Industry Statistics and Trends
Market size and recent performance (2014-2029)
Industry revenue has declined at a CAGR of 4.1 % over the past five years, to reach an estimated $44.2bn in 2024.
Trends and Insights
Macroeconomic conditions impact demand for beauty products
- Many products that fall within this industry are considered discretionary. As a result, demand for cosmetics and other beauty products relies heavily on the state of the economy and consumers' willingness to purchase these products.
- Additional trends and insights available with purchase
Source: IBISWorld
Industry outlook (2024-2029)
Market size is projected to grow over the next five years.
Trends and Insights
Social media and influencers will continue to drive cosmetic and beauty product demand
- Celebrity endorsements and influencer collaborations on platforms like Instagram and TikTok will continue to attract consumer attention and boost demand for new, trendy products.
Biggest companies in the Cosmetic & Beauty Products Manufacturing in the US
| Company | Market Share (%)
2024 | Revenue ($m)
2024 | Profit ($m)
2024 | Profit Margin (%)
2024 |
|---|---|---|---|---|
L'oreal Usa, Inc. | 5,949.6 | 1,191.8 | 20.0 | |
Unilever N V | 4,917.5 | 844.2 | 17.2 | |
Estee Lauder Companies Inc. | 4,370.2 | 271.6 | 6.2 |
To view the market share and analysis for all 5 top companies in this industry, view purchase options.
Products & Services Segmentation
Source: IBISWorld
Industry revenue is measured across several distinct product and services lines, including Perfumes, toilet waters, and colognes, Hair preparations and Dentifrices, mouthwashes, gargles and rinses. Perfumes, toilet waters, and colognes is the largest segment of the Cosmetic & Beauty Products Manufacturing in the US.
Trends and Insights
Innovative cosmetics adapt to rapidly changing trends
- The array of products in this segment is extensive and includes foundation, lipstick, eye shadow, nail polish, mascara, blush and eyeliner, among many other products.
- More insights available in the full report
Table of Contents
About this industry
Industry definition
This industry prepares, blends, compounds and packages beauty products and cosmetics. Products included in this industry are perfumes, makeup items, hair preparations, face creams, lotions and other toiletries. Toothpastes, toothbrushes, soaps and body washes are not included in this industry.
What's included in this industry?
Manufacturing natural and synthetic perfumes Manufacturing shaving cream, shaving preparations and aftershave productsManufacturing haircare products Manufacturing face and body creams, beauty creams or lotions and hand cream or lotionsManufacturing sunscreen productsManufacturing cosmetics, including face powders, eye shadows, lipsticks and mascaras Manufacturing bath salts and talcum powders Manufacturing deodorants and depilatory productsManufacturing nail care preparations and nail polishes Manufacturing toilet cream or lotionsCompanies
L'oreal Usa, Inc.Unilever N VEstee Lauder Companies Inc.Purchase this report to view all 5 major companies in this industry.
Related Terms
PARABENWHOLESALE BYPASSCOSMETICPREMIUMIZATIONSOCIAL MEDIA INFLUENCERDIRECT SALESIndustry Code
NAICS 32562 - Cosmetic & Beauty Products Manufacturing in the US
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
High inflation has decreased disposable income, affecting demand for beauty products. Manufacturers are responding by adjusting marketing strategies and focusing on health-co...
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2014-2023) and forecast (2024-2029)
- Employees, including historical (2014-2023) and forecast (2024-2029)
- Businesses, including historical (2014-2023) and forecast (2024-2029)
- Profit, including historical (2014-2024)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Key success factors for businesses to overcome volatility
- How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
Cosmetics are rapidly evolving with ever-changing trends. Antiaging, vegan, cruelty-free and male or genderfree-oriented products lead the market, reflecting consumer demand ...
In this chapter
- Products & Services
- Major Markets
- International Trade
Key metrics
- Largest market segment and value in 2024
- Product innovation level
- Total imports, level and trend
- Total exports, level and trend
- Trade Balance
Charts
- Products & services segmentation in 2024
- Major market segmentation in 2024
- International trade, including imports by country and exports by country
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
- Recent trends in import and export volumes, country of origin or destination, and expected future trends
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
The West region leads the market, with California housing the most cosmetic and beauty manufacturers. The state's large population and fashion-forward cities drive this domin...
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each state
- Share of population compared to establishments in each region in 2024
Tables
- Number and share of establishments in each state in 2024
- Number and share of revenue each state accounts for in 2024
- Number and share of wages each state accounts for in 2024
- Number and share of employees in each state in 2024
Detailed analysis
- Geographic spread of the industry across North America, and trends associated with changes in the business landscape
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
Cosmetic and beauty product manufacturers face intense global competition. They contend with low-cost imports from China and Mexico, high-end products from France and Italy, ...
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2019-2024
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
Detailed analysis
- Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
- Key success factors for businesses to manage the competitive environment of the industry.
- Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
- Key success factors for potential entrants to overcome barriers to entry.
- Competitive threats from potential substitutes for the industry’s own products and services.
- Key success factors for how successful businesses can compete with substitutes.
- Advantages that buyers have to keep favorable purchasing conditions.
- Advantages that suppliers have to maintain favorable selling conditions.
- Key success factors for how businesses can navigate buyer and supplier power.
Companies
Learn about the performance of the top companies in the industry.
Analyst insights
Digital transformation is a top priority for L’Oréal. By leveraging tech partnerships and enhancing e-commerce platforms, they’ve effectively adapted to changing consumer beh...
In this chapter
- Market Share Concentration
- Companies
- Company Spotlights
Charts
- Industry market share by company in 2020 through 2024
- Major companies in the industry, including market share, revenue, profit and profit margin in 2024
- Overview of L'oreal Usa, Inc.'s performance by revenue, market share and profit margin from 2018 through 2024
- Overview of Unilever N V's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of Estee Lauder Companies Inc.'s performance by revenue, market share and profit margin from 2018 through 2024
- Overview of revenue, market share and profit margin trend for 2 additional companies
Detailed analysis
- Description and key data for L'oreal Usa, Inc., and factors influencing its performance in the industry
- Description and key data for Unilever N V, and factors influencing its performance in the industry
- Description and key data for Estee Lauder Companies Inc., and factors influencing its performance in the industry
- Description, key data and performance trends for 2 additional companies
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
The Food, Drug and Cosmetic Act prohibits distributing adulterated cosmetics. This law protects consumers from products containing filthy, putrid, or decomposed substances, e...
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Charts
- Regulation & Policy historical data and forecast (2014-2029)
- Assistance historical data and forecast (2014-2029)
Detailed analysis
- Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
- Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
- Key governmental and non-governmental groups or policies that may provide some relief for industry operators.
Financial Benchmarks
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Analyst insights
Large producers keep costs low through solid supplier relationships and robust distribution networks. Estée Lauder and L'Oréal produce high-quality products that fetch premiu...
In this chapter
- Cost Structure
- Financial Ratios
- Key Ratios
Key metrics
- Profit margin, and how it compares to the sector-wide margin
- Average wages, and how it compares to the sector-wide average wage
- Largest cost component as a percentage of revenue
- Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio
Charts
- Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Investment vs. share of economy
Data tables
- Industry Multiples (2017-2022)
- Industry Tax Structure (2017-2022)
- Income Statement (2017-2022)
- Balance Sheet (2017-2022)
- Liquidity Ratios (2017-2022)
- Coverage Ratios (2017-2022)
- Leverage Ratios (2017-2022)
- Operating Ratios (2017-2022)
- Cash Flow & Debt Service Ratios (2014-2029)
- Revenue per Employee (2014-2029)
- Revenue per Enterprise (2014-2029)
- Employees per Establishment (2014-2029)
- Employees per Enterprise (2014-2029)
- Average Wage (2014-2029)
- Wages/Revenue (2014-2029)
- Establishments per Enterprise (2014-2029)
- IVA/Revenue (2014-2029)
- Imports/Demand (2014-2029)
- Exports/Revenue (2014-2029)
Detailed analysis
- Trends in the cost component for industry operators and their impact on industry costs and profitability
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2014-2029)
- IVA (2014-2029)
- Establishments (2014-2029)
- Enterprises (2014-2029)
- Employment (2014-2029)
- Exports (2014-2029)
- Imports (2014-2029)
- Wages (2014-2029)
Top Questions Answered
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the market size of the Cosmetic & Beauty Products Manufacturing in the US industry in United States in 2024?
The market size of the Cosmetic & Beauty Products Manufacturing in the US industry in United States is $44.2bn in 2024.
How many businesses are there in the Cosmetic & Beauty Products Manufacturing in the US industry in 2024?
There are 4,293 businesses in the Cosmetic & Beauty Products Manufacturing in the US industry in United States, which has grown at a CAGR of 2.6 % between 2019 and 2024.
Has the Cosmetic & Beauty Products Manufacturing in the US industry in United States grown or declined over the past 5 years?
The market size of the Cosmetic & Beauty Products Manufacturing in the US industry in United States has been declining at a CAGR of 4.1 % between 2019 and 2024.
What is the forecast growth of the Cosmetic & Beauty Products Manufacturing in the US industry in United States over the next 5 years?
Over the next five years, the Cosmetic & Beauty Products Manufacturing in the US industry in United States is expected to grow.
What are the biggest companies in the Cosmetic & Beauty Products Manufacturing in the US market in United States?
The biggest companies operating in the Cosmetic & Beauty Products Manufacturing market in United States are L'oreal Usa, Inc., Unilever N V and Estee Lauder Companies Inc.
What does the Cosmetic & Beauty Products Manufacturing in the US in United States include?
Manufacturing natural and synthetic perfumes and Manufacturing shaving cream, shaving preparations and aftershave products are part of the Cosmetic & Beauty Products Manufacturing in the US industry.
Which companies have the highest market share in the Cosmetic & Beauty Products Manufacturing in the US in United States?
The company holding the most market share in United States is L'oreal Usa, Inc..
How competitive is the Cosmetic & Beauty Products Manufacturing in the US industry in United States?
The level of competition is high and increasing in the Cosmetic & Beauty Products Manufacturing in the US industry in United States.
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Methodology
How are IBISWorld reports created?
IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.
Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.
IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
What data sources do IBISWorld analysts use?
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in the US include:
- US Census Bureau
- US Bureau of Labor Statistics
- US International Trade Commission
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
- Industry federations or regulators
- Major industry players annual or quarterly filings
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
How does IBISWorld forecast its data?
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.
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