  • IVA (2014-2029)
  • Establishments (2014-2029)
  • Enterprises (2014-2029)
  • Employment (2014-2029)
  • Exports (2014-2029)
  • Imports (2014-2029)
  • Wages (2014-2029)

Methodology

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Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

What data sources do IBISWorld analysts use?

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

Key data sources in the US include: 

  • US Census Bureau
  • US Bureau of Labor Statistics
  • US International Trade Commission

Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

These sources include:

  • Industry and trade associations
  • Industry federations or regulators
  • Major industry players annual or quarterly filings

Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

How does IBISWorld forecast its data?

IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.

Learn more about our methodology and data sourcing on the Help Center.

Frequently Asked Questions

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What is the market size of the Pet Training Services in the US industry in United States in 2024?

The market size of the Pet Training Services in the US industry in United States is $2.7bn in 2024.

How many businesses are there in the Pet Training Services in the US industry in 2024?

There are 34,181 businesses in the Pet Training Services in the US industry in United States, which has grown at a CAGR of 4.3 % between 2019 and 2024.

Has the Pet Training Services in the US industry in United States grown or declined over the past 5 years?

The market size of the Pet Training Services in the US industry in United States has been growing at a CAGR of 2.9 % between 2019 and 2024.

What is the forecast growth of the Pet Training Services in the US industry in United States over the next 5 years?

Over the next five years, the Pet Training Services in the US industry in United States is expected to grow.

What does the Pet Training Services in the US in United States include?

Training guide animals and Training hunting animals are part of the Pet Training Services in the US industry.

How competitive is the Pet Training Services in the US industry in United States?

The level of competition is moderate and steady in the Pet Training Services in the US industry in United States.