$21.4bn
$X.Xbn
113k
45,868
$X.Xbn
The Trade Show and Conference Planning has weathered turbulent conditions as clients in nearly all sectors, including corporations, government agencies and nonprofit organizations, were affected by the volatility induced by the COVID-19 pandemic. Typically, demand for trade shows and conferences is influenced by economic conditions, domestic business activity, consumer spending and tourism trends. But fallout from the pandemic resulted in the most significant single-year contraction in industry history, interrupting revenue growth. Following the downturn, a return to growth in the broader economy has bolstered in-person events as business activity picked up. While economic conditions have normalized, overall industry revenue is expected to fall at a CAGR of 2.3% to $21.4 billion over five years to 2024.
Industry revenue has declined at a CAGR of 2.3 % over the past five years, to reach an estimated $21.4bn in 2024.
Market size is projected to grow over the next five years.
Company | Market Share (%)
2024 | Revenue ($m)
2024 | Profit ($m)
2024 | Profit Margin (%)
2024 |
---|---|---|---|---|
Freeman Company LLC | 2,651.2 | 173.1 | 6.5 | |
George P. Johnson Company | 706.7 | 46.1 | 6.5 | |
Viad Corp | 700.4 | 54.0 | 7.7 |
To view the market share and analysis for all 9 top companies in this industry, view purchase options.
Industry revenue is measured across several distinct product and services lines, including Sponsorships, entertainment and advertising sales, Shipping, logistics and other services and Registration, analytics and show services. Sponsorships, entertainment and advertising sales is the largest segment of the Trade Show and Conference Planning in the US.
Exhibit sales and design services bring in the largest portion of revenue
Trade show and conference planners organize, promote and manage events, such as business and trade shows, conventions, conferences and meetings. They may also manage and provide staff to operate the facilities in which these events take place. This industry does not include operators that organize, promote or manage live performing arts, sports events or festivals; these services are classified under the Concert and Event Promotion industry (IBISWorld report 71133).
Purchase this report to view all 9 major companies in this industry.
NAICS 56192 - Trade Show and Conference Planning in the US
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
The COVID-19 pandemic shutdowns resulted in a massive contraction across the industry. However, as the pandemic has entered the rearview, the industry has seen a rapid recove...
Learn about an industry's products and services, markets and trends in international trade.
Companies with money to spare will be more motivated to splurge on the design of their displays. Exhibit sales and design services continue to bring in the greatest among of ...
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Locations with tourism appeal hold many hotels and potential venues that can hold industry events. The high concentration of conference planners located in the West is driven...
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
There have been many new entrants because of low competition and limited entry barriers. Many businesses have returned to the industry after a brief downturn during the pande...
Learn about the performance of the top companies in the industry.
The Freeman Company controls the largest share of the market. The company boasts a large team of employees, around 36,000, and can manage large-scale operations.
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Corporate profit is growing, suggesting companies will be able to spend more on self-promotion. Advertising expenditure is also rising.
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Trade shows with elaborate displays can be pricey. With these trade shows and conferences, exhibitors can get more exposure, so planners can charge more for services and maxi...
Including values and annual change:
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Key data sources in the US include:
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
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IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
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The market size of the Trade Show and Conference Planning in the US industry in United States is $21.4bn in 2024.
There are 45,868 businesses in the Trade Show and Conference Planning in the US industry in United States, which has grown at a CAGR of 2.8 % between 2019 and 2024.
The market size of the Trade Show and Conference Planning in the US industry in United States has been declining at a CAGR of 2.3 % between 2019 and 2024.
Over the next five years, the Trade Show and Conference Planning in the US industry in United States is expected to grow.
The biggest companies operating in the Trade Show and Conference Planning market in United States are Freeman Company LLC, George P. Johnson Company and Viad Corp
Automobile show managing, organizing or promoting and Convention managing, organizing or promoting are part of the Trade Show and Conference Planning in the US industry.
The company holding the most market share in United States is Freeman Company LLC.
The level of competition is high and increasing in the Trade Show and Conference Planning in the US industry in United States.