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Online Stock Brokerages in the UK - Market Research Report (2013-2028)

Lawrence Thomas Lawrence Thomas London, United Kingdom Last Updated: December 2023 SIC SP0.145

Revenue

£2.1bn

2023-24

£2.1bn

Past 5-Year Growth

Profit

£XXX.Xm

Employees

9,130

Businesses

147

Wages

£XXX.Xm

Online Stock Brokerages in the UK industry analysis

Over the five years through 2023-24, revenue has rocketed at a compound annual rate of 16.3% to £2.1 billion. The Online Stock Brokerages industry has gained users quickly, as many investors left their brokers and started trading online. Rising incomes, volatile stock markets, an increasing number of mobile connections and a growing appetite for online stock trading have fuelled revenue growth.

Trends and Insights

  • Brokerages have engaged in heavy price competition to lure users to their platforms. Growing competition from Trading212, FreeTrade and eToro, which offer commission-free trading, have forced others to adjust fees to remain competitive.
  • Transactional income has surged. The pandemic led to a spike in trading volumes. Although platform and trading fees have fallen, the number of retail investors has rocketed.
  • London is the UK's finance hub, offering business and talent. London is home to many traditional stockbrokers, investment banks, fund managers, advisory groups and stock exchanges.
  • Hargreaves Lansdown has a long-standing reputation, bolstering market share. HL's market share has fallen due to the emergence of innovative fintech players offering lower fees and similar online brokerage services.

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Industry Statistics and Trends

Market size and recent performance (2013-2028)

Industry revenue has grown at a CAGR of 16.3 % over the past five years, to reach an estimated £2.1bn in 2023.

Trends and Insights

Trading volumes during the pandemic balloon

  • Revenue surged in 2020-21, as volatile trading conditions brought about by the pandemic led to a stock market crash and recovery – increasing trading volumes and new users.
  • Additional trends and insights available with purchase
Online Stock Brokerages in the UK
Revenue (2013-2028)
IBISWorld Logo Source: IBISWorld

Industry outlook (2024-2029)

Market size is projected to grow over the next five years.

Trends and Insights

As economic conditions improve, the stock market will become less volatile

  • Stock market volatility typically increases the industry's short-term revenue potential, as more trades occur when the stock market is volatile. However, investors attracted to online brokerages amid economic stability have long-term revenue potential.

Biggest companies in the Online Stock Brokerages in the UK

Company
Market Share (%)
2024
Revenue (£m)
2024
Hargreaves Lansdown plc
701.2
AJ Bell plc
239.4
Interactive Investor Services Ltd
236.2

To view the market share and analysis for all 4 top companies in this industry, view purchase options.

Products & Services Segmentation

Online Stock Brokerages in the UK
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Platform fees, Transactional income and Interest income. Platform fees is the largest segment of the Online Stock Brokerages in the UK.

Trends and Insights

Platform fees have dipped owing to rising competition from free trading platforms

  • Online stock brokerages typically charge a fee to use their platform as a flat annual fee or percentage of the customer's investment.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

Companies in this industry operate online websites that act as agents in the buying and selling of stocks or other securities. Industry firms primarily concentrate on stock brokerage while also offering services for other types of securities.

What's included in this industry?

Platform feesTransactional incomeInterest incomeOnline and mobile tracking toolsEducational resources

Companies

Hargreaves Lansdown plcAJ Bell plcInteractive Investor Services Ltd

Purchase this report to view all 4 major companies in this industry.

Related Terms

SECURITIESCOMMISSIONFINANCIAL MARKETOPTION

Industry Code

SIC 2007

SIC 66.12 - Online Stock Brokerages in the UK

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

Brokerages have engaged in heavy price competition to lure users to their platforms. Growing competition from Trading212, FreeTrade and eToro, which offer commission-free tra...

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2013-2022) and forecast (2023-2028)
  • Employees, including historical (2013-2022) and forecast (2023-2028)
  • Businesses, including historical (2013-2022) and forecast (2023-2028)
  • Profit, including historical (2013-2023)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

Transactional income has surged. The pandemic led to a spike in trading volumes. Although platform and trading fees have fallen, the number of retail investors has rocketed.

In this chapter

  • Products & Services
  • Major Markets

Key metrics

  • Largest market segment and value in 2023
  • Product innovation level

Charts

  • Products & services segmentation in 2023
  • Major market segmentation in 2023

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

London is the UK's finance hub, offering business and talent. London is home to many traditional stockbrokers, investment banks, fund managers, advisory groups and stock exch...

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each region
  • Share of population compared to establishments in each region in 2023

Tables

  • Number and share of establishments in each region in 2023
  • Number and share of revenue each region accounts for in 2023
  • Number and share of wages each region accounts for in 2023
  • Number and share of employees in each region in 2023

Detailed analysis

  • Geographic spread of the industry across Europe, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

Hargreaves Lansdown has a long-standing reputation, bolstering market share. HL's market share has fallen due to the emergence of innovative fintech players offering lower fe...

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2018-2023
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

Hargreaves Lansdown's profit margin has shrunk. Growing competition from cheaper rivals has hit profit, through the company continues to charge significantly higher fees for ...

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2019 through 2023
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2023
  • Overview of Hargreaves Lansdown plc's performance by revenue, market share and profit margin from 2017 through 2023
  • Overview of AJ Bell plc's performance by revenue, market share and profit margin from 2017 through 2023
  • Overview of Interactive Investor Services Ltd's performance by revenue, market share and profit margin from 2017 through 2023
  • Overview of revenue, market share and profit margin trend for one additional company

Detailed analysis

  • Description and key data for Hargreaves Lansdown plc, and factors influencing its performance in the industry
  • Description and key data for AJ Bell plc, and factors influencing its performance in the industry
  • Description and key data for Interactive Investor Services Ltd, and factors influencing its performance in the industry
  • Description, key data and performance trends for one additional company

External Environment

Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

Analyst insights

The industry benefits from stock market volatility. Volatile trading conditions brought about by the pandemic led to a stock market crash and recovery – increasing trading vo...

In this chapter

  • External Drivers
  • Regulation & Policy
  • Assistance

Key metrics

  • Regulation & policy level and trend
  • Assistance level and trend

Charts

  • Regulation & Policy historical data and forecast (2013-2028) 
  • Assistance historical data and forecast (2013-2028) 

Detailed analysis

  • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
  • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
  • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

Financial Benchmarks

View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

Analyst insights

Investors are increasingly seeking the lowest cost trading available. Larger operators have been forced to reduce their fees, denting profit margins.

In this chapter

  • Cost Structure
  • Financial Ratios
  • Key Ratios

Key metrics

  • Profit margin, and how it compares to the sector-wide margin
  • Average wages, and how it compares to the sector-wide average wage
  • Largest cost component as a percentage of revenue
  • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

Charts

  • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2023
  • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2023
  • Investment vs. share of economy

Data tables

  • Liquidity Ratios (2017-2021)
  • Coverage Ratios (2017-2021)
  • Leverage Ratios  (2017-2021)
  • Operating Ratios (2017-2021)
  • Assets (2017-2021)
  • Liabilities (2017-2021)
  • Cash Flow & Debt Service Ratios (2013-2028)
  • Revenue per Employee (2013-2028)
  • Revenue per Enterprise (2013-2028)
  • Employees per Establishment (2013-2028)
  • Employees per Enterprise (2013-2028)
  • Average Wage (2013-2028)
  • Wages/Revenue (2013-2028)
  • Establishments per Enterprise (2013-2028)
  • IVA/Revenue (2013-2028)
  • Imports/Demand (2013-2028)
  • Exports/Revenue (2013-2028)

Detailed analysis

  • Trends in the cost component for industry operators and their impact on industry costs and profitability 

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2013-2028)
  • IVA (2013-2028)
  • Establishments (2013-2028)
  • Enterprises (2013-2028)
  • Employment (2013-2028)
  • Exports (2013-2028)
  • Imports (2013-2028)
  • Wages (2013-2028)

Top Questions Answered

Unlock comprehensive answers and precise data upon purchase. View purchase options.

What is the market size of the Online Stock Brokerages in the UK industry in United Kingdom in 2024?

The market size of the Online Stock Brokerages in the UK industry in United Kingdom is £2.1bn in 2024.

How many businesses are there in the Online Stock Brokerages in the UK industry in 2023?

There are 147 businesses in the Online Stock Brokerages in the UK industry in United Kingdom, which has grown at a CAGR of 6.4 % between 2018 and 2023.

Has the Online Stock Brokerages in the UK industry in United Kingdom grown or declined over the past 5 years?

The market size of the Online Stock Brokerages in the UK industry in United Kingdom has been growing at a CAGR of 16.3 % between 2018 and 2023.

What is the forecast growth of the Online Stock Brokerages in the UK industry in United Kingdom over the next 5 years?

Over the next five years, the Online Stock Brokerages in the UK industry in United Kingdom is expected to grow.

What are the biggest companies in the Online Stock Brokerages in the UK market in United Kingdom?

The biggest companies operating in the Online Stock Brokerages market in United Kingdom are Hargreaves Lansdown plc, AJ Bell plc and Interactive Investor Services Ltd

What does the Online Stock Brokerages in the UK in United Kingdom include?

Platform fees and Transactional income are part of the Online Stock Brokerages in the UK industry.

Which companies have the highest market share in the Online Stock Brokerages in the UK in United Kingdom?

The company holding the most market share in United Kingdom is Hargreaves Lansdown plc.

How competitive is the Online Stock Brokerages in the UK industry in United Kingdom?

The level of competition is high and increasing in the Online Stock Brokerages in the UK industry in United Kingdom.

Related Industries

Widen your competitive advantage with related industries

Competitors

  • Security & Commodity Contracts Brokerage in the UK
  • Financial Advisers in the UK

Complementors

  • Stock & Commodity Exchanges in the UK
  • Fund Management Activities in the UK

International industries

  • Global Investment Banking & Brokerage
  • Online Stock Brokerages in the US
  • Financial Asset Broking Services in New Zealand
  • Securities Brokerage and Transaction Services in China

View all industries in United Kingdom

Methodology

How are IBISWorld reports created?

IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.

Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

What data sources do IBISWorld analysts use?

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

Key data sources in the UK include:

  • Office for National Statistics
  • Office for Budget Responsibility
  • Bank of England

Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

These sources include:

  • Industry and trade associations
  • Industry federations or regulators
  • Major industry players annual or quarterly filings

Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

How does IBISWorld forecast its data?

IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.

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