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Vegetable Growing in Ireland - Market Research Report (2014-2029)

Martha Garcia Guerrero Martha Garcia Guerrero London, United Kingdom Last Updated: September 2024 SIC A01.130IE

Revenue

€797.5m

2024

€797.5m

Past 5-Year Growth

Profit

€XX.Xm

Employees

10,761

Businesses

2,551

Wages

€XXX.Xm

Vegetable Growing in Ireland industry analysis

In recent years, vegetable demand has expanded in line with rising disposable income and a growing number of consumers following healthy diets, both in Ireland and the UK. The rapid rise in consumers opting for vegan and vegetarian diets has contributed to the hike in demand. Also, Irish mushrooms have gained popularity in key export market, further propping up demand. Alongside growing exports, revenue has been supported by strong growth in domestic sales of mushrooms. Vegetable growing revenue is forecast to rise at a compound annual rate of 4.4% over the five years through 2024 to reach €797.5 million.

Trends and Insights

  • The exchange rate can negatively affect growers’ profit and revenue. Vegetable growers negotiate contracts with customers in the UK market at the beginning of each year, which means a rise in the exchange rate can cause revenue to decline.
  • Mushrooms produce the most revenue for Irish vegetable growers. This is because they’re available throughout the year, as the majority of farmers grow mushrooms in polytunnels. Rising health consciousness in the UK and Ireland has supported demand for mushrooms.
  • Dublin grows the most vegetables. Many protected crops (think tomatoes, cucumber, lettuce and celery) are grown in Dublin and Meath, since they have good transport links that allow for quick transfer of perishable goods.
  • Competition in the Vegetable Growing industry is high. It’s mainly based on price because vegetables are homogenous in nature. Farmers that can produce their vegetables at lower costs will have a competitive advantage.

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  • Market estimates from 2014-2029
  • Critical performance data and rankings
  • Detailed analysis of competitive forces and the external environment
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Industry Statistics and Trends

Market size and recent performance (2014-2029)

Industry revenue has grown at a CAGR of 4.4 % over the past five years, to reach an estimated €797.5m in 2024.

Trends and Insights

Looming potato shortage darkens farmers' growth prospects

  • Potatoes make up a significant share of revenue, as they play an important role in Irish diets. According to Teagasc, the average Irish person consumes 85 kilograms of potatoes per year, 2.5 times higher than the global average.
  • Additional trends and insights available with purchase
Vegetable Growing in Ireland
Revenue (2014-2029)
IBISWorld Logo Source: IBISWorld

Industry outlook (2024-2029)

Market size is projected to grow over the next five years.

Trends and Insights

More vegetable growers will set up shop in the UK post-Brexit

  • Following Brexit, there’s been a rise in demand in Britain for UK-produced goods, particularly among higher-end retailers. UK products are viewed as premium products and so can command a higher price.

Biggest companies in the Vegetable Growing in Ireland

Company
Market Share (%)
2024
Revenue (€m)
2024
Tullow Mushroom Growers Ltd
46.2
Reilly Mushrooms Ltd
7.6

To view the market share and analysis for all 2 top companies in this industry, view purchase options.

Products & Services Segmentation

Vegetable Growing in Ireland
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Mushrooms, Potatoes and Other field vegetables . Mushrooms is the largest segment of the Vegetable Growing in Ireland.

Trends and Insights

Healthy diets support demand for mushrooms

  • Mushrooms produce the most revenue for Irish vegetable growers. Ireland’s climate makes it hard to grow many popular vegetables, but mushrooms can be produced throughout the year in polytunnels.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

This industry consists of farmers growing vegetables, melons and root tubers. Growers supply produce for both fresh and processing markets.

What's included in this industry?

MushroomsPotatoesOther field vegetables and protected crops

Companies

Tullow Mushroom Growers LtdReilly Mushrooms Ltd

Purchase this report to view all 2 major companies in this industry.

Related Terms

MUSHROOM SUBSTRATEPOLYTUNNELPRODUCER ORGANISATION

Industry Code

SIC 2007

SIC 01.13 - Vegetable Growing in Ireland

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

The exchange rate can negatively affect growers’ profit and revenue. Vegetable growers negotiate contracts with customers in the UK market at the beginning of each year, whic...

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2014-2023) and forecast (2024-2029)
  • Employees, including historical (2014-2023) and forecast (2024-2029)
  • Businesses, including historical (2014-2023) and forecast (2024-2029)
  • Profit, including historical (2014-2024)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

Mushrooms produce the most revenue for Irish vegetable growers. This is because they’re available throughout the year, as the majority of farmers grow mushrooms in polytunnel...

In this chapter

  • Products & Services
  • Major Markets
  • International Trade

Key metrics

  • Largest market segment and value in 2024
  • Product innovation level
  • Total imports, level and trend
  • Total exports, level and trend
  • Trade Balance

Charts

  • Products & services segmentation in 2024
  • Major market segmentation in 2024
  • International trade, including imports by country and exports by country

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services
  • Recent trends in import and export volumes, country of origin or destination, and expected future trends

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

Dublin grows the most vegetables. Many protected crops (think tomatoes, cucumber, lettuce and celery) are grown in Dublin and Meath, since they have good transport links that...

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each region
  • Share of population compared to establishments in each region in 2024

Tables

  • Number and share of establishments in each region in 2024
  • Number and share of revenue each region accounts for in 2024
  • Number and share of wages each region accounts for in 2024
  • Number and share of employees in each region in 2024

Detailed analysis

  • Geographic spread of the industry across Europe, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

Competition in the Vegetable Growing industry is high. It’s mainly based on price because vegetables are homogenous in nature. Farmers that can produce their vegetables at lo...

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2019-2024
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

The majority of vegetable growers are small, family-owned operations. These companies focus on the production of one main crop. Some farms sell directly to domestic and forei...

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2020 through 2024
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2024
  • Overview of Tullow Mushroom Growers Ltd's performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of Reilly Mushrooms Ltd's performance by revenue, market share and profit margin from 2018 through 2024

Detailed analysis

  • Description and key data for Tullow Mushroom Growers Ltd, and factors influencing its performance in the industry
  • Description and key data for Reilly Mushrooms Ltd, and factors influencing its performance in the industry

External Environment

Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

Analyst insights

Gross disposable income levels strongly influence vegetable sales. When disposable income levels rise, demand for vegetables follows suit as people switch to more expensive a...

In this chapter

  • External Drivers
  • Regulation & Policy
  • Assistance

Key metrics

  • Regulation & policy level and trend
  • Assistance level and trend

Charts

  • Regulation & Policy historical data and forecast (2014-2029) 
  • Assistance historical data and forecast (2014-2029) 

Detailed analysis

  • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
  • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
  • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

Financial Benchmarks

View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

Analyst insights

Volatile input prices influence farmers’ profit. Fertilisers are a key input for vegetable growers and changing price levels affect profitability. Fertiliser prices are curre...

In this chapter

  • Cost Structure
  • Financial Ratios
  • Key Ratios

Key metrics

  • Profit margin, and how it compares to the sector-wide margin
  • Average wages, and how it compares to the sector-wide average wage
  • Largest cost component as a percentage of revenue
  • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

Charts

  • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Investment vs. share of economy

Data tables

  • Cash Flow & Debt Service Ratios (2014-2029)
  • Revenue per Employee (2014-2029)
  • Revenue per Enterprise (2014-2029)
  • Employees per Establishment (2014-2029)
  • Employees per Enterprise (2014-2029)
  • Average Wage (2014-2029)
  • Wages/Revenue (2014-2029)
  • Establishments per Enterprise (2014-2029)
  • IVA/Revenue (2014-2029)
  • Imports/Demand (2014-2029)
  • Exports/Revenue (2014-2029)

Detailed analysis

  • Trends in the cost component for industry operators and their impact on industry costs and profitability 

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2014-2029)
  • IVA (2014-2029)
  • Establishments (2014-2029)
  • Enterprises (2014-2029)
  • Employment (2014-2029)
  • Exports (2014-2029)
  • Imports (2014-2029)
  • Wages (2014-2029)

Top Questions Answered

Unlock comprehensive answers and precise data upon purchase. View purchase options.

What is the market size of the Vegetable Growing industry in Ireland in 2024?

The market size of the Vegetable Growing industry in Ireland is €797.5m in 2024.

How many businesses are there in the Vegetable Growing in Ireland industry in 2024?

There are 2,551 businesses in the Vegetable Growing industry in Ireland, which has declined at a CAGR of 4.7 % between 2019 and 2024.

Has the Vegetable Growing industry in Ireland grown or declined over the past 5 years?

The market size of the Vegetable Growing industry in Ireland has been growing at a CAGR of 4.4 % between 2019 and 2024.

What is the forecast growth of the Vegetable Growing industry in Ireland over the next 5 years?

Over the next five years, the Vegetable Growing industry in Ireland is expected to grow.

What are the biggest companies in the Vegetable Growing market in Ireland?

The biggest companies operating in the Vegetable Growing market in Ireland are Tullow Mushroom Growers Ltd and Reilly Mushrooms Ltd

What does the Vegetable Growing in Ireland include?

Mushrooms and Potatoes are part of the Vegetable Growing industry.

Which companies have the highest market share in the Vegetable Growing in Ireland?

The company holding the most market share in Ireland is Tullow Mushroom Growers Ltd.

How competitive is the Vegetable Growing industry in Ireland?

The level of competition is high and increasing in the Vegetable Growing industry in Ireland.

Related Industries

Widen your competitive advantage with related industries

Competitors

  • Cereals, Leguminous Crops & Oilseed Growing in Ireland
  • Fruit Growing in Ireland

Complementors

  • There are no industries to display.

International industries

  • Vegetable Farming in the US
  • Hydroponic Crop Farming in the US
  • Potato Farming in the US
  • Vegetable Farming in Canada
  • Under Cover Vegetable Growing in Australia

View all industries in Ireland

Methodology

How are IBISWorld reports created?

IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.

Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

What data sources do IBISWorld analysts use?

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

Key data sources in Ireland include:

  • Central Statistics Office
  • Department of Enterprise, Trade and Employment
  • Irish Tax & Customs

Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

These sources include:

  • Industry and trade associations
  • Industry federations or regulators
  • Major industry players annual or quarterly filings

Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

How does IBISWorld forecast its data?

IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.

Learn more about our methodology and data sourcing on the Help Center.