Industry Statistics and Rankings
How does this industry perform in Serbia compared to Europe?
Country Benchmarking
Industry Data Serbia
Ranking are out of 37 European countries for which IBISWorld provides country-level factsheets.
Revenue
#30 In EuropeBusiness
#26 In EuropeEmployees
#25 In EuropeWages
#30 In EuropeThe Market Research & Public Opinion Polling in Serbia ranks 30 in Europe with regards to its 2024 revenue (€55.8m). Revenue received by operators in Serbia has been low in volatility over the past five-year period, with the average annual change in revenue (1.4 %) most comparable to...
Enterprises
Number of businesses in 2024
Revenue per Enterprise
Value (€ Million) in 2024
Top Questions Answered in this Report
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What is the market size of the Market Research & Public Opinion Polling industry in Serbia in 2024?
The market size of the Market Research & Public Opinion Polling industry in Serbia is €55.8m in 2024.
How many businesses are there in the Market Research & Public Opinion Polling in Serbia industry in 2024?
There are 153 businesses in the Market Research & Public Opinion Polling industry in Serbia, which has declined at a CAGR of 2.7 % between 2019 and 2024.
Has the Market Research & Public Opinion Polling industry in Serbia grown or declined over the past 5 years?
The market size of the Market Research & Public Opinion Polling industry in Serbia has been declining at a CAGR of 1.4 % between 2019 and 2024.
What is the forecast growth of the Market Research & Public Opinion Polling industry in Serbia over the next 5 years?
Over the next five years, the Market Research & Public Opinion Polling industry in Serbia is expected to grow.
What are the biggest companies in the Market Research & Public Opinion Polling market in Serbia?
The biggest companies operating in the Market Research & Public Opinion Polling market in Serbia are Ipsos SA, Gartner Inc and IQVIA Holdings Inc
What does the Market Research & Public Opinion Polling in Serbia include?
Consumer research and Media and coverage measurement research are part of the Market Research & Public Opinion Polling industry.
Which companies have the highest market share in the Market Research & Public Opinion Polling in Serbia?
The company holding the most market share in Serbia is Ipsos SA.
How competitive is the Market Research & Public Opinion Polling industry in Serbia?
The level of competition is high and steady in the Market Research & Public Opinion Polling industry in Serbia.
Related Industries
This industry is covered in 37 countries
Domestic industries
Competitors
- Management Consultants in Serbia
- Natural Science & Engineering Research in Serbia
Complementors
- Advertising Agencies in Serbia
- Call Centres in Serbia
Table of Contents
About this industry
Industry definition
Market researchers investigate clients' target markets' behaviour, values and opinions, providing insights that allow them to tailor their products, services and marketing better. The industry also includes public opinion polling on political, economic and social issues. The primary users of market research are businesses, the media and political figures and parties. Targets include potential customers, actual customers, voters and other companies and organisations.
What's included in this industry?
Consumer research Media and coverage measurement research Public opinion and election polling Business-to-business researchIndustry Code
732 - Market research and public opinion polling in Serbia
Performance
Revenue Highlights
Trends
- Revenue
- 2024 Revenue CAGR
- Revenue Volatility
Employment Highlights
Trends
- Employees
- Employees per Business
- Revenue per Employee
Business Highlights
Trends
- Businesses
- Employees per Business
- Revenue per Business
Current Performance
Charts
- Revenue in the Market Research & Public Opinion Polling in Serbia
- Employees in the Market Research & Public Opinion Polling in Serbia
- Business in the Market Research & Public Opinion Polling in Serbia
- Profit in the Market Research & Public Opinion Polling in Serbia
Current Performance
Analysis
How does this country's performance compare to Europe?
Life Cycle
Charts
- Industry Life Cycle Matrix
Products and Markets
Highlights
Trends
- Largest Market
- Product Innovation
International Trade
Heat maps
- Industry Concentration of Imports by Country
- Industry Concentration of Exports by Country
Competitive Forces
Highlights
Trends
- Concentration
- Competition
- Barriers to Entry
- Substitutes
- Buyer Power
- Supplier Power
ANALYSIS
What is the competitive landscape in Europe?
External Environment
Highlights
Trends
- Regulation & Policy
- Assistance
Key Takeaways
The 2018 GDPR is the main regulation to impact the industry. It mandates explicit user consent, protecting personal data in EU operations.
External Drivers
Analysis
What demographic and macroeconomic factors impact the Market Research & Public Opinion Polling in Serbia industry?
Financial Benchmarks
Highlights
Trends
- Profit Margin
- Average Wage
- Largest Cost
Key Takeaways
External competition induces intense price competition. The industry has faced greater external competition from businesses with their own market research and analysis teams, including management consultants, advertising agencies and technology specialists, restricting prices and profit.
Cost Structure
Charts
- Share of Economy vs. Investment Matrix
-
Industry Cost Structure Benchmarks:
- Marketing
- Depreciation
- Profit
- Purchases
- Wages
- Rent
- Utilities
- Other
Analysis
What trends impact cost in the Market Research & Public Opinion Polling in Serbia industry?
Key Ratios
Data tables
- IVA/Revenue (2014-2029)
- Imports/Demand (2014-2029)
- Exports/Revenue (2014-2029)
- Revenue per Employee (2014-2029)
- Wages/Revenue (2014-2029)
- Employees per Establishment (2014-2029)
- Average Wage (2014-2029)
Country Benchmarks
European Leaders & Laggards
Data Tables
Top and boottom five countries listed for each:
- Revenue Growth (2024)
- Business Growth (2024)
- Job Growth (2024)
European Country Performance
Data Tables
Rankings available for 37 countries. Statistics ranked include:
- IVA/Revenue (2024)
- Imports/Demand (2024)
- Exports/Revenue (2024)
- Revenue per Employee (2024)
- Wages/Revenue (2024)
- Employees per Establishment (2024)
- Average Wage (2024)
Structural Comparison
Data Tables
Trends in 37 countries benchmarked against trends in Europe
- Concentration
- Competition
- Barriers to Entry
- Buyer Power
- Supplier Power
- Volatility
- Capital Intensity
- Innovation
- Life Cycle
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2014-2029)
- IVA (2014-2029)
- Establishments (2014-2029)
- Enterprises (2014-2029)
- Employment (2014-2029)
- Exports (2014-2029)
- Imports (2014-2029)
- Wages (2014-2029)
Methodology
Where does IBISWorld source its data?
IBISWorld is a world-leading provider of business information, with reports on 5,000+ industries in Australia, New Zealand, North America, Europe and China. Our expert industry analysts start with official, verified and publicly available sources of data to build an accurate picture of each industry.
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and IBISWorld's proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools.
To learn more about specific data sources used by IBISWorld's analysts globally, including how industry data forecasts are produced, visit our Help Center.
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