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Online Legal Services in the US - Market Research Report (2014-2029)

Dmitry Diment Dmitry Diment New York, United States Last Updated: September 2024 NAICS OD5638

Revenue

$13.4bn

2024

$13.4bn

Past 5-Year Growth

Profit

$X.Xbn

Employees

53,519

Businesses

17,368

Wages

$X.Xbn

Online Legal Services in the US industry analysis

The Online Legal Services industry has experienced robust growth as online legal documentation, lawyer networking and other general legal services have become more accessible. This industry, once controversial due to its departure from traditional law firm structures and restrictions on offering legal advice without a bar-certified lawyer, has seen greater acceptance and legitimization. This shift is particularly evident as services have expanded to include the creation of business incorporations, wills, trusts and online legal advice.

Online providers tend to price their services lower than brick-and-mortar law firms, so as online resources have broadened over the past five years, price-sensitive consumers have increasingly used the internet to find reasonably priced alternatives to traditional lawyers. The industry has also benefited from an expansion in the number of small- and medium-sized businesses, which are the industry's most extensive client base. As a result, industry revenue is expected to increase at an annualized rate of 5.7% to $13.4 billion over the past five years, including a 5.8% rise in 2024. However, profit is expected to stagnate amid rising competition.

Strong demand for online legal services is projected to continue moving forward. Competition is anticipated to rise as technology enables a broader range of forms and legal actions to be completed online. Continued expansion in the total number of US businesses will increase the industry's potential client base as the industry benefits from greater acceptance of online services among users. If successful and adopted more broadly, the possible expansion of legal services facilitated by nonlawyers in pilot programs in Utah and California promises to further increase the accessibility and affordability of legal services and boost demand for online legal services. Consequently, the industry's revenue is projected to grow at an annualized 5.8% to $17.7 billion over the next five years.

Trends and Insights

  • COVID-19 expedited the embrace of online legal services. Remote work and court closures contributed to greater use of online legal services.
  • Online legal service providers are focusing more on subscription services to bolster revenue. Subscription-based legal matching platforms enable clients to access a range of legal documentation and online services.
  • Certain markets may have a larger pool of legal talent, making it easier for online legal service providers to recruit qualified professionals.
  • Many online legal service providers offer lower prices than traditional law firms, making legal services more affordable and accessible to consumers. Online legal service providers also offer the convenience of accessing legal services from anywhere with an internet connection and at any time.

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  • Market estimates from 2014-2029
  • Critical performance data and rankings
  • Detailed analysis of competitive forces and the external environment
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Industry Statistics and Trends

Market size and recent performance (2014-2029)

Industry revenue has grown at a CAGR of 5.7 % over the past five years, to reach an estimated $13.4bn in 2024.

Trends and Insights

Changing ABA guidelines have facilitated market growth

  • Online legal services have gained momentum due to pivotal revisions in ABA guidelines in 2002 and 2003. These updates legitimized limited-scope representation and online legal documentation, encouraging consumer adoption across 40 states, including Washington, DC. This regulatory support has catalyzed a robust digital transformation in legal services.
  • Additional trends and insights available with purchase
Online Legal Services in the US
Revenue (2014-2029)
IBISWorld Logo Source: IBISWorld

Industry outlook (2024-2029)

Market size is projected to grow over the next five years.

Trends and Insights

Technological advances will benefit online legal service providers

  • Online legal service providers will likely continue adopting automation and artificial intelligence technologies to streamline their services and improve efficiency. This may include using AI-powered chatbots to answer client questions or automating document drafting and review processes to reduce the time and cost of providing legal services.

Biggest companies in the Online Legal Services in the US

Company
Market Share (%)
2024
Revenue ($short_0)
2024
Profit ($short_0)
2024
Profit Margin (%)
2024

There are no companies that hold a large enough market share in the Online Legal Services in the US industry for IBISWorld to include in this product.

Products & Services Segmentation

Online Legal Services in the US
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Transactional services, including interactive legal documents, Subscription legal plans and Other services. Transactional services, including interactive legal documents is the largest segment of the Online Legal Services in the US.

Trends and Insights

Transactional services have fallen in favor of subscription services

  • Online legal services providers can offer customers interactive software programs that help them prepare legal documents for processing.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

Operators in this industry provide legal services to clients using the internet and associated technologies as the primary means of communication. The industry includes virtual law firms without brick-and-mortar locations that offer both bundled and unbundled services, in addition to companies that primarily provide online legal documentation services, such as interactive documents that can be tailored to a client’s specific need.

What's included in this industry?

Transactional services, including interactive legal documentsSubscription legal plansOther services

Companies

Purchase this report to view all major companies in this industry.

Related Terms

BRICK-AND-MORTARUNBUNDLED LEGAL SERVICELEGAL DOCUMENT SERVICE PROVIDER

Industry Code

NAICS 2017

NAICS 54119 - Online Legal Services in the US

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

COVID-19 expedited the embrace of online legal services. Remote work and court closures contributed to greater use of online legal services.

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2014-2023) and forecast (2024-2029)
  • Employees, including historical (2014-2023) and forecast (2024-2029)
  • Businesses, including historical (2014-2023) and forecast (2024-2029)
  • Profit, including historical (2014-2024)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

Online legal service providers are focusing more on subscription services to bolster revenue. Subscription-based legal matching platforms enable clients to access a range of ...

In this chapter

  • Products & Services
  • Major Markets

Key metrics

  • Largest market segment and value in 2024
  • Product innovation level

Charts

  • Products & services segmentation in 2024
  • Major market segmentation in 2024

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

Certain markets may have a larger pool of legal talent, making it easier for online legal service providers to recruit qualified professionals.

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each state
  • Share of population compared to establishments in each region in 2024

Tables

  • Number and share of establishments in each state in 2024
  • Number and share of revenue each state accounts for in 2024
  • Number and share of wages each state accounts for in 2024
  • Number and share of employees in each state in 2024

Detailed analysis

  • Geographic spread of the industry across North America, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

Many online legal service providers offer lower prices than traditional law firms, making legal services more affordable and accessible to consumers. Online legal service pro...

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2019-2024
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

Online legal services are highly fragmented. No single company accounts for more than 5.0% of industry revenue.

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2020 through 2024
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2024

Detailed analysis

    External Environment

    Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

    Analyst insights

    In 2019, the American Bar Association House of Delegates approved a resolution creating the ABA Best Practice Guidelines for Online Legal Document Providers. The ABA urged on...

    In this chapter

    • External Drivers
    • Regulation & Policy
    • Assistance

    Key metrics

    • Regulation & policy level and trend
    • Assistance level and trend

    Charts

    • Regulation & Policy historical data and forecast (2014-2029) 
    • Assistance historical data and forecast (2014-2029) 

    Detailed analysis

    • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
    • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
    • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

    Financial Benchmarks

    View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

    Analyst insights

    Online legal service providers' business models impact their profitability. Some providers may have higher fixed costs, like salaries for lawyers and other staff, while other...

    In this chapter

    • Cost Structure
    • Financial Ratios
    • Key Ratios

    Key metrics

    • Profit margin, and how it compares to the sector-wide margin
    • Average wages, and how it compares to the sector-wide average wage
    • Largest cost component as a percentage of revenue
    • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

    Charts

    • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
    • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
    • Investment vs. share of economy

    Data tables

    • Industry Multiples (2017-2022)
    • Industry Tax Structure (2017-2022)
    • Income Statement (2017-2022)
    • Balance Sheet (2017-2022)
    • Liquidity Ratios (2017-2022)
    • Coverage Ratios (2017-2022)
    • Leverage Ratios  (2017-2022)
    • Operating Ratios (2017-2022)
    • Cash Flow & Debt Service Ratios (2014-2029)
    • Revenue per Employee (2014-2029)
    • Revenue per Enterprise (2014-2029)
    • Employees per Establishment (2014-2029)
    • Employees per Enterprise (2014-2029)
    • Average Wage (2014-2029)
    • Wages/Revenue (2014-2029)
    • Establishments per Enterprise (2014-2029)
    • IVA/Revenue (2014-2029)
    • Imports/Demand (2014-2029)
    • Exports/Revenue (2014-2029)

    Detailed analysis

    • Trends in the cost component for industry operators and their impact on industry costs and profitability 

    Key Statistics

    Industry Data

    Data Tables

    Including values and annual change:

    • Revenue (2014-2029)
    • IVA (2014-2029)
    • Establishments (2014-2029)
    • Enterprises (2014-2029)
    • Employment (2014-2029)
    • Exports (2014-2029)
    • Imports (2014-2029)
    • Wages (2014-2029)

    Top Questions Answered

    Unlock comprehensive answers and precise data upon purchase. View purchase options.

    What is the market size of the Online Legal Services in the US industry in United States in 2024?

    The market size of the Online Legal Services in the US industry in United States is $13.4bn in 2024.

    How many businesses are there in the Online Legal Services in the US industry in 2024?

    There are 17,368 businesses in the Online Legal Services in the US industry in United States, which has grown at a CAGR of 7.3 % between 2019 and 2024.

    Has the Online Legal Services in the US industry in United States grown or declined over the past 5 years?

    The market size of the Online Legal Services in the US industry in United States has been growing at a CAGR of 5.7 % between 2019 and 2024.

    What is the forecast growth of the Online Legal Services in the US industry in United States over the next 5 years?

    Over the next five years, the Online Legal Services in the US industry in United States is expected to grow.

    What does the Online Legal Services in the US in United States include?

    Transactional services, including interactive legal documents and Subscription legal plans are part of the Online Legal Services in the US industry.

    How competitive is the Online Legal Services in the US industry in United States?

    The level of competition is high and increasing in the Online Legal Services in the US industry in United States.

    Related Industries

    Widen your competitive advantage with related industries

    Competitors

    • Law Firms in the US

    Complementors

    • Trusts & Estates in the US
    • Tax Preparation Services in the US
    • Management Consulting in the US
    • E-Commerce & Online Auctions in the US

    International industries

    • Law Firms in Canada
    • Legal Services in Australia
    • Legal Services in New Zealand
    • Legal Activities in the UK
    • Legal Activities in Ireland

    View all industries in United States

    Methodology

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    Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

    IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

    What data sources do IBISWorld analysts use?

    Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

    Key data sources in the US include: 

    • US Census Bureau
    • US Bureau of Labor Statistics
    • US International Trade Commission

    Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

    These sources include:

    • Industry and trade associations
    • Industry federations or regulators
    • Major industry players annual or quarterly filings

    Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

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    IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

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