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Meat Consumption

Published: February 16, 2024
Key Metrics
Meat Consumption
Total (2025)
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53.3 Kilograms Per Capita
Annualized Growth 2020-25
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+0.4%
Definition of Meat Consumption

This report analyses per capita meat consumption in New Zealand. Meat consumption includes beef and veal, sheep meat, pork and poultry. Historical and forecast data is sourced from the Organisation for Economic Co-operation and Development (OECD) and the Food and Agriculture Organization (FAO) of the United Nations’ Agricultural Outlook 1990-2030 report. The data is measured in kilograms per capita per year to September.

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Recent Trends – Meat Consumption

IBISWorld expects meat consumption to rise by 0.4% in 2023-24, to reach 52.7 kilograms per capita. Both poultry and sheep consumption is expected to increase in the current year, putting downward pressure on prices and encouraging increased consumption. Meanwhile, rising instances of vegetarianism and veganism in New Zealand are constraining overall meat consumption, a trend which is anticipated to hinder growth in meat consumption in the current year.

Per capita meat consumption has declined over the past five years. A range of factors influence per capita meat consumption, including price and consumer preferences. Rising health consciousness has contributed to a decline in red meat consumption over the past five years, with consumers increasingly opting for leaner sources of protein, such as chicken. Per capita pork, beef and sheep meat consumption have both fallen over the past five years. Meanwhile, poultry meat consumption has decreased the least over the period. On average, New Zealanders are expected to consume an estimated 8.9 kilograms of beef, 2.1 kilograms of sheep meat, 16.2 kilograms of pork and 26.2 kilograms of poultry meat per capita in the current year.

5-Year Outlook – Meat Consumption

Meat consumption is anticipated to rise by 1.1% in 2024-25, to 53.3...

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