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Specialised Grocery Retailing in New Zealand - Market Research Report (2014-2029)

Kayla Wheeler Kayla Wheeler Melbourne, Australia Last Updated: March 2024 ANZSIC G4121NZ

Revenue

$1.9bn

2024-25

$2.0bn

Past 5-Year Growth

Profit

$XX.Xm

Employees

7,027

Businesses

2,016

Wages

$XXX.Xm

Specialised Grocery Retailing in New Zealand industry analysis

The Specialised Grocery Retailing industry has faced tough trading conditions, largely owing to the COVID-19 pandemic. Growth in population and disposable income poses a silver lining for the specialised grocers. Modern consumption trends, like higher demand for premium, organic and ready-made goods have created significant revenue growth opportunities for these shops. Yet, there’s been drawbacks, including rising competition from other food retailers like bakeries and supermarkets. The rise in discounting and the increase in shelf space for private-label products is drawing the attention of consumers, particularly those in lower income brackets, who are turning to supermarkets for savings. Industry revenue is anticipated to contract modestly at an annualised 0.5% over the five years through 2023-24, to $1.9 billion. This trend includes an expected 3.3% dip in revenue in 2023-24, because of consumer pessimism.

Trends and Insights

  • The Specialised Grocery Retailing industry faces challenges because of the pandemic and rising competition from other food retailers like bakeries and supermarkets. Shifting consumer behaviours towards discount and private-label products, especially among lower-income consumers, has posed additional difficulties.
  • Grocers primarily sell fresh produce like meat, fruits and vegetables, specialising in particular categories. The healthier eating trend among consumers has boosted sales of healthier alternatives over red meats.
  • The spread of specialised grocery retailers largely follows New Zealand’s population distribution. That’s why most are concentrated in New Zealand's populated regions like Auckland, Canterbury, Wellington and Waikato.
  • Internal competition among specialised grocers is heavily driven by price, product range and quality. The shift toward higher-quality and diverse product offerings is increasingly becoming valuable for attracting new customers and distinguishing from rivals.

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  • Market estimates from 2014-2029
  • Critical performance data and rankings
  • Detailed analysis of competitive forces and the external environment
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Industry Statistics and Trends

Market size and recent performance (2014-2029)

Industry revenue has declined at a CAGR of 0.5 % over the past five years, to reach an estimated $1.9bn in 2024.

Trends and Insights

The COVID-19 pandemic spurred a temporary reduction in demand

  • New Zealand's Alert Level 4 lockdowns increased home food consumption, helping the Specialised Grocery Retailing industry. The closure of non-essential businesses led these stores to expand their online operations through home delivery or contactless pickup services.
  • Additional trends and insights available with purchase
Specialised Grocery Retailing in New Zealand
Revenue (2014-2029)
IBISWorld Logo Source: IBISWorld

Industry outlook (2024-2029)

Market size is projected to grow over the next five years.

Trends and Insights

Consumer spending is to remain weak in the short-term

  • Economic conditions are to show improvement in the medium term, fuelling an increase in consumer spending. Enhanced disposable income will augment consumers’ purchasing power, encouraging expenditure on high-margin items in specialty grocery stores.

Biggest companies in the Specialised Grocery Retailing in New Zealand

Company
Market Share (%)
2024
Revenue ($short_0)
2024

There are no companies that hold a large enough market share in the Specialised Grocery Retailing in New Zealand industry for IBISWorld to include in this product.

Products & Services Segmentation

Specialised Grocery Retailing in New Zealand
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Fruit, Vegetables and Meat and poultry. Fruit is the largest segment of the Specialised Grocery Retailing in New Zealand.

Trends and Insights

Meat and poultry retailers lose market share amid changing consumer preferences

  • Meat and poultry is the largest product segment for specialised grocery retailers, encompassing beef, sheep meat, pig meat and chicken meat.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

Industry operators primarily retail a specialised grocery line. Retailers tend to specialise in selling fresh red meat, poultry, seafood, fruits and vegetables, or manufactured goods like bread, cakes and confectionery.

What's included in this industry?

VegetablesMeat and poultryFruitFish and other seafoodConfectionery BreadCakes and pastries Smallgoods

Companies

Purchase this report to view all major companies in this industry.

Related Terms

GREENGROCERFISHMONGERORGANIC

Industry Code

ANZSIC 2006

ANZSIC 4121 - Specialised Grocery Retailing in New Zealand

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

The Specialised Grocery Retailing industry faces challenges because of the pandemic and rising competition from other food retailers like bakeries and supermarkets. Shifting ...

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2014-2023) and forecast (2024-2029)
  • Employees, including historical (2014-2023) and forecast (2024-2029)
  • Businesses, including historical (2014-2023) and forecast (2024-2029)
  • Profit, including historical (2014-2024)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

Grocers primarily sell fresh produce like meat, fruits and vegetables, specialising in particular categories. The healthier eating trend among consumers has boosted sales of ...

In this chapter

  • Products & Services
  • Major Markets

Key metrics

  • Largest market segment and value in 2024
  • Product innovation level

Charts

  • Products & services segmentation in 2024
  • Major market segmentation in 2024

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

The spread of specialised grocery retailers largely follows New Zealand’s population distribution. That’s why most are concentrated in New Zealand's populated regions like Au...

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each region
  • Share of population compared to establishments in each region in 2024

Tables

  • Number and share of establishments in each region in 2024
  • Number and share of revenue each region accounts for in 2024
  • Number and share of wages each region accounts for in 2024
  • Number and share of employees in each region in 2024

Detailed analysis

  • Geographic spread of the industry across Asia Pacific, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

Internal competition among specialised grocers is heavily driven by price, product range and quality. The shift toward higher-quality and diverse product offerings is increas...

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2019-2024
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

The Specialised Grocery Retailing industry lacks major players, offering limited market dominance potential. It's largely composed of independent specialty grocers, typically...

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2020 through 2024
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2024

Detailed analysis

    External Environment

    Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

    Analyst insights

    The Specialised Grocery Retailing industry is impacted by agricultural volatility, supply chain disruptions and consumer preferences. This affects commodity and retail prices...

    In this chapter

    • External Drivers
    • Regulation & Policy
    • Assistance

    Key metrics

    • Regulation & policy level and trend
    • Assistance level and trend

    Charts

    • Regulation & Policy historical data and forecast (2014-2029) 
    • Assistance historical data and forecast (2014-2029) 

    Detailed analysis

    • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
    • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
    • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

    Financial Benchmarks

    View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

    Analyst insights

    Retailers have strategically managed wage costs by employing young, part-time staff and adjusting work hours to meet demand. However, the rise in minimum wage has led to a mo...

    In this chapter

    • Cost Structure
    • Financial Ratios
    • Key Ratios

    Key metrics

    • Profit margin, and how it compares to the sector-wide margin
    • Average wages, and how it compares to the sector-wide average wage
    • Largest cost component as a percentage of revenue
    • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

    Charts

    • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
    • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
    • Investment vs. share of economy

    Data tables

    • Cash Flow & Debt Service Ratios (2014-2029)
    • Revenue per Employee (2014-2029)
    • Revenue per Enterprise (2014-2029)
    • Employees per Establishment (2014-2029)
    • Employees per Enterprise (2014-2029)
    • Average Wage (2014-2029)
    • Wages/Revenue (2014-2029)
    • Establishments per Enterprise (2014-2029)
    • IVA/Revenue (2014-2029)
    • Imports/Demand (2014-2029)
    • Exports/Revenue (2014-2029)

    Detailed analysis

    • Trends in the cost component for industry operators and their impact on industry costs and profitability 

    Key Statistics

    Industry Data

    Data Tables

    Including values and annual change:

    • Revenue (2014-2029)
    • IVA (2014-2029)
    • Establishments (2014-2029)
    • Enterprises (2014-2029)
    • Employment (2014-2029)
    • Exports (2014-2029)
    • Imports (2014-2029)
    • Wages (2014-2029)

    Top Questions Answered

    Unlock comprehensive answers and precise data upon purchase. View purchase options.

    What is the market size of the Specialised Grocery Retailing industry in New Zealand in 2024?

    The market size of the Specialised Grocery Retailing industry in New Zealand is $1.9bn in 2024.

    How many businesses are there in the Specialised Grocery Retailing in New Zealand industry in 2024?

    There are 2,016 businesses in the Specialised Grocery Retailing industry in New Zealand, which has declined at a CAGR of 0.6 % between 2019 and 2024.

    Has the Specialised Grocery Retailing industry in New Zealand grown or declined over the past 5 years?

    The market size of the Specialised Grocery Retailing industry in New Zealand has been declining at a CAGR of 0.5 % between 2019 and 2024.

    What is the forecast growth of the Specialised Grocery Retailing industry in New Zealand over the next 5 years?

    Over the next five years, the Specialised Grocery Retailing industry in New Zealand is expected to grow.

    What does the Specialised Grocery Retailing in New Zealand include?

    Vegetables and Meat and poultry are part of the Specialised Grocery Retailing industry.

    How competitive is the Specialised Grocery Retailing industry in New Zealand?

    The level of competition is high and increasing in the Specialised Grocery Retailing industry in New Zealand.

    Related Industries

    Widen your competitive advantage with related industries

    Competitors

    • Supermarkets, Grocery Stores and Convenience Stores in New Zealand

    Complementors

    • Meat, Poultry and Smallgoods Wholesaling in New Zealand
    • Fruit and Vegetable Wholesaling in New Zealand
    • Soft Drink and Pre-Packaged Food Wholesaling in New Zealand

    International industries

    • Meat Markets in the US
    • Fish & Seafood Markets in the US
    • Fruit & Vegetable Markets in the US
    • Chocolate Stores in the US
    • Specialty Food Stores in Canada

    View all industries in New Zealand

    Methodology

    How are IBISWorld reports created?

    IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.

    Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

    IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

    What data sources do IBISWorld analysts use?

    Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

    Key data sources in New Zealand include:

    • Statistics New Zealand
    • New Zealand Company Register
    • Ministry of Business, Innovation & Employment

    Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

    These sources include:

    • Industry and trade associations
    • Industry federations or regulators
    • Major industry players annual or quarterly filings

    Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

    How does IBISWorld forecast its data?

    IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

    IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.

    Learn more about our methodology and data sourcing on the Help Center.