£326.6m
£X.Xm
1,680
4
£XX.Xm
The internet has become an essential part of everyday life, with consumers spending hours online and businesses using it to provide and promote services and products. Businesses therefore spend heavily on digital advertising to reach and engage with consumers, replacing traditional channels like TV and print. Digital ad spending is surging demand for SEO and internet marketing consultants. These consultants advise businesses on how to enhance their online presence, generate more online traffic, and ultimately boost sales. Industry revenue is expected to swell at a compound annual rate of 8.4% over the five years through 2023-24 to £20.5 billion, including an anticipated 3.9% hike in 2023-24.
Industry revenue has declined at a CAGR of 1.9 % over the past five years, to reach an estimated £326.6m in 2024.
Market size is projected to grow over the next five years.
Company | Market Share (%)
2024 | Revenue (£m)
2024 |
---|---|---|
WPP plc | 847.0 | |
Publicis Groupe SA | 539.0 | |
Omnicom Group Inc | 385.0 |
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SEO & Internet Marketing Consultants in the UK
Industry revenue is measured across several distinct product and services lines, including Search engine optimisation and Content creation. Search engine optimisation is the largest segment of the SEO & Internet Marketing Consultants in the UK.
Creating quality content is crucial to making marketing campaigns successful
This industry provides internet marketing and search engine optimisation (SEO) consultancy services. SEO and internet marketing consultants provide expert advice and assistance in the fields of website search, internet display and user functionality, social media development and integration and internet campaigns.
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SIC 70.22/9 - SEO & Internet Marketing Consultants in the UK
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Economic uncertainty hasn’t held the industry back much. Though business confidence has been weak recently (largely the result of Brexit and COVID-19), growing internet usage...
Learn about an industry's products and services, markets and trends in international trade.
The internet has become an essential part of life. People are spending more and more time online, relying on the internet to search for all kinds of products and services. Th...
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
London provides a few benefits. For one, there are lots of businesses – especially retailers – based in the capital, offering plenty of demand for SEO and internet marketing ...
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
In-house operation threaten to steal away demand. A lot of larger business have both the finances and the desire to move marketing operations in-house, as it helps them cut c...
Learn about the performance of the top companies in the industry.
High fragmentation means there are no major players. Most SEO and internet marketing consultancies are small or single-person businesses, which holds their market shares down...
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Regulations aren’t too restrictive, but there are a few important ones. Consultancies need to stay in line with GDPR rules on handling clients’ personal data, as well as make...
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
A reliance on skilled labour keeps wages high. Consultants have to provide sound advice to generate returns for clients, which means they need strong knowledge. However, a lo...
Including values and annual change:
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Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in the UK include:
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
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The market size of the SEO & Internet Marketing Consultants in the UK industry in United Kingdom is £326.6m in 2024.
There are 4 businesses in the SEO & Internet Marketing Consultants in the UK industry in United Kingdom, which has declined at a CAGR of 0.0 % between 2019 and 2024.
The market size of the SEO & Internet Marketing Consultants in the UK industry in United Kingdom has been declining at a CAGR of 1.9 % between 2019 and 2024.
Over the next five years, the SEO & Internet Marketing Consultants in the UK industry in United Kingdom is expected to grow.
The biggest companies operating in the SEO & Internet Marketing Consultants market in United Kingdom are WPP plc, Publicis Groupe SA and Omnicom Group Inc
Search engine optimisation and Content creation are part of the SEO & Internet Marketing Consultants in the UK industry.
The company holding the most market share in United Kingdom is WPP plc.
The level of competition is high and increasing in the SEO & Internet Marketing Consultants in the UK industry in United Kingdom.