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Beauty Supply Stores in the US - Market Research Report (2014-2029)

IBISWorld IBISWorld New York, United States Last Updated: January 2024 NAICS OD4234 Spotlight Report

Revenue

$36.5bn

2024

$36.5bn

Past 5-Year Growth

Profit

$XX.Xbn

Employees

222k

Businesses

85,416

Wages

$X.Xbn

Beauty Supply Stores in the US industry analysis

The industry has navigated the challenges posed by online sales, which only accelerated during the COVID-19 pandemic, by focusing on the sale of specialty products. Beauty supply stores have long faced high levels of competition from sources including drugstores, supercenters and online retailers. But stores have continued to thrive amid difficult conditions by reformulating their products, signing exclusive distribution agreements with manufacturers and focusing on the preferences of the country’s largest demographic, millennial customers. As a result, beauty supply stores were able to navigate the challenges of the pandemic to grow at a CAGR of 5.9% to $36.5 billion over the five years to 2024, including anticipated growth of 4.0% during the current year.

Trends and Insights

  • Beauty supply stores have reformulated products with an eye toward the millennial demographic. Millennials prefer naturally derived products, which are higher-end and have greater markup potential.
  • Cosmetics products generate the greatest sales because of diverging preferences for associated benefits. New products tout various skin benefits including sun-protecting, antiaging, illuminating and hydrating features.
  • Well-established supply stores with strong brand recognition capture a sizable share of the market. Larger supply stores have contracts with manufacturers, giving them exclusive access to specific brands or products.

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  • Reliable market estimates from 2014-2029
  • Competitive analysis, industry segmentation, financial benchmarks
  • Powerful SWOT, Porter’s Five Forces and risk management frameworks
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  • Market estimates from 2014-2029
  • Critical performance data and rankings
  • Detailed analysis of competitive forces and the external environment
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Industry Statistics and Trends

Market size and recent performance (2014-2029)

Industry revenue has grown at a CAGR of 5.9 % over the past five years, to reach an estimated $36.5bn in 2024.

Trends and Insights

Despite the pandemic, beauty stores benefited from spending

  • COVID-19 caused the widespread closures of nonessential businesses, forcing more consumers to purchase products through e-commerce platforms.
  • Additional trends and insights available with purchase
Beauty Supply Stores in the US
Revenue (2014-2029)
IBISWorld Logo Source: IBISWorld

Industry outlook (2024-2029)

Market size is projected to grow over the next five years.

Trends and Insights

Beauty supply stores adapt to economic changes

  • Beauty supply stores will face many of the same challenges roiling the broader economy following the COVID-19 pandemic.

Biggest companies in the Beauty Supply Stores in the US

There are no companies that hold a large enough market share in the Beauty Supply Stores in the US industry for IBISWorld to include in this product.

Products & Services Segmentation

Beauty Supply Stores in the US
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Hair care products, Skin care products and Cosmetics. Hair care products is the largest segment of the Beauty Supply Stores in the US.

Trends and Insights

Cosmetics generate significant revenue because of diverging preferences

  • Cosmetics include a wide range of products that serve different purposes, meeting the needs of consumers with varying skin types and preferences.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

Beauty supply stores are specialty retailers that sell cosmetics, hair care products and beauty tools primarily to salons, licensed professionals and consumers. This industry doesn't include perfume stores or retailers that primarily provide cosmetic and beauty supplies via electronic mediums.

What's included in this industry?

Retailing cosmeticsRetailing hair care products Retailing skin care productsRetailing nail care products

Companies

Purchase this report to view all major companies in this industry.

Related Terms

POINT-OF-SALE (POS)ORGANICCOSMETIC

Industry Code

NAICS 2017

NAICS 446120 - Beauty Supply Stores in the US

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

Beauty supply stores have reformulated products with an eye toward the millennial demographic. Millennials prefer naturally derived products, which are higher-end and have gr...

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2014-2023) and forecast (2024-2029)
  • Employees, including historical (2014-2023) and forecast (2024-2029)
  • Businesses, including historical (2014-2023) and forecast (2024-2029)
  • Profit, including historical (2014-2024)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Factors that influence volatility in the industry
  • Key success factors for businesses to overcome volatility

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

Cosmetics products generate the greatest sales because of diverging preferences for associated benefits. New products tout various skin benefits including sun-protecting, ant...

In this chapter

  • Products & Services
  • Major Markets

Key metrics

  • Largest market segment and value in 2024
  • Product innovation level

Charts

  • Products & services segmentation in 2024
  • Major market segmentation in 2024

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

Purchase this report to unlock analyst insights.

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each state
  • Share of population compared to establishments in each region in 2024

Tables

  • Number and share of establishments in each state in 2024
  • Number and share of revenue each state accounts for in 2024
  • Number and share of wages each state accounts for in 2024
  • Number and share of employees in each state in 2024

Detailed analysis

  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

Well-established supply stores with strong brand recognition capture a sizable share of the market. Larger supply stores have contracts with manufacturers, giving them exclus...

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2019-2024
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

External Environment

Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

Analyst insights

The Food and Drug Administration (FDA) oversees the labeling and distribution of cosmetics. Under FDA standards, imported cosmetics must be safe for their intended uses and c...

In this chapter

  • External Drivers
  • Regulation & Policy
  • Assistance

Key metrics

  • Regulation & policy level and trend
  • Assistance level and trend

Detailed analysis

  • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance

Financial Benchmarks

View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

Analyst insights

Price remains a primary concern for customers. Consumers are generally price-conscious, although stores with exclusive distribution agreements retain leverage over consumers ...

In this chapter

  • Cost Structure
  • Financial Ratios
  • Key Ratios

Key metrics

  • Profit margin, and how it compares to the sector-wide margin
  • Average wages, and how it compares to the sector-wide average wage
  • Largest cost component as a percentage of revenue
  • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

Charts

  • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Investment vs. share of economy

Data tables

  • Industry Multiples (2017-2022)
  • Industry Tax Structure (2017-2022)
  • Income Statement (2017-2022)
  • Balance Sheet (2017-2022)
  • Liquidity Ratios (2017-2022)
  • Coverage Ratios (2017-2022)
  • Leverage Ratios  (2017-2022)
  • Operating Ratios (2017-2022)
  • Cash Flow & Debt Service Ratios (2014-2029)
  • Revenue per Employee (2014-2029)
  • Revenue per Enterprise (2014-2029)
  • Employees per Establishment (2014-2029)
  • Employees per Enterprise (2014-2029)
  • Average Wage (2014-2029)
  • Wages/Revenue (2014-2029)
  • Establishments per Enterprise (2014-2029)
  • IVA/Revenue (2014-2029)
  • Imports/Demand (2014-2029)
  • Exports/Revenue (2014-2029)

Detailed analysis

  • Trends in the cost component for industry operators and their impact on industry costs and profitability 

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2014-2029)
  • IVA (2014-2029)
  • Establishments (2014-2029)
  • Enterprises (2014-2029)
  • Employment (2014-2029)
  • Exports (2014-2029)
  • Imports (2014-2029)
  • Wages (2014-2029)

Top Questions Answered

Unlock comprehensive answers and precise data upon purchase. View purchase options.

What is the market size of the Beauty Supply Stores in the US industry in United States in 2024?

The market size of the Beauty Supply Stores in the US industry in United States is $36.5bn in 2024.

How many businesses are there in the Beauty Supply Stores in the US industry in 2024?

There are 85,416 businesses in the Beauty Supply Stores in the US industry in United States, which has grown at a CAGR of 2.2 % between 2019 and 2024.

Has the Beauty Supply Stores in the US industry in United States grown or declined over the past 5 years?

The market size of the Beauty Supply Stores in the US industry in United States has been growing at a CAGR of 5.9 % between 2019 and 2024.

What is the forecast growth of the Beauty Supply Stores in the US industry in United States over the next 5 years?

Over the next five years, the Beauty Supply Stores in the US industry in United States is expected to grow.

What does the Beauty Supply Stores in the US in United States include?

Retailing cosmetics and Retailing hair care products are part of the Beauty Supply Stores in the US industry.

How competitive is the Beauty Supply Stores in the US industry in United States?

The level of competition is high and steady in the Beauty Supply Stores in the US industry in United States.

Related Industries

Widen your competitive advantage with related industries

Competitors

  • Pharmacies & Drug Stores in the US
  • Department Stores in the US
  • E-Commerce & Online Auctions in the US
  • Mail Order in the US

Complementors

  • Cosmetic & Beauty Products Manufacturing in the US

International industries

  • Beauty, Cosmetics & Fragrance Stores in Canada
  • Hairdressing and Beauty Services in New Zealand

View all industries in United States

Methodology

How are IBISWorld reports created?

IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.

Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

What data sources do IBISWorld analysts use?

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

Key data sources in the US include: 

  • US Census Bureau
  • US Bureau of Labor Statistics
  • US International Trade Commission

Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

These sources include:

  • Industry and trade associations
  • Industry federations or regulators
  • Major industry players annual or quarterly filings

Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

How does IBISWorld forecast its data?

IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.

Learn more about our methodology and data sourcing on the Help Center.