$23.8bn
$X.Xbn
60,177
4,531
$X.Xbn
Online vitamin and supplement sales experienced strong growth over the past five years, benefiting from increased e-commerce activity and rising health consciousness. An aging population also helped boost sales, as older consumers tend to spend more on vitamins and supplements than younger demographics. The coronavirus resulted in sales of immune system-supporting vitamins and supplements surging, as consumers sought to increase immune response amid the spread of the coronavirus. However, even non-immune-related products increased in popularity, as consumers became increasingly health-conscious in general. Revenue is expected to increase at a CAGR of 10.7% to $23.8 billion over the past five years, including expected growth of 4.8% in 2023 alone.
Industry revenue has grown at a CAGR of 10.7 % over the past five years, to reach an estimated $23.8bn in 2023.
Market size is projected to grow over the next five years.
Company | Market Share (%)
2023 | Revenue ($m)
2023 | Profit ($m)
2023 | Profit Margin (%)
2023 |
---|---|---|---|---|
Amazon.Com, Inc. | 7,722.4 | 412.2 | 5.3 | |
Gnc Holdings, Inc. | 272.3 | 1.7 | 0.6 |
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Online Vitamin & Supplement Sales in the US
Industry revenue is measured across several distinct product and services lines, including Vitamins and minerals, Specialty dietary supplements and Herbal supplements. Vitamins and minerals is the largest segment of the Online Vitamin & Supplement Sales in the US.
Vitamin and minerals are sellers' bread and butter
This industry encompasses the retail sale of dietary supplements, including vitamins, minerals, herbs and sports nutrition products, through the internet.
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NAICS 45411 - Online Vitamin & Supplement Sales in the US
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
The coronavirus boosted sales of immune system supplements. As consumers became increasingly concerned about contracting coronavirus, sales of immune-system boosting suppleme...
Learn about an industry's products and services, markets and trends in international trade.
Vitamins and minerals remain the largest product segment. There are many types of vitamins and minerals, and the products have been around long enough that many consumers hav...
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
California is home to the most online vitamin and supplement sellers. The state’s mix of densely populated metropolitan areas and more rural space is ideal for sellers who wa...
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
New online vitamin and supplement shops open regularly, increasing already high competition. Sellers must find a way to attract a loyal customer base to remain viable.
Learn about the performance of the top companies in the industry.
GNC Holdings Inc. (GNC) is the largest brick-and-mortar retailer of vitamins and supplements. However, due to the fractured nature of the e-commerce space, GNC accounts for a...
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Few public forms of assistance exist for online vitamin and supplement shops. Such businesses are supported by a slew of industry and industry-adjacent associations.
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Profit is higher than brick-and-mortar competitors. Profit increased over the past five years due to rising spending on health products and declining operational costs.
Including values and annual change:
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Key data sources in the US include:
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These sources include:
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The market size of the Online Vitamin & Supplement Sales in the US industry in United States is $23.8bn in 2024.
There are 4,531 businesses in the Online Vitamin & Supplement Sales in the US industry in United States, which has grown at a CAGR of 7.6 % between 2018 and 2023.
The market size of the Online Vitamin & Supplement Sales in the US industry in United States has been growing at a CAGR of 10.7 % between 2018 and 2023.
Over the next five years, the Online Vitamin & Supplement Sales in the US industry in United States is expected to grow.
The biggest companies operating in the Online Vitamin & Supplement Sales market in United States are Amazon.Com, Inc. and Gnc Holdings, Inc.
Vitamins and minerals and Specialty dietary supplements are part of the Online Vitamin & Supplement Sales in the US industry.
The company holding the most market share in United States is Amazon.Com, Inc..
The level of competition is high and increasing in the Online Vitamin & Supplement Sales in the US industry in United States.