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Bars & Nightclubs in the US - Market Research Report (2014-2029)

Thi Le Thi Le New York, United States Last Updated: August 2024 NAICS 72241

Revenue

$37.8bn

2024

$37.8bn

Past 5-Year Growth

Profit

$X.Xbn

Employees

331k

Businesses

62,637

Wages

$XX.Xbn

Bars & Nightclubs in the US industry analysis

Bars and nightclubs have experienced a rollercoaster of change over the past five years, mainly as a result of of external shocks caused by the COVID-19 pandemic. Restrictions on nonessential businesses caused a significant downturn in 2020, as many establishments found operating impossible. Bars and nightclubs have traditionally revolved around in-person experiences, severely curtailed by public health measures and social distancing guidelines.

Trends and Insights

  • Health-conscious consumers are reshaping the bar and club scene by demanding healthier alcohol options and wellness events. Whether offering low-alcohol cocktails or sponsoring a 'dry' month, these establishments are bending to fit in with the latest wellness trends.
  • Bars and nightclubs must focus on serving what customers can't easily replicate at home, like mixed drinks and draft beers. Sales of wine and bottled beverages are far lower by comparison.
  • College towns are great locations for bars and nightclubs. Because of its high concentration of college towns, the Great Lakes region has the most bars and nightclubs in the country.
  • Competition between bars and nightclubs is fierce and growing. Owners must stand out from the pack by employing highly skilled workers, cornering a niche market or providing products and services that outclass their competitors.

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  • Market estimates from 2014-2029
  • Critical performance data and rankings
  • Detailed analysis of competitive forces and the external environment
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Industry Statistics and Trends

Market size and recent performance (2014-2029)

Industry revenue has grown at a CAGR of 1.9 % over the past five years, to reach an estimated $37.8bn in 2024.

Trends and Insights

Rising demand for craft drinks and unique experiences reshapes bars and nightclubs

  • Consumer interest in locally brewed and craft drinks has driven many bars and nightclubs to adapt their offerings. As part of this trend, bars focusing on artisanal alcohol and craft beer have flourished. This shift has motivated traditional bars to rebrand and diversify their drink menus.
  • Additional trends and insights available with purchase
Bars & Nightclubs in the US
Revenue (2014-2029)
IBISWorld Logo Source: IBISWorld

Industry outlook (2024-2029)

Market size is projected to grow over the next five years.

Trends and Insights

Rising competition and specialization define industry future

  • Bars and nightclubs face increasing competition from other sources of alcoholic beverages, including liquor stores, restaurants with bars, and breweries. This trend will continue, necessitating new strategies to differentiate and attract customers.

Biggest companies in the Bars & Nightclubs in the US

Company
Market Share (%)
2024
Revenue ($m)
2024
Profit ($m)
2024
Profit Margin (%)
2024
Hakkasan Group
360.0
8.6
2.4
Groot Hospitality
46.5
1.1
2.4
The Baldwin Bar
5.3
0.1
2.4

To view the market share and analysis for all 6 top companies in this industry, view purchase options.

Products & Services Segmentation

Bars & Nightclubs in the US
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Sale of distilled spirit drinks, Sale of wine drinks and Sale of beer and ale. Sale of distilled spirit drinks is the largest segment of the Bars & Nightclubs in the US.

Trends and Insights

Innovative distilled spirit drinks fuel rising demand

  • The industry is defined by distinct products, notably distilled spirits such as vodka, rum and whiskey. This includes the sale of these spirits on their own and their use as ingredients in mixed drinks.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

This industry includes bars, taverns, pubs, lounges, nightclubs and other drinking places that primarily prepare and serve alcoholic beverages for immediate consumption. These establishments may also provide limited food services.

What's included in this industry?

Operating licensed barsOperating nightclubsOperating wine barsOperating licensed establishments with limited food service

Companies

Hakkasan GroupGroot HospitalityThe Baldwin Bar

Purchase this report to view all 6 major companies in this industry.

Related Terms

ON-PREMISE CONSUMPTIONOFF-PREMISE CONSUMPTIONPACKAGED ALCOHOL

Industry Code

NAICS 2017

NAICS 72241 - Bars & Nightclubs in the US

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

Health-conscious consumers are reshaping the bar and club scene by demanding healthier alcohol options and wellness events. Whether offering low-alcohol cocktails or sponsori...

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2014-2023) and forecast (2024-2029)
  • Employees, including historical (2014-2023) and forecast (2024-2029)
  • Businesses, including historical (2014-2023) and forecast (2024-2029)
  • Profit, including historical (2014-2024)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

Bars and nightclubs must focus on serving what customers can't easily replicate at home, like mixed drinks and draft beers. Sales of wine and bottled beverages are far lower ...

In this chapter

  • Products & Services
  • Major Markets

Key metrics

  • Largest market segment and value in 2024
  • Product innovation level

Charts

  • Products & services segmentation in 2024
  • Major market segmentation in 2024

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

College towns are great locations for bars and nightclubs. Because of its high concentration of college towns, the Great Lakes region has the most bars and nightclubs in the ...

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each state
  • Share of population compared to establishments in each region in 2024

Tables

  • Number and share of establishments in each state in 2024
  • Number and share of revenue each state accounts for in 2024
  • Number and share of wages each state accounts for in 2024
  • Number and share of employees in each state in 2024

Detailed analysis

  • Geographic spread of the industry across North America, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

Competition between bars and nightclubs is fierce and growing. Owners must stand out from the pack by employing highly skilled workers, cornering a niche market or providing ...

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2019-2024
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

The average bar or nightclub is small, resulting in no one business capturing a notable share of revenue. The average owner has just one location and employs 10 or fewer indi...

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2020 through 2024
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2024
  • Overview of Hakkasan Group's performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of Groot Hospitality's performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of The Baldwin Bar's performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of revenue, market share and profit margin trend for 3 additional companies

Detailed analysis

  • Description and key data for Hakkasan Group, and factors influencing its performance in the industry
  • Description and key data for Groot Hospitality, and factors influencing its performance in the industry
  • Description and key data for The Baldwin Bar, and factors influencing its performance in the industry
  • Description, key data and performance trends for 3 additional companies

External Environment

Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

Analyst insights

Liquor licenses are required for bars and nightclubs and are regulated at the state level. Owners should become aware of state-specific guidelines pertaining to liquor licens...

In this chapter

  • External Drivers
  • Regulation & Policy
  • Assistance

Key metrics

  • Regulation & policy level and trend
  • Assistance level and trend

Charts

  • Regulation & Policy historical data and forecast (2014-2029) 
  • Assistance historical data and forecast (2014-2029) 

Detailed analysis

  • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
  • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
  • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

Financial Benchmarks

View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

Analyst insights

Rising wage costs cut into profit. Owners must garner a loyal customer base to weather the ups and downs and better pass along the operational cost increases.

In this chapter

  • Cost Structure
  • Financial Ratios
  • Key Ratios

Key metrics

  • Profit margin, and how it compares to the sector-wide margin
  • Average wages, and how it compares to the sector-wide average wage
  • Largest cost component as a percentage of revenue
  • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

Charts

  • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Investment vs. share of economy

Data tables

  • Industry Multiples (2017-2022)
  • Industry Tax Structure (2017-2022)
  • Income Statement (2017-2022)
  • Balance Sheet (2017-2022)
  • Liquidity Ratios (2017-2022)
  • Coverage Ratios (2017-2022)
  • Leverage Ratios  (2017-2022)
  • Operating Ratios (2017-2022)
  • Cash Flow & Debt Service Ratios (2014-2029)
  • Revenue per Employee (2014-2029)
  • Revenue per Enterprise (2014-2029)
  • Employees per Establishment (2014-2029)
  • Employees per Enterprise (2014-2029)
  • Average Wage (2014-2029)
  • Wages/Revenue (2014-2029)
  • Establishments per Enterprise (2014-2029)
  • IVA/Revenue (2014-2029)
  • Imports/Demand (2014-2029)
  • Exports/Revenue (2014-2029)

Detailed analysis

  • Trends in the cost component for industry operators and their impact on industry costs and profitability 

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2014-2029)
  • IVA (2014-2029)
  • Establishments (2014-2029)
  • Enterprises (2014-2029)
  • Employment (2014-2029)
  • Exports (2014-2029)
  • Imports (2014-2029)
  • Wages (2014-2029)

Top Questions Answered

Unlock comprehensive answers and precise data upon purchase. View purchase options.

What is the market size of the Bars & Nightclubs in the US industry in United States in 2024?

The market size of the Bars & Nightclubs in the US industry in United States is $37.8bn in 2024.

How many businesses are there in the Bars & Nightclubs in the US industry in 2024?

There are 62,637 businesses in the Bars & Nightclubs in the US industry in United States, which has declined at a CAGR of 1.0 % between 2019 and 2024.

Has the Bars & Nightclubs in the US industry in United States grown or declined over the past 5 years?

The market size of the Bars & Nightclubs in the US industry in United States has been growing at a CAGR of 1.9 % between 2019 and 2024.

What is the forecast growth of the Bars & Nightclubs in the US industry in United States over the next 5 years?

Over the next five years, the Bars & Nightclubs in the US industry in United States is expected to grow.

What are the biggest companies in the Bars & Nightclubs in the US market in United States?

The biggest companies operating in the Bars & Nightclubs market in United States are Hakkasan Group, Groot Hospitality and The Baldwin Bar

What does the Bars & Nightclubs in the US in United States include?

Operating licensed bars and Operating nightclubs are part of the Bars & Nightclubs in the US industry.

Which companies have the highest market share in the Bars & Nightclubs in the US in United States?

The company holding the most market share in United States is Hakkasan Group.

How competitive is the Bars & Nightclubs in the US industry in United States?

The level of competition is high and increasing in the Bars & Nightclubs in the US industry in United States.

Related Industries

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Complementors

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Methodology

How are IBISWorld reports created?

IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.

Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

What data sources do IBISWorld analysts use?

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

Key data sources in the US include: 

  • US Census Bureau
  • US Bureau of Labor Statistics
  • US International Trade Commission

Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

These sources include:

  • Industry and trade associations
  • Industry federations or regulators
  • Major industry players annual or quarterly filings

Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

How does IBISWorld forecast its data?

IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.

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