Industry Statistics and Trends
Market size and recent performance (2014-2029)
Industry revenue has grown at a CAGR of 1.9 % over the past five years, to reach an estimated $98.9bn in 2024.
Trends and Insights
Competition is driving down revenue
- Cooking classes have struggled to compete with the growing availability of easy-to-follow online videos on platforms like YouTube and Facebook. These videos provide an essentially free method for consumers to learn the fundamentals of the kitchen, putting pressure on the industry’s instructors to cut prices to remain an attractive option for consumers.
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Source: IBISWorld
Industry outlook (2024-2029)
Market size is projected to grow over the next five years.
Trends and Insights
Rising disposable income will bring back some growth
- As inflationary pressures begin to ease and wages rise across many sectors, consumers will better able to fit discretionary purchases, like recreational cooking classes, into their budgets.
Biggest companies in the Cooking Classes in the US
There are no companies that hold a large enough market share in the Cooking Classes in the US industry for IBISWorld to include in this product.
Products & Services Segmentation
Source: IBISWorld
Industry revenue is measured across several distinct product and services lines, including Associate’s degree, Undergraduate certificate and Basic certificate. Associate’s degree is the largest segment of the Cooking Classes in the US.
Trends and Insights
Demand for undergraduate certificates is resilient
- The industry earns most of its revenue from undergraduate certificate programs, which consist of short-term courses (typically completed within a year) that focus on specialized culinary skills. These certificates help their recipients better compete for entry-level chef positions, as they indicate the candidate is already familiar with knife skills, flavor dynamics and other kitchen fundamentals.
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Table of Contents
About this industry
Industry definition
Operators in this industry offer vocational, technical or recreational cooking courses for culinary students and nonprofessional consumers. These courses can be taken at an hourly rate or for a semester.
What's included in this industry?
Cooking classesPastry classesCulinary trainingCompanies
Purchase this report to view all major companies in this industry.
Related Terms
APPRENTICESHIPFOOD SERVICEHIGH SCHOOL RETENTION RATEIndustry Code
NAICS 611519 - Cooking Classes in the US
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
Online alternatives are driving down revenue. Increased access to free online videos that teach cooking fundamentals reduces consumers' interest in the industry's services.
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2014-2023) and forecast (2024-2029)
- Employees, including historical (2014-2023) and forecast (2024-2029)
- Businesses, including historical (2014-2023) and forecast (2024-2029)
- Profit, including historical (2014-2024)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Factors that influence volatility in the industry
- Key success factors for businesses to overcome volatility
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
Younger adults enroll in cooking classes more often. While they account for a smaller portion of the US population, adults just entering the workforce rely on culinary progra...
In this chapter
- Products & Services
- Major Markets
Key metrics
- Largest market segment and value in 2024
- Product innovation level
Charts
- Products & services segmentation in 2024
- Major market segmentation in 2024
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
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In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each state
- Share of population compared to establishments in each region in 2024
Tables
- Number and share of establishments in each state in 2024
- Number and share of revenue each state accounts for in 2024
- Number and share of wages each state accounts for in 2024
- Number and share of employees in each state in 2024
Detailed analysis
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
Barriers to entry are fairly low to begin teaching cooking. New entrants can rent workspaces and cater to localized demand, making it easier to join this industry than most.
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2019-2024
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
Cooking class providers must maintain clean kitchens. Cooking instructors need to ensure their kitchens and workspaces are sanitary and free from foodborne bacteria, especial...
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Detailed analysis
- Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
Financial Benchmarks
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Analyst insights
Cooking class providers are enjoying solid profit. While revenue has dipped every year since 2019, online classes and a low reliance on commodities have kept expenses down fo...
In this chapter
- Cost Structure
- Financial Ratios
- Key Ratios
Key metrics
- Profit margin, and how it compares to the sector-wide margin
- Average wages, and how it compares to the sector-wide average wage
- Largest cost component as a percentage of revenue
- Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio
Charts
- Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Investment vs. share of economy
Data tables
- Industry Multiples (2017-2022)
- Industry Tax Structure (2017-2022)
- Income Statement (2017-2022)
- Balance Sheet (2017-2022)
- Liquidity Ratios (2017-2022)
- Coverage Ratios (2017-2022)
- Leverage Ratios (2017-2022)
- Operating Ratios (2017-2022)
- Cash Flow & Debt Service Ratios (2014-2029)
- Revenue per Employee (2014-2029)
- Revenue per Enterprise (2014-2029)
- Employees per Establishment (2014-2029)
- Employees per Enterprise (2014-2029)
- Average Wage (2014-2029)
- Wages/Revenue (2014-2029)
- Establishments per Enterprise (2014-2029)
- IVA/Revenue (2014-2029)
- Imports/Demand (2014-2029)
- Exports/Revenue (2014-2029)
Detailed analysis
- Trends in the cost component for industry operators and their impact on industry costs and profitability
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2014-2029)
- IVA (2014-2029)
- Establishments (2014-2029)
- Enterprises (2014-2029)
- Employment (2014-2029)
- Exports (2014-2029)
- Imports (2014-2029)
- Wages (2014-2029)
Top Questions Answered
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the market size of the Cooking Classes in the US industry in United States in 2024?
The market size of the Cooking Classes in the US industry in United States is $98.9bn in 2024.
How many businesses are there in the Cooking Classes in the US industry in 2024?
There are 27,078 businesses in the Cooking Classes in the US industry in United States, which has declined at a CAGR of 0.2 % between 2019 and 2024.
Has the Cooking Classes in the US industry in United States grown or declined over the past 5 years?
The market size of the Cooking Classes in the US industry in United States has been growing at a CAGR of 1.9 % between 2019 and 2024.
What is the forecast growth of the Cooking Classes in the US industry in United States over the next 5 years?
Over the next five years, the Cooking Classes in the US industry in United States is expected to grow.
What does the Cooking Classes in the US in United States include?
Cooking classes and Pastry classes are part of the Cooking Classes in the US industry.
How competitive is the Cooking Classes in the US industry in United States?
The level of competition is low and increasing in the Cooking Classes in the US industry in United States.
Related Industries
Widen your competitive advantage with related industries
Competitors
- Community Colleges in the US
- Trade & Technical Schools in the US
Complementors
- Restaurant & Hotel Equipment Wholesaling in the US
- Accommodation and Food Services in the US
International industries
- Sports and recreation education
- Arts, Entertainment & Recreation
- Sports and recreation education
View all industries in United States
Methodology
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Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.
IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
What data sources do IBISWorld analysts use?
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in the US include:
- US Census Bureau
- US Bureau of Labor Statistics
- US International Trade Commission
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
- Industry federations or regulators
- Major industry players annual or quarterly filings
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
How does IBISWorld forecast its data?
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.
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