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Home Furniture Rental in the US - Market Research Report (2014-2029)

Jared Ristoff Jared Ristoff New York, United States Last Updated: March 2024 NAICS OD5492

Revenue

$631.8m

2024

$631.8m

Past 5-Year Growth

Profit

$XX.Xm

Employees

2,073

Businesses

426

Wages

$XXX.Xm

Home Furniture Rental in the US industry analysis

The Home Furniture Rental industry serves customers who lease or rent furniture products, including bed frames, couches, dining room tables, and other home products. The industry primarily caters to individuals with an immediate short-term need, like college students or those who lack the necessary income or credit to purchase these big-ticket items. This industry is countercyclical to the economy, performing well in difficult economic times when consumer confidence and spending are limited. Conversely, during good economic times, when disposable income levels are high, credit is more accessible, and consumer spending is rising, consumers are more likely to purchase home furniture rather than rent it. Industry revenue has been shrinking at an annualized 2.4% over the five years to 2024 and is expected to total $631.8 million in 2024 when revenue will drop an estimated 3.0%.

Trends and Insights

  • As the market matures, existing companies might face saturation within their current target demographics. This will push them to expand their reach and potentially compete for the same customer base.
  • The growing trend of eco-conscious consumers might demand sustainable furniture rental practices, like offering upcycled furniture or minimizing waste. Companies that can cater to this preference will attract environmentally conscious renters.
  • The Home Furniture Rental industry serves less-affluent, employed customers. These are people who need more credit and income to make large discretionary purchases like new sofas.
  • Companies with open showrooms will have an advantage over those with closed galleries. Consumers like to compare furniture products in person and get a feel for their size and comfort levels.

Access hundreds of analysis and data

  • Market estimates from 2014-2029
  • Critical performance data and rankings
  • Detailed analysis of competitive forces and the external environment
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Industry Statistics and Trends

Market size and recent performance (2014-2029)

Industry revenue has declined at a CAGR of 2.4 % over the past five years, to reach an estimated $631.8m in 2024.

Trends and Insights

Demand shrinks as alternative options become more attractive

  • Macroeconomic factors, like disposable income levels and consumer spending, homeownership and, rental vacancy rates, drive demand for home furniture rentals.
  • Additional trends and insights available with purchase
Home Furniture Rental in the US
Revenue (2014-2029)
IBISWorld Logo Source: IBISWorld

Industry outlook (2024-2029)

Market size is projected to decline over the next five years.

Trends and Insights

Economic growth poses a threat to the industry

  • The Home Furniture Rental industry is countercyclical to the US economy, typically performing poorly when the economy is growing. Individuals tend to rent furniture when in a temporary living situation or want to push off purchasing big-ticket items because of a lack of funds or access to credit.

Biggest companies in the Home Furniture Rental in the US

Company
Market Share (%)
2024
Revenue ($m)
2024
Profit ($m)
2024
Profit Margin (%)
2024
Aaron's Inc.
188.5
3.5
1.9
Rent A Center Inc De
108.4
3.8
3.5
Cort Business Services Corp
92.5
9.4
10.2

To view the market share and analysis for all 3 top companies in this industry, view purchase options.

Products & Services Segmentation

Home Furniture Rental in the US
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Living room sets, Dining room sets and Bedroom sets. Living room sets is the largest segment of the Home Furniture Rental in the US.

Trends and Insights

Demand for bedroom sets can be seasonal

  • Pieces of furniture primarily intended for the bedroom include nightstands, headboards, dressers and mirrors, platform beds, chests and cabinets and table lamps.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

The Home Furniture Rental industry includes companies that rent or lease household furniture to lessees and homeowners. Rental furniture includes dining room, living room and bedroom furniture, as well as lamps, tables and television stands. This industry does not include companies that primarily rent household appliances, electronics or office furniture.

What's included in this industry?

Renting living room setsRenting bedroom setsRenting dining room sets

Companies

Aaron's Inc.Rent A Center Inc DeCort Business Services Corp

Purchase this report to view all 3 major companies in this industry.

Related Terms

RENT-TO-OWN (LEASE PURCHASE)RENT-TO-RENTSUB-PRIME CUSTOMER

Industry Code

NAICS 2017

NAICS 53228 - Home Furniture Rental in the US

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

As the market matures, existing companies might face saturation within their current target demographics. This will push them to expand their reach and potentially compete fo...

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2014-2023) and forecast (2024-2029)
  • Employees, including historical (2014-2023) and forecast (2024-2029)
  • Businesses, including historical (2014-2023) and forecast (2024-2029)
  • Profit, including historical (2014-2024)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

The growing trend of eco-conscious consumers might demand sustainable furniture rental practices, like offering upcycled furniture or minimizing waste. Companies that can cat...

In this chapter

  • Products & Services
  • Major Markets

Key metrics

  • Largest market segment and value in 2024
  • Product innovation level

Charts

  • Products & services segmentation in 2024
  • Major market segmentation in 2024

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

The Home Furniture Rental industry serves less-affluent, employed customers. These are people who need more credit and income to make large discretionary purchases like new s...

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each state
  • Share of population compared to establishments in each region in 2024

Tables

  • Number and share of establishments in each state in 2024
  • Number and share of revenue each state accounts for in 2024
  • Number and share of wages each state accounts for in 2024
  • Number and share of employees in each state in 2024

Detailed analysis

  • Geographic spread of the industry across North America, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

Companies with open showrooms will have an advantage over those with closed galleries. Consumers like to compare furniture products in person and get a feel for their size an...

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2019-2024
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

Aaron's reaches milestones with the 100th "Gennext" store opening. GenNext stores feature new designs, including larger, brighter, easier-to-navigate main showrooms stocked o...

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2020 through 2024
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2024
  • Overview of Aaron's Inc.'s performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of Rent A Center Inc De's performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of Cort Business Services Corp's performance by revenue, market share and profit margin from 2018 through 2024

Detailed analysis

  • Description and key data for Aaron's Inc., and factors influencing its performance in the industry
  • Description and key data for Rent A Center Inc De, and factors influencing its performance in the industry
  • Description and key data for Cort Business Services Corp, and factors influencing its performance in the industry

External Environment

Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

Analyst insights

Furniture stores might offer sales and promotions during economic booms, making buying furniture more attractive compared to renting. This can incentivize purchases and put r...

In this chapter

  • External Drivers
  • Regulation & Policy
  • Assistance

Key metrics

  • Regulation & policy level and trend
  • Assistance level and trend

Charts

  • Regulation & Policy historical data and forecast (2014-2029) 
  • Assistance historical data and forecast (2014-2029) 

Detailed analysis

  • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
  • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
  • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

Financial Benchmarks

View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

Analyst insights

Companies have been forced to slash prices and offer special promotions amid intense competition. As demand continues to decline, businesses will continue implementing these ...

In this chapter

  • Cost Structure
  • Financial Ratios
  • Key Ratios

Key metrics

  • Profit margin, and how it compares to the sector-wide margin
  • Average wages, and how it compares to the sector-wide average wage
  • Largest cost component as a percentage of revenue
  • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

Charts

  • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Investment vs. share of economy

Data tables

  • Industry Multiples (2017-2022)
  • Industry Tax Structure (2017-2022)
  • Income Statement (2017-2022)
  • Balance Sheet (2017-2022)
  • Liquidity Ratios (2017-2022)
  • Coverage Ratios (2017-2022)
  • Leverage Ratios  (2017-2022)
  • Operating Ratios (2017-2022)
  • Cash Flow & Debt Service Ratios (2014-2029)
  • Revenue per Employee (2014-2029)
  • Revenue per Enterprise (2014-2029)
  • Employees per Establishment (2014-2029)
  • Employees per Enterprise (2014-2029)
  • Average Wage (2014-2029)
  • Wages/Revenue (2014-2029)
  • Establishments per Enterprise (2014-2029)
  • IVA/Revenue (2014-2029)
  • Imports/Demand (2014-2029)
  • Exports/Revenue (2014-2029)

Detailed analysis

  • Trends in the cost component for industry operators and their impact on industry costs and profitability 

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2014-2029)
  • IVA (2014-2029)
  • Establishments (2014-2029)
  • Enterprises (2014-2029)
  • Employment (2014-2029)
  • Exports (2014-2029)
  • Imports (2014-2029)
  • Wages (2014-2029)

Top Questions Answered

Unlock comprehensive answers and precise data upon purchase. View purchase options.

What is the market size of the Home Furniture Rental in the US industry in United States in 2024?

The market size of the Home Furniture Rental in the US industry in United States is $631.8m in 2024.

How many businesses are there in the Home Furniture Rental in the US industry in 2024?

There are 426 businesses in the Home Furniture Rental in the US industry in United States, which has declined at a CAGR of 7.9 % between 2019 and 2024.

Has the Home Furniture Rental in the US industry in United States grown or declined over the past 5 years?

The market size of the Home Furniture Rental in the US industry in United States has been declining at a CAGR of 2.4 % between 2019 and 2024.

What is the forecast growth of the Home Furniture Rental in the US industry in United States over the next 5 years?

Over the next five years, the Home Furniture Rental in the US industry in United States is expected to decline.

What are the biggest companies in the Home Furniture Rental in the US market in United States?

The biggest companies operating in the Home Furniture Rental market in United States are Aaron's Inc., Rent A Center Inc De and Cort Business Services Corp

What does the Home Furniture Rental in the US in United States include?

Renting living room sets and Renting bedroom sets are part of the Home Furniture Rental in the US industry.

Which companies have the highest market share in the Home Furniture Rental in the US in United States?

The company holding the most market share in United States is Aaron's Inc..

How competitive is the Home Furniture Rental in the US industry in United States?

The level of competition is high and increasing in the Home Furniture Rental in the US industry in United States.

Related Industries

Widen you competitive advantage with related industries

Competitors

  • Furniture Stores in the US
  • Furniture Restoration Services in the US

Complementors

  • Household Furniture Manufacturing in the US
  • Furniture Wholesaling in the US
  • Home Furnishing Wholesaling in the US

International industries

  • Furniture Stores in Canada
  • Furniture Retailing in Australia
  • Furniture, Lighting & Homeware Retailers in the UK
  • Furniture Manufacturing in Germany

View all industries in United States

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Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

Key data sources in the US include: 

  • US Census Bureau
  • US Bureau of Labor Statistics
  • US International Trade Commission

Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

These sources include:

  • Industry and trade associations
  • Industry federations or regulators
  • Major industry players annual or quarterly filings

Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

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