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Generator Rental in the US - Market Research Report (2014-2029)

Beth Boyle Beth Boyle New York, United States Last Updated: February 2024 NAICS OD6311 Spotlight Report

Revenue

$3.5bn

2024

$3.5bn

Past 5-Year Growth

Profit

$XXX.Xm

Employees

10,199

Businesses

195

Wages

$XXX.Xm

Generator Rental in the US industry analysis

The Generator Rental industry rents or leases generators to commercial and industrial businesses as well as residences. Healthy residential construction activity benefited the industry for most of the period. The onset of COVID-19 and subsequently declining downstream demand from industrial and commercial markets has decelerated industry growth. The Generator Rental Industry has since recovered as customers have expressed renewed demand; overall revenue has decreased at a CAGR of 0.9% to $3.5 billion in 2024 but will likely incline by 1.4% in 2024.

Trends and Insights

  • Industrial and commercial markets being depleted during the pandemic significantly hindered the Generator Rental industry. A lack of nonresidential construction activity siphoned away demand for industry services.
  • Diesel gas is by far the most popular industry product, accounting for over half of all industry revenue. At the same time, natural gas has gained in popularity due to growing sentiment in favor of sustainability.
  • Price is one of the most significant bases of competition due to the fragmented character of the industrial equipment rental and leasing market.

Everything you need in one report

  • Reliable market estimates from 2014-2029
  • Competitive analysis, industry segmentation, financial benchmarks
  • Powerful SWOT, Porter’s Five Forces and risk management frameworks
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Access hundreds of analysis and data

  • Market estimates from 2014-2029
  • Critical performance data and rankings
  • Detailed analysis of competitive forces and the external environment
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Industry Statistics and Trends

Market size and recent performance (2014-2029)

Industry revenue has declined at a CAGR of 0.9 % over the past five years, to reach an estimated $3.5bn in 2024.

Trends and Insights

Pandemic disrupts revenue generation

  • The industry was in its heyday during 2019, as revenue blossomed, however this grace period would be short-lived. The industry's growth temporarily reversed in 2020 when the pandemic significantly disrupted the commercial and industrial markets.
  • Additional trends and insights available with purchase
Generator Rental in the US
Revenue (2014-2029)
IBISWorld Logo Source: IBISWorld

Industry outlook (2024-2029)

Market size is projected to grow over the next five years.

Trends and Insights

Construction trends reverse themselves

  • Demand for industry services will likely stem from nonresidential construction as residential construction slows. Although, residential constructions decline will only be meager in comparison to when nonresidential construction was depleted during the pandemic, enabling growth in the commercial and industrial markets to propel the industry toward positive revenue generation.

Biggest companies in the Generator Rental in the US

There are no companies that hold a large enough market share in the Generator Rental in the US industry for IBISWorld to include in this product.

Products & Services Segmentation

Generator Rental in the US
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Diesel generator rental, Natural gas generator rental and Other. Diesel generator rental is the largest segment of the Generator Rental in the US.

Trends and Insights

Diesel fueled generators are the most popular industry product

  • Diesel gas sales account for over 50.0% of all industry revenue, making it by far the most popular product in the Generator Rental industry.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

Companies in this industry rent or lease diesel and natural generators to commercial and industrial businesses and residences to provide a continuous power supply where grid power may be unreliable or unavailable.

What's included in this industry?

Renting generatorsLeasing generatorsRenting components

Companies

Purchase this report to view all major companies in this industry.

Related Terms

DIESEL GENERATORNATURAL GAS GENERATORLEASE

Industry Code

NAICS 2017

NAICS 532490 - Generator Rental in the US

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

Industrial and commercial markets being depleted during the pandemic significantly hindered the Generator Rental industry. A lack of nonresidential construction activity siph...

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2014-2023) and forecast (2024-2029)
  • Employees, including historical (2014-2023) and forecast (2024-2029)
  • Businesses, including historical (2014-2023) and forecast (2024-2029)
  • Profit, including historical (2014-2024)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Factors that influence volatility in the industry
  • Key success factors for businesses to overcome volatility

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

Diesel gas is by far the most popular industry product, accounting for over half of all industry revenue. At the same time, natural gas has gained in popularity due to growin...

In this chapter

  • Products & Services
  • Major Markets

Key metrics

  • Largest market segment and value in 2024
  • Product innovation level

Charts

  • Products & services segmentation in 2024
  • Major market segmentation in 2024

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

Purchase this report to unlock analyst insights.

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each state
  • Share of population compared to establishments in each region in 2024

Tables

  • Number and share of establishments in each state in 2024
  • Number and share of revenue each state accounts for in 2024
  • Number and share of wages each state accounts for in 2024
  • Number and share of employees in each state in 2024

Detailed analysis

  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

Price is one of the most significant bases of competition due to the fragmented character of the industrial equipment rental and leasing market.

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2019-2024
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

External Environment

Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

Analyst insights

Industry enterprises are governed by various rules that address issues with worker health and safety and environmental protection. Companies don’t encounter many regulations ...

In this chapter

  • External Drivers
  • Regulation & Policy
  • Assistance

Key metrics

  • Regulation & policy level and trend
  • Assistance level and trend

Detailed analysis

  • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance

Financial Benchmarks

View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

Analyst insights

Many industries are served by generator rental enterprises, including construction, manufacturing and entertainment. Cost structure benchmarks change depending on a players' ...

In this chapter

  • Cost Structure
  • Financial Ratios
  • Key Ratios

Key metrics

  • Profit margin, and how it compares to the sector-wide margin
  • Average wages, and how it compares to the sector-wide average wage
  • Largest cost component as a percentage of revenue
  • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

Charts

  • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Investment vs. share of economy

Data tables

  • Industry Multiples (2017-2022)
  • Industry Tax Structure (2017-2022)
  • Income Statement (2017-2022)
  • Balance Sheet (2017-2022)
  • Liquidity Ratios (2017-2022)
  • Coverage Ratios (2017-2022)
  • Leverage Ratios  (2017-2022)
  • Operating Ratios (2017-2022)
  • Cash Flow & Debt Service Ratios (2014-2029)
  • Revenue per Employee (2014-2029)
  • Revenue per Enterprise (2014-2029)
  • Employees per Establishment (2014-2029)
  • Employees per Enterprise (2014-2029)
  • Average Wage (2014-2029)
  • Wages/Revenue (2014-2029)
  • Establishments per Enterprise (2014-2029)
  • IVA/Revenue (2014-2029)
  • Imports/Demand (2014-2029)
  • Exports/Revenue (2014-2029)

Detailed analysis

  • Trends in the cost component for industry operators and their impact on industry costs and profitability 

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2014-2029)
  • IVA (2014-2029)
  • Establishments (2014-2029)
  • Enterprises (2014-2029)
  • Employment (2014-2029)
  • Exports (2014-2029)
  • Imports (2014-2029)
  • Wages (2014-2029)

Top Questions Answered

Unlock comprehensive answers and precise data upon purchase. View purchase options.

What is the market size of the Generator Rental in the US industry in United States in 2024?

The market size of the Generator Rental in the US industry in United States is $3.5bn in 2024.

How many businesses are there in the Generator Rental in the US industry in 2024?

There are 195 businesses in the Generator Rental in the US industry in United States, which has grown at a CAGR of 1.0 % between 2019 and 2024.

Has the Generator Rental in the US industry in United States grown or declined over the past 5 years?

The market size of the Generator Rental in the US industry in United States has been declining at a CAGR of 0.9 % between 2019 and 2024.

What is the forecast growth of the Generator Rental in the US industry in United States over the next 5 years?

Over the next five years, the Generator Rental in the US industry in United States is expected to grow.

What does the Generator Rental in the US in United States include?

Renting generators and Leasing generators are part of the Generator Rental in the US industry.

How competitive is the Generator Rental in the US industry in United States?

The level of competition is high and increasing in the Generator Rental in the US industry in United States.

Related Industries

Widen your competitive advantage with related industries

Competitors

  • Coal & Natural Gas Power in the US
  • Electric Power Transmission in the US

Complementors

  • Finance and Insurance in the US
  • Tool & Equipment Rental in the US
  • Heavy Equipment Rental in the US
  • Industrial Equipment Rental & Leasing in the US

International industries

  • Heavy Equipment Rental in Canada
  • Machinery and Scaffolding Rental in Australia
  • Furniture, Appliance and Equipment Rental in New Zealand

View all industries in United States

Methodology

How are IBISWorld reports created?

IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.

Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

What data sources do IBISWorld analysts use?

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

Key data sources in the US include: 

  • US Census Bureau
  • US Bureau of Labor Statistics
  • US International Trade Commission

Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

These sources include:

  • Industry and trade associations
  • Industry federations or regulators
  • Major industry players annual or quarterly filings

Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

How does IBISWorld forecast its data?

IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.

Learn more about our methodology and data sourcing on the Help Center.