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Cocktail Bars in the US - Market Research Report (2014-2029)

Grace Wood Grace Wood New York, United States Last Updated: May 2024 NAICS OD6266 Spotlight Report

Revenue

$10.8bn

2024

$10.8bn

Past 5-Year Growth

Profit

$XXX.Xm

Employees

95,004

Businesses

29,911

Wages

$X.Xbn

Cocktail Bars in the US industry analysis

Cocktail bars have fared well before being hit by COVID-19. Rising disposable income allows customers, especially individuals between 25 and 64, to splurge on cocktails. Unlike nightclubs, which also serve alcoholic drinks, cocktail bars offer a cozier atmosphere while focusing on mixology. Cocktail bars have innovated their offerings to include seafood, spices, and herbs to elevate the flavors. However, the social distancing protocols reduced industry revenue substantially in 2020. As restrictions are lifted, revenue has recovered since 2021. Overall, industry revenue is expected to grow 1.3% to $10.8 billion over the five years to 2024. Nevertheless, this includes a 0.4% decline in 2024 alone. Rising inflation and a higher unemployment rate are anticipated to depress revenue growth in 2024 as customers reduce discretionary spending, including on cocktail drinks.

Trends and Insights

  • Continued expenditure on alcohol has supported the growth of the Cocktail Bars industry. As the pandemic has subsided, demand for social activities and celebrations has improved, supporting demand for alcohol.
  • While cocktails are the industry's core products, many cocktail bars have offered mocktails to better cater to customers who refrain from consuming alcohol. Cocktail bars have continued to elevate the customer experience by fusing alcohol with new mixers.
  • Cocktail bars face intense competition from bars and nightclubs, which offer products similar to those in the industry. In recent years, DIY cocktail kits offered by e-commerce websites have also pressured industry growth.

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  • Reliable market estimates from 2014-2029
  • Competitive analysis, industry segmentation, financial benchmarks
  • Powerful SWOT, Porter’s Five Forces and risk management frameworks
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  • Market estimates from 2014-2029
  • Critical performance data and rankings
  • Detailed analysis of competitive forces and the external environment
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Industry Statistics and Trends

Market size and recent performance (2014-2029)

Industry revenue has grown at a CAGR of 1.3 % over the past five years, to reach an estimated $10.8bn in 2024.

Trends and Insights

Alcohol at home reduces industry demand

  • Despite a rise in premiumization, the coronavirus pandemic sparked a trend of RTD beverages and drinking alcohol at home.
  • Additional trends and insights available with purchase
Cocktail Bars in the US
Revenue (2014-2029)
IBISWorld Logo Source: IBISWorld

Industry outlook (2024-2029)

Market size is projected to grow over the next five years.

Trends and Insights

External competition will intensify

  • Rising expenditure on alcohol will likely be a double-edged sword for industry operators. The trend toward ready-to-drink (RTD) cocktails and drinking alcohol at home will persist during the outlook period, leading to increased competition and hindering revenue growth.

Biggest companies in the Cocktail Bars in the US

There are no companies that hold a large enough market share in the Cocktail Bars in the US industry for IBISWorld to include in this product.

Products & Services Segmentation

Cocktail Bars in the US
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Long drinks, Short drinks and Food and other. Long drinks is the largest segment of the Cocktail Bars in the US.

Trends and Insights

Long drinks account for the industry's highest revenue share

  • Long drinks are alcoholic beverages that are served in tall glasses. These drinks are less concentrated than short drinks because they contain a higher amount of mixers than alcohol.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

Operators in this industry include bars, taverns, nightclubs or drinking places primarily engaged in preparing and serving cocktails for immediate consumption. These operators may also provide limited food services.

What's included in this industry?

Create cocktailsSell food and alcoholic beveragesOffer in-bar entertainment

Companies

Purchase this report to view all major companies in this industry.

Related Terms

LONG DRINKSHORT DRINKON-PREMISE CONSUMPTION

Industry Code

NAICS 2017

NAICS 722410 - Cocktail Bars in the US

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

Continued expenditure on alcohol has supported the growth of the Cocktail Bars industry. As the pandemic has subsided, demand for social activities and celebrations has impro...

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2014-2023) and forecast (2024-2029)
  • Employees, including historical (2014-2023) and forecast (2024-2029)
  • Businesses, including historical (2014-2023) and forecast (2024-2029)
  • Profit, including historical (2014-2024)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Factors that influence volatility in the industry
  • Key success factors for businesses to overcome volatility

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

While cocktails are the industry's core products, many cocktail bars have offered mocktails to better cater to customers who refrain from consuming alcohol. Cocktail bars hav...

In this chapter

  • Products & Services
  • Major Markets

Key metrics

  • Largest market segment and value in 2024
  • Product innovation level

Charts

  • Products & services segmentation in 2024
  • Major market segmentation in 2024

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

Purchase this report to unlock analyst insights.

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each state
  • Share of population compared to establishments in each region in 2024

Tables

  • Number and share of establishments in each state in 2024
  • Number and share of revenue each state accounts for in 2024
  • Number and share of wages each state accounts for in 2024
  • Number and share of employees in each state in 2024

Detailed analysis

  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

Cocktail bars face intense competition from bars and nightclubs, which offer products similar to those in the industry. In recent years, DIY cocktail kits offered by e-commer...

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2019-2024
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

External Environment

Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

Analyst insights

Liquor licenses are required for cocktail bars and are regulated at the state level. Owners should become aware of state-specific guidelines about liquor licenses, as some in...

In this chapter

  • External Drivers
  • Regulation & Policy
  • Assistance

Key metrics

  • Regulation & policy level and trend
  • Assistance level and trend

Detailed analysis

  • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance

Financial Benchmarks

View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

Analyst insights

Rising wage costs cut into profit. Owners must garner a loyal customer base to weather the ups and downs and better pass along the operational cost increases.

In this chapter

  • Cost Structure
  • Financial Ratios
  • Key Ratios

Key metrics

  • Profit margin, and how it compares to the sector-wide margin
  • Average wages, and how it compares to the sector-wide average wage
  • Largest cost component as a percentage of revenue
  • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

Charts

  • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Investment vs. share of economy

Data tables

  • Industry Multiples (2017-2022)
  • Industry Tax Structure (2017-2022)
  • Income Statement (2017-2022)
  • Balance Sheet (2017-2022)
  • Liquidity Ratios (2017-2022)
  • Coverage Ratios (2017-2022)
  • Leverage Ratios  (2017-2022)
  • Operating Ratios (2017-2022)
  • Cash Flow & Debt Service Ratios (2014-2029)
  • Revenue per Employee (2014-2029)
  • Revenue per Enterprise (2014-2029)
  • Employees per Establishment (2014-2029)
  • Employees per Enterprise (2014-2029)
  • Average Wage (2014-2029)
  • Wages/Revenue (2014-2029)
  • Establishments per Enterprise (2014-2029)
  • IVA/Revenue (2014-2029)
  • Imports/Demand (2014-2029)
  • Exports/Revenue (2014-2029)

Detailed analysis

  • Trends in the cost component for industry operators and their impact on industry costs and profitability 

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2014-2029)
  • IVA (2014-2029)
  • Establishments (2014-2029)
  • Enterprises (2014-2029)
  • Employment (2014-2029)
  • Exports (2014-2029)
  • Imports (2014-2029)
  • Wages (2014-2029)

Top Questions Answered

Unlock comprehensive answers and precise data upon purchase. View purchase options.

What is the market size of the Cocktail Bars in the US industry in United States in 2024?

The market size of the Cocktail Bars in the US industry in United States is $10.8bn in 2024.

How many businesses are there in the Cocktail Bars in the US industry in 2024?

There are 29,911 businesses in the Cocktail Bars in the US industry in United States, which has declined at a CAGR of 0.0 % between 2019 and 2024.

Has the Cocktail Bars in the US industry in United States grown or declined over the past 5 years?

The market size of the Cocktail Bars in the US industry in United States has been growing at a CAGR of 1.3 % between 2019 and 2024.

What is the forecast growth of the Cocktail Bars in the US industry in United States over the next 5 years?

Over the next five years, the Cocktail Bars in the US industry in United States is expected to grow.

What does the Cocktail Bars in the US in United States include?

Create cocktails and Sell food and alcoholic beverages are part of the Cocktail Bars in the US industry.

How competitive is the Cocktail Bars in the US industry in United States?

The level of competition is high and increasing in the Cocktail Bars in the US industry in United States.

Related Industries

Widen your competitive advantage with related industries

Competitors

  • There are no industries to display.

Complementors

  • There are no industries to display.

International industries

  • Bars & Nightclubs in Canada
  • Pubs, Bars and Nightclubs in Australia
  • Pubs & Bars in the UK

View all industries in United States

Methodology

How are IBISWorld reports created?

IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.

Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

What data sources do IBISWorld analysts use?

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

Key data sources in the US include: 

  • US Census Bureau
  • US Bureau of Labor Statistics
  • US International Trade Commission

Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

These sources include:

  • Industry and trade associations
  • Industry federations or regulators
  • Major industry players annual or quarterly filings

Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

How does IBISWorld forecast its data?

IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.

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