£6.8bn
£XXX.Xm
10,081
4
£XXX.Xm
Over the five years through 2024-25, revenue will contract at a compound annual rate of 2.1% to £6.8 billion. The industry is highly concentrated, with only four companies operating in the UK, which is representative of the high barriers of entry and the significant size of the four pay TV providers. The industry has been hampered by the increasing trend for non-linear viewing through free catch-up facilities from many public service broadcasters and the expanding number of subscription video on demand (SVOD) subscriptions, which have replaced traditional media channels.
Industry revenue has declined at a CAGR of 2.1 % over the past five years, to reach an estimated £6.8bn in 2024.
Market size is projected to grow over the next five years.
Company | Market Share (%)
2025 | Revenue (£m)
2025 |
---|---|---|
Sky UK Ltd | 3,149.8 | |
Virgin Media Finance plc | 2,689.2 | |
BT Group plc | 527.5 |
To view the market share and analysis for all 3 top companies in this industry, view purchase options.
Pay TV Providers in the UK
Industry revenue is measured across several distinct product and services lines, including Pay TV via satellite, Pay TV via the Internet and Pay TV via cable. Pay TV via satellite is the largest segment of the Pay TV Providers in the UK.
Pay TV via satellite seems to be on a slow, persistent slide when it comes to revenue share
Companies in this industry distribute TV programmes and movies on a subscription or fee basis through a cable-, satellite- or internet-connected set-top box. The assembly and distribution of packages without programming, such as subscription video on demand, does not fall under this industry.
Purchase this report to view all 3 major companies in this industry.
SIC 60.2 - Pay TV Providers in the UK
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
On-demand shift and SVOD surge hit pay TV subscriptions. The consumer shift towards on-demand and non-linear viewing, coupled with intensifying competition from SVOD provider...
Learn about an industry's products and services, markets and trends in international trade.
Satellite pay TV revenue faces minor dip. This decrease stems from internet-based pay TV's growing popularity, aided by aesthetic reasons and Sky's new internet offer through...
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
London is popular with pay TV providers. The capital is home to powerhouses like BT and Sky, underlining the city's stronghold on the media industry due to skilled labour and...
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
The dominance of a few companies hampers industry entry. The pay TV industry, under the control of four main companies, presents a considerable challenge for new entrants str...
Learn about the performance of the top companies in the industry.
Sky's dominance hinges on its innovative product offerings. By consistently updating its services, like the Sky Q set-top box and Sky Glass smart TV, and integrating sought-a...
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
The Broadcasting Code regulates aired content. It standardises and restricts what television or radio stations can broadcast, ensuring that the content observed by the public...
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Pay TV's profit is hit by intensifying competition. Amid increasing competition, Pay TV providers have reduced their profit and offered enticing discounts to retain customers...
Including values and annual change:
IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.
Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.
IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in the UK include:
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.
Learn more about our methodology and data sourcing on the Help Center.
Unlock comprehensive answers and precise data upon purchase. View purchase options.
The market size of the Pay TV Providers in the UK industry in United Kingdom is £6.8bn in 2024.
There are 4 businesses in the Pay TV Providers in the UK industry in United Kingdom, which has declined at a CAGR of 0.0 % between 2019 and 2024.
The market size of the Pay TV Providers in the UK industry in United Kingdom has been declining at a CAGR of 2.1 % between 2019 and 2024.
Over the next five years, the Pay TV Providers in the UK industry in United Kingdom is expected to grow.
The biggest companies operating in the Pay TV Providers market in United Kingdom are Sky UK Ltd, Virgin Media Finance plc and BT Group plc
Pay TV via cable and Pay TV via satellite are part of the Pay TV Providers in the UK industry.
The company holding the most market share in United Kingdom is Sky UK Ltd.
The level of competition is high and increasing in the Pay TV Providers in the UK industry in United Kingdom.