Frozen Pizza Production in the US - Market Research Report (2014-2029)
New York, United States
Last Updated: April 2024
NAICS OD5332Revenue
$6.5bn
Past 5-Year Growth
Profit
$XXX.Xm
Employees
18,049
Businesses
134
Wages
$X.Xbn
Frozen Pizza Production in the US industry analysis
Frozen pizza producers contended with challenging operating conditions over the past five years, as rising competition from pizzerias, changing consumer tastes and rising health consciousness have gradually reduced the growth in demand for processed or frozen foods. A boost in disposable income levels enabled more consumers to order takeout or delivery from pizzerias, reducing demand for frozen, store-bought pizzas. In response, frozen pizza producers have reformulated existing products to reduce excess sodium and preservatives while introducing new varieties made with organic or all-natural ingredients. In 2020, the COVID-19 crisis caused improving macroeconomic conditions to sharply reverse. However, producers actually benefited from the downturn, growing 13.3% in 2020 alone as many consumers opted for easy at-home dining options amid widespread restaurant closures. Overall, revenue is expected to expand at a CAGR of 2.3% through the end of 2024 to an estimated $6.5 billion in 2024, despite a 0.3% dip in 2024 alone.
Trends and Insights
- A strong appetite for at-home eating strengthens frozen pizza demand. The shift among consumers to eat at home and avoid restaurant pizzas after the pandemic has enhanced frozen pizza's appeal among diverse customers.
- Strong and stable trends regarding healthier eating boost the popularity of specialty pizzas. Consumers’ propensity to eat healthily incentivizes them to eat specialty pizzas with healthier toppings and crust combinations.
- Large population hubs benefit establishment presence. Regions that house significant population centers and metropolitan hubs provide access and proximity to a wide swathe of customers for frozen pizza producers.
- An emphasis on quality enhances internal competition. Frozen food pizza producers that can craft quality pizzas with different tastes and styles will gain a competitive edge compared with other frozen pizza producers.
Industry Overview
Market size and recent performance (2014-2029)
Industry revenue has grown at a CAGR of 2.3 % over the past five years, to reach an estimated $6.5bn in 2024.
Trends and Insights
Volatile economic conditions during COVID-19 benefited lower-cost, frozen foods alternatives
- Frozen pizza producers endured significant volatility within their core markets over the past five years, as strengthening per capita disposable income and consistent competitive pressure from external industries created a variety of barriers to growth.
- Additional trends and insights available with purchase
Source: IBISWorld
Industry outlook (2024-2029)
Market size is projected to decline over the next five years.
Trends and Insights
Full economic recovery poised to dampen revenue growth
- As economic conditions are poised to stabilize following a period of volatility during COVID-19 and higher prices amid inflationary pressures, frozen pizza producers will struggle to maintain consumer interest in their products.
Biggest companies in the Frozen Pizza Production in the US
| Company | Market Share (%)
2024 | Revenue ($m)
2024 | Profit ($m)
2024 | Profit Margin (%)
2024 |
|---|---|---|---|---|
Nestle Sa | 1,917.6 | 335.1 | 17.5 | |
General Mills, Inc. | 640.9 | 113.1 | 17.7 |
To view the market share and analysis for all 2 top companies in this industry, view purchase options.
Products & Services Segmentation
Source: IBISWorld
Industry revenue is measured across several distinct product and services lines, including Regular and thin crust with classic toppings, Specialty and Deep dish and thick crust varieties. Regular and thin crust with classic toppings is the largest segment of the Frozen Pizza Production in the US.
Trends and Insights
Healthier eating preferences boosts appeal of regular and thin crust frozen pizza with classic toppings
- This product segment generates revenue from selling regular and thin-crust frozen pizzas, which include standard bleached-wheat crust with classic toppings like pepperoni, mozzarella cheese or sausage.
- More insights available in the full report
Widen you competitive advantage with related industries
Competitors
- Frozen Food Production in the US
- Pizza Restaurants in the US
Complementors
- Bread Production in the US
- Frozen Food Wholesaling in the US
- Convenience Stores in the US
International industries
- Frozen Food Production in Canada
- Tea, Coffee and Other Food Manufacturing in Australia
- Tea, Coffee and Other Food Manufacturing in New Zealand
- Prepared Meal Manufacturing in the UK
- Frozen Food Production in China
Table of Contents
About this industry
Industry definition
Frozen pizza manufacturers produce flash-frozen pizzas, which are then securely packaged and distributed to a range of merchandisers, notably grocery wholesalers, supermarkets, convenience stores and other retail establishments. Consumers eventually buy these pizzas for ultimate consumption.
What's included in this industry?
Producing regular and thin crust pizza with classic toppingsProducing specialty pizzaProducing deep dish and thick crust varieties pizzaCompanies
Nestle SaGeneral Mills, Inc.Purchase this report to view all 2 major companies in this industry.
Related Terms
FLASH FREEZINGBLANCHINGORGANICPREMIUMGLUTEN-FREEIndustry Code
NAICS 31141 - Frozen Pizza Production in the US
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
A strong appetite for at-home eating strengthens frozen pizza demand. The shift among consumers to eat at home and avoid restaurant pizzas after the pandemic has enhanced fro...
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2014-2023) and forecast (2024-2029)
- Employees, including historical (2014-2023) and forecast (2024-2029)
- Businesses, including historical (2014-2023) and forecast (2024-2029)
- Profit, including historical (2014-2024)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Key success factors for businesses to overcome volatility
- How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
Strong and stable trends regarding healthier eating boost the popularity of specialty pizzas. Consumers’ propensity to eat healthily incentivizes them to eat specialty pizzas...
In this chapter
- Products & Services
- Major Markets
Key metrics
- Largest market segment and value in 2024
- Product innovation level
Charts
- Products & services segmentation in 2024
- Major market segmentation in 2024
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
Large population hubs benefit establishment presence. Regions that house significant population centers and metropolitan hubs provide access and proximity to a wide swathe of...
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each state
- Share of population compared to establishments in each region in 2024
Tables
- Number and share of establishments in each state in 2024
- Number and share of revenue each state accounts for in 2024
- Number and share of wages each state accounts for in 2024
- Number and share of employees in each state in 2024
Detailed analysis
- Geographic spread of the industry across North America, and trends associated with changes in the business landscape
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
An emphasis on quality enhances internal competition. Frozen food pizza producers that can craft quality pizzas with different tastes and styles will gain a competitive edge ...
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2019-2024
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
Detailed analysis
- Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
- Key success factors for businesses to manage the competitive environment of the industry.
- Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
- Key success factors for potential entrants to overcome barriers to entry.
- Competitive threats from potential substitutes for the industry’s own products and services.
- Key success factors for how successful businesses can compete with substitutes.
- Advantages that buyers have to keep favorable purchasing conditions.
- Advantages that suppliers have to maintain favorable selling conditions.
- Key success factors for how businesses can navigate buyer and supplier power.
Companies
Learn about the performance of the top companies in the industry.
Analyst insights
Name recognition bolsters a company’s control of the market. Prominent companies, like Nestle, can leverage larger revenue growth because of their prominent name recognition ...
In this chapter
- Market Share Concentration
- Companies
- Company Spotlights
Charts
- Industry market share by company in 2020 through 2024
- Major companies in the industry, including market share, revenue, profit and profit margin in 2024
- Overview of Nestle Sa's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of General Mills, Inc.'s performance by revenue, market share and profit margin from 2018 through 2024
Detailed analysis
- Description and key data for Nestle Sa, and factors influencing its performance in the industry
- Description and key data for General Mills, Inc., and factors influencing its performance in the industry
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
A drop in per capita wheat flour consumption sends a worrying signal for frozen pizza producers. If broader wheat consumption trends are downward, it highlights consumers’ pr...
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Charts
- Regulation & Policy historical data and forecast (2014-2029)
- Assistance historical data and forecast (2014-2029)
Detailed analysis
- Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
- Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
- Key governmental and non-governmental groups or policies that may provide some relief for industry operators.
Financial Benchmarks
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Analyst insights
The negative impact of inflation dampens profit. Since frozen pizzas are preferred as a lower-cost alternative, inflation dampened profit and forced producers to cut back inv...
In this chapter
- Cost Structure
- Financial Ratios
- Key Ratios
Key metrics
- Profit margin, and how it compares to the sector-wide margin
- Average wages, and how it compares to the sector-wide average wage
- Largest cost component as a percentage of revenue
- Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio
Charts
- Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Investment vs. share of economy
Data tables
- Industry Multiples (2017-2022)
- Industry Tax Structure (2017-2022)
- Income Statement (2017-2022)
- Balance Sheet (2017-2022)
- Liquidity Ratios (2017-2022)
- Coverage Ratios (2017-2022)
- Leverage Ratios (2017-2022)
- Operating Ratios (2017-2022)
- Cash Flow & Debt Service Ratios (2014-2029)
- Revenue per Employee (2014-2029)
- Revenue per Enterprise (2014-2029)
- Employees per Establishment (2014-2029)
- Employees per Enterprise (2014-2029)
- Average Wage (2014-2029)
- Wages/Revenue (2014-2029)
- Establishments per Enterprise (2014-2029)
- IVA/Revenue (2014-2029)
- Imports/Demand (2014-2029)
- Exports/Revenue (2014-2029)
Detailed analysis
- Trends in the cost component for industry operators and their impact on industry costs and profitability
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2014-2029)
- IVA (2014-2029)
- Establishments (2014-2029)
- Enterprises (2014-2029)
- Employment (2014-2029)
- Exports (2014-2029)
- Imports (2014-2029)
- Wages (2014-2029)
Methodology
How are IBISWorld reports created?
IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.
Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.
IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
What data sources do IBISWorld analysts use?
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in the US include:
- US Census Bureau
- US Bureau of Labor Statistics
- US International Trade Commission
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
- Industry federations or regulators
- Major industry players annual or quarterly filings
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
How does IBISWorld forecast its data?
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.
Learn more about our methodology and data sourcing on the Help Center.
Frequently Asked Questions
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the market size of the Frozen Pizza Production in the US industry in United States in 2024?
The market size of the Frozen Pizza Production in the US industry in United States is $6.5bn in 2024.
How many businesses are there in the Frozen Pizza Production in the US industry in 2024?
There are 134 businesses in the Frozen Pizza Production in the US industry in United States, which has grown at a CAGR of 5.4 % between 2019 and 2024.
Has the Frozen Pizza Production in the US industry in United States grown or declined over the past 5 years?
The market size of the Frozen Pizza Production in the US industry in United States has been growing at a CAGR of 2.3 % between 2019 and 2024.
What is the forecast growth of the Frozen Pizza Production in the US industry in United States over the next 5 years?
Over the next five years, the Frozen Pizza Production in the US industry in United States is expected to decline.
What are the biggest companies in the Frozen Pizza Production in the US market in United States?
The biggest companies operating in the Frozen Pizza Production market in United States are Nestle Sa and General Mills, Inc.
What does the Frozen Pizza Production in the US in United States include?
Producing regular and thin crust pizza with classic toppings and Producing specialty pizza are part of the Frozen Pizza Production in the US industry.
Which companies have the highest market share in the Frozen Pizza Production in the US in United States?
The company holding the most market share in United States is Nestle Sa.
How competitive is the Frozen Pizza Production in the US industry in United States?
The level of competition is moderate and steady in the Frozen Pizza Production in the US industry in United States.
