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Acoustic & Electric Guitar Manufacturing in the US - Market Research Report (2014-2029)

Alexia Moreno Zambrano Alexia Moreno Zambrano New York, United States Last Updated: August 2024 NAICS OD4644

Revenue

$785.4m

2024

$785.4m

Past 5-Year Growth

Profit

$XX.Xm

Employees

3,331

Businesses

184

Wages

$XXX.Xm

Acoustic & Electric Guitar Manufacturing in the US industry analysis

Acoustic and electric guitar manufacturers producers have endured significant volatility in recent years. Most consumers consider guitars luxury products, making sales reliant on favorable macroeconomic conditions. In recent years, new guitar sales have been negatively impacted by heightened economic uncertainty, weaker disposable income and high inflation, all of which encourage consumers to postpone discretionary purchases. New guitar sales benefited from higher demand in 2021, as consumers took more guitar lessons during the pandemic. These gains, however, failed to make up revenue losses. These trends have contributed to revenue falling at an estimated CAGR of 1.6% to $785.4 million through the end of 2024, including a 7.9% drop that year alone. 

Trends and Insights

  • When the economy's shaky, people hold off on buying guitars, seeing them as luxury items. In recent years, elevated inflation and uncertainty have led many to push back buying a guitar or opt for cheaper imports.
  • Acoustic guitars are the go-to choice for many consumers. These guitars are convenient and need fewer accessories to play, making them perfect for beginners and on-the-go musicians.
  • The West is a popular spot for guitar producers because of its access to major ports. Producers in the region can easily receive supplies and ship out guitars, simplifying transportation costs.
  • Fender and Gibson use their established brand reputation to succeed in the guitar market. High-priced US-made guitars are long-lasting, discretionary purchases, so consumers are more wary when shopping for one.

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  • Market estimates from 2014-2029
  • Critical performance data and rankings
  • Detailed analysis of competitive forces and the external environment
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Industry Statistics and Trends

Market size and recent performance (2014-2029)

Industry revenue has declined at a CAGR of 1.6 % over the past five years, to reach an estimated $785.4m in 2024.

Trends and Insights

Unfavorable macroeconomic conditions harm sales

  • Demand for guitars is highly dependant on the health of the economy and consumer confidence levels, largely because many consider guitars to be a luxury purchase.
  • Additional trends and insights available with purchase
Acoustic & Electric Guitar Manufacturing in the US
Revenue (2014-2029)
IBISWorld Logo Source: IBISWorld

Industry outlook (2024-2029)

Market size is projected to grow over the next five years.

Trends and Insights

The ongoing economic recovery creates growth opportunities

  • Manufacturers will benefit from the ongoing economic recovery. Improving macroeconomic conditions, including rising disposable income and cooling inflationary pressures, will allow consumers to buy more luxury products, boosting demand for new guitars.

Biggest companies in the Acoustic & Electric Guitar Manufacturing in the US

Company
Market Share (%)
2024
Revenue ($m)
2024
Profit ($m)
2024
Profit Margin (%)
2024
Fender Musical Instruments Corp
251.5
12.1
4.8
Gibson Guitar Corp.
157.2
3.1
2.0
C. F. Martin & Co., Inc.
74.1
2.2
3.0

To view the market share and analysis for all 4 top companies in this industry, view purchase options.

Products & Services Segmentation

Acoustic & Electric Guitar Manufacturing in the US
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Acoustic guitars, Electric guitars and Accessories. Acoustic guitars is the largest segment of the Acoustic & Electric Guitar Manufacturing in the US.

Trends and Insights

Consumers have tons of options for guitars

  • Acoustic guitars are slightly more popular than electric guitars. They require less equipment to play, and consumers enjoy being able to take them anywhere.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

This industry manufactures acoustic and electric guitars. Operators that manufacture guitar amplifiers and accessories are also included in this industry.

What's included in this industry?

Acoustic guitar manufacturingElectric guitar manufacturingElectric bass guitar manufacturingAcoustic bass guitar manufacturingAmplifier and other guitar accessory manufacturing

Companies

Fender Musical Instruments CorpGibson Guitar Corp.C. F. Martin & Co., Inc.

Purchase this report to view all 4 major companies in this industry.

Related Terms

PICKUPAMPLIFIERACOUSTIC GUITARELECTRIC GUITAR

Industry Code

NAICS 2017

NAICS 33999 - Acoustic & Electric Guitar Manufacturing in the US

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

When the economy's shaky, people hold off on buying guitars, seeing them as luxury items. In recent years, elevated inflation and uncertainty have led many to push back buyin...

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2014-2023) and forecast (2024-2029)
  • Employees, including historical (2014-2023) and forecast (2024-2029)
  • Businesses, including historical (2014-2023) and forecast (2024-2029)
  • Profit, including historical (2014-2024)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

Acoustic guitars are the go-to choice for many consumers. These guitars are convenient and need fewer accessories to play, making them perfect for beginners and on-the-go mus...

In this chapter

  • Products & Services
  • Major Markets
  • International Trade

Key metrics

  • Largest market segment and value in 2024
  • Product innovation level
  • Total imports, level and trend
  • Total exports, level and trend
  • Trade Balance

Charts

  • Products & services segmentation in 2024
  • Major market segmentation in 2024
  • International trade, including imports by country and exports by country

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services
  • Recent trends in import and export volumes, country of origin or destination, and expected future trends

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

The West is a popular spot for guitar producers because of its access to major ports. Producers in the region can easily receive supplies and ship out guitars, simplifying tr...

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each state
  • Share of population compared to establishments in each region in 2024

Tables

  • Number and share of establishments in each state in 2024
  • Number and share of revenue each state accounts for in 2024
  • Number and share of wages each state accounts for in 2024
  • Number and share of employees in each state in 2024

Detailed analysis

  • Geographic spread of the industry across North America, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

Fender and Gibson use their established brand reputation to succeed in the guitar market. High-priced US-made guitars are long-lasting, discretionary purchases, so consumers ...

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2019-2024
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

Fender is expanding into digital music with new product launches and strategic acquisitions. Their first turntable targets modern DJs, while their merger with PreSonus Audio ...

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2020 through 2024
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2024
  • Overview of Fender Musical Instruments Corp's performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of Gibson Guitar Corp.'s performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of C. F. Martin & Co., Inc.'s performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of revenue, market share and profit margin trend for one additional company

Detailed analysis

  • Description and key data for Fender Musical Instruments Corp, and factors influencing its performance in the industry
  • Description and key data for Gibson Guitar Corp., and factors influencing its performance in the industry
  • Description and key data for C. F. Martin & Co., Inc., and factors influencing its performance in the industry
  • Description, key data and performance trends for one additional company

External Environment

Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

Analyst insights

Due to extensive legal regulations, guitar manufacturers must source materials ethically. They must also be knowledgeable about CITES, the Lacey Act, and the Gibson Act to co...

In this chapter

  • External Drivers
  • Regulation & Policy
  • Assistance

Key metrics

  • Regulation & policy level and trend
  • Assistance level and trend

Charts

  • Regulation & Policy historical data and forecast (2014-2029) 
  • Assistance historical data and forecast (2014-2029) 

Detailed analysis

  • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
  • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
  • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

Financial Benchmarks

View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

Analyst insights

When the economy's shaky, people hesitate to buy guitars. High inflation and weak disposable income mean fewer people are splurging on new instruments, placing downward press...

In this chapter

  • Cost Structure
  • Financial Ratios
  • Key Ratios

Key metrics

  • Profit margin, and how it compares to the sector-wide margin
  • Average wages, and how it compares to the sector-wide average wage
  • Largest cost component as a percentage of revenue
  • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

Charts

  • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Investment vs. share of economy

Data tables

  • Industry Multiples (2017-2022)
  • Industry Tax Structure (2017-2022)
  • Income Statement (2017-2022)
  • Balance Sheet (2017-2022)
  • Liquidity Ratios (2017-2022)
  • Coverage Ratios (2017-2022)
  • Leverage Ratios  (2017-2022)
  • Operating Ratios (2017-2022)
  • Cash Flow & Debt Service Ratios (2014-2029)
  • Revenue per Employee (2014-2029)
  • Revenue per Enterprise (2014-2029)
  • Employees per Establishment (2014-2029)
  • Employees per Enterprise (2014-2029)
  • Average Wage (2014-2029)
  • Wages/Revenue (2014-2029)
  • Establishments per Enterprise (2014-2029)
  • IVA/Revenue (2014-2029)
  • Imports/Demand (2014-2029)
  • Exports/Revenue (2014-2029)

Detailed analysis

  • Trends in the cost component for industry operators and their impact on industry costs and profitability 

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2014-2029)
  • IVA (2014-2029)
  • Establishments (2014-2029)
  • Enterprises (2014-2029)
  • Employment (2014-2029)
  • Exports (2014-2029)
  • Imports (2014-2029)
  • Wages (2014-2029)

Top Questions Answered

Unlock comprehensive answers and precise data upon purchase. View purchase options.

What is the market size of the Acoustic & Electric Guitar Manufacturing in the US industry in United States in 2024?

The market size of the Acoustic & Electric Guitar Manufacturing in the US industry in United States is $785.4m in 2024.

How many businesses are there in the Acoustic & Electric Guitar Manufacturing in the US industry in 2024?

There are 184 businesses in the Acoustic & Electric Guitar Manufacturing in the US industry in United States, which has declined at a CAGR of 0.5 % between 2019 and 2024.

Has the Acoustic & Electric Guitar Manufacturing in the US industry in United States grown or declined over the past 5 years?

The market size of the Acoustic & Electric Guitar Manufacturing in the US industry in United States has been declining at a CAGR of 1.6 % between 2019 and 2024.

What is the forecast growth of the Acoustic & Electric Guitar Manufacturing in the US industry in United States over the next 5 years?

Over the next five years, the Acoustic & Electric Guitar Manufacturing in the US industry in United States is expected to grow.

What are the biggest companies in the Acoustic & Electric Guitar Manufacturing in the US market in United States?

The biggest companies operating in the Acoustic & Electric Guitar Manufacturing market in United States are Fender Musical Instruments Corp, Gibson Guitar Corp. and C. F. Martin & Co., Inc.

What does the Acoustic & Electric Guitar Manufacturing in the US in United States include?

Acoustic guitar manufacturing and Electric guitar manufacturing are part of the Acoustic & Electric Guitar Manufacturing in the US industry.

Which companies have the highest market share in the Acoustic & Electric Guitar Manufacturing in the US in United States?

The company holding the most market share in United States is Fender Musical Instruments Corp.

How competitive is the Acoustic & Electric Guitar Manufacturing in the US industry in United States?

The level of competition is high and increasing in the Acoustic & Electric Guitar Manufacturing in the US industry in United States.

Related Industries

Widen you competitive advantage with related industries

Competitors

  • Toy, Doll & Game Manufacturing in the US

Complementors

  • Audio & Video Equipment Manufacturing in the US
  • Musical Instrument & Supplies Stores in the US
  • Performers & Creative Artists in the US

International industries

  • Global Music Production and Distribution
  • Concert & Event Promotion in Canada
  • Musical Instrument Manufacturing in China

View all industries in United States

Methodology

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IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

What data sources do IBISWorld analysts use?

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

Key data sources in the US include: 

  • US Census Bureau
  • US Bureau of Labor Statistics
  • US International Trade Commission

Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

These sources include:

  • Industry and trade associations
  • Industry federations or regulators
  • Major industry players annual or quarterly filings

Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

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