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Bridal Stores in the US - Market Research Report (2014-2029)

Christian Perdomo Christian Perdomo New York, United States Last Updated: October 2024 NAICS OD4222

Revenue

$2.8bn

2024

$2.8bn

Past 5-Year Growth

Profit

$XXX.Xm

Employees

18,921

Businesses

6,884

Wages

$XXX.Xm

Bridal Stores in the US industry analysis

The Bridal Stores industry is navigating a multifaceted landscape shaped by several critical factors, including a declining marriage rate, economic volatility characterized by rising inflation and fluctuating interest rates and the pervasive presence of e-commerce. Many bridal stores have been innovative, adapting to sustain their relevance and appeal in an increasingly digital world while catering to a broad demographic range of customers. Bridal stores' revenue has dropped at a CAGR of 0.1% over the past five years to reach an estimated $2.8 billion in 2024, when income is projected to shrink by 1.3%.

Trends and Insights

  • Marriage rates are declining, affecting bridal stores' sales. Bridal stores are diversifying their offerings with more inclusive and affordable options to attract a broader customer base and remain competitive.
  • Wedding gowns drive significant revenue for bridal stores. However, competition from e-commerce and mass merchandisers has hindered the growth of this segment.
  • Bridal store distribution follows population patterns. A region's higher population density leads to increased demand and sales for bridal stores.
  • Bridal stores compete on various fronts. Establishing a quality brand reputation is crucial for attracting customers and gaining an edge over competitors.

Access hundreds of analysis and data

  • Market estimates from 2014-2029
  • Critical performance data and rankings
  • Detailed analysis of competitive forces and the external environment
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Industry Statistics and Trends

Market size and recent performance (2014-2029)

Industry revenue has declined at a CAGR of 0.1 % over the past five years, to reach an estimated $2.8bn in 2024.

Trends and Insights

Drop in marriage rates have been significantly affecting bridal stores' sales

  • The overall marriage rate in the US has been declining. Younger generations, particularly Millennials and Gen Z, are increasingly prioritizing career advancement, financial stability and personal growth over early marriage.
  • Additional trends and insights available with purchase
Bridal Stores in the US
Revenue (2014-2029)
IBISWorld Logo Source: IBISWorld

Industry outlook (2024-2029)

Market size is projected to decline over the next five years.

Trends and Insights

Continuing drop in marriage rates will pose challenges for bridal shops

  • The marriage rate in the US will continue to drop over the next five years. Factors such as rising student debt and a growing acceptance of cohabitation without marriage are leading younger generations to delay or forgo marriage altogether.

Biggest companies in the Bridal Stores in the US

Company
Market Share (%)
2024
Revenue ($m)
2024
Profit ($m)
2024
Profit Margin (%)
2024
David's Bridal, Llc
492.7
27.6
5.6

To view the market share and analysis for all 1 top companies in this industry, view purchase options.

Products & Services Segmentation

Bridal Stores in the US
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Wedding gowns, Bridesmaid dresses and Bridegroom and groomsmen tuxedos and suits. Wedding gowns is the largest segment of the Bridal Stores in the US.

Trends and Insights

Wedding gowns drive significant revenue for bridal stores

  • Wedding gowns, the quintessential attire for brides on their special day, are meticulously designed to reflect personal style and complement the wedding theme, ensuring a memorable and harmonious celebration.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

Stores in this industry primarily sell bridal wear, including wedding gowns, veils and other accessories such as shoes, gloves and jewelry. They also typically provide alterations, such as hemming, taking in or letting out seams and lengthening or shortening sleeves.

What's included in this industry?

Retailing wedding gownsRetailing bridesmaid dressesRetailing bridegroom and groomsmen tuxedos and suitsRetailing mother-of-the-bride dressRetailing flower girl dressRetailing bridal accessories

Companies

David's Bridal, Llc

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Related Terms

TUX OR TUXEDOFLOWER GIRLS OR FLOWER CHILDRENFAVORSBRIDESMAIDS

Industry Code

NAICS 2017

NAICS 44819 - Bridal Stores in the US

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

Marriage rates are declining, affecting bridal stores' sales. Bridal stores are diversifying their offerings with more inclusive and affordable options to attract a broader c...

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2014-2023) and forecast (2024-2029)
  • Employees, including historical (2014-2023) and forecast (2024-2029)
  • Businesses, including historical (2014-2023) and forecast (2024-2029)
  • Profit, including historical (2014-2024)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

Wedding gowns drive significant revenue for bridal stores. However, competition from e-commerce and mass merchandisers has hindered the growth of this segment.

In this chapter

  • Products & Services
  • Major Markets

Key metrics

  • Largest market segment and value in 2024
  • Product innovation level

Charts

  • Products & services segmentation in 2024
  • Major market segmentation in 2024

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

Bridal store distribution follows population patterns. A region's higher population density leads to increased demand and sales for bridal stores.

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each state
  • Share of population compared to establishments in each region in 2024

Tables

  • Number and share of establishments in each state in 2024
  • Number and share of revenue each state accounts for in 2024
  • Number and share of wages each state accounts for in 2024
  • Number and share of employees in each state in 2024

Detailed analysis

  • Geographic spread of the industry across North America, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

Bridal stores compete on various fronts. Establishing a quality brand reputation is crucial for attracting customers and gaining an edge over competitors.

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2019-2024
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

David’s Bridal dominates the Bridal Store industry. Most bridal stores are small, independent shops, many operated by single owners without additional employees.

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2020 through 2024
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2024
  • Overview of David's Bridal, Llc's performance by revenue, market share and profit margin from 2018 through 2024

Detailed analysis

  • Description and key data for David's Bridal, Llc, and factors influencing its performance in the industry

External Environment

Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

Analyst insights

Bridal stores must adhere to various regulations. They need to comply with labor laws and safety guidelines and maintain high product quality to ensure customer satisfaction ...

In this chapter

  • External Drivers
  • Regulation & Policy
  • Assistance

Key metrics

  • Regulation & policy level and trend
  • Assistance level and trend

Charts

  • Regulation & Policy historical data and forecast (2014-2029) 
  • Assistance historical data and forecast (2014-2029) 

Detailed analysis

  • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
  • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
  • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

Financial Benchmarks

View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

Analyst insights

Economic downturns and online competition hurt bridal stores' profits. Reduced consumer spending on luxury bridal wear and the hike of cost-effective online retailers have si...

In this chapter

  • Cost Structure
  • Financial Ratios
  • Key Ratios

Key metrics

  • Profit margin, and how it compares to the sector-wide margin
  • Average wages, and how it compares to the sector-wide average wage
  • Largest cost component as a percentage of revenue
  • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

Charts

  • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Investment vs. share of economy

Data tables

  • Industry Multiples (2017-2022)
  • Industry Tax Structure (2017-2022)
  • Income Statement (2017-2022)
  • Balance Sheet (2017-2022)
  • Liquidity Ratios (2017-2022)
  • Coverage Ratios (2017-2022)
  • Leverage Ratios  (2017-2022)
  • Operating Ratios (2017-2022)
  • Cash Flow & Debt Service Ratios (2014-2029)
  • Revenue per Employee (2014-2029)
  • Revenue per Enterprise (2014-2029)
  • Employees per Establishment (2014-2029)
  • Employees per Enterprise (2014-2029)
  • Average Wage (2014-2029)
  • Wages/Revenue (2014-2029)
  • Establishments per Enterprise (2014-2029)
  • IVA/Revenue (2014-2029)
  • Imports/Demand (2014-2029)
  • Exports/Revenue (2014-2029)

Detailed analysis

  • Trends in the cost component for industry operators and their impact on industry costs and profitability 

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2014-2029)
  • IVA (2014-2029)
  • Establishments (2014-2029)
  • Enterprises (2014-2029)
  • Employment (2014-2029)
  • Exports (2014-2029)
  • Imports (2014-2029)
  • Wages (2014-2029)

Top Questions Answered

Unlock comprehensive answers and precise data upon purchase. View purchase options.

What is the market size of the Bridal Stores in the US industry in United States in 2024?

The market size of the Bridal Stores in the US industry in United States is $2.8bn in 2024.

How many businesses are there in the Bridal Stores in the US industry in 2024?

There are 6,884 businesses in the Bridal Stores in the US industry in United States, which has grown at a CAGR of 4.6 % between 2019 and 2024.

Has the Bridal Stores in the US industry in United States grown or declined over the past 5 years?

The market size of the Bridal Stores in the US industry in United States has been declining at a CAGR of 0.1 % between 2019 and 2024.

What is the forecast growth of the Bridal Stores in the US industry in United States over the next 5 years?

Over the next five years, the Bridal Stores in the US industry in United States is expected to decline.

What are the biggest companies in the Bridal Stores in the US market in United States?

The biggest company operating in the Bridal Stores market in United States is David's Bridal, Llc

What does the Bridal Stores in the US in United States include?

Retailing wedding gowns and Retailing bridesmaid dresses are part of the Bridal Stores in the US industry.

Which companies have the highest market share in the Bridal Stores in the US in United States?

The company holding the most market share in United States is David's Bridal, Llc.

How competitive is the Bridal Stores in the US industry in United States?

The level of competition is high and increasing in the Bridal Stores in the US industry in United States.

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Methodology

How are IBISWorld reports created?

IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.

Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

What data sources do IBISWorld analysts use?

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

Key data sources in the US include: 

  • US Census Bureau
  • US Bureau of Labor Statistics
  • US International Trade Commission

Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

These sources include:

  • Industry and trade associations
  • Industry federations or regulators
  • Major industry players annual or quarterly filings

Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

How does IBISWorld forecast its data?

IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.

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