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Italian Restaurants in the US - Market Research Report (2014-2029)

Thi Le Thi Le New York, United States Last Updated: October 2024 NAICS OD4303

Revenue

$94.8bn

2024

$94.8bn

Past 5-Year Growth

Profit

$X.Xbn

Employees

1m

Businesses

62,091

Wages

$XX.Xbn

Italian Restaurants in the US industry analysis

Italian cuisine, a perennial favorite among consumers, has powered the Italian restaurant industry to a healthy annualized growth rate of 3.5% over the five years to 2024. Favorable economic conditions and a climb in disposable income have assisted this recovery, particularly following a challenging year in 2020, where social distancing measures hit capacity. It's predicted that in 2024 alone, the industry will see a revenue growth of 1.7%, reaching $94.8 billion.

Trends and Insights

  • Inflation's hit to disposable income has dented Italian restaurants' demand. The escalating cost of living has strained disposable income, resulting in slower demand for Italian cuisine.
  • Italian eateries are flourishing amid growing food establishment demands. They've adapted to consumer tastes via a diverse range of offerings, paving the way for continuous expansion.
  • Staying close to cities can be advantageous for Italian restaurants. Cities often have a higher cost of living, usually leading to higher consumer income and a greater demand for such establishments.
  • Rising inflation boosts internal rivalry due to consumer price consciousness. Increased inflation prompts consumers to select affordable alternatives, escalating competition among businesses.

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  • Market estimates from 2014-2029
  • Critical performance data and rankings
  • Detailed analysis of competitive forces and the external environment
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Industry Statistics and Trends

Market size and recent performance (2014-2029)

Industry revenue has grown at a CAGR of 3.5 % over the past five years, to reach an estimated $94.8bn in 2024.

Trends and Insights

Macroeconomic changes and supply chain disruptions shape the industry

  • Italian restaurants, often categorized as luxury dining, witness a downtrend in demand during periods of economic uncertainty and decreased disposable income. Recent disturbances in the supply chain, along with rising inflation, have directly increased food costs, compelling restaurants to escalate their pricing structure, which in turn constrains revenue growth.
  • Additional trends and insights available with purchase
Italian Restaurants in the US
Revenue (2014-2029)
IBISWorld Logo Source: IBISWorld

Industry outlook (2024-2029)

Market size is projected to grow over the next five years.

Trends and Insights

Economic surge propels optimism in the Italian restaurant industry

  • The drawn-out conflicts, especially the war in Ukraine, have raised supply chain complications, increasing the instability in input prices. The expected resolution of these issues may stabilize these costs, an imperative component to the potential success of Italian restaurants. Once the effects of the conflicts are mitigated, a more predictable and controlled supply chain can be achieved.

Biggest companies in the Italian Restaurants in the US

Company
Market Share (%)
2024
Revenue ($m)
2024
Profit ($m)
2024
Profit Margin (%)
2024
Olive Garden Italian Kitchen
4,971.1
121.3
2.4
Papa John's International, Inc.
813.6
19.9
2.4
Dominos Pizza Inc.
517.7
54.4
10.5

To view the market share and analysis for all 4 top companies in this industry, view purchase options.

Products & Services Segmentation

Italian Restaurants in the US
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Pizza restaurants, Quick-service Italian restaurants and Full-service Italian restaurants. Pizza restaurants is the largest segment of the Italian Restaurants in the US.

Trends and Insights

Transformations in the pizza segment propel demand

  • The pizza segment of the Italian restaurants industry, proliferated by well-known chains like Pizza Hut and Domino's Pizza, is primarily identified by cost-effective, fast, and convenient fare.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

The industry includes chain and franchised restaurants that mainly provide Italian-style food, including pizza, to patrons. Restaurants may provide this food service in combination with selling alcoholic and other beverages. This industry does not include restaurants that sell a small portion of Italian food as part of a wider cuisine.

What's included in this industry?

Chain full-service restaurant operation (directly owned and operated by owners)Franchised full-service restaurant operation (under franchise agreements with franchisers)Full-service restaurant operation (waiter or waitress service at tables)Operating quick-service restaurants

Companies

Olive Garden Italian KitchenPapa John's International, Inc.Dominos Pizza Inc.

Purchase this report to view all 4 major companies in this industry.

Related Terms

CHAIN RESTAURANTSQUICK-SERVICE RESTAURANTFOOD AND DRUG ADMINISTRATION (FDA)

Industry Code

NAICS 2017

NAICS 72251 - Italian Restaurants in the US

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

Inflation's hit to disposable income has dented Italian restaurants' demand. The escalating cost of living has strained disposable income, resulting in slower demand for Ital...

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2014-2023) and forecast (2024-2029)
  • Employees, including historical (2014-2023) and forecast (2024-2029)
  • Businesses, including historical (2014-2023) and forecast (2024-2029)
  • Profit, including historical (2014-2024)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

Italian eateries are flourishing amid growing food establishment demands. They've adapted to consumer tastes via a diverse range of offerings, paving the way for continuous e...

In this chapter

  • Products & Services
  • Major Markets

Key metrics

  • Largest market segment and value in 2024
  • Product innovation level

Charts

  • Products & services segmentation in 2024
  • Major market segmentation in 2024

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

Staying close to cities can be advantageous for Italian restaurants. Cities often have a higher cost of living, usually leading to higher consumer income and a greater demand...

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each state
  • Share of population compared to establishments in each region in 2024

Tables

  • Number and share of establishments in each state in 2024
  • Number and share of revenue each state accounts for in 2024
  • Number and share of wages each state accounts for in 2024
  • Number and share of employees in each state in 2024

Detailed analysis

  • Geographic spread of the industry across North America, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

Rising inflation boosts internal rivalry due to consumer price consciousness. Increased inflation prompts consumers to select affordable alternatives, escalating competition ...

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2019-2024
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

Olive Garden keeps its all-you-can-eat menu despite inflation. The popular chain is retaining this offering to appeal to its established customer base, underlining the value ...

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2020 through 2024
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2024
  • Overview of Olive Garden Italian Kitchen's performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of Papa John's International, Inc.'s performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of Dominos Pizza Inc.'s performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of revenue, market share and profit margin trend for one additional company

Detailed analysis

  • Description and key data for Olive Garden Italian Kitchen, and factors influencing its performance in the industry
  • Description and key data for Papa John's International, Inc., and factors influencing its performance in the industry
  • Description and key data for Dominos Pizza Inc., and factors influencing its performance in the industry
  • Description, key data and performance trends for one additional company

External Environment

Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

Analyst insights

Vodka sauce is a growing trend in the culinary world, especially in Italian-American cooking. According to Datassential, a market research firm, 5.5% of menus in the U.S. now...

In this chapter

  • External Drivers
  • Regulation & Policy
  • Assistance

Key metrics

  • Regulation & policy level and trend
  • Assistance level and trend

Charts

  • Regulation & Policy historical data and forecast (2014-2029) 
  • Assistance historical data and forecast (2014-2029) 

Detailed analysis

  • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
  • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
  • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

Financial Benchmarks

View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

Analyst insights

Restaurants grapple with unpredictable input prices. A need for constant food stock replenishment exposes them to drastic price swings, particularly for fresh produce and oth...

In this chapter

  • Cost Structure
  • Financial Ratios
  • Key Ratios

Key metrics

  • Profit margin, and how it compares to the sector-wide margin
  • Average wages, and how it compares to the sector-wide average wage
  • Largest cost component as a percentage of revenue
  • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

Charts

  • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Investment vs. share of economy

Data tables

  • Industry Multiples (2017-2022)
  • Industry Tax Structure (2017-2022)
  • Income Statement (2017-2022)
  • Balance Sheet (2017-2022)
  • Liquidity Ratios (2017-2022)
  • Coverage Ratios (2017-2022)
  • Leverage Ratios  (2017-2022)
  • Operating Ratios (2017-2022)
  • Cash Flow & Debt Service Ratios (2014-2029)
  • Revenue per Employee (2014-2029)
  • Revenue per Enterprise (2014-2029)
  • Employees per Establishment (2014-2029)
  • Employees per Enterprise (2014-2029)
  • Average Wage (2014-2029)
  • Wages/Revenue (2014-2029)
  • Establishments per Enterprise (2014-2029)
  • IVA/Revenue (2014-2029)
  • Imports/Demand (2014-2029)
  • Exports/Revenue (2014-2029)

Detailed analysis

  • Trends in the cost component for industry operators and their impact on industry costs and profitability 

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2014-2029)
  • IVA (2014-2029)
  • Establishments (2014-2029)
  • Enterprises (2014-2029)
  • Employment (2014-2029)
  • Exports (2014-2029)
  • Imports (2014-2029)
  • Wages (2014-2029)

Top Questions Answered

Unlock comprehensive answers and precise data upon purchase. View purchase options.

What is the market size of the Italian Restaurants in the US industry in United States in 2024?

The market size of the Italian Restaurants in the US industry in United States is $94.8bn in 2024.

How many businesses are there in the Italian Restaurants in the US industry in 2024?

There are 62,091 businesses in the Italian Restaurants in the US industry in United States, which has grown at a CAGR of 4.2 % between 2019 and 2024.

Has the Italian Restaurants in the US industry in United States grown or declined over the past 5 years?

The market size of the Italian Restaurants in the US industry in United States has been growing at a CAGR of 3.5 % between 2019 and 2024.

What is the forecast growth of the Italian Restaurants in the US industry in United States over the next 5 years?

Over the next five years, the Italian Restaurants in the US industry in United States is expected to grow.

What are the biggest companies in the Italian Restaurants in the US market in United States?

The biggest companies operating in the Italian Restaurants market in United States are Olive Garden Italian Kitchen, Papa John's International, Inc. and Dominos Pizza Inc.

What does the Italian Restaurants in the US in United States include?

Chain full-service restaurant operation (directly owned and operated by owners) and Franchised full-service restaurant operation (under franchise agreements with franchisers) are part of the Italian Restaurants in the US industry.

Which companies have the highest market share in the Italian Restaurants in the US in United States?

The company holding the most market share in United States is Olive Garden Italian Kitchen.

How competitive is the Italian Restaurants in the US industry in United States?

The level of competition is high and increasing in the Italian Restaurants in the US industry in United States.

Related Industries

Widen you competitive advantage with related industries

Competitors

  • Chain Restaurants in the US
  • Single Location Full-Service Restaurants in the US
  • Street Vendors in the US
  • Fast Food Restaurants in the US

Complementors

  • There are no industries to display.

International industries

  • Full-Service Restaurants in Canada
  • Restaurants in Australia
  • Cafes and Restaurants in New Zealand
  • Full-Service Restaurants in the UK
  • Restaurants and Takeaways in Ireland

View all industries in United States

Methodology

How are IBISWorld reports created?

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Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

What data sources do IBISWorld analysts use?

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

Key data sources in the US include: 

  • US Census Bureau
  • US Bureau of Labor Statistics
  • US International Trade Commission

Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

These sources include:

  • Industry and trade associations
  • Industry federations or regulators
  • Major industry players annual or quarterly filings

Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

How does IBISWorld forecast its data?

IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

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