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ATV, Golf Cart & Snowmobile Manufacturing in the US - Market Research Report (2014-2029)

Evan Jozkowski Evan Jozkowski New York, United States Last Updated: June 2024 NAICS 33699c

Revenue

$10.0bn

2024

$10.0bn

Past 5-Year Growth

Profit

$XXX.Xm

Employees

15,361

Businesses

392

Wages

$XXX.Xm

ATV, Golf Cart & Snowmobile Manufacturing in the US industry analysis

ATV, golf cart and snowmobile manufacturers have faced notable volatility through the current period. Since these products are highly discretionary, severe economic uncertainty contributed to sharp declines and weak profit. In particular, plummeting consumer confidence, volatile inflation and climbing interest rates curtailed growth. Even so, manufacturers capitalized on lockdown restrictions and stimulus checks to create massive growth opportunities in 2021. Regardless, revenue has contracted at an expected CAGR of 1.1% to $10.0 billion through the current period, despite a 0.1% jump in 2024, where profit reached 3.4%. 

Trends and Insights

  • ATV, golf cart and snowmobile manufacturers dealt with severe economic uncertainty. Climbing interest rates, supply chain disruptions, low consumer confidence and high unemployment contributed to weak revenue through the current period.
  • ATVs make up the largest percentage of revenue. ATVs are highly versatile and appeal to multiple markets, while golf carts and snowmobiles fill more niche roles.
  • Access to upstream suppliers is essential. Many manufacturers have facilities in the Great Lakes region to gain access to various inputs and reduce transportation costs.
  • Many companies have struggled to compete with imports from Mexico and China. Foreign manufacturers have leveraged lower wage costs, forcing domestic manufacturers to cut costs or specialize in various niches to differentiate.

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  • Critical performance data and rankings
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Industry Statistics and Trends

Market size and recent performance (2014-2029)

Industry revenue has declined at a CAGR of 1.1 % over the past five years, to reach an estimated $10.0bn in 2024.

Trends and Insights

Manufacturers have grappled with economic uncertainty

  • ATV, golf cart and snowmobile manufacturers have faced severe economic uncertainty through the current period. In particular, the pandemic led to unprecedented volatility in key consumer and commercial markets; most consumers were unwilling to spend on recreational activities, like golf, reducing overall demand.
  • Additional trends and insights available with purchase
ATV, Golf Cart & Snowmobile Manufacturing in the US
Revenue (2014-2029)
IBISWorld Logo Source: IBISWorld

Industry outlook (2024-2029)

Market size is projected to grow over the next five years.

Trends and Insights

Electric innovation will drive demand

  • Manufacturers will continue to invest heavily in developing more fuel-efficient and green-energy ATVs, golf carts and snowmobiles. In particular, companies will strive to create electric vehicles that match the versatility of gas-powered counterparts.

Biggest companies in the ATV, Golf Cart & Snowmobile Manufacturing in the US

Company
Market Share (%)
2024
Revenue ($m)
2024
Profit ($m)
2024
Profit Margin (%)
2024
Polaris Inc.
1,035.5
82.7
8.0
Deere & Co
674.0
127.1
18.9
Textron Inc.
459.9
28.8
6.3

To view the market share and analysis for all 7 top companies in this industry, view purchase options.

Products & Services Segmentation

ATV, Golf Cart & Snowmobile Manufacturing in the US
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including ATVs and parts, Golf carts and parts and All other transportation equipment. ATVs and parts is the largest segment of the ATV, Golf Cart & Snowmobile Manufacturing in the US.

Trends and Insights

ATV sales drive revenue growth

  • An all-terrain vehicle is a vehicle that travels on low-pressure tires, has a seat that is straddled by the operator, and has handlebars. ATVs are also referred to as light utility vehicles (LUV). Most ATVs have four wheels.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

This industry consists of businesses that manufacture all-terrain vehicles (ATVs), snowmobiles, golf carts, personal watercraft or other transport equipment. It also includes businesses that manufacture equipment and parts for the aforementioned transport equipment.

What's included in this industry?

Manufacturing all-terrain vehicles (ATVs)Manufacturing parts for ATVs, golf carts and snowmobilesManufacturing snowmobilesManufacturing golf cartsManufacturing personal watercraft (PWC)

Companies

Polaris Inc.Deere & CoTextron Inc.

Purchase this report to view all 7 major companies in this industry.

Related Terms

ALL-TERRAIN VEHICLES (ATVS)PERSONAL WATERCRAFT (PWC)ENVIRONMENTAL PROTECTION AGENCY (EPA)

Industry Code

NAICS 2017

NAICS 336999 - ATV, Golf Cart & Snowmobile Manufacturing in the US

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

ATV, golf cart and snowmobile manufacturers dealt with severe economic uncertainty. Climbing interest rates, supply chain disruptions, low consumer confidence and high unempl...

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2014-2023) and forecast (2024-2029)
  • Employees, including historical (2014-2023) and forecast (2024-2029)
  • Businesses, including historical (2014-2023) and forecast (2024-2029)
  • Profit, including historical (2014-2024)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

ATVs make up the largest percentage of revenue. ATVs are highly versatile and appeal to multiple markets, while golf carts and snowmobiles fill more niche roles.

In this chapter

  • Products & Services
  • Major Markets
  • International Trade

Key metrics

  • Largest market segment and value in 2024
  • Product innovation level
  • Total imports, level and trend
  • Total exports, level and trend
  • Trade Balance

Charts

  • Products & services segmentation in 2024
  • Major market segmentation in 2024
  • International trade, including imports by country and exports by country

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services
  • Recent trends in import and export volumes, country of origin or destination, and expected future trends

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

Access to upstream suppliers is essential. Many manufacturers have facilities in the Great Lakes region to gain access to various inputs and reduce transportation costs.

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each state
  • Share of population compared to establishments in each region in 2024

Tables

  • Number and share of establishments in each state in 2024
  • Number and share of revenue each state accounts for in 2024
  • Number and share of wages each state accounts for in 2024
  • Number and share of employees in each state in 2024

Detailed analysis

  • Geographic spread of the industry across North America, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

Many companies have struggled to compete with imports from Mexico and China. Foreign manufacturers have leveraged lower wage costs, forcing domestic manufacturers to cut cost...

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2019-2024
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

Leading manufacturers have created dominant positions in the market. These companies have leveraged economies of scale, strong reputations and connections with buyers to cont...

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2020 through 2024
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2024
  • Overview of Polaris Inc.'s performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of Deere & Co's performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of Textron Inc.'s performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of revenue, market share and profit margin trend for 4 additional companies

Detailed analysis

  • Description and key data for Polaris Inc., and factors influencing its performance in the industry
  • Description and key data for Deere & Co, and factors influencing its performance in the industry
  • Description and key data for Textron Inc., and factors influencing its performance in the industry
  • Description, key data and performance trends for 4 additional companies

External Environment

Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

Analyst insights

ATV, golf cart and snowmobile manufacturers must adhere to various environmental, manufacturing and safety regulations. Companies must ensure that products meet minimum opera...

In this chapter

  • External Drivers
  • Regulation & Policy
  • Assistance

Key metrics

  • Regulation & policy level and trend
  • Assistance level and trend

Charts

  • Regulation & Policy historical data and forecast (2014-2029) 
  • Assistance historical data and forecast (2014-2029) 

Detailed analysis

  • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
  • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
  • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

Financial Benchmarks

View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

Analyst insights

Manufacturers have struggled to generate profit growth through the current period. Supply chain disruptions and exogenous shocks led to limited demand and elevated costs for ...

In this chapter

  • Cost Structure
  • Financial Ratios
  • Key Ratios

Key metrics

  • Profit margin, and how it compares to the sector-wide margin
  • Average wages, and how it compares to the sector-wide average wage
  • Largest cost component as a percentage of revenue
  • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

Charts

  • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Investment vs. share of economy

Data tables

  • Industry Multiples (2017-2022)
  • Industry Tax Structure (2017-2022)
  • Income Statement (2017-2022)
  • Balance Sheet (2017-2022)
  • Liquidity Ratios (2017-2022)
  • Coverage Ratios (2017-2022)
  • Leverage Ratios  (2017-2022)
  • Operating Ratios (2017-2022)
  • Cash Flow & Debt Service Ratios (2014-2029)
  • Revenue per Employee (2014-2029)
  • Revenue per Enterprise (2014-2029)
  • Employees per Establishment (2014-2029)
  • Employees per Enterprise (2014-2029)
  • Average Wage (2014-2029)
  • Wages/Revenue (2014-2029)
  • Establishments per Enterprise (2014-2029)
  • IVA/Revenue (2014-2029)
  • Imports/Demand (2014-2029)
  • Exports/Revenue (2014-2029)

Detailed analysis

  • Trends in the cost component for industry operators and their impact on industry costs and profitability 

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2014-2029)
  • IVA (2014-2029)
  • Establishments (2014-2029)
  • Enterprises (2014-2029)
  • Employment (2014-2029)
  • Exports (2014-2029)
  • Imports (2014-2029)
  • Wages (2014-2029)

Top Questions Answered

Unlock comprehensive answers and precise data upon purchase. View purchase options.

What is the market size of the ATV, Golf Cart & Snowmobile Manufacturing in the US industry in United States in 2024?

The market size of the ATV, Golf Cart & Snowmobile Manufacturing in the US industry in United States is $10.0bn in 2024.

How many businesses are there in the ATV, Golf Cart & Snowmobile Manufacturing in the US industry in 2024?

There are 392 businesses in the ATV, Golf Cart & Snowmobile Manufacturing in the US industry in United States, which has grown at a CAGR of 0.3 % between 2019 and 2024.

Has the ATV, Golf Cart & Snowmobile Manufacturing in the US industry in United States grown or declined over the past 5 years?

The market size of the ATV, Golf Cart & Snowmobile Manufacturing in the US industry in United States has been declining at a CAGR of 1.1 % between 2019 and 2024.

What is the forecast growth of the ATV, Golf Cart & Snowmobile Manufacturing in the US industry in United States over the next 5 years?

Over the next five years, the ATV, Golf Cart & Snowmobile Manufacturing in the US industry in United States is expected to grow.

What are the biggest companies in the ATV, Golf Cart & Snowmobile Manufacturing in the US market in United States?

The biggest companies operating in the ATV, Golf Cart & Snowmobile Manufacturing market in United States are Polaris Inc., Deere & Co and Textron Inc.

What does the ATV, Golf Cart & Snowmobile Manufacturing in the US in United States include?

Manufacturing all-terrain vehicles (ATVs) and Manufacturing parts for ATVs, golf carts and snowmobiles are part of the ATV, Golf Cart & Snowmobile Manufacturing in the US industry.

Which companies have the highest market share in the ATV, Golf Cart & Snowmobile Manufacturing in the US in United States?

The company holding the most market share in United States is Polaris Inc..

How competitive is the ATV, Golf Cart & Snowmobile Manufacturing in the US industry in United States?

The level of competition is moderate and steady in the ATV, Golf Cart & Snowmobile Manufacturing in the US industry in United States.

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Methodology

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Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

What data sources do IBISWorld analysts use?

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

Key data sources in the US include: 

  • US Census Bureau
  • US Bureau of Labor Statistics
  • US International Trade Commission

Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

These sources include:

  • Industry and trade associations
  • Industry federations or regulators
  • Major industry players annual or quarterly filings

Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

How does IBISWorld forecast its data?

IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

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