Industry Statistics and Trends
Market size and recent performance (2013-2028)
Industry revenue has declined at a CAGR of 2.4 % over the past five years, to reach an estimated £1.1bn in 2023.
Trends and Insights
Out-of-home ad campaigns and trade shows came to a standstill during the pandemic
- Social distancing measures during the height of the pandemic led to the cancellation of many trade shows and a slump in out-of-home advertising, limiting sales of promotional products in 2020-21.
- Additional trends and insights available with purchase
Source: IBISWorld
Industry outlook (2024-2029)
Market size is projected to grow over the next five years.
Trends and Insights
External competition from other forms of online advertising is expected to intensify
- The use of online platforms to market products and brands will continue to weigh on demand, with businesses offering e-marketing services particularly likely to benefit from demand from new businesses.
Biggest companies in the Promotional Product Distribution in the UK
| Company | Market Share (%)
2024 | Revenue (£m)
2024 |
|---|---|---|
4imprint Direct Ltd | 16.8 | |
Total Merchandise Ltd | 4.0 | |
Bensussen Deutsch & Associates Ltd | 3.4 |
To view the market share and analysis for all 3 top companies in this industry, view purchase options.
Products & Services Segmentation
Source: IBISWorld
Industry revenue is measured across several distinct product and services lines, including Wearables, Bags and Drinkware. Wearables is the largest segment of the Promotional Product Distribution in the UK.
Trends and Insights
Demand for logo-branded wearables is on the rise
- Wearables include apparel and clothing accessories, such as T-shirts, aprons, uniforms, caps, headbands, jackets, neckwear and footwear.
- More insights available in the full report
Table of Contents
About this industry
Industry definition
Companies in this industry distribute promotional products such as key chains, magnets and pens. The industry does not include advertising agency services, public relations agency services, media-buying agency services, media representative services, display-advertising services, direct-mail-advertising services or marketing consulting services.
What's included in this industry?
WearablesBagsDrinkwareCalendarsOffice accessoriesElectronic devicesAwards and other accessoriesCompanies
4imprint Direct LtdTotal Merchandise LtdBensussen Deutsch & Associates LtdPurchase this report to view all 3 major companies in this industry.
Related Terms
INTEGRATED MARKETINGDIRECT MARKETINGLASER ETCHINGADVERTISING SPECIALTIESIndustry Code
SIC 47.62 - Promotional Product Distribution in the UK
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
Shrinking advertising budgets are limiting demand. Order volumes for promotional product distributors have fallen in line with a decline in advertising budgets, with stock re...
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2013-2022) and forecast (2023-2028)
- Employees, including historical (2013-2022) and forecast (2023-2028)
- Businesses, including historical (2013-2022) and forecast (2023-2028)
- Profit, including historical (2013-2023)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Key success factors for businesses to overcome volatility
- How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
Demand for unique promotional products is rising. Clients are increasingly seeking to offer unique promotional products that capture the attention of their audiences, support...
In this chapter
- Products & Services
- Major Markets
Key metrics
- Largest market segment and value in 2023
- Product innovation level
Charts
- Products & services segmentation in 2023
- Major market segmentation in 2023
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
London has a large number of professional services. With professional services being the largest market for promotional product distributors, the region makes for an ideal lo...
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each region
- Share of population compared to establishments in each region in 2023
Tables
- Number and share of establishments in each region in 2023
- Number and share of revenue each region accounts for in 2023
- Number and share of wages each region accounts for in 2023
- Number and share of employees in each region in 2023
Detailed analysis
- Geographic spread of the industry across Europe, and trends associated with changes in the business landscape
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
Price is a major competitive factor. Competition is centred around offering products at lower prices than competitors while being able to deliver fast and on-time.
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2018-2023
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
Detailed analysis
- Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
- Key success factors for businesses to manage the competitive environment of the industry.
- Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
- Key success factors for potential entrants to overcome barriers to entry.
- Competitive threats from potential substitutes for the industry’s own products and services.
- Key success factors for how successful businesses can compete with substitutes.
- Advantages that buyers have to keep favorable purchasing conditions.
- Advantages that suppliers have to maintain favorable selling conditions.
- Key success factors for how businesses can navigate buyer and supplier power.
Companies
Learn about the performance of the top companies in the industry.
Analyst insights
Product differentiation is minimal. Tight profit margins and minimal product specialisation makes it hards for industry players to capture a large market share in the Promoti...
In this chapter
- Market Share Concentration
- Companies
- Company Spotlights
Charts
- Industry market share by company in 2019 through 2023
- Major companies in the industry, including market share, revenue, profit and profit margin in 2023
- Overview of 4imprint Direct Ltd's performance by revenue, market share and profit margin from 2017 through 2023
- Overview of Total Merchandise Ltd's performance by revenue, market share and profit margin from 2017 through 2023
- Overview of Bensussen Deutsch & Associates Ltd's performance by revenue, market share and profit margin from 2017 through 2023
Detailed analysis
- Description and key data for 4imprint Direct Ltd, and factors influencing its performance in the industry
- Description and key data for Total Merchandise Ltd, and factors influencing its performance in the industry
- Description and key data for Bensussen Deutsch & Associates Ltd, and factors influencing its performance in the industry
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
Business confidence is declining in 2022-23. As business confidence and marketing budgets fall, demand for promotional products tends to sink, presenting a potential threat t...
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Charts
- Regulation & Policy historical data and forecast (2013-2028)
- Assistance historical data and forecast (2013-2028)
Detailed analysis
- Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
- Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
- Key governmental and non-governmental groups or policies that may provide some relief for industry operators.
Financial Benchmarks
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Analyst insights
Profitability has been constrained by the pandemic. The COVID-19 outbreak depressed demand for promotional products as companies tightened advertising budgets and postponed m...
In this chapter
- Cost Structure
- Financial Ratios
- Key Ratios
Key metrics
- Profit margin, and how it compares to the sector-wide margin
- Average wages, and how it compares to the sector-wide average wage
- Largest cost component as a percentage of revenue
- Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio
Charts
- Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2023
- Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2023
- Investment vs. share of economy
Data tables
- Liquidity Ratios (2017-2021)
- Coverage Ratios (2017-2021)
- Leverage Ratios (2017-2021)
- Operating Ratios (2017-2021)
- Assets (2017-2021)
- Liabilities (2017-2021)
- Cash Flow & Debt Service Ratios (2013-2028)
- Revenue per Employee (2013-2028)
- Revenue per Enterprise (2013-2028)
- Employees per Establishment (2013-2028)
- Employees per Enterprise (2013-2028)
- Average Wage (2013-2028)
- Wages/Revenue (2013-2028)
- Establishments per Enterprise (2013-2028)
- IVA/Revenue (2013-2028)
- Imports/Demand (2013-2028)
- Exports/Revenue (2013-2028)
Detailed analysis
- Trends in the cost component for industry operators and their impact on industry costs and profitability
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2013-2028)
- IVA (2013-2028)
- Establishments (2013-2028)
- Enterprises (2013-2028)
- Employment (2013-2028)
- Exports (2013-2028)
- Imports (2013-2028)
- Wages (2013-2028)
Top Questions Answered
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the market size of the Promotional Product Distribution in the UK industry in United Kingdom in 2024?
The market size of the Promotional Product Distribution in the UK industry in United Kingdom is £1.1bn in 2024.
How many businesses are there in the Promotional Product Distribution in the UK industry in 2023?
There are 2,329 businesses in the Promotional Product Distribution in the UK industry in United Kingdom, which has grown at a CAGR of 1.9 % between 2018 and 2023.
Has the Promotional Product Distribution in the UK industry in United Kingdom grown or declined over the past 5 years?
The market size of the Promotional Product Distribution in the UK industry in United Kingdom has been declining at a CAGR of 2.4 % between 2018 and 2023.
What is the forecast growth of the Promotional Product Distribution in the UK industry in United Kingdom over the next 5 years?
Over the next five years, the Promotional Product Distribution in the UK industry in United Kingdom is expected to grow.
What are the biggest companies in the Promotional Product Distribution in the UK market in United Kingdom?
The biggest companies operating in the Promotional Product Distribution market in United Kingdom are 4imprint Direct Ltd, Total Merchandise Ltd and Bensussen Deutsch & Associates Ltd
What does the Promotional Product Distribution in the UK in United Kingdom include?
Wearables and Bags are part of the Promotional Product Distribution in the UK industry.
Which companies have the highest market share in the Promotional Product Distribution in the UK in United Kingdom?
The company holding the most market share in United Kingdom is 4imprint Direct Ltd.
How competitive is the Promotional Product Distribution in the UK industry in United Kingdom?
The level of competition is moderate and increasing in the Promotional Product Distribution in the UK industry in United Kingdom.
Related Industries
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Competitors
Complementors
International industries
View all industries in United Kingdom
Methodology
How are IBISWorld reports created?
IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.
Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.
IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
What data sources do IBISWorld analysts use?
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in the UK include:
- Office for National Statistics
- Office for Budget Responsibility
- Bank of England
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
- Industry federations or regulators
- Major industry players annual or quarterly filings
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
How does IBISWorld forecast its data?
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.
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