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Book Stores in the US - Market Research Report (2014-2029)

Brigette Thomas Brigette Thomas New York, United States Last Updated: February 2024 NAICS 45121

Revenue

$34.3bn

2024

$34.3bn

Past 5-Year Growth

Profit

$XXX.Xm

Employees

222k

Businesses

43,688

Wages

$X.Xbn

Book Stores in the US industry analysis

Over the past five years, the Book Stores industry has undergone substantial changes, largely driven by the proliferation of online retail giants like Amazon. Their vast selection, competitive pricing and immediate access to reading materials have fundamentally reshaped consumer buying habits. Yet, the traditional charm and sensory experience offered by brick-and-mortar stores continue to hold an appeal. Many book stores have revamped their spaces, now incorporating coffee shops, hosting author events, offering cozy reading spaces and nurturing book clubs. These strategic transformations have been key in maintaining relevance, particularly in reaching younger generations who value experiences over transactions. Meanwhile, the growing influence of social media platforms like TikTok has introduced a new wave of younger, digital-native readers to books, inadvertently aiding the traction for both online and physical book sales. Despite challenges, industry revenue is expected to have increased at a CAGR of 1.7% to $34.3 billion through the end of 2024. In 2024, revenue is expected to increase 2.9%, but profit is expected to remain low.
Looking ahead, the next five years promise interesting trends for the Book Stores industry. The resurgence of book clubs will influence book sales and readership patterns positively. Book clubs encourage regular book purchases and stimulate traffic in-store, which contribute to book stores' revenue. Concurrently, the rise in demand for personalization and unique experiences across retail sectors is likely to echo in the book industry. Readers will increasingly seek tailored recommendations, limited editions or personalized versions of books, leading bookstores to differentiate their offerings and create unique selling propositions. Also, with improving economic conditions and disposable income, consumers will be more willing to spend on leisure experiences, including visits to book stores. Physical stores that offer a welcoming ambiance, host local author events, or support local book clubs can leverage this trend. Though digital pressures persist, these forward-looking trends suggest continuous reinvention, reaffirming the endurance and potential resurgence of book stores. Industry revenue is expected to rise at a CAGR of 3.0% to $39.8 billion in 2029.

Trends and Insights

  • COVID-19 turns around a struggling book market. Unexpected showings of strong, local support and renewed interest in reading create an unprecedented spike in book spending.
  • Trade books are consistently the top sellers at book stores. Book shops keep a rotating selection of the most popular fiction and nonfiction titles to bring in readers.
  • New York has the most book stores in the US. The state’s densely populated metro areas and access to publishers make it the most attractive area for book stores.
  • Readers are rallying around the small book shop. Indie book stores are bringing in new customers by tailoring their shops to the local community.

Access hundreds of analysis and data

  • Market estimates from 2014-2029
  • Critical performance data and rankings
  • Detailed analysis of competitive forces and the external environment
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Industry Statistics and Trends

Market size and recent performance (2014-2029)

Industry revenue has grown at a CAGR of 1.7 % over the past five years, to reach an estimated $34.3bn in 2024.

Trends and Insights

COVID-19 introduces a plot twist

  • COVID-19 created challenges for book stores as retailers temporarily closed and consumers turned to safe shopping alternatives like Amazon.
  • Additional trends and insights available with purchase
Book Stores in the US
Revenue (2014-2029)
IBISWorld Logo Source: IBISWorld

Industry outlook (2024-2029)

Market size is projected to grow over the next five years.

Trends and Insights

Brick-and-mortar will continue struggling against e-commerce book sales

  • Competition will continue to characterize book stores performance moving forward. Online sales of print books will continue to outweigh in-person purchases, making an online presence more important than ever.

Biggest companies in the Book Stores in the US

Company
Market Share (%)
2024
Revenue ($m)
2024
Profit ($m)
2024
Profit Margin (%)
2024
Barnes & Noble Inc.
2,429.9
N/A
N/A
Barnes & Noble Education, Inc.
1,354.0
-134.1
-9.9
Follett Higher Education Group Inc.
613.1
N/A
N/A

To view the market share and analysis for all 3 top companies in this industry, view purchase options.

Products & Services Segmentation

Book Stores in the US
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Trade books, Higher education books and PreK through 12 books. Trade books is the largest segment of the Book Stores in the US.

Trends and Insights

Trade books appeal to broad groups of readers

  • Trade books include children's, young adult and fiction and nonfiction books. Trade books are the most popular item sold at book stores. Diversification among trade books makes them appealing to many young and old readers.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

Companies in this industry primarily retail a broad range of books, newspapers and periodicals, including trade books, textbooks, magazines, paperbacks and religious books. These goods are purchased from domestic, and in some cases international, manufacturers and wholesalers. Operators then retail these goods to the general public through industry stores.

What's included in this industry?

Trade booksHigher education booksPreK through 12 booksProfessional booksReligious booksReference books

Companies

Barnes & Noble Inc.Barnes & Noble Education, Inc.Follett Higher Education Group Inc.

Purchase this report to view all 3 major companies in this industry.

Related Terms

ELECTRONIC DATA INTERCHANGE (EDI)E-READERE-BOOK

Industry Code

NAICS 2017

NAICS 45121 - Book Stores in the US

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

COVID-19 turns around a struggling book market. Unexpected showings of strong, local support and renewed interest in reading create an unprecedented spike in book spending.

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2014-2023) and forecast (2024-2029)
  • Employees, including historical (2014-2023) and forecast (2024-2029)
  • Businesses, including historical (2014-2023) and forecast (2024-2029)
  • Profit, including historical (2014-2024)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

Trade books are consistently the top sellers at book stores. Book shops keep a rotating selection of the most popular fiction and nonfiction titles to bring in readers.

In this chapter

  • Products & Services
  • Major Markets

Key metrics

  • Largest market segment and value in 2024
  • Product innovation level

Charts

  • Products & services segmentation in 2024
  • Major market segmentation in 2024

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

New York has the most book stores in the US. The state’s densely populated metro areas and access to publishers make it the most attractive area for book stores.

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each state
  • Share of population compared to establishments in each region in 2024

Tables

  • Number and share of establishments in each state in 2024
  • Number and share of revenue each state accounts for in 2024
  • Number and share of wages each state accounts for in 2024
  • Number and share of employees in each state in 2024

Detailed analysis

  • Geographic spread of the industry across North America, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

Readers are rallying around the small book shop. Indie book stores are bringing in new customers by tailoring their shops to the local community.

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2019-2024
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

Barnes and Noble is entering a new chapter post-COVID. The leading book retailer is expanding its brick-and-mortar presence for the first time since 2009 following consumers ...

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2020 through 2024
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2024
  • Overview of Barnes & Noble Inc.'s performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of Barnes & Noble Education, Inc.'s performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of Follett Higher Education Group Inc.'s performance by revenue, market share and profit margin from 2018 through 2024

Detailed analysis

  • Description and key data for Barnes & Noble Inc., and factors influencing its performance in the industry
  • Description and key data for Barnes & Noble Education, Inc., and factors influencing its performance in the industry
  • Description and key data for Follett Higher Education Group Inc., and factors influencing its performance in the industry

External Environment

Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

Analyst insights

With more book stores selling online, retailers must adopt data and privacy laws. Book stores must follow regulations outlining how they can collect, store and use customer d...

In this chapter

  • External Drivers
  • Regulation & Policy
  • Assistance

Key metrics

  • Regulation & policy level and trend
  • Assistance level and trend

Charts

  • Regulation & Policy historical data and forecast (2014-2029) 
  • Assistance historical data and forecast (2014-2029) 

Detailed analysis

  • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
  • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
  • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

Financial Benchmarks

View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

Analyst insights

Crushing competition keeps profit in the red. Booming book sales haven’t been enough to recover losses stemming from price competition and the popularity of e-readers in rece...

In this chapter

  • Cost Structure
  • Financial Ratios
  • Key Ratios

Key metrics

  • Profit margin, and how it compares to the sector-wide margin
  • Average wages, and how it compares to the sector-wide average wage
  • Largest cost component as a percentage of revenue
  • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

Charts

  • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Investment vs. share of economy

Data tables

  • Industry Multiples (2017-2022)
  • Industry Tax Structure (2017-2022)
  • Income Statement (2017-2022)
  • Balance Sheet (2017-2022)
  • Liquidity Ratios (2017-2022)
  • Coverage Ratios (2017-2022)
  • Leverage Ratios  (2017-2022)
  • Operating Ratios (2017-2022)
  • Cash Flow & Debt Service Ratios (2014-2029)
  • Revenue per Employee (2014-2029)
  • Revenue per Enterprise (2014-2029)
  • Employees per Establishment (2014-2029)
  • Employees per Enterprise (2014-2029)
  • Average Wage (2014-2029)
  • Wages/Revenue (2014-2029)
  • Establishments per Enterprise (2014-2029)
  • IVA/Revenue (2014-2029)
  • Imports/Demand (2014-2029)
  • Exports/Revenue (2014-2029)

Detailed analysis

  • Trends in the cost component for industry operators and their impact on industry costs and profitability 

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2014-2029)
  • IVA (2014-2029)
  • Establishments (2014-2029)
  • Enterprises (2014-2029)
  • Employment (2014-2029)
  • Exports (2014-2029)
  • Imports (2014-2029)
  • Wages (2014-2029)

Top Questions Answered

Unlock comprehensive answers and precise data upon purchase. View purchase options.

What is the market size of the Book Stores in the US industry in United States in 2024?

The market size of the Book Stores in the US industry in United States is $34.3bn in 2024.

How many businesses are there in the Book Stores in the US industry in 2024?

There are 43,688 businesses in the Book Stores in the US industry in United States, which has grown at a CAGR of 1.1 % between 2019 and 2024.

Has the Book Stores in the US industry in United States grown or declined over the past 5 years?

The market size of the Book Stores in the US industry in United States has been growing at a CAGR of 1.7 % between 2019 and 2024.

What is the forecast growth of the Book Stores in the US industry in United States over the next 5 years?

Over the next five years, the Book Stores in the US industry in United States is expected to grow.

What are the biggest companies in the Book Stores in the US market in United States?

The biggest companies operating in the Book Stores market in United States are Barnes & Noble Inc., Barnes & Noble Education, Inc. and Follett Higher Education Group Inc.

What does the Book Stores in the US in United States include?

Trade books and Higher education books are part of the Book Stores in the US industry.

Which companies have the highest market share in the Book Stores in the US in United States?

The company holding the most market share in United States is Barnes & Noble Inc..

How competitive is the Book Stores in the US industry in United States?

The level of competition is high and steady in the Book Stores in the US industry in United States.

Related Industries

Widen your competitive advantage with related industries

Competitors

  • Used Goods Stores in the US
  • Direct Selling Companies in the US
  • Supermarkets & Grocery Stores in the US
  • Warehouse Clubs & Supercenters in the US

Complementors

  • Book Publishing in the US
  • Children's Book Publishing in the US

International industries

  • Book Stores in Canada
  • Newsagents and Book Retailers in Australia
  • Newspaper and Book Retailing in New Zealand
  • Book Retailers in the UK
  • Bookstores in China

View all industries in United States

Methodology

How are IBISWorld reports created?

IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.

Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

What data sources do IBISWorld analysts use?

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

Key data sources in the US include: 

  • US Census Bureau
  • US Bureau of Labor Statistics
  • US International Trade Commission

Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

These sources include:

  • Industry and trade associations
  • Industry federations or regulators
  • Major industry players annual or quarterly filings

Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

How does IBISWorld forecast its data?

IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.

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