Garden Supplies Retailing in New Zealand - Market Research Report (2014-2029)
Melbourne, Australia
Last Updated: January 2024
ANZSIC G4232NZRevenue
$622.4m
Past 5-Year Growth
Profit
$XX.Xm
Employees
2,460
Businesses
478
Wages
$XXX.Xm
Garden Supplies Retailing in New Zealand industry analysis
Major hardware retailers like Bunnings have drawn consumers away from traditional garden supplies retailers. These external competitive pressures have constrained profitability, causing several unviable stores to leave the market. Plummeting demand from house construction ate away at revenue, causing an expected drop of 4.3% in 2023-24. Overall, industry revenue is anticipated to dip at an annualised 0.8% over the five years through 2023-24, to total $622.4 million.
Trends and Insights
- The pandemic offered a much-needed boost to sales as individuals turned to gardening to kill time under restrictions. Working and studying from home trends have allowed more leisure time for people leading busier lifestyles before the pandemic.
- Millennials are making up a growing share of garden supplies retailing revenue thanks to a rising focus on health and wellbeing. They’re comfortable with online shopping, increasingly purchasing plants and gardening supplies via ecommerce platforms.
- Garden supplies retailers are located in areas with a high population. Urban areas tend to have high demand for indoor and small-space gardening supplies.
- Hardware and building supplies retailers are the primary form of competition. Benefiting from economies of scale, hardware store chains can offer lower prices.
Industry Overview
Market size and recent performance (2014-2029)
Industry revenue has declined at a CAGR of 0.8 % over the past five years, to reach an estimated $622.4m in 2024.
Trends and Insights
The pandemic blessed retailers with a surge in revenue
- Level 4 restrictions saw many New Zealanders turn to gardening to stay busy and entertained at home.
- Additional trends and insights available with purchase
Source: IBISWorld
Industry outlook (2024-2029)
Market size is projected to grow over the next five years.
Trends and Insights
A mixed bag of demographic and social trends is poised to set the tone
- The population aged 50 and older is only growing, supporting sales.
Biggest companies in the Garden Supplies Retailing in New Zealand
| Company | Market Share (%)
2024 | Revenue ($m)
2024 |
|---|---|---|
Kings Plant Barn Limited | 11.2 | |
Palmers Franchise Systems Limited | 9.3 | |
Nichols Garden Group Ltd | 6.2 |
To view the market share and analysis for all 3 top companies in this industry, view purchase options.
Products & Services Segmentation
Source: IBISWorld
Industry revenue is measured across several distinct product and services lines, including Plants, seeds and bulbs, Garden ornaments, pots and pot plants and Garden tools, accessories and other products. Plants, seeds and bulbs is the largest segment of the Garden Supplies Retailing in New Zealand.
Trends and Insights
Hybrid working has boosted sales of plants, seeds and bulbs
- This product segment includes plants like flowers, shrubs, trees, seeds and bulbs. The most popular items in this segment are flowers, seeds and bulbs.
- More insights available in the full report
Widen you competitive advantage with related industries
Competitors
- Hardware and Building Supplies Retailing in New Zealand
Complementors
- House Construction in New Zealand
- Landscaping Services in New Zealand
- Supermarkets, Grocery Stores and Convenience Stores in New Zealand
International industries
- Lawn & Outdoor Equipment Stores in the US
- Nursery & Garden Stores in the US
- BBQ & Outdoor Cooking Stores in the US
- Swimming Pool Equipment Stores in the US
- Farm Supply Stores in the US
Table of Contents
About this industry
Industry definition
Industry operators primarily retail garden supplies and nursery goods, including trees, shrubs, seedlings, fertilisers and garden ornaments. Industry operators usually purchase their products from wholesalers and sell them to consumers online or through retail outlets.
What's included in this industry?
Pot plant retailingSeedling and bulb retailingShrub and tree retailingNursery stock retailingFertiliser and pesticide retailingGarden ornament retailingCompanies
Kings Plant Barn LimitedPalmers Franchise Systems LimitedNichols Garden Group LtdPurchase this report to view all 3 major companies in this industry.
Related Terms
POINT OF SALE (POS) SYSTEMBIG-BOX RETAILERBRICK-AND-MORTARIndustry Code
ANZSIC 4232 - Garden Supplies Retailing in New Zealand
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
The pandemic offered a much-needed boost to sales as individuals turned to gardening to kill time under restrictions. Working and studying from home trends have allowed more ...
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2014-2023) and forecast (2024-2029)
- Employees, including historical (2014-2023) and forecast (2024-2029)
- Businesses, including historical (2014-2023) and forecast (2024-2029)
- Profit, including historical (2014-2024)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Key success factors for businesses to overcome volatility
- How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
Millennials are making up a growing share of garden supplies retailing revenue thanks to a rising focus on health and wellbeing. They’re comfortable with online shopping, inc...
In this chapter
- Products & Services
- Major Markets
Key metrics
- Largest market segment and value in 2024
- Product innovation level
Charts
- Products & services segmentation in 2024
- Major market segmentation in 2024
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
Garden supplies retailers are located in areas with a high population. Urban areas tend to have high demand for indoor and small-space gardening supplies.
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each region
- Share of population compared to establishments in each region in 2024
Tables
- Number and share of establishments in each region in 2024
- Number and share of revenue each region accounts for in 2024
- Number and share of wages each region accounts for in 2024
- Number and share of employees in each region in 2024
Detailed analysis
- Geographic spread of the industry across Asia Pacific, and trends associated with changes in the business landscape
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
Hardware and building supplies retailers are the primary form of competition. Benefiting from economies of scale, hardware store chains can offer lower prices.
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2019-2024
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
Detailed analysis
- Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
- Key success factors for businesses to manage the competitive environment of the industry.
- Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
- Key success factors for potential entrants to overcome barriers to entry.
- Competitive threats from potential substitutes for the industry’s own products and services.
- Key success factors for how successful businesses can compete with substitutes.
- Advantages that buyers have to keep favorable purchasing conditions.
- Advantages that suppliers have to maintain favorable selling conditions.
- Key success factors for how businesses can navigate buyer and supplier power.
Companies
Learn about the performance of the top companies in the industry.
Analyst insights
There are no major players in the industry. The industry is highly fragmented, consisting of smaller, independent boutiques. Most garden supplies businesses service their loc...
In this chapter
- Market Share Concentration
- Companies
- Company Spotlights
Charts
- Industry market share by company in 2020 through 2024
- Major companies in the industry, including market share, revenue, profit and profit margin in 2024
- Overview of Kings Plant Barn Limited's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of Palmers Franchise Systems Limited's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of Nichols Garden Group Ltd's performance by revenue, market share and profit margin from 2018 through 2024
Detailed analysis
- Description and key data for Kings Plant Barn Limited, and factors influencing its performance in the industry
- Description and key data for Palmers Franchise Systems Limited, and factors influencing its performance in the industry
- Description and key data for Nichols Garden Group Ltd, and factors influencing its performance in the industry
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
Revenue is heavily dependent on the weather. Gardening is a weather-dependent hobby, so households tend to only garden when the weather is enjoyable.
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Charts
- Regulation & Policy historical data and forecast (2014-2029)
- Assistance historical data and forecast (2014-2029)
Detailed analysis
- Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
- Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
- Key governmental and non-governmental groups or policies that may provide some relief for industry operators.
Financial Benchmarks
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Analyst insights
Competition from external retailers is weighing on profit. Retailers like department stores and hardware stores are ramping up their greenery ranges.
In this chapter
- Cost Structure
- Financial Ratios
- Key Ratios
Key metrics
- Profit margin, and how it compares to the sector-wide margin
- Average wages, and how it compares to the sector-wide average wage
- Largest cost component as a percentage of revenue
- Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio
Charts
- Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Investment vs. share of economy
Data tables
- Cash Flow & Debt Service Ratios (2014-2029)
- Revenue per Employee (2014-2029)
- Revenue per Enterprise (2014-2029)
- Employees per Establishment (2014-2029)
- Employees per Enterprise (2014-2029)
- Average Wage (2014-2029)
- Wages/Revenue (2014-2029)
- Establishments per Enterprise (2014-2029)
- IVA/Revenue (2014-2029)
- Imports/Demand (2014-2029)
- Exports/Revenue (2014-2029)
Detailed analysis
- Trends in the cost component for industry operators and their impact on industry costs and profitability
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2014-2029)
- IVA (2014-2029)
- Establishments (2014-2029)
- Enterprises (2014-2029)
- Employment (2014-2029)
- Exports (2014-2029)
- Imports (2014-2029)
- Wages (2014-2029)
Methodology
How are IBISWorld reports created?
IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.
Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.
IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
What data sources do IBISWorld analysts use?
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in New Zealand include:
- Statistics New Zealand
- New Zealand Company Register
- Ministry of Business, Innovation & Employment
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
- Industry federations or regulators
- Major industry players annual or quarterly filings
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
How does IBISWorld forecast its data?
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.
Learn more about our methodology and data sourcing on the Help Center.
Frequently Asked Questions
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the market size of the Garden Supplies Retailing industry in New Zealand in 2024?
The market size of the Garden Supplies Retailing industry in New Zealand is $622.4m in 2024.
How many businesses are there in the Garden Supplies Retailing in New Zealand industry in 2024?
There are 478 businesses in the Garden Supplies Retailing industry in New Zealand, which has grown at a CAGR of 5.1 % between 2019 and 2024.
Has the Garden Supplies Retailing industry in New Zealand grown or declined over the past 5 years?
The market size of the Garden Supplies Retailing industry in New Zealand has been declining at a CAGR of 0.8 % between 2019 and 2024.
What is the forecast growth of the Garden Supplies Retailing industry in New Zealand over the next 5 years?
Over the next five years, the Garden Supplies Retailing industry in New Zealand is expected to grow.
What are the biggest companies in the Garden Supplies Retailing market in New Zealand?
The biggest companies operating in the Garden Supplies Retailing market in New Zealand are Kings Plant Barn Limited, Palmers Franchise Systems Limited and Nichols Garden Group Ltd
What does the Garden Supplies Retailing in New Zealand include?
Pot plant retailing and Seedling and bulb retailing are part of the Garden Supplies Retailing industry.
Which companies have the highest market share in the Garden Supplies Retailing in New Zealand?
The company holding the most market share in New Zealand is Kings Plant Barn Limited.
How competitive is the Garden Supplies Retailing industry in New Zealand?
The level of competition is high and increasing in the Garden Supplies Retailing industry in New Zealand.
