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Home Furnishing Wholesaling in the US - Market Research Report (2014-2029)

Alexia Moreno Zambrano Alexia Moreno Zambrano New York, United States Last Updated: October 2024 NAICS 42322

Revenue

$77.4bn

2024

$77.4bn

Past 5-Year Growth

Profit

$X.Xbn

Employees

93,049

Businesses

11,187

Wages

$X.Xbn

Home Furnishing Wholesaling in the US industry analysis

Home furnishings wholesalers have endured significant volatility in recent years. Fluctuations in the value of construction, driven by changes in disposable income, inflation, interest rates and overall consumer uncertainty, have pushed consumers to buy fewer furnishings, resulting in revenue losses for most years since 2019. Although the value of residential construction jumped in 2020 and 2021, a weak nonresidential construction sector prevented wholesalers from benefitting from these gains. An optimistic economic outlook in 2021 encouraged consumers to make more discretionary purchases like furnishings, supporting revenue growth. However, this trend quickly reversed as inflationary pressures pushed buyers to lower non-essential spending. These trends have led to revenue growing at an estimated CAGR of 0.9% to $77.4 billion through 2024, including a 1.6% gain that year alone.

Trends and Insights

  • Furnishings sales are heavily influenced by macroeconomic factors. When consumers feel uncertain about the economy, they cut back on non-essential purchases like home furnishings, leading to significant volatility.
  • Flooring is wholesalers' largest product segment. Rugs and hardwood flooring lead the charge in revenue because of their durability and high price tags.
  • The West's proximity to major ports boosts its wholesale market. Ports in Los Angeles and San Francisco are pivotal for lowering transportation costs and keeping product prices competitive.
  • Intense price competition poses a challenge for wholesalers. With manufacturers selling directly to consumers and bypassing wholesale markups, retailers can offer lower prices, squeezing wholesalers' sales, profit and market presence.

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  • Market estimates from 2014-2029
  • Critical performance data and rankings
  • Detailed analysis of competitive forces and the external environment
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Industry Statistics and Trends

Market size and recent performance (2014-2029)

Industry revenue has declined at a CAGR of 0.9 % over the past five years, to reach an estimated $77.4bn in 2024.

Trends and Insights

Macroeconomic factors determine furnishings sales

  • Home furnishing products are widely considered discretionary. Because of this, sales slow when macroeconomic conditions are unfavorable, as consumers cut back on non-essential sales.
  • Additional trends and insights available with purchase
Home Furnishing Wholesaling in the US
Revenue (2014-2029)
IBISWorld Logo Source: IBISWorld

Industry outlook (2024-2029)

Market size is projected to grow over the next five years.

Trends and Insights

Stabilizing economic conditions creates growth opportunities

  • Over the coming years, wholesalers will continue to benefit from improving macroeconomic factors, including steady disposable income growth, stabilizing consumer uncertainty and cooling inflation. As inflation cools down and disposable income grows, downstream buyers will make more non-essential purchases.

Biggest companies in the Home Furnishing Wholesaling in the US

Company
Market Share (%)
2024
Revenue ($m)
2024
Profit ($m)
2024
Profit Margin (%)
2024
Shaw Industries Group, Inc.
3,661.3
567.5
15.5
Mohawk Industries, Inc.
2,758.7
181.5
6.6
Newell Brands Inc.
850.0
41.3
4.9

To view the market share and analysis for all 3 top companies in this industry, view purchase options.

Products & Services Segmentation

Home Furnishing Wholesaling in the US
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Flooring and floor coverings, Linens, bedding and other household textiles and Window treatments. Flooring and floor coverings is the largest segment of the Home Furnishing Wholesaling in the US.

Trends and Insights

Flooring and floor coverings generate the most demand

  • Flooring and floor coverings are the most popular products sold by wholesalers, accounting for close to half of the industry's revenue.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

This industry wholesales a broad range of furnishings for homes, including carpets, curtains, floor coverings, kitchen utensils, rugs and window shades. Wholesalers purchase goods from domestic and international manufacturers and then sell them to department stores, furnishing specialty shops and other businesses. This industry excludes furniture wholesaling.

What's included in this industry?

Carpet wholesalingFloor cover wholesalingDrapery wholesalingCurtain wholesalingChinaware wholesalingGlassware wholesalingHousehold-type cooking utensil wholesalingLamp wholesalingBed, bath and table linen wholesaling Window blinds and shades wholesaling

Companies

Shaw Industries Group, Inc.Mohawk Industries, Inc.Newell Brands Inc.

Purchase this report to view all 3 major companies in this industry.

Related Terms

VERTICAL INTEGRATIONWHOLESALE BYPASSELECTRONIC DATA INTERCHANGE (EDI)RADIO-FREQUENCY IDENTIFICATION (RFID)

Industry Code

NAICS 2017

NAICS 42322 - Home Furnishing Wholesaling in the US

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

Furnishings sales are heavily influenced by macroeconomic factors. When consumers feel uncertain about the economy, they cut back on non-essential purchases like home furnish...

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2014-2023) and forecast (2024-2029)
  • Employees, including historical (2014-2023) and forecast (2024-2029)
  • Businesses, including historical (2014-2023) and forecast (2024-2029)
  • Profit, including historical (2014-2024)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

Flooring is wholesalers' largest product segment. Rugs and hardwood flooring lead the charge in revenue because of their durability and high price tags.

In this chapter

  • Products & Services
  • Major Markets

Key metrics

  • Largest market segment and value in 2024
  • Product innovation level

Charts

  • Products & services segmentation in 2024
  • Major market segmentation in 2024

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

The West's proximity to major ports boosts its wholesale market. Ports in Los Angeles and San Francisco are pivotal for lowering transportation costs and keeping product pric...

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each state
  • Share of population compared to establishments in each region in 2024

Tables

  • Number and share of establishments in each state in 2024
  • Number and share of revenue each state accounts for in 2024
  • Number and share of wages each state accounts for in 2024
  • Number and share of employees in each state in 2024

Detailed analysis

  • Geographic spread of the industry across North America, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

Intense price competition poses a challenge for wholesalers. With manufacturers selling directly to consumers and bypassing wholesale markups, retailers can offer lower price...

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2019-2024
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

Vertical integration is key. Major companies like Shaw can help cushion the slim profit by owning their own carpet mills and lowering purchasing costs.

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2020 through 2024
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2024
  • Overview of Shaw Industries Group, Inc.'s performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of Mohawk Industries, Inc.'s performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of Newell Brands Inc.'s performance by revenue, market share and profit margin from 2018 through 2024

Detailed analysis

  • Description and key data for Shaw Industries Group, Inc., and factors influencing its performance in the industry
  • Description and key data for Mohawk Industries, Inc., and factors influencing its performance in the industry
  • Description and key data for Newell Brands Inc., and factors influencing its performance in the industry

External Environment

Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

Analyst insights

The Consumer Product Safety Commission has authority over safety regulations. Their focus on products like window blinds with long cords aims to reduce hazards to children, p...

In this chapter

  • External Drivers
  • Regulation & Policy
  • Assistance

Key metrics

  • Regulation & policy level and trend
  • Assistance level and trend

Charts

  • Regulation & Policy historical data and forecast (2014-2029) 
  • Assistance historical data and forecast (2014-2029) 

Detailed analysis

  • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
  • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
  • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

Financial Benchmarks

View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

Analyst insights

Wholesalers in home furnishings face profit challenges. As manufacturers bypass them to sell directly to retailers, wholesalers grapple with pricing pressures while rising in...

In this chapter

  • Cost Structure
  • Financial Ratios
  • Key Ratios

Key metrics

  • Profit margin, and how it compares to the sector-wide margin
  • Average wages, and how it compares to the sector-wide average wage
  • Largest cost component as a percentage of revenue
  • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

Charts

  • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Investment vs. share of economy

Data tables

  • Industry Multiples (2017-2022)
  • Industry Tax Structure (2017-2022)
  • Income Statement (2017-2022)
  • Balance Sheet (2017-2022)
  • Liquidity Ratios (2017-2022)
  • Coverage Ratios (2017-2022)
  • Leverage Ratios  (2017-2022)
  • Operating Ratios (2017-2022)
  • Cash Flow & Debt Service Ratios (2014-2029)
  • Revenue per Employee (2014-2029)
  • Revenue per Enterprise (2014-2029)
  • Employees per Establishment (2014-2029)
  • Employees per Enterprise (2014-2029)
  • Average Wage (2014-2029)
  • Wages/Revenue (2014-2029)
  • Establishments per Enterprise (2014-2029)
  • IVA/Revenue (2014-2029)
  • Imports/Demand (2014-2029)
  • Exports/Revenue (2014-2029)

Detailed analysis

  • Trends in the cost component for industry operators and their impact on industry costs and profitability 

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2014-2029)
  • IVA (2014-2029)
  • Establishments (2014-2029)
  • Enterprises (2014-2029)
  • Employment (2014-2029)
  • Exports (2014-2029)
  • Imports (2014-2029)
  • Wages (2014-2029)

Top Questions Answered

Unlock comprehensive answers and precise data upon purchase. View purchase options.

What is the market size of the Home Furnishing Wholesaling in the US industry in United States in 2024?

The market size of the Home Furnishing Wholesaling in the US industry in United States is $77.4bn in 2024.

How many businesses are there in the Home Furnishing Wholesaling in the US industry in 2024?

There are 11,187 businesses in the Home Furnishing Wholesaling in the US industry in United States, which has declined at a CAGR of 2.1 % between 2019 and 2024.

Has the Home Furnishing Wholesaling in the US industry in United States grown or declined over the past 5 years?

The market size of the Home Furnishing Wholesaling in the US industry in United States has been declining at a CAGR of 0.9 % between 2019 and 2024.

What is the forecast growth of the Home Furnishing Wholesaling in the US industry in United States over the next 5 years?

Over the next five years, the Home Furnishing Wholesaling in the US industry in United States is expected to grow.

What are the biggest companies in the Home Furnishing Wholesaling in the US market in United States?

The biggest companies operating in the Home Furnishing Wholesaling market in United States are Shaw Industries Group, Inc., Mohawk Industries, Inc. and Newell Brands Inc.

What does the Home Furnishing Wholesaling in the US in United States include?

Carpet wholesaling and Floor cover wholesaling are part of the Home Furnishing Wholesaling in the US industry.

Which companies have the highest market share in the Home Furnishing Wholesaling in the US in United States?

The company holding the most market share in United States is Shaw Industries Group, Inc..

How competitive is the Home Furnishing Wholesaling in the US industry in United States?

The level of competition is moderate and increasing in the Home Furnishing Wholesaling in the US industry in United States.

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Methodology

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Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

What data sources do IBISWorld analysts use?

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

Key data sources in the US include: 

  • US Census Bureau
  • US Bureau of Labor Statistics
  • US International Trade Commission

Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

These sources include:

  • Industry and trade associations
  • Industry federations or regulators
  • Major industry players annual or quarterly filings

Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

How does IBISWorld forecast its data?

IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

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