Online Medical Supplies Sales in the US - Market Research Report (2013-2028)
New York, United States
Last Updated: September 2023
NAICS OD5092Revenue
$12.0bn
Past 5-Year Growth
Profit
$XXX.Xm
Employees
24,177
Businesses
7,655
Wages
$XXX.Xm
Online Medical Supplies Sales in the US industry analysis
Medical supplies are critical for every medical service performed in a healthcare setting or at home. In recent years, rising healthcare utilization, driven by the medical needs of an aging population and broader insurance coverage, has supported robust demand for medical supplies. At the same time, as consumers and businesses perform more services online, browsing and buying medical supplies online has become an attractive option, expanding the size and scope of the industry. Ordering medical supplies online quickly became necessary during the COVID-19 pandemic, as online medical suppliers delivered essential medical supplies to healthcare organizations and households. Deferred medical care during the pandemic has led demand for healthcare services to surge in a post-COVID environment, equating to a higher need for a breadth of medical supplies. Online medical supplies' vital part of healthcare delivery has shielded the industry from fluctuations, leading revenue to expand at a CAGR of 2.9% over the past five years to an estimated $12.0 billion, including expected growth of 6.3% in 2023.Supply chain snags and supply shortages currently define the medical supply landscape. Early shortages of personal protective equipment and respirators during the initial COVID-19 outbreak were an outcome of under-supply colliding with unprecedented demand. Now, the Russia-Ukraine war and raw material shortages exacerbate preexisting shortages. Supply shortages impede online medical supply companies' ability to provide supplies and strengthen competition as buyers can easily compare stock and prices between companies. Elevated competition and higher operating costs constrain profit growth.Accelerating healthcare spending moving forward will translate into greater demand for medical supplies. An aging population's complex medical needs will be a driving force behind rising spending. Older adults will need medical suppliers for care received in healthcare settings and their homes, supporting sales from both downstream markets. Consolidation activity across the broader healthcare sector could threaten the industry as larger healthcare organizations will be more likely to secure inventory from wholesalers. Still, accelerating demand for healthcare services will support industry expansion. In all, revenue will expand at a CAGR of 3.0% to an estimated $13.9 billion over the next five years.
Trends and Insights
- A rapidly changing healthcare landscape brings in online medical supply sales. More healthcare organizations, businesses and households are purchasing medical supplies online than ever in a post-COVID environment.
- More physician practices are procuring medical supplies online than ever. Online medical supply sales allow physicians and clinical staff to access the products they need easily.
- Demographic trends in the Southeast benefit online medical suppliers. The region’s large population and share of seniors require more medical supplies to meet its needs.
- Price ultimately determines where consumers order medical supplies online. A saturated market, little differentiation and steep healthcare expenses lead consumers to look for a supplier where they’ll spend the least.
Industry Overview
Market size and recent performance (2013-2028)
Industry revenue has grown at a CAGR of 2.9 % over the past five years, to reach an estimated $12.0bn in 2023.
Trends and Insights
Growing healthcare utilization supports growth
- Increasing healthcare utilization in recent years has translated into higher demand for a breadth medical supplies.
- Additional trends and insights available with purchase
Industry outlook (2024-2029)
Market size is projected to grow over the next five years.
Trends and Insights
Online medical supply sales shift in a post-COVID environment
- Recovering patient volumes post-COVID will expand healthcare utilization, increasing demand for wholesale medical supplies.
Biggest companies in the Online Medical Supplies Sales in the US
| Company | Market Share (%)
2023 | Revenue ($short_0)
2023 | Profit ($short_0)
2023 | Profit Margin (%)
2023 |
|---|
There are no companies that hold a large enough market share in the Online Medical Supplies Sales in the US industry for IBISWorld to include in this product.
Products & Services Segmentation
Online Medical Supplies Sales in the US
Products & Services
Industry revenue is measured across several distinct product and services lines, including Other medical supplies, Surgical instruments and Surgical and medical catheters . Other medical supplies is the largest segment of the Online Medical Supplies Sales in the US.
Trends and Insights
Growth segments
- Sales in certain equipment categories fluctuate substantially between years, principally due to cyclical factors, as providers replace aging equipment with newer technologies. However, newly developed high-technology surgical and orthopedic products have consistently helped boost growth in online retailers' shipments of medical devices and equipment. These high-technology products have increased as a percentage of total industry sales due to favorable demand by doctors and patients for less invasive, innovative products that improve the quality of patients' lives and disease diagnosis and treatment.
- More insights available in the full report
Widen you competitive advantage with related industries
Competitors
- Medical Supplies Wholesaling in the US
Complementors
- Medical Device Manufacturing in the US
- Medical Instrument & Supply Manufacturing in the US
- E-Commerce & Online Auctions in the US
International industries
- Health Stores in Canada
- Optometry and Optical Dispensing in Australia
- Other Health Services in Australia
- Optometry and Optical Dispensing in New Zealand
- Other Health Services in New Zealand
Table of Contents
About this industry
Industry definition
This industry includes online retailers of medical supplies, which include equipment and tools used in healthcare for diagnosis, therapy or surgery. Online medical supply companies sell products such as topical treatments and dressings, antiseptics, bandages, cotton, first aid kits, syringes, ice bags, thermometers and heating pads. The industry doesn't include sales of nutritional supplements, vitamins, personal care products, eyeglasses and contact lenses.
What's included in this industry?
Retailing medical suppliesMarketing medical suppliesCompanies
Purchase this report to view all major companies in this industry.
Related Terms
BRICK AND MORTARBROADBANDDIAL-UPIndustry Code
NAICS 45411 - Online Medical Supplies Sales in the US
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
A rapidly changing healthcare landscape brings in online medical supply sales. More healthcare organizations, businesses and households are purchasing medical supplies online...
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2013-2022) and forecast (2023-2028)
- Employees, including historical (2013-2022) and forecast (2023-2028)
- Businesses, including historical (2013-2022) and forecast (2023-2028)
- Profit, including historical (2013-2023)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Key success factors for businesses to overcome volatility
- How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
More physician practices are procuring medical supplies online than ever. Online medical supply sales allow physicians and clinical staff to access the products they need eas...
In this chapter
- Products & Services
- Major Markets
Key metrics
- Largest market segment and value in 2023
- Product innovation level
Charts
- Products & services segmentation in 2023
- Major market segmentation in 2023
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
Demographic trends in the Southeast benefit online medical suppliers. The region’s large population and share of seniors require more medical supplies to meet its needs.
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each state
- Share of population compared to establishments in each region in 2023
Tables
- Number and share of establishments in each state in 2023
- Number and share of revenue each state accounts for in 2023
- Number and share of wages each state accounts for in 2023
- Number and share of employees in each state in 2023
Detailed analysis
- Geographic spread of the industry across North America, and trends associated with changes in the business landscape
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
Price ultimately determines where consumers order medical supplies online. A saturated market, little differentiation and steep healthcare expenses lead consumers to look for...
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2018-2023
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
Detailed analysis
- Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
- Key success factors for businesses to manage the competitive environment of the industry.
- Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
- Key success factors for potential entrants to overcome barriers to entry.
- Competitive threats from potential substitutes for the industry’s own products and services.
- Key success factors for how successful businesses can compete with substitutes.
- Advantages that buyers have to keep favorable purchasing conditions.
- Advantages that suppliers have to maintain favorable selling conditions.
- Key success factors for how businesses can navigate buyer and supplier power.
Companies
Learn about the performance of the top companies in the industry.
Analyst insights
Developing market share is challenging for an online medical supplier. Steep competition prevents any single company from gaining a stronghold.
In this chapter
- Market Share Concentration
- Companies
- Company Spotlights
Charts
- Industry market share by company in 2019 through 2023
- Major companies in the industry, including market share, revenue, profit and profit margin in 2023
Detailed analysis
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
Medical supplies have a direct impact on public health. The connection to health outcomes in the US exposes suppliers to a high degree of regulatory oversight.
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Charts
- Regulation & Policy historical data and forecast (2013-2028)
- Assistance historical data and forecast (2013-2028)
Detailed analysis
- Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
- Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
- Key governmental and non-governmental groups or policies that may provide some relief for industry operators.
Financial Benchmarks
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Analyst insights
Cost-conscious buyers want to keep medical expenses low. Online medical suppliers use low prices to vie for sales but at profit’s expense.
In this chapter
- Cost Structure
- Financial Ratios
- Key Ratios
Key metrics
- Profit margin, and how it compares to the sector-wide margin
- Average wages, and how it compares to the sector-wide average wage
- Largest cost component as a percentage of revenue
- Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio
Charts
- Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2023
- Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2023
- Investment vs. share of economy
Data tables
- Industry Multiples (2016-2021)
- Industry Tax Structure (2016-2021)
- Income Statement (2016-2021)
- Balance Sheet (2016-2021)
- Liquidity Ratios (2016-2021)
- Coverage Ratios (2016-2021)
- Leverage Ratios (2016-2021)
- Operating Ratios (2016-2021)
- Cash Flow & Debt Service Ratios (2013-2028)
- Revenue per Employee (2013-2028)
- Revenue per Enterprise (2013-2028)
- Employees per Establishment (2013-2028)
- Employees per Enterprise (2013-2028)
- Average Wage (2013-2028)
- Wages/Revenue (2013-2028)
- Establishments per Enterprise (2013-2028)
- IVA/Revenue (2013-2028)
- Imports/Demand (2013-2028)
- Exports/Revenue (2013-2028)
Detailed analysis
- Trends in the cost component for industry operators and their impact on industry costs and profitability
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2013-2028)
- IVA (2013-2028)
- Establishments (2013-2028)
- Enterprises (2013-2028)
- Employment (2013-2028)
- Exports (2013-2028)
- Imports (2013-2028)
- Wages (2013-2028)
Methodology
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Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.
IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
What data sources do IBISWorld analysts use?
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in the US include:
- US Census Bureau
- US Bureau of Labor Statistics
- US International Trade Commission
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
- Industry federations or regulators
- Major industry players annual or quarterly filings
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
How does IBISWorld forecast its data?
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.
Learn more about our methodology and data sourcing on the Help Center.
Frequently Asked Questions
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the market size of the Online Medical Supplies Sales in the US industry in United States in 2024?
The market size of the Online Medical Supplies Sales in the US industry in United States is $12.0bn in 2024.
How many businesses are there in the Online Medical Supplies Sales in the US industry in 2023?
There are 7,655 businesses in the Online Medical Supplies Sales in the US industry in United States, which has grown at a CAGR of 4.6 % between 2018 and 2023.
Has the Online Medical Supplies Sales in the US industry in United States grown or declined over the past 5 years?
The market size of the Online Medical Supplies Sales in the US industry in United States has been growing at a CAGR of 2.9 % between 2018 and 2023.
What is the forecast growth of the Online Medical Supplies Sales in the US industry in United States over the next 5 years?
Over the next five years, the Online Medical Supplies Sales in the US industry in United States is expected to grow.
What does the Online Medical Supplies Sales in the US in United States include?
Retailing medical supplies and Marketing medical supplies are part of the Online Medical Supplies Sales in the US industry.
How competitive is the Online Medical Supplies Sales in the US industry in United States?
The level of competition is high and steady in the Online Medical Supplies Sales in the US industry in United States.
