Lingerie, Swimwear & Bridal Stores in the US - Market Research Report (2014-2029)
New York, United States
Last Updated: April 2024
NAICS 44819Revenue
$38.0bn
Past 5-Year Growth
Profit
$X.Xbn
Employees
255k
Businesses
93,324
Wages
$X.Xbn
Lingerie, Swimwear & Bridal Stores in the US industry analysis
The market dynamics for the Lingerie, Swimwear, and Bridal Stores industry have been largely shaped by a pivot in consumer preferences and purchasing behavior, primarily driven by evolving fashion trends and extensive lifestyle changes. Despite lingering recession fears that gripped 2022 and 2023, causing a spike in living costs and affecting disposable income levels, the industry has experienced robust growth. However, the hike of e-commerce platforms and augmented competition from department stores have also created formidable challenges, impacting the market share of traditional brick-and-mortar stores. Industry revenue has hiked at a CAGR of 4.7% over the past five years and is expected to total $38.0 billion in 2024, when revenue will hike by an estimated 0.4%.
Trends and Insights
- E-commerce is growing because of online shopping preferences. Over recent years, consumers have increasingly opted to shop online rather than in traditional brick-and-mortar stores, especially for items like lingerie, swimwear and bridal wear, leading to significant growth in e-commerce.
- Lingerie has become a major fashion item for women. This shift in perception, backed by product innovation and inclusiveness of various body shapes and skin tones, has led to higher discretionary spending and industry growth.
- Brick-and-mortar swimwear, lingerie and bridal stores tend to pop up around vacation and wedding destinations. Consumers flock to warm-weather coastal regions, namely the Southeast and West, where swimwear stores thrive.
- Resellers get a quick buck while consumers find deals on second-hard markets like Poshmark. These sites compete with online swimwear stores and, to a lesser extent, lingerie and bridal stores.
Industry Overview
Market size and recent performance (2014-2029)
Industry revenue has grown at a CAGR of 4.7 % over the past five years, to reach an estimated $38.0bn in 2024.
Trends and Insights
Shift to online shopping boosts e-commerce growth
- Over the last several years, there's been a palpable shift in consumer buying habits from in-person shopping to online retail; this has especially impacted traditional brick-and-mortar lingerie, swimwear and bridal stores.
- Additional trends and insights available with purchase
Industry outlook (2024-2029)
Market size is projected to grow over the next five years.
Trends and Insights
E-commerce will help retailers boost profit
- E-commerce will continue to survive and thrive in the future, significantly transforming advertising strategies as it capitalizes on the power of social media and TV streaming platforms.
Biggest companies in the Lingerie, Swimwear & Bridal Stores in the US
| Company | Market Share (%)
2024 | Revenue ($m)
2024 | Profit ($m)
2024 | Profit Margin (%)
2024 |
|---|---|---|---|---|
Victoria's Secret & Co. | 3,854.2 | 378.1 | 9.8 |
To view the market share and analysis for all 1 top companies in this industry, view purchase options.
Products & Services Segmentation
Lingerie, Swimwear & Bridal Stores in the US
Products & Services
Industry revenue is measured across several distinct product and services lines, including Lingerie, Swimwear and Bridal gowns. Lingerie is the largest segment of the Lingerie, Swimwear & Bridal Stores in the US.
Trends and Insights
Lingerie has shined through changing consumer preferences
- Lingerie products include women's undergarments like bras, corsets, panties and sleepwear. E-commerce has helped lingerie stores link products directly to social media advertising campaigns.
- More insights available in the full report
Widen you competitive advantage with related industries
Competitors
- Women's Clothing Stores in the US
- Family Clothing Stores in the US
- Department Stores in the US
- E-Commerce & Online Auctions in the US
Complementors
- There are no industries to display.
International industries
- Lingerie, Swimwear & Bridal Stores in Canada
- Clothing Retailing in Australia
- Clothing Retailing in New Zealand
- Clothing Retailing in the UK
- Bridal Stores in the UK
Table of Contents
About this industry
Industry definition
Operators in the Lingerie, Swimwear and Bridal Stores industry retail specialized lines of clothing, including bridal gowns, costumes, lingerie, uniforms and swimwear. These products are purchased from domestic and international manufacturers and wholesalers and then retailed to the general public. Industry operators also often provide custom apparel through alterations such as hemming, taking in or letting out seams and lengthening or shortening sleeves.
What's included in this industry?
Retailing bridal gowns Retailing costumesRetailing fur apparelRetailing hosieryRetailing lingerieRetailing swimwearRetailing uniforms (except athletic)Companies
Victoria's Secret & Co.Purchase this report to view all 1 major companies in this industry.
Related Terms
RADIO-FREQUENCY IDENTIFICATION (RFID)BABY BOOMERSBRICK-AND-MORTAR STOREIndustry Code
NAICS 44819 - Lingerie, Swimwear & Bridal Stores in the US
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
E-commerce is growing because of online shopping preferences. Over recent years, consumers have increasingly opted to shop online rather than in traditional brick-and-mortar ...
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2014-2023) and forecast (2024-2029)
- Employees, including historical (2014-2023) and forecast (2024-2029)
- Businesses, including historical (2014-2023) and forecast (2024-2029)
- Profit, including historical (2014-2024)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Key success factors for businesses to overcome volatility
- How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
Lingerie has become a major fashion item for women. This shift in perception, backed by product innovation and inclusiveness of various body shapes and skin tones, has led to...
In this chapter
- Products & Services
- Major Markets
Key metrics
- Largest market segment and value in 2024
- Product innovation level
Charts
- Products & services segmentation in 2024
- Major market segmentation in 2024
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
Brick-and-mortar swimwear, lingerie and bridal stores tend to pop up around vacation and wedding destinations. Consumers flock to warm-weather coastal regions, namely the Sou...
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each state
- Share of population compared to establishments in each region in 2024
Tables
- Number and share of establishments in each state in 2024
- Number and share of revenue each state accounts for in 2024
- Number and share of wages each state accounts for in 2024
- Number and share of employees in each state in 2024
Detailed analysis
- Geographic spread of the industry across North America, and trends associated with changes in the business landscape
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
Resellers get a quick buck while consumers find deals on second-hard markets like Poshmark. These sites compete with online swimwear stores and, to a lesser extent, lingerie ...
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2019-2024
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
Detailed analysis
- Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
- Key success factors for businesses to manage the competitive environment of the industry.
- Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
- Key success factors for potential entrants to overcome barriers to entry.
- Competitive threats from potential substitutes for the industry’s own products and services.
- Key success factors for how successful businesses can compete with substitutes.
- Advantages that buyers have to keep favorable purchasing conditions.
- Advantages that suppliers have to maintain favorable selling conditions.
- Key success factors for how businesses can navigate buyer and supplier power.
Companies
Learn about the performance of the top companies in the industry.
Analyst insights
Victoria's Secret prioritizes customer engagement. They strive for this through offering premium products and substantial discounts, as exemplified in their spring sale on Am...
In this chapter
- Market Share Concentration
- Companies
- Company Spotlights
Charts
- Industry market share by company in 2020 through 2024
- Major companies in the industry, including market share, revenue, profit and profit margin in 2024
- Overview of Victoria's Secret & Co.'s performance by revenue, market share and profit margin from 2018 through 2024
Detailed analysis
- Description and key data for Victoria's Secret & Co., and factors influencing its performance in the industry
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
The Copyright Act ensures clothing line designers and brands have the right to give selling permissions to certain stores. This highlights the importance of lingerie, swimwea...
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Charts
- Regulation & Policy historical data and forecast (2014-2029)
- Assistance historical data and forecast (2014-2029)
Detailed analysis
- Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
- Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
- Key governmental and non-governmental groups or policies that may provide some relief for industry operators.
Financial Benchmarks
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Analyst insights
Lingerie, swimwear and bridal stores face profit loss. Stiff competition, changing consumer behaviors and economic uncertainties are challenging these industries, requiring i...
In this chapter
- Cost Structure
- Financial Ratios
- Key Ratios
Key metrics
- Profit margin, and how it compares to the sector-wide margin
- Average wages, and how it compares to the sector-wide average wage
- Largest cost component as a percentage of revenue
- Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio
Charts
- Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Investment vs. share of economy
Data tables
- Industry Multiples (2017-2022)
- Industry Tax Structure (2017-2022)
- Income Statement (2017-2022)
- Balance Sheet (2017-2022)
- Liquidity Ratios (2017-2022)
- Coverage Ratios (2017-2022)
- Leverage Ratios (2017-2022)
- Operating Ratios (2017-2022)
- Cash Flow & Debt Service Ratios (2014-2029)
- Revenue per Employee (2014-2029)
- Revenue per Enterprise (2014-2029)
- Employees per Establishment (2014-2029)
- Employees per Enterprise (2014-2029)
- Average Wage (2014-2029)
- Wages/Revenue (2014-2029)
- Establishments per Enterprise (2014-2029)
- IVA/Revenue (2014-2029)
- Imports/Demand (2014-2029)
- Exports/Revenue (2014-2029)
Detailed analysis
- Trends in the cost component for industry operators and their impact on industry costs and profitability
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2014-2029)
- IVA (2014-2029)
- Establishments (2014-2029)
- Enterprises (2014-2029)
- Employment (2014-2029)
- Exports (2014-2029)
- Imports (2014-2029)
- Wages (2014-2029)
Methodology
How are IBISWorld reports created?
IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.
Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.
IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
What data sources do IBISWorld analysts use?
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in the US include:
- US Census Bureau
- US Bureau of Labor Statistics
- US International Trade Commission
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
- Industry federations or regulators
- Major industry players annual or quarterly filings
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
How does IBISWorld forecast its data?
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.
Learn more about our methodology and data sourcing on the Help Center.
Frequently Asked Questions
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the market size of the Lingerie, Swimwear & Bridal Stores in the US industry in United States in 2024?
The market size of the Lingerie, Swimwear & Bridal Stores in the US industry in United States is $38.0bn in 2024.
How many businesses are there in the Lingerie, Swimwear & Bridal Stores in the US industry in 2024?
There are 93,324 businesses in the Lingerie, Swimwear & Bridal Stores in the US industry in United States, which has grown at a CAGR of 9.9 % between 2019 and 2024.
Has the Lingerie, Swimwear & Bridal Stores in the US industry in United States grown or declined over the past 5 years?
The market size of the Lingerie, Swimwear & Bridal Stores in the US industry in United States has been growing at a CAGR of 4.7 % between 2019 and 2024.
What is the forecast growth of the Lingerie, Swimwear & Bridal Stores in the US industry in United States over the next 5 years?
Over the next five years, the Lingerie, Swimwear & Bridal Stores in the US industry in United States is expected to grow.
What are the biggest companies in the Lingerie, Swimwear & Bridal Stores in the US market in United States?
The biggest company operating in the Lingerie, Swimwear & Bridal Stores market in United States is Victoria's Secret & Co.
What does the Lingerie, Swimwear & Bridal Stores in the US in United States include?
Retailing bridal gowns and Retailing costumes are part of the Lingerie, Swimwear & Bridal Stores in the US industry.
Which companies have the highest market share in the Lingerie, Swimwear & Bridal Stores in the US in United States?
The company holding the most market share in United States is Victoria's Secret & Co..
How competitive is the Lingerie, Swimwear & Bridal Stores in the US industry in United States?
The level of competition is high and increasing in the Lingerie, Swimwear & Bridal Stores in the US industry in United States.
