Industry Statistics and Trends
Market size and recent performance (2014-2029)
Industry revenue has grown at a CAGR of 2.8 % over the past five years, to reach an estimated £39.3m in 2024.
Trends and Insights
Surging internet usage boosts demand for broadband connections
- Average monthly broadband data use stood at 535 gigabytes per connection in 2023, up from 482 gigabytes, according to Ofcom's Connected Nations 2023 report. Superfast broadband delivered by cable lines is available to 97% of UK premises, although only approximately 72% are subscribing to it.
- Additional trends and insights available with purchase
Source: IBISWorld
Industry outlook (2024-2029)
Market size is projected to grow over the next five years.
Trends and Insights
Adoption of wireless services in rural areas and expanding wireless network coverage will drive growth
- Businesses and households in rural regions and urban areas (where speeds are poor) will continue to adopt wireless services.
Biggest companies in the Wireless Internet Service Providers in the UK
| Company | Market Share (%)
2025 | Revenue (£m)
2025 |
|---|---|---|
Hutchison 3G UK Ltd | 12.1 | |
EE Ltd | 8.1 | |
Vodafone Ltd | 2.0 |
To view the market share and analysis for all 5 top companies in this industry, view purchase options.
Products & Services Segmentation
Source: IBISWorld
Industry revenue is measured across several distinct product and services lines, including Residential broadband, Business broadband and Narrowband. Residential broadband is the largest segment of the Wireless Internet Service Providers in the UK.
Trends and Insights
Demand for broadband from households and businesses in rural areas is strong
- Broadband can be divided into two segments: residential and business broadband. Broadband internet is an always-on high-speed connection that can be used in a wireless capacity.
- More insights available in the full report
Table of Contents
About this industry
Industry definition
Companies in this industry provide internet access via wireless infrastructure to businesses, households and the government. The industry also includes the provision of other corporate data services. Mobile-internet provision is not included in the industry.
What's included in this industry?
Business broadbandResidential broadbandNarrowbandCompanies
Hutchison 3G UK LtdEE LtdVodafone LtdPurchase this report to view all 5 major companies in this industry.
Related Terms
RADIO SPECTRUMGIGABIT-CAPABLEFIBRE-OPTICIndustry Code
SIC 61.3 - Wireless Internet Service Providers in the UK
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
The number of WISPs is rising. This is due to heightened demand for wireless services from businesses and households. Most WISPs entering the industry are local, serving rura...
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2014-2023) and forecast (2024-2029)
- Employees, including historical (2014-2023) and forecast (2024-2029)
- Businesses, including historical (2014-2023) and forecast (2024-2029)
- Profit, including historical (2014-2024)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Key success factors for businesses to overcome volatility
- How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
Demand for broadband is strong. Broadband can be divided into two segments: residential and business broadband. Businesses account for the largest share of revenue generated ...
In this chapter
- Products & Services
- Major Markets
Key metrics
- Largest market segment and value in 2024
- Product innovation level
Charts
- Products & services segmentation in 2024
- Major market segmentation in 2024
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
The East of England has slow average internet speeds. This is due to it having a low proportion of superfast and ultrafast connections, making wireless internet a popular alt...
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each region
- Share of population compared to establishments in each region in 2024
Tables
- Number and share of establishments in each region in 2024
- Number and share of revenue each region accounts for in 2024
- Number and share of wages each region accounts for in 2024
- Number and share of employees in each region in 2024
Detailed analysis
- Geographic spread of the industry across Europe, and trends associated with changes in the business landscape
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
WISPs in urban areas compete on the basis of price. Bundled services and introductory offers have become the primary platforms of price-based competition.
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2019-2024
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
Detailed analysis
- Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
- Key success factors for businesses to manage the competitive environment of the industry.
- Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
- Key success factors for potential entrants to overcome barriers to entry.
- Competitive threats from potential substitutes for the industry’s own products and services.
- Key success factors for how successful businesses can compete with substitutes.
- Advantages that buyers have to keep favorable purchasing conditions.
- Advantages that suppliers have to maintain favorable selling conditions.
- Key success factors for how businesses can navigate buyer and supplier power.
Companies
Learn about the performance of the top companies in the industry.
Analyst insights
Hutchison (Three) has made significant investments. The company has been expanding networks, improving coverage and speed alongside acquiring spectrum licences. While this ha...
In this chapter
- Market Share Concentration
- Companies
- Company Spotlights
Charts
- Industry market share by company in 2020 through 2024
- Major companies in the industry, including market share, revenue, profit and profit margin in 2024
- Overview of Hutchison 3G UK Ltd's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of EE Ltd's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of Vodafone Ltd's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of revenue, market share and profit margin trend for 2 additional companies
Detailed analysis
- Description and key data for Hutchison 3G UK Ltd, and factors influencing its performance in the industry
- Description and key data for EE Ltd, and factors influencing its performance in the industry
- Description and key data for Vodafone Ltd, and factors influencing its performance in the industry
- Description, key data and performance trends for 2 additional companies
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
The number of businesses is growing. A higher number of businesses in the UK expands the industry’s potential client pool and boosts the number of business internet connectio...
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Charts
- Regulation & Policy historical data and forecast (2014-2029)
- Assistance historical data and forecast (2014-2029)
Detailed analysis
- Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
- Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
- Key governmental and non-governmental groups or policies that may provide some relief for industry operators.
Financial Benchmarks
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Analyst insights
Heavy investment weighs on profit. Continued investment into improving the speed and reliability of networks is constraining profitability.
In this chapter
- Cost Structure
- Financial Ratios
- Key Ratios
Key metrics
- Profit margin, and how it compares to the sector-wide margin
- Average wages, and how it compares to the sector-wide average wage
- Largest cost component as a percentage of revenue
- Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio
Charts
- Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Investment vs. share of economy
Data tables
- Liquidity Ratios (2018-2022)
- Coverage Ratios (2018-2022)
- Leverage Ratios (2018-2022)
- Operating Ratios (2018-2022)
- Assets (2018-2022)
- Liabilities (2018-2022)
- Cash Flow & Debt Service Ratios (2014-2029)
- Revenue per Employee (2014-2029)
- Revenue per Enterprise (2014-2029)
- Employees per Establishment (2014-2029)
- Employees per Enterprise (2014-2029)
- Average Wage (2014-2029)
- Wages/Revenue (2014-2029)
- Establishments per Enterprise (2014-2029)
- IVA/Revenue (2014-2029)
- Imports/Demand (2014-2029)
- Exports/Revenue (2014-2029)
Detailed analysis
- Trends in the cost component for industry operators and their impact on industry costs and profitability
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2014-2029)
- IVA (2014-2029)
- Establishments (2014-2029)
- Enterprises (2014-2029)
- Employment (2014-2029)
- Exports (2014-2029)
- Imports (2014-2029)
- Wages (2014-2029)
Top Questions Answered
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the market size of the Wireless Internet Service Providers in the UK industry in United Kingdom in 2024?
The market size of the Wireless Internet Service Providers in the UK industry in United Kingdom is £39.3m in 2024.
How many businesses are there in the Wireless Internet Service Providers in the UK industry in 2024?
There are 31 businesses in the Wireless Internet Service Providers in the UK industry in United Kingdom, which has grown at a CAGR of 7.1 % between 2019 and 2024.
Has the Wireless Internet Service Providers in the UK industry in United Kingdom grown or declined over the past 5 years?
The market size of the Wireless Internet Service Providers in the UK industry in United Kingdom has been growing at a CAGR of 2.8 % between 2019 and 2024.
What is the forecast growth of the Wireless Internet Service Providers in the UK industry in United Kingdom over the next 5 years?
Over the next five years, the Wireless Internet Service Providers in the UK industry in United Kingdom is expected to grow.
What are the biggest companies in the Wireless Internet Service Providers in the UK market in United Kingdom?
The biggest companies operating in the Wireless Internet Service Providers market in United Kingdom are Hutchison 3G UK Ltd, EE Ltd and Vodafone Ltd
What does the Wireless Internet Service Providers in the UK in United Kingdom include?
Business broadband and Residential broadband are part of the Wireless Internet Service Providers in the UK industry.
Which companies have the highest market share in the Wireless Internet Service Providers in the UK in United Kingdom?
The company holding the most market share in United Kingdom is Hutchison 3G UK Ltd.
How competitive is the Wireless Internet Service Providers in the UK industry in United Kingdom?
The level of competition is moderate and increasing in the Wireless Internet Service Providers in the UK industry in United Kingdom.
Related Industries
Widen your competitive advantage with related industries
Competitors
- Internet Service Providers in the UK
Complementors
- Wireless Telecommunications Carriers in the UK
- Satellite Telecommunications Activities in the UK
- Telecommunications Resellers in the UK
International industries
- Global Internet Service Providers
- Internet Service Providers in the US
- Wireless Internet Service Providers in the US
- Internet Service Providers in Australia
- Internet Service Providers and Web Search Portals in New Zealand
View all industries in United Kingdom
Methodology
How are IBISWorld reports created?
IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.
Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.
IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
What data sources do IBISWorld analysts use?
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in the UK include:
- Office for National Statistics
- Office for Budget Responsibility
- Bank of England
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
- Industry federations or regulators
- Major industry players annual or quarterly filings
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
How does IBISWorld forecast its data?
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.
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