Internet Hosting Services in the US - Market Research Report (2014-2029)
New York, United States
Last Updated: July 2024
NAICS OD6083Revenue
$54.4bn
Past 5-Year Growth
Profit
$X.Xbn
Employees
130k
Businesses
2,716
Wages
$XX.Xbn
Internet Hosting Services in the US industry analysis
As the internet becomes ever more a part of the everyday experience, the Internet Hosting Services industry has benefited immensely. Industry operators specialize in providing leased server space and design tools to individuals and organizations. As a result, customers can make scalable, professional websites with minimal code. Industry operators also provide several add-on services, such as selling domain names, email hosting and search engine optimization. Increasing internet penetration and the proliferation of mobile devices have changed the way that consumers discover and transact with businesses, leading to greater demand for industry services from small- and mid-sized businesses (SMBs). As a result, the industry has grown steadily, with revenue expected to grow at a CAGR of 9.0% to $54.4 billion over the five years to 20223, including an anticipated 10.0% increase in 2023 alone, when profit, measured as earnings before interest and taxes, is estimated to comprise 6.0% of revenue. Despite the pandemic, industry revenue increased 8.5% in 2020 as internet usage increased significantly.The industry is highly fragmented. While industry competition is high, providing services is relatively straightforward. Industry concentration is rising as larger, publicly listed companies acquire smaller brands to boost subscriber numbers. For example, GoDaddy Inc. and Endurance International Group have both made significant acquisitions over the past decade. Still, the average operator employs fewer than 10 people, highlighting the industry's fragmentation. The Internet Corporation for Assigned Names and Numbers (ICANN) also guides the internet and thus, operations in internet hosting.Internet hosting revenue is expected to grow at a CAGR of 7.2% to $77.0 billion over the five years to 2028. The expertise needed to manage large data centers effectively will increase as the technology required to process and host websites become increasingly complex. SMBs will likely require more complex websites that serve desktops and phones with interactive content, meaning they will likely need value-added website design and management services from industry operators. Competition among operators is expected to intensify as more companies enter. As a result, IBISWorld anticipates hosting providers to differentiate by increasing marketing expenditures to boost brand recognition. Still, the looming threat of recession will pull companies back from spending on websites.
Trends and Insights
- Internet hosting companies are a lynchpin for individuals and small businesses to interact with the digital world. Businesses spend significantly on these technologies, which have become nearly essential for e-commerce and brand building.
- All other offerings orbit core hosting services. Expensive hosting plans may drive cost-conscious businesses to competitors, voiding future revenue-generation opportunities.
- In the age of remote work, location is relatively unimportant for internet hosting services. So long as a hosting provider can retain developers and support staff, a physical office may not be necessary.
- Competition is relatively aggressive in the internet hosting services marketplace. Competitors differentiate on technical capacity, support quality and brand recognition.
Industry Overview
Market size and recent performance (2014-2029)
Industry revenue has grown at a CAGR of 9.0 % over the past five years, to reach an estimated $54.4bn in 2024.
Trends and Insights
Downstream demand increases
- Internet hosting operators have benefited from a steady expansion in their potential client base; sole proprietorships and new start-ups have increased fervently as economic conditions steadily improved after COVID-19.
- Additional trends and insights available with purchase
Industry outlook (2024-2029)
Market size is projected to grow over the next five years.
Trends and Insights
More businesses lean their brand image on a website
- As small- and mid-sized businesses extend their geographic reach and online product offerings, traffic and demand on their respective company websites will expand.
Biggest companies in the Internet Hosting Services in the US
| Company | Market Share (%)
2023 | Revenue ($m)
2023 | Profit ($m)
2023 | Profit Margin (%)
2023 |
|---|---|---|---|---|
Godaddy Inc. | 809.1 | 87.6 | 10.8 |
To view the market share and analysis for all 1 top companies in this industry, view purchase options.
Products & Services Segmentation
Internet Hosting Services in the US
Products & Services
Industry revenue is measured across several distinct product and services lines, including Hosting services, Website builder products and Security, e-mail and business features. Hosting services is the largest segment of the Internet Hosting Services in the US.
Trends and Insights
Hosting services are at the center of any provider's product offerings
- Hosting services, defined as any service for which servers are loaned for publishing a website, are partitioned dependent on the client's needs and demands.
- More insights available in the full report
Widen you competitive advantage with related industries
Competitors
- There are no industries to display.
Complementors
- Wireless Telecommunications Carriers in the US
- E-Commerce & Online Auctions in the US
- Internet Publishing and Broadcasting in the US
- Search Engines in the US
International industries
- Data Processing & Hosting Services in Canada
- Cloud Storage Services in Australia
- Cloud Hosting and Data Processing Services in Australia
- Data Processing and Web Hosting Services in New Zealand
- Data Processing & Hosting Services in the UK
Table of Contents
About this industry
Industry definition
This industry provides internet hosting services to third parties. These services most commonly take the form of website hosting, where industry operators provide leased server space and internet connectivity to individuals and organizations to make their websites accessible over the internet. Operators also provide application-specific services, such as email application hosting and game hosting.
What's included in this industry?
Dedicated website hostingShared hostingApplication-specific hostingProviding website building, security and value-added featuresCompanies
Godaddy Inc.Purchase this report to view all 1 major companies in this industry.
Related Terms
BROADBANDSOCIAL NETWORKDATA CENTERIndustry Code
NAICS 51821 - Internet Hosting Services in the US
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
Internet hosting companies are a lynchpin for individuals and small businesses to interact with the digital world. Businesses spend significantly on these technologies, which...
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2014-2023) and forecast (2024-2029)
- Employees, including historical (2014-2023) and forecast (2024-2029)
- Businesses, including historical (2014-2023) and forecast (2024-2029)
- Profit, including historical (2014-2024)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Key success factors for businesses to overcome volatility
- How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
All other offerings orbit core hosting services. Expensive hosting plans may drive cost-conscious businesses to competitors, voiding future revenue-generation opportunities.
In this chapter
- Products & Services
- Major Markets
Key metrics
- Largest market segment and value in 2024
- Product innovation level
Charts
- Products & services segmentation in 2024
- Major market segmentation in 2024
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
In the age of remote work, location is relatively unimportant for internet hosting services. So long as a hosting provider can retain developers and support staff, a physical...
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each state
- Share of population compared to establishments in each region in 2024
Tables
- Number and share of establishments in each state in 2024
- Number and share of revenue each state accounts for in 2024
- Number and share of wages each state accounts for in 2024
- Number and share of employees in each state in 2024
Detailed analysis
- Geographic spread of the industry across North America, and trends associated with changes in the business landscape
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
Competition is relatively aggressive in the internet hosting services marketplace. Competitors differentiate on technical capacity, support quality and brand recognition.
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2019-2024
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
Detailed analysis
- Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
- Key success factors for businesses to manage the competitive environment of the industry.
- Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
- Key success factors for potential entrants to overcome barriers to entry.
- Competitive threats from potential substitutes for the industry’s own products and services.
- Key success factors for how successful businesses can compete with substitutes.
- Advantages that buyers have to keep favorable purchasing conditions.
- Advantages that suppliers have to maintain favorable selling conditions.
- Key success factors for how businesses can navigate buyer and supplier power.
Companies
Learn about the performance of the top companies in the industry.
Analyst insights
The Internet Corporation for Assigned Names and Numbers (ICANN)’s control of top-level domains on the internet ensures some smaller country-level companies can sell exclusive ...
In this chapter
- Market Share Concentration
- Companies
- Company Spotlights
Charts
- Industry market share by company in 2020 through 2024
- Major companies in the industry, including market share, revenue, profit and profit margin in 2024
- Overview of Godaddy Inc.'s performance by revenue, market share and profit margin from 2018 through 2024
Detailed analysis
- Description and key data for Godaddy Inc., and factors influencing its performance in the industry
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
Internet hosting services are relatively exempt from laws affecting the websites they host. This abstraction applies only to internet providers with comprehensive, commercial...
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Charts
- Regulation & Policy historical data and forecast (2014-2029)
- Assistance historical data and forecast (2014-2029)
Detailed analysis
- Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
- Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
- Key governmental and non-governmental groups or policies that may provide some relief for industry operators.
Financial Benchmarks
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Analyst insights
Purchase costs demand significant spending from hosting providers. Intelligent coders must run servers and create applications for coders.
In this chapter
- Cost Structure
- Financial Ratios
- Key Ratios
Key metrics
- Profit margin, and how it compares to the sector-wide margin
- Average wages, and how it compares to the sector-wide average wage
- Largest cost component as a percentage of revenue
- Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio
Charts
- Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Investment vs. share of economy
Data tables
- Industry Multiples (2017-2022)
- Industry Tax Structure (2017-2022)
- Income Statement (2017-2022)
- Balance Sheet (2017-2022)
- Liquidity Ratios (2017-2022)
- Coverage Ratios (2017-2022)
- Leverage Ratios (2017-2022)
- Operating Ratios (2017-2022)
- Cash Flow & Debt Service Ratios (2014-2029)
- Revenue per Employee (2014-2029)
- Revenue per Enterprise (2014-2029)
- Employees per Establishment (2014-2029)
- Employees per Enterprise (2014-2029)
- Average Wage (2014-2029)
- Wages/Revenue (2014-2029)
- Establishments per Enterprise (2014-2029)
- IVA/Revenue (2014-2029)
- Imports/Demand (2014-2029)
- Exports/Revenue (2014-2029)
Detailed analysis
- Trends in the cost component for industry operators and their impact on industry costs and profitability
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2014-2029)
- IVA (2014-2029)
- Establishments (2014-2029)
- Enterprises (2014-2029)
- Employment (2014-2029)
- Exports (2014-2029)
- Imports (2014-2029)
- Wages (2014-2029)
Methodology
How are IBISWorld reports created?
IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.
Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.
IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
What data sources do IBISWorld analysts use?
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in the US include:
- US Census Bureau
- US Bureau of Labor Statistics
- US International Trade Commission
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
- Industry federations or regulators
- Major industry players annual or quarterly filings
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
How does IBISWorld forecast its data?
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.
Learn more about our methodology and data sourcing on the Help Center.
Frequently Asked Questions
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the market size of the Internet Hosting Services in the US industry in United States in 2024?
The market size of the Internet Hosting Services in the US industry in United States is $54.4bn in 2024.
How many businesses are there in the Internet Hosting Services in the US industry in 2024?
There are 2,716 businesses in the Internet Hosting Services in the US industry in United States, which has grown at a CAGR of 7.7 % between 2019 and 2024.
Has the Internet Hosting Services in the US industry in United States grown or declined over the past 5 years?
The market size of the Internet Hosting Services in the US industry in United States has been growing at a CAGR of 9.0 % between 2019 and 2024.
What is the forecast growth of the Internet Hosting Services in the US industry in United States over the next 5 years?
Over the next five years, the Internet Hosting Services in the US industry in United States is expected to grow.
What are the biggest companies in the Internet Hosting Services in the US market in United States?
The biggest company operating in the Internet Hosting Services market in United States is Godaddy Inc.
What does the Internet Hosting Services in the US in United States include?
Dedicated website hosting and Shared hosting are part of the Internet Hosting Services in the US industry.
Which companies have the highest market share in the Internet Hosting Services in the US in United States?
The company holding the most market share in United States is Godaddy Inc..
How competitive is the Internet Hosting Services in the US industry in United States?
The level of competition is high and steady in the Internet Hosting Services in the US industry in United States.
