Cosmetic Dentists in the US - Market Research Report (2014-2029)
New York, United States
Last Updated: June 2024
NAICS OD4161Revenue
$7.2bn
Past 5-Year Growth
Profit
$X.Xbn
Employees
41,997
Businesses
6,773
Wages
$X.Xbn
Cosmetic Dentists in the US industry analysis
The cosmetic dentistry industry navigated substantial demand changes and cost fluctuations during the pandemic. Many dental offices temporarily shut down, facing declines in demand resulting from stay-at-home guidelines and the postponement of nonessential procedures. Coupled with a high unemployment rate, these conditions led to financial challenges for the industry, including falling revenues and increasing purchase and wage costs, leading to fluctuating profit. However, once the pandemic subsided, consumer demand returned and profit returned to pre-pandemic levels. Despite this, operational costs remained high and wage adjustments were slow. Nonetheless, industry revenue grew at a CAGR of 2.4% through 2023 and is expected to hit $7.2 billion in 2024 despite a slight dip in revenue of 0.3%.
Trends and Insights
- Demand for cosmetic dental services is increasing among younger consumers due to evolving beauty standards. Influenced by social media, many young adults are seeking a more perfect smile.
- Whitening services have dwindled in the face of at-home solutions. Over-the-counter teeth whitening kits provide a convenient and less expensive alternative to professional whitening.
- Cosmetic dentists are concentrated in the West. California is a hub for cosmetic dentistry, primarily driven by Hollywood's beauty standards and high demand for cosmetic procedures.
- At-home whitening kits are reducing demand for professional cosmetic services. Professional teeth whitening costs have risen, pushing consumers towards drugstores that offer a variety of advanced whitening products.
Industry Overview
Market size and recent performance (2014-2029)
Industry revenue has grown at a CAGR of 2.4 % over the past five years, to reach an estimated $7.2bn in 2024.
Trends and Insights
No one smiled while the pandemic postponed elective cosmetic procedures
- In 2020, temporary stay-at-home orders and the postponement of nonessential medical procedures to minimize potential exposure to the virus compelled cosmetic dentists to suspend their operations temporarily.
- Additional trends and insights available with purchase
Industry outlook (2024-2029)
Market size is projected to grow over the next five years.
Trends and Insights
The journey to a perfect smile is now more navigable
- As social media platforms like Instagram emphasize near-perfect physical appearances, often edited and enhanced, demand to meet these evolving beauty standards is rising. The cosmetic dentistry industry has responded by leveraging advancements in materials, procedures and technologies.
Biggest companies in the Cosmetic Dentists in the US
| Company | Market Share (%)
2024 | Revenue ($short_0)
2024 | Profit ($short_0)
2024 | Profit Margin (%)
2024 |
|---|
There are no companies that hold a large enough market share in the Cosmetic Dentists in the US industry for IBISWorld to include in this product.
Products & Services Segmentation
Cosmetic Dentists in the US
Products & Services
Industry revenue is measured across several distinct product and services lines, including Crowns and bridges, Direct bonding and Veneers. Crowns and bridges is the largest segment of the Cosmetic Dentists in the US.
Trends and Insights
Direct bonding preserves fewer smiles but dentists are not frowning
- The number of bonding procedures has dwindled over the past five years. Direct bonding uses a tooth-colored composite to restore the appearance of chipped or misshapen teeth for the posterior (sides and back of the jaw) and anterior teeth (front teeth).
- More insights available in the full report
Widen you competitive advantage with related industries
Competitors
- Dentists in the US
- Alternative Healthcare Providers in the US
- Hospitals in the US
Complementors
- Dental Laboratories in the US
- Dental Clinical Instrument Manufacturing in the US
- Dental Equipment Dealers in the US
- Dental Schools in the US
International industries
- Dentists in Canada
- Dental Services in Australia
- Dental Services in New Zealand
- Dental Practices in the UK
- Dental Practices in Ireland
Table of Contents
About this industry
Industry definition
This industry includes companies that primarily provide elective dental services to improve the appearance of teeth, gums or overall smiles. Services include cosmetic crown and bridgework, veneers, inlays and outlays, direct bonding and whitening procedures. Industry services are not generally covered by insurance, making them highly discretionary.
What's included in this industry?
Bleaching and whiteningCrowns and bridgesInlays and onlaysDirect bondingVeneersImplantsCompanies
Purchase this report to view all major companies in this industry.
Related Terms
DIRECT BONDINGVENEERINLAYSIndustry Code
NAICS 62121 - Cosmetic Dentists in the US
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
Demand for cosmetic dental services is increasing among younger consumers due to evolving beauty standards. Influenced by social media, many young adults are seeking a more p...
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2014-2023) and forecast (2024-2029)
- Employees, including historical (2014-2023) and forecast (2024-2029)
- Businesses, including historical (2014-2023) and forecast (2024-2029)
- Profit, including historical (2014-2024)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Key success factors for businesses to overcome volatility
- How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
Whitening services have dwindled in the face of at-home solutions. Over-the-counter teeth whitening kits provide a convenient and less expensive alternative to professional w...
In this chapter
- Products & Services
- Major Markets
Key metrics
- Largest market segment and value in 2024
- Product innovation level
Charts
- Products & services segmentation in 2024
- Major market segmentation in 2024
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
Cosmetic dentists are concentrated in the West. California is a hub for cosmetic dentistry, primarily driven by Hollywood's beauty standards and high demand for cosmetic proc...
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each state
- Share of population compared to establishments in each region in 2024
Tables
- Number and share of establishments in each state in 2024
- Number and share of revenue each state accounts for in 2024
- Number and share of wages each state accounts for in 2024
- Number and share of employees in each state in 2024
Detailed analysis
- Geographic spread of the industry across North America, and trends associated with changes in the business landscape
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
At-home whitening kits are reducing demand for professional cosmetic services. Professional teeth whitening costs have risen, pushing consumers towards drugstores that offer ...
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2019-2024
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
Detailed analysis
- Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
- Key success factors for businesses to manage the competitive environment of the industry.
- Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
- Key success factors for potential entrants to overcome barriers to entry.
- Competitive threats from potential substitutes for the industry’s own products and services.
- Key success factors for how successful businesses can compete with substitutes.
- Advantages that buyers have to keep favorable purchasing conditions.
- Advantages that suppliers have to maintain favorable selling conditions.
- Key success factors for how businesses can navigate buyer and supplier power.
Companies
Learn about the performance of the top companies in the industry.
Analyst insights
No company generates over 5.0% of the cosmetic dentist industry's revenue. Many cosmetic dentists opt for small practices and choose locations close to their patients' homes.
In this chapter
- Market Share Concentration
- Companies
- Company Spotlights
Charts
- Industry market share by company in 2020 through 2024
- Major companies in the industry, including market share, revenue, profit and profit margin in 2024
Detailed analysis
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
Cosmetic dentists get minimal government support. Medicaid and Medicare cover only about 10% of essential dental services and don't cover any cosmetic procedures.
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Charts
- Regulation & Policy historical data and forecast (2014-2029)
- Assistance historical data and forecast (2014-2029)
Detailed analysis
- Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
- Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
- Key governmental and non-governmental groups or policies that may provide some relief for industry operators.
Financial Benchmarks
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Analyst insights
Technological advancements lower purchase costs and laboratory fees. In-office production of crowns, implants and other restorations decreases reliance on laboratory services...
In this chapter
- Cost Structure
- Financial Ratios
- Key Ratios
Key metrics
- Profit margin, and how it compares to the sector-wide margin
- Average wages, and how it compares to the sector-wide average wage
- Largest cost component as a percentage of revenue
- Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio
Charts
- Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Investment vs. share of economy
Data tables
- Industry Multiples (2017-2022)
- Industry Tax Structure (2017-2022)
- Income Statement (2017-2022)
- Balance Sheet (2017-2022)
- Liquidity Ratios (2017-2022)
- Coverage Ratios (2017-2022)
- Leverage Ratios (2017-2022)
- Operating Ratios (2017-2022)
- Cash Flow & Debt Service Ratios (2014-2029)
- Revenue per Employee (2014-2029)
- Revenue per Enterprise (2014-2029)
- Employees per Establishment (2014-2029)
- Employees per Enterprise (2014-2029)
- Average Wage (2014-2029)
- Wages/Revenue (2014-2029)
- Establishments per Enterprise (2014-2029)
- IVA/Revenue (2014-2029)
- Imports/Demand (2014-2029)
- Exports/Revenue (2014-2029)
Detailed analysis
- Trends in the cost component for industry operators and their impact on industry costs and profitability
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2014-2029)
- IVA (2014-2029)
- Establishments (2014-2029)
- Enterprises (2014-2029)
- Employment (2014-2029)
- Exports (2014-2029)
- Imports (2014-2029)
- Wages (2014-2029)
Methodology
How are IBISWorld reports created?
IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.
Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.
IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
What data sources do IBISWorld analysts use?
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in the US include:
- US Census Bureau
- US Bureau of Labor Statistics
- US International Trade Commission
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
- Industry federations or regulators
- Major industry players annual or quarterly filings
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
How does IBISWorld forecast its data?
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.
Learn more about our methodology and data sourcing on the Help Center.
Frequently Asked Questions
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the market size of the Cosmetic Dentists in the US industry in United States in 2024?
The market size of the Cosmetic Dentists in the US industry in United States is $7.2bn in 2024.
How many businesses are there in the Cosmetic Dentists in the US industry in 2024?
There are 6,773 businesses in the Cosmetic Dentists in the US industry in United States, which has grown at a CAGR of 0.6 % between 2019 and 2024.
Has the Cosmetic Dentists in the US industry in United States grown or declined over the past 5 years?
The market size of the Cosmetic Dentists in the US industry in United States has been growing at a CAGR of 2.4 % between 2019 and 2024.
What is the forecast growth of the Cosmetic Dentists in the US industry in United States over the next 5 years?
Over the next five years, the Cosmetic Dentists in the US industry in United States is expected to grow.
What does the Cosmetic Dentists in the US in United States include?
Bleaching and whitening and Crowns and bridges are part of the Cosmetic Dentists in the US industry.
How competitive is the Cosmetic Dentists in the US industry in United States?
The level of competition is moderate and increasing in the Cosmetic Dentists in the US industry in United States.
