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Pilates & Yoga Studios in the UK - Market Research Report (2014-2029)

Fiona Stalker Fiona Stalker London, United Kingdom Last Updated: October 2024 SIC SP0.160

Revenue

£1.0bn

2024-25

£928.9m

Past 5-Year Growth

Profit

£XX.Xm

Employees

19,746

Businesses

5,108

Wages

£XXX.Xm

Pilates & Yoga Studios in the UK industry analysis

The growing popularity of yoga as a gentle and holistic way to exercise, relax and disengage from working life has stimulated demand for industry services and has pushed the industry's activities into mainstream society.Consumers' increasing willingness to spend on health and beauty treatments has kept the industry afloat in recent years. Mounting competition has prompted studios to broaden target markets to include male-only classes, prenatal and postnatal yoga and Pilates, and the elderly market. Following an estimated 32.1% decline in 2020-21 during the COVID-19 outbreak, industry revenue rebounded in 2021-22, owing to the gradual reopening of the economy and successful vaccine rollout. Revenue is expected to grow by 0.7% in 2023-24, hampered by rising living costs as individuals opt to cut discretionary spending amidst bleak economic conditions. Over the five years through 2023-24, industry revenue is estimated to fall at a compound annual rate of 2.7% to £894.9 million.The tightening cost-of-living squeeze is expected to persist in the short term with inflation estimated to return to 2% in 2024-25, weighing on industry demand over the five years through 2028-29. However, the continued prevalence of health and well-being, exacerbated by people struggling more during the COVID-19 pandemic is expected to support demand for industry services regardless. Additionally, the growing competitiveness of the industry is anticipated to incentivise operators to differentiate themselves, providing value-added services, likely further aiding demand. As a result, industry revenue is anticipated to grow at a compound annual rate of 3% to £1 billion over the five years through 2028-29.

Trends and Insights

  • Unique, boutique studios reshape fitness sector. These boutique studios, focusing on niche markets and engaging classes, successfully capture a portion of the health sector, targeting demographics from pregnant women to an older audience seeking low-impact exercises.
  • Yoga remains resilient amid UK cost-of-living crisis. Despite tightening budgets, people in the UK continue to invest in yoga as a cost-effective exercise, proving its resilience against the economic impact of living cost increases.
  • High-income Londoners drive health and fitness trends. Supported by rising disposable incomes, residents in the capital are fuelling demand for yoga and Pilates, with a trendsetting culture that is health-conscious and active.
  • Differentiated equipment and labour intensity age Pilates studios faster. With unique Pilates apparatus becoming essential in niche classes, new entrants struggle to keep up, plus the specialisation of Pilates leads to higher equipment attrition and wage costs.

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  • Market estimates from 2014-2029
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Industry Statistics and Trends

Market size and recent performance (2014-2029)

Industry revenue has declined at a CAGR of 0.5 % over the past five years, to reach an estimated £1.0bn in 2024.

Trends and Insights

Health and well-being were prioritised during the COVID-19 outbreak

  • Demand for yoga first soared as part of a long-term increase in health consciousness among consumers prompted by public health campaigns and concern over rising obesity levels.
  • Additional trends and insights available with purchase
Pilates & Yoga Studios in the UK
Revenue (2014-2029)
IBISWorld Logo Source: IBISWorld

Industry outlook (2024-2029)

Market size is projected to grow over the next five years.

Trends and Insights

Continued growth will come from health and well-being promotion

  • The prevalence of health problems across society and financial troubles during the cost-of-living crisis will keep issues of health and well-being in the public consciousness and drive industry demand.

Biggest companies in the Pilates & Yoga Studios in the UK

Company
Market Share (%)
2024
Revenue (£m)
2024
Triyoga (UK) Ltd
10.1
Endorphin Dealers Ltd
6.9
Stretching the City Ltd
5.9

To view the market share and analysis for all 3 top companies in this industry, view purchase options.

Products & Services Segmentation

Pilates & Yoga Studios in the UK
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Yoga classes, Pilates classes and Hybrid classes. Yoga classes is the largest segment of the Pilates & Yoga Studios in the UK.

Trends and Insights

Revenue from yoga classes hasn't fluctuated too much as the cost of living crisis squeezes customer's wallets

  • Yoga are exercises practised to promote control of the body and mind. Popular UK styles of yoga include ashtanga, vinyasa, Power Yoga, Iyengar, Bikram and hatha.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

Facilities in this industry offer Pilates and yoga instruction to individuals or groups. Pilates is a body-conditioning routine designed to build strength and flexibility, while yoga is a physical and spiritual practice focused on breath control, flexibility and strength. Pilates and yoga classes taught at gyms or health clubs are not covered in this industry.

What's included in this industry?

Yoga classesPilates classesHybrid classesAccreditation and trainingMerchandise

Companies

Triyoga (UK) LtdEndorphin Dealers LtdStretching the City Ltd

Purchase this report to view all 3 major companies in this industry.

Related Terms

YOGIYOGALATESHATHA YOGAHATHAVINYASABIKRAM YOGA

Industry Code

SIC 2007

SIC 93.12 - Pilates & Yoga Studios in the UK

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

Unique, boutique studios reshape fitness sector. These boutique studios, focusing on niche markets and engaging classes, successfully capture a portion of the health sector, ...

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2014-2023) and forecast (2024-2029)
  • Employees, including historical (2014-2023) and forecast (2024-2029)
  • Businesses, including historical (2014-2023) and forecast (2024-2029)
  • Profit, including historical (2014-2024)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

Yoga remains resilient amid UK cost-of-living crisis. Despite tightening budgets, people in the UK continue to invest in yoga as a cost-effective exercise, proving its resili...

In this chapter

  • Products & Services
  • Major Markets

Key metrics

  • Largest market segment and value in 2024
  • Product innovation level

Charts

  • Products & services segmentation in 2024
  • Major market segmentation in 2024

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

High-income Londoners drive health and fitness trends. Supported by rising disposable incomes, residents in the capital are fuelling demand for yoga and Pilates, with a trend...

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each region
  • Share of population compared to establishments in each region in 2024

Tables

  • Number and share of establishments in each region in 2024
  • Number and share of revenue each region accounts for in 2024
  • Number and share of wages each region accounts for in 2024
  • Number and share of employees in each region in 2024

Detailed analysis

  • Geographic spread of the industry across Europe, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

Differentiated equipment and labour intensity age Pilates studios faster. With unique Pilates apparatus becoming essential in niche classes, new entrants struggle to keep up,...

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2019-2024
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

There are no major players in the Pilates and Yoga Studios industry. The majority of studios are small, independent businesses operating on a local level. The business model ...

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2020 through 2024
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2024
  • Overview of Triyoga (UK) Ltd's performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of Endorphin Dealers Ltd's performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of Stretching the City Ltd's performance by revenue, market share and profit margin from 2018 through 2024

Detailed analysis

  • Description and key data for Triyoga (UK) Ltd, and factors influencing its performance in the industry
  • Description and key data for Endorphin Dealers Ltd, and factors influencing its performance in the industry
  • Description and key data for Stretching the City Ltd, and factors influencing its performance in the industry

External Environment

Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

Analyst insights

Teaching yoga or Pilates lacks mandatory statutory requirements. Although no legal prerequisites exist, qualifications from accredited bodies like the British Wheel of Yoga c...

In this chapter

  • External Drivers
  • Regulation & Policy
  • Assistance

Key metrics

  • Regulation & policy level and trend
  • Assistance level and trend

Charts

  • Regulation & Policy historical data and forecast (2014-2029) 
  • Assistance historical data and forecast (2014-2029) 

Detailed analysis

  • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
  • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
  • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

Financial Benchmarks

View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

Analyst insights

Profit suffered greatly during the COVID-19 pandemic. The outbreak forced studios to shut, and the industry is still struggling to compete with free online fitness classes, p...

In this chapter

  • Cost Structure
  • Financial Ratios
  • Key Ratios

Key metrics

  • Profit margin, and how it compares to the sector-wide margin
  • Average wages, and how it compares to the sector-wide average wage
  • Largest cost component as a percentage of revenue
  • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

Charts

  • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Investment vs. share of economy

Data tables

  • Liquidity Ratios (2018-2022)
  • Coverage Ratios (2018-2022)
  • Leverage Ratios  (2018-2022)
  • Operating Ratios (2018-2022)
  • Assets (2018-2022)
  • Liabilities (2018-2022)
  • Cash Flow & Debt Service Ratios (2014-2029)
  • Revenue per Employee (2014-2029)
  • Revenue per Enterprise (2014-2029)
  • Employees per Establishment (2014-2029)
  • Employees per Enterprise (2014-2029)
  • Average Wage (2014-2029)
  • Wages/Revenue (2014-2029)
  • Establishments per Enterprise (2014-2029)
  • IVA/Revenue (2014-2029)
  • Imports/Demand (2014-2029)
  • Exports/Revenue (2014-2029)

Detailed analysis

  • Trends in the cost component for industry operators and their impact on industry costs and profitability 

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2014-2029)
  • IVA (2014-2029)
  • Establishments (2014-2029)
  • Enterprises (2014-2029)
  • Employment (2014-2029)
  • Exports (2014-2029)
  • Imports (2014-2029)
  • Wages (2014-2029)

Top Questions Answered

Unlock comprehensive answers and precise data upon purchase. View purchase options.

What is the market size of the Pilates & Yoga Studios in the UK industry in United Kingdom in 2024?

The market size of the Pilates & Yoga Studios in the UK industry in United Kingdom is £1.0bn in 2024.

How many businesses are there in the Pilates & Yoga Studios in the UK industry in 2024?

There are 5,108 businesses in the Pilates & Yoga Studios in the UK industry in United Kingdom, which has grown at a CAGR of 3.9 % between 2019 and 2024.

Has the Pilates & Yoga Studios in the UK industry in United Kingdom grown or declined over the past 5 years?

The market size of the Pilates & Yoga Studios in the UK industry in United Kingdom has been declining at a CAGR of 0.5 % between 2019 and 2024.

What is the forecast growth of the Pilates & Yoga Studios in the UK industry in United Kingdom over the next 5 years?

Over the next five years, the Pilates & Yoga Studios in the UK industry in United Kingdom is expected to grow.

What are the biggest companies in the Pilates & Yoga Studios in the UK market in United Kingdom?

The biggest companies operating in the Pilates & Yoga Studios market in United Kingdom are Triyoga (UK) Ltd, Endorphin Dealers Ltd and Stretching the City Ltd

What does the Pilates & Yoga Studios in the UK in United Kingdom include?

Yoga classes and Pilates classes are part of the Pilates & Yoga Studios in the UK industry.

Which companies have the highest market share in the Pilates & Yoga Studios in the UK in United Kingdom?

The company holding the most market share in United Kingdom is Triyoga (UK) Ltd.

How competitive is the Pilates & Yoga Studios in the UK industry in United Kingdom?

The level of competition is high and increasing in the Pilates & Yoga Studios in the UK industry in United Kingdom.

Related Industries

Widen you competitive advantage with related industries

Competitors

  • Sports Clubs in the UK
  • Gyms & Fitness Centres in the UK

Complementors

  • Sporting and Outdoor Equipment Retailers in the UK
  • Sports Facilities in the UK

International industries

  • Gym, Health & Fitness Clubs in the US
  • Pilates & Yoga Studios in the US
  • Personal Trainers in the US
  • Gym, Health & Fitness Clubs in Canada
  • Gyms and Fitness Centres in Australia

View all industries in United Kingdom

Methodology

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Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

What data sources do IBISWorld analysts use?

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

Key data sources in the UK include:

  • Office for National Statistics
  • Office for Budget Responsibility
  • Bank of England

Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

These sources include:

  • Industry and trade associations
  • Industry federations or regulators
  • Major industry players annual or quarterly filings

Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

How does IBISWorld forecast its data?

IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

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