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Hotels in Ireland - Market Research Report (2014-2029)

Krasimir Dinev Krasimir Dinev London, United Kingdom Last Updated: October 2024 SIC I55.100IE

Revenue

€4.1bn

2024

€4.1bn

Past 5-Year Growth

Profit

€XXX.Xm

Employees

58,134

Businesses

1,630

Wages

€X.Xbn

Hotels in Ireland industry analysis

Hotels in Ireland enjoyed sustained demand from both domestic and international consumers in the years before the COVID-19 outbreak. A reduced tax rate has also supported hotels in the years following the financial crisis, which made travelling in Ireland more affordable. This was axed in 2018 before being reintroduced to support tourism during the COVID-19 pandemic. Revenue has dropped at a projected compound annual rate of 1.7% over the five years through 2024 to €4.1 billion, despite a 5.2% hike in 2024. This contraction was down to the COVID-19 outbreak and the imposition of strict restrictions, which decimated the tourism sector for most of 2020 and 2021.

Trends and Insights

  • Hotel revenue rebounds as tourism resurges. The lifting of travel restrictions and rising foreign visitor numbers, alongside domestic tourism growth, have driven occupancy rates and revenue recovery.
  • Financial challenges benefit budget hotels. The financial implications of soaring inflation have resulted in consumers seeking more budget-friendly accommodation, supporting demand for economy hotels over others.
  • The South-West and West of Ireland offer popular tourist spots. Cork and Kerry are highly prized for their beaches and scenery, while the West's pretty landscapes attract wealthy older customers.
  • Hoteliers face competition from home-sharing networks. The current lack of regulatory requirements surrounding this form of stay means that private short-term lets are able to significantly undercut hotels.

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  • Market estimates from 2014-2029
  • Critical performance data and rankings
  • Detailed analysis of competitive forces and the external environment
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Industry Statistics and Trends

Market size and recent performance (2014-2029)

Industry revenue has declined at a CAGR of 1.7 % over the past five years, to reach an estimated €4.1bn in 2024.

Trends and Insights

Despite government support, revenue plunged during the COVID-19 pandemic

  • Lockdown rules forced hotels to close for much of 2020 and 2021, with international and business travel at a standstill.
  • Additional trends and insights available with purchase
Hotels in Ireland
Revenue (2014-2029)
IBISWorld Logo Source: IBISWorld

Industry outlook (2024-2029)

Market size is projected to grow over the next five years.

Trends and Insights

Rising tourism levels will require more hotel development

  • Ireland is struggling with an undersupply of hotel rooms. This has been exacerbated by the Ukraine crisis, with Failte Ireland estimating that 13% of registered tourism bed stock was under contract to the government for humanitarian reasons at the end of June 2023.

Biggest companies in the Hotels in Ireland

Company
Market Share (%)
2024
Revenue (€m)
2024

There are no companies that hold a large enough market share in the Hotels in Ireland industry for IBISWorld to include in this product.

Products & Services Segmentation

Hotels in Ireland
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Five-star hotels, Four-star hotels and Three-star hotels. Five-star hotels is the largest segment of the Hotels in Ireland.

Trends and Insights

One- and two-star hotels' sales are supported by people tightening their purse strings

  • Budget hotels provide basic room amenities, including bedding, towels and a plain breakfast menu. Some establishments may offer a service similar to a three-star hotel but have a lower-quality interior.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

Hotels provide serviced accommodation with en-suite bathrooms in guest rooms. These establishments often have other facilities (e.g. restaurants, recreational areas, conference rooms, convention centres) and offer laundry services and parking.

What's included in this industry?

One-star hotelsTwo-star hotelsThree-star hotelsFour-star hotelsFive-star hotels

Companies

Purchase this report to view all major companies in this industry.

Related Terms

ONLINE TRAVEL AGENT (OTA)REVPARSHARING ECONOMY

Industry Code

SIC 2007

SIC 55.10 - Hotels in Ireland

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

Hotel revenue rebounds as tourism resurges. The lifting of travel restrictions and rising foreign visitor numbers, alongside domestic tourism growth, have driven occupancy ra...

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2014-2023) and forecast (2024-2029)
  • Employees, including historical (2014-2023) and forecast (2024-2029)
  • Businesses, including historical (2014-2023) and forecast (2024-2029)
  • Profit, including historical (2014-2024)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

Financial challenges benefit budget hotels. The financial implications of soaring inflation have resulted in consumers seeking more budget-friendly accommodation, supporting ...

In this chapter

  • Products & Services
  • Major Markets

Key metrics

  • Largest market segment and value in 2024
  • Product innovation level

Charts

  • Products & services segmentation in 2024
  • Major market segmentation in 2024

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

The South-West and West of Ireland offer popular tourist spots. Cork and Kerry are highly prized for their beaches and scenery, while the West's pretty landscapes attract wea...

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each region
  • Share of population compared to establishments in each region in 2024

Tables

  • Number and share of establishments in each region in 2024
  • Number and share of revenue each region accounts for in 2024
  • Number and share of wages each region accounts for in 2024
  • Number and share of employees in each region in 2024

Detailed analysis

  • Geographic spread of the industry across Europe, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

Hoteliers face competition from home-sharing networks. The current lack of regulatory requirements surrounding this form of stay means that private short-term lets are able t...

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2019-2024
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

Dalata Hotel Group recovers well. Dalata's Dublin hotels recorded just 30.5% occupancy in 2020; however, the lifting of restrictions led to a resurgence in demand, with the c...

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2020 through 2024
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2024

Detailed analysis

    External Environment

    Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

    Analyst insights

    The Tourist Traffic Acts ensures hotel quality and compliance. Hotels must register with Fáilte Ireland and meet health and safety requirements.

    In this chapter

    • External Drivers
    • Regulation & Policy
    • Assistance

    Key metrics

    • Regulation & policy level and trend
    • Assistance level and trend

    Charts

    • Regulation & Policy historical data and forecast (2014-2029) 
    • Assistance historical data and forecast (2014-2029) 

    Detailed analysis

    • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
    • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
    • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

    Financial Benchmarks

    View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

    Analyst insights

    Inflationary pressures have weighed on profit. High energy, labour and food and beverage costs have squeezed hotels' profit despite rising tourism demand, forcing hoteliers t...

    In this chapter

    • Cost Structure
    • Financial Ratios
    • Key Ratios

    Key metrics

    • Profit margin, and how it compares to the sector-wide margin
    • Average wages, and how it compares to the sector-wide average wage
    • Largest cost component as a percentage of revenue
    • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

    Charts

    • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
    • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
    • Investment vs. share of economy

    Data tables

    • Cash Flow & Debt Service Ratios (2014-2029)
    • Revenue per Employee (2014-2029)
    • Revenue per Enterprise (2014-2029)
    • Employees per Establishment (2014-2029)
    • Employees per Enterprise (2014-2029)
    • Average Wage (2014-2029)
    • Wages/Revenue (2014-2029)
    • Establishments per Enterprise (2014-2029)
    • IVA/Revenue (2014-2029)
    • Imports/Demand (2014-2029)
    • Exports/Revenue (2014-2029)

    Detailed analysis

    • Trends in the cost component for industry operators and their impact on industry costs and profitability 

    Key Statistics

    Industry Data

    Data Tables

    Including values and annual change:

    • Revenue (2014-2029)
    • IVA (2014-2029)
    • Establishments (2014-2029)
    • Enterprises (2014-2029)
    • Employment (2014-2029)
    • Exports (2014-2029)
    • Imports (2014-2029)
    • Wages (2014-2029)

    Top Questions Answered

    Unlock comprehensive answers and precise data upon purchase. View purchase options.

    What is the market size of the Hotels industry in Ireland in 2024?

    The market size of the Hotels industry in Ireland is €4.1bn in 2024.

    How many businesses are there in the Hotels in Ireland industry in 2024?

    There are 1,630 businesses in the Hotels industry in Ireland, which has grown at a CAGR of 0.5 % between 2019 and 2024.

    Has the Hotels industry in Ireland grown or declined over the past 5 years?

    The market size of the Hotels industry in Ireland has been declining at a CAGR of 1.7 % between 2019 and 2024.

    What is the forecast growth of the Hotels industry in Ireland over the next 5 years?

    Over the next five years, the Hotels industry in Ireland is expected to grow.

    What does the Hotels in Ireland include?

    One-star hotels and Two-star hotels are part of the Hotels industry.

    How competitive is the Hotels industry in Ireland?

    The level of competition is high and increasing in the Hotels industry in Ireland.

    Related Industries

    Widen your competitive advantage with related industries

    Competitors

    • Holiday Accommodation in Ireland
    • Caravan & Camping Sites in Ireland
    • Restaurants and Takeaways in Ireland

    Complementors

    • There are no industries to display.

    International industries

    • Global Hotels & Resorts
    • Hotels & Motels in the US
    • Casino Hotels in the US
    • Boutique Hotels in the US
    • Hotels & Motels in Canada

    View all industries in Ireland

    Methodology

    How are IBISWorld reports created?

    IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.

    Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

    IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

    What data sources do IBISWorld analysts use?

    Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

    Key data sources in Ireland include:

    • Central Statistics Office
    • Department of Enterprise, Trade and Employment
    • Irish Tax & Customs

    Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

    These sources include:

    • Industry and trade associations
    • Industry federations or regulators
    • Major industry players annual or quarterly filings

    Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

    How does IBISWorld forecast its data?

    IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

    IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.

    Learn more about our methodology and data sourcing on the Help Center.