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Video & Game Rental in the UK - Market Research Report (2014-2029)

Yusuf Allinson Yusuf Allinson London, United Kingdom Last Updated: November 2024 SIC N77.220

Revenue

£11.4m

2024-25

£11.4m

Past 5-Year Growth

Profit

£XX,XXX.X

Employees

133

Businesses

28

Wages

£X.Xm

Video & Game Rental in the UK industry analysis

The Video and Game Rental industry has experienced massive structural change over the past decade or so because of the shift in consumer preference towards streaming services and the exit of major players. Over the five years through 2024-25, revenue is projected to decline at a compound annual rate of 17.2% to £11.5 million, This includes an expected 8.8% drop in 2024-25.

Trends and Insights

  • Streaming services take over. Consumer interest is shifting towards digital platforms like Netflix and Amazon Prime, reducing the need for physical rentals, especially as internet speeds continue to climb.
  • High operating costs limit in-store rentals. The overheads of maintaining shops is leading to consumers migrating towards convenient online alternatives have made the in-store rental model less and less profitable.
  • Rental companies struggle in the pricey London market. High rents combined with plummeting demand for physical media have cut the number of video and game rental stores operating in the capital.
  • Streaming services disrupt the rental market. Popular platforms like Netflix, Amazon Prime and Disney+ and new streaming platforms offer vast libraries and convenience, pulling customers from traditional game and video rental stores onto digital platforms.

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  • Market estimates from 2014-2029
  • Critical performance data and rankings
  • Detailed analysis of competitive forces and the external environment
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Industry Statistics and Trends

Market size and recent performance (2014-2029)

Industry revenue has declined at a CAGR of 17.1 % over the past five years, to reach an estimated £11.4m in 2024.

Trends and Insights

Streaming services steal away sales, severely damaging revenue

  • Video and game rental companies have been hit hard by the rise of streaming services, like Netflix, Amazon Prime Video, and Disney+.
  • Additional trends and insights available with purchase
Video & Game Rental in the UK
Revenue (2014-2029)
IBISWorld Logo Source: IBISWorld

Industry outlook (2024-2029)

Market size is projected to decline over the next five years.

Trends and Insights

Streaming services stay on top

  • Consumer preferences will continue to shift towards media streaming services in the coming years as the UK government ensures that full-fibre broadband is available to 15 million premises by 2025 and then nationwide by 2033, according to the Future Telecoms Infrastructure Review.

Biggest companies in the Video & Game Rental in the UK

Company
Market Share (%)
2025
Revenue (£m)
2025
Pace-e-Solutions Ltd
0.3
Boomerang Video Ltd
0.2
20th Century Flicks Ltd
0.1

To view the market share and analysis for all 3 top companies in this industry, view purchase options.

Products & Services Segmentation

Video & Game Rental in the UK
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Online game rentals, Online video rentals and In-store game rentals. Online game rentals is the largest segment of the Video & Game Rental in the UK.

Trends and Insights

Console stores and subscription services shift demand away from online game rental

  • Online game rental allows customers to rent physical copies of video games for a monthly fee through an online platform or mobile app.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

Companies in this industry rent out physical copies of films, TV programmes and games in stores or over the internet by means of the postal service. The industry does not include the provision of media through streaming services such as video on demand (see IBISWorld report SP0.017) or downloadable games.

What's included in this industry?

Online game rentalsOnline video rentalsOnline vinyl rentalsIn-store game rentalsIn-store video rentalsIn-store vinyl rentals

Companies

Pace-e-Solutions LtdBoomerang Video Ltd20th Century Flicks Ltd

Purchase this report to view all 3 major companies in this industry.

Related Terms

VIDEO ON DEMAND (VOD)STREAMINGBRICKS-AND-MORTARBLU-RAY DISC

Industry Code

SIC 2007

SIC 77.22 - Video & Game Rental in the UK

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

Streaming services take over. Consumer interest is shifting towards digital platforms like Netflix and Amazon Prime, reducing the need for physical rentals, especially as int...

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2014-2023) and forecast (2024-2029)
  • Employees, including historical (2014-2023) and forecast (2024-2029)
  • Businesses, including historical (2014-2023) and forecast (2024-2029)
  • Profit, including historical (2014-2024)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

High operating costs limit in-store rentals. The overheads of maintaining shops is leading to consumers migrating towards convenient online alternatives have made the in-stor...

In this chapter

  • Products & Services
  • Major Markets

Key metrics

  • Largest market segment and value in 2024
  • Product innovation level

Charts

  • Products & services segmentation in 2024
  • Major market segmentation in 2024

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

Rental companies struggle in the pricey London market. High rents combined with plummeting demand for physical media have cut the number of video and game rental stores opera...

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each region
  • Share of population compared to establishments in each region in 2024

Tables

  • Number and share of establishments in each region in 2024
  • Number and share of revenue each region accounts for in 2024
  • Number and share of wages each region accounts for in 2024
  • Number and share of employees in each region in 2024

Detailed analysis

  • Geographic spread of the industry across Europe, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

Streaming services disrupt the rental market. Popular platforms like Netflix, Amazon Prime and Disney+ and new streaming platforms offer vast libraries and convenience, pulli...

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2019-2024
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

There isn’t enough demand to sustain big operations. As people move away from physical media – preferring streaming and downloading in its place – only a few smaller video an...

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2020 through 2024
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2024
  • Overview of Pace-e-Solutions Ltd's performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of Boomerang Video Ltd's performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of 20th Century Flicks Ltd's performance by revenue, market share and profit margin from 2018 through 2024

Detailed analysis

  • Description and key data for Pace-e-Solutions Ltd, and factors influencing its performance in the industry
  • Description and key data for Boomerang Video Ltd, and factors influencing its performance in the industry
  • Description and key data for 20th Century Flicks Ltd, and factors influencing its performance in the industry

External Environment

Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

Analyst insights

Copyright laws govern game and video rentals. The Copyright, Designs and Patents Act mandates rental companies to get hold of distribution permissions, protecting and compens...

In this chapter

  • External Drivers
  • Regulation & Policy
  • Assistance

Key metrics

  • Regulation & policy level and trend
  • Assistance level and trend

Charts

  • Regulation & Policy historical data and forecast (2014-2029) 
  • Assistance historical data and forecast (2014-2029) 

Detailed analysis

  • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
  • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
  • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

Financial Benchmarks

View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

Analyst insights

Profit plunges as streaming services steal customers. Persistent competition from convenient and easily accessible streaming services and game downloads forces video and game...

In this chapter

  • Cost Structure
  • Financial Ratios
  • Key Ratios

Key metrics

  • Profit margin, and how it compares to the sector-wide margin
  • Average wages, and how it compares to the sector-wide average wage
  • Largest cost component as a percentage of revenue
  • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

Charts

  • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Investment vs. share of economy

Data tables

  • Liquidity Ratios (2018-2022)
  • Coverage Ratios (2018-2022)
  • Leverage Ratios  (2018-2022)
  • Operating Ratios (2018-2022)
  • Assets (2018-2022)
  • Liabilities (2018-2022)
  • Cash Flow & Debt Service Ratios (2014-2029)
  • Revenue per Employee (2014-2029)
  • Revenue per Enterprise (2014-2029)
  • Employees per Establishment (2014-2029)
  • Employees per Enterprise (2014-2029)
  • Average Wage (2014-2029)
  • Wages/Revenue (2014-2029)
  • Establishments per Enterprise (2014-2029)
  • IVA/Revenue (2014-2029)
  • Imports/Demand (2014-2029)
  • Exports/Revenue (2014-2029)

Detailed analysis

  • Trends in the cost component for industry operators and their impact on industry costs and profitability 

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2014-2029)
  • IVA (2014-2029)
  • Establishments (2014-2029)
  • Enterprises (2014-2029)
  • Employment (2014-2029)
  • Exports (2014-2029)
  • Imports (2014-2029)
  • Wages (2014-2029)

Top Questions Answered

Unlock comprehensive answers and precise data upon purchase. View purchase options.

What is the market size of the Video & Game Rental in the UK industry in United Kingdom in 2024?

The market size of the Video & Game Rental in the UK industry in United Kingdom is £11.4m in 2024.

How many businesses are there in the Video & Game Rental in the UK industry in 2024?

There are 28 businesses in the Video & Game Rental in the UK industry in United Kingdom, which has declined at a CAGR of 12.6 % between 2019 and 2024.

Has the Video & Game Rental in the UK industry in United Kingdom grown or declined over the past 5 years?

The market size of the Video & Game Rental in the UK industry in United Kingdom has been declining at a CAGR of 17.1 % between 2019 and 2024.

What is the forecast growth of the Video & Game Rental in the UK industry in United Kingdom over the next 5 years?

Over the next five years, the Video & Game Rental in the UK industry in United Kingdom is expected to decline.

What are the biggest companies in the Video & Game Rental in the UK market in United Kingdom?

The biggest companies operating in the Video & Game Rental market in United Kingdom are Pace-e-Solutions Ltd, Boomerang Video Ltd and 20th Century Flicks Ltd

What does the Video & Game Rental in the UK in United Kingdom include?

Online game rentals and Online video rentals are part of the Video & Game Rental in the UK industry.

Which companies have the highest market share in the Video & Game Rental in the UK in United Kingdom?

The company holding the most market share in United Kingdom is Pace-e-Solutions Ltd.

How competitive is the Video & Game Rental in the UK industry in United Kingdom?

The level of competition is high and increasing in the Video & Game Rental in the UK industry in United Kingdom.

Related Industries

Widen your competitive advantage with related industries

Competitors

  • Cinemas in the UK

Complementors

  • Wired Telecommunications Carriers in the UK
  • Computer & Gaming Product Retailers in the UK
  • Motion Picture Production in the UK

International industries

  • DVD, Game & Video Rental in the US
  • DVD, Game & Video Rental in Canada

View all industries in United Kingdom

Methodology

How are IBISWorld reports created?

IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.

Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

What data sources do IBISWorld analysts use?

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

Key data sources in the UK include:

  • Office for National Statistics
  • Office for Budget Responsibility
  • Bank of England

Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

These sources include:

  • Industry and trade associations
  • Industry federations or regulators
  • Major industry players annual or quarterly filings

Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

How does IBISWorld forecast its data?

IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.

Learn more about our methodology and data sourcing on the Help Center.