$15.8bn
$XXX.Xm
46,925
5,151
$X.Xbn
The Adult Stores industry has grown even as escalating external competition from online and mainstream adult product retailers have pressured growth. The widespread acceptance of sex paraphernalia and increased sexuality on TV have helped boost demand for industry stores. While mandated store closures caused by the COVID-19 pandemic temporarily shifted demand to online channels, industry revenue bounced back as consumers looked to the industry in light of restrictions on many forms of entertainment. As a result, industry revenue is forecast to increase at a CAGR of 7.0% to $15.8 billion over the five years to 2023, including growth of 4.5% during the current year.The increasing prevalence of sex toys and paraphernalia in mainstream media has boosted consumer demand. Popular sex toys include vibrators, rubber penises, lubrication, anal beads, penis rings, rubber vaginas, blindfolds, feathers, harnesses, strap-on penises, furry handcuffs, bondage gear and other devices related to sexual activity. However, as shoppers experienced the benefits of purchasing adult products online, which provides anonymity, wider purchase selection and lower prices, in-store profitability has been pressured The industry will benefit from a rise in disposable income as the economy grows, increasing spending on adult paraphernalia. Growing social acceptance of sex paraphernalia is expected to further boost industry sales. Still, revenue at brick-and-mortar locations will be constrained by the sale of adult products online. Overall, industry revenue is anticipated to increase at a CAGR of 2.5% to $17.9 billion over the five years to 2028.
Industry revenue has grown at a CAGR of 7.0 % over the past five years, to reach an estimated $15.8bn in 2023.
Market size is projected to grow over the next five years.
Company | Market Share (%)
2023 | Revenue ($short_0)
2023 | Profit ($short_0)
2023 | Profit Margin (%)
2023 |
---|
There are no companies that hold a large enough market share in the Adult Stores in the US industry for IBISWorld to include in this product.
Adult Stores in the US
Industry revenue is measured across several distinct product and services lines, including Vibrators, Rubber penises and Lubrication. Vibrators is the largest segment of the Adult Stores in the US.
Sex toys and paraphanalia grow in popularity
This industry includes companies that primarily retail sex paraphernalia, or erotica, including pornographic DVDs and magazines, sex toys and enhancement products. Stores that primarily sell movies are excluded from the industry. This industry also excludes revenue from all goods sold off premises, such as online, through mail-order catalogs or over the phone.
Purchase this report to view all major companies in this industry.
NAICS 45399 - Adult Stores in the US
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
The popularity of sex toys has risen as social norms have liberalized, making their appearance in mainstream media commonplace. Coupled with a rise in consumer spending, purc...
Learn about an industry's products and services, markets and trends in international trade.
Vibrators are the most common sex toy sold by stores. Nearly half of all women own vibrators, and liberalizing sexual norms now make them commonplace in a variety of outlets.
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Like most retail industries, the distribution of lingerie stores follows population patterns. These stores are highly concentrated in the Southeast, Mid-Atlantic and West reg...
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Small, niche stores are abundant in the industry, but they face challenges as they serve narrow local markets, limiting their customer base and growth potential. To compete w...
Learn about the performance of the top companies in the industry.
Adam & Eve and Hustler Hollywood are among the most prominent adult stores. There are few stores that command brand name recognition.
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
At the national level, adult stores face many of the same regulations of other brick-and-mortar retail outlets. However, local regulations vary, with different cities and cou...
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Profit margins have been pressured by alternative outlines, especially online retailers. Still, adult stores benefit from their ability to stock a range of niche items in one...
Including values and annual change:
IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.
Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.
IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in the US include:
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.
Learn more about our methodology and data sourcing on the Help Center.
Unlock comprehensive answers and precise data upon purchase. View purchase options.
The market size of the Adult Stores in the US industry in United States is $15.8bn in 2024.
There are 5,151 businesses in the Adult Stores in the US industry in United States, which has grown at a CAGR of 3.5 % between 2018 and 2023.
The market size of the Adult Stores in the US industry in United States has been growing at a CAGR of 7.0 % between 2018 and 2023.
Over the next five years, the Adult Stores in the US industry in United States is expected to grow.
Selling sex toys and games and Selling sex enhancement products are part of the Adult Stores in the US industry.
The level of competition is moderate and increasing in the Adult Stores in the US industry in United States.