$52.4bn
$X.Xbn
186k
54,216
$XX.Xbn
The Digital Advertising Agencies industry in the US has been driven by the shift from traditional print advertising to digital advertisements. In particular, strong demand for digital advertising from the retail, financial services, automotive and telecommunication sectors has sustained industry revenue. As more consumers generate website traffic through smartphones and tablets, many businesses have purchased digital advertising services to build brand awareness across multiple screens and platforms. To the industry's benefit, the rise in remote arrangements stemming from the COVID-19 pandemic caused more people to surf the internet while at home and reduced exposure to other forms of advertising. This motivated many companies to change their platforms and switch to digital advertising. Consequently, industry revenue is forecast to grow at a CAGR of 17.1%, including an expected 10.3% jump in 2024 to reach $52.4 billion.
Industry revenue has grown at a CAGR of 17.1 % over the past five years, to reach an estimated $52.4bn in 2024.
Market size is projected to grow over the next five years.
Company | Market Share (%)
2024 | Revenue ($m)
2024 | Profit ($m)
2024 | Profit Margin (%)
2024 |
---|---|---|---|---|
Wpp Plc | 2,496.2 | -417.1 | -16.7 | |
Interpublic Group Of Companies, Inc. | 1,721.7 | 267.3 | 15.5 | |
Omnicom Group Inc. | 1,570.1 | 225.3 | 14.3 |
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Digital Advertising Agencies in the US
Industry revenue is measured across several distinct product and services lines, including Search engine optimization, Banner advertising and Video advertising. Search engine optimization is the largest segment of the Digital Advertising Agencies in the US.
Digital display advertising makes up the largest share of revenue
Businesses in this industry create advertising campaigns and place the advertisements across digital media outlets. Through in-house capabilities or subcontracting, the agencies provide advice, creative services, account management, production of advertising material, media planning and buying.
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NAICS 54181 - Digital Advertising Agencies in the US
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
More businesses now rely on digital advertising services to strengthen their online presence. The shift from desktop to mobile, in particular, has fueled spending on digital ...
Learn about an industry's products and services, markets and trends in international trade.
Businesses across all sectors of the economy use digital advertising services. Digital advertising agencies rely on retail, finance, automotive and telecommunications corpora...
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
The Southeast accounts for the largest proportion of digital advertising agencies. However, businesses located within the region are smaller than competitors in the Mid-Atlan...
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
The most prevalent barrier for new entrants is the brand awareness of key advertisers. While these agencies have a low market share, they still have brand awareness and can u...
Learn about the performance of the top companies in the industry.
The digital advertising industry constantly evolves with new technologies and shifting consumer behavior. This opens the door for newer agencies to carve out their niche and ...
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Similar to the broader advertising industry, digital advertising is largely self-regulated. Regulation primarily comes in the form of industry association guidelines.
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
The industry is highly dependent on skilled labor, electronics and the internet. So these three make the largest share in cost structure with over 80.0%.
Including values and annual change:
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Key data sources in the US include:
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
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The market size of the Digital Advertising Agencies in the US industry in United States is $52.4bn in 2024.
There are 54,216 businesses in the Digital Advertising Agencies in the US industry in United States, which has grown at a CAGR of 14.5 % between 2019 and 2024.
The market size of the Digital Advertising Agencies in the US industry in United States has been growing at a CAGR of 17.1 % between 2019 and 2024.
Over the next five years, the Digital Advertising Agencies in the US industry in United States is expected to grow.
The biggest companies operating in the Digital Advertising Agencies market in United States are Wpp Plc, Interpublic Group Of Companies, Inc. and Omnicom Group Inc.
Search engine optimization (SEO) and Digital display advertising are part of the Digital Advertising Agencies in the US industry.
The company holding the most market share in United States is Wpp Plc.
The level of competition is high and increasing in the Digital Advertising Agencies in the US industry in United States.