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RV & Camper Van Rental in the US - Market Research Report (2014-2029)

Jared Ristoff Jared Ristoff New York, United States Last Updated: October 2024 NAICS OD5841

Revenue

$833.4m

2024

$833.4m

Past 5-Year Growth

Profit

$XXX.Xm

Employees

15,783

Businesses

1,983

Wages

$XXX.Xm

RV & Camper Van Rental in the US industry analysis

The RV and Camper Van Rental industry has seen notable changes recently. Heightened competition from sharing economy platforms like RVshare has pushed traditional rental companies. These platforms link RV owners directly with renters, making the process more accessible and often cheaper because of lower overhead costs. Despite the high demand for RV rentals peaking in 2021 and 2022, driven by a surge in domestic travel amid social distancing and widespread remote work setups, recent economic uncertainties have caused consumer spending to taper off somewhat. Industry revenue has climbed at a CAGR of 3.9% to reach $939.0 million through the end of 2024, despite an estimated 1.8% drop in 2024 alone. 

Trends and Insights

  • Sharing economy platforms like RVshare have disrupted the traditional RV rental industry. By leveraging their lower overhead costs, individual RV owners can offer more competitive rates, intensifying market competition.
  • The RV rental market is currently being driven by Gen Z and Millennial consumers. These younger generations are interested in nomadic lifestyles and lack the disposable income to own an RV, so rental services have become increasingly appealing.
  • Favorable weather conditions and popular national parks in the West and Southwest regions bolster RV and camper van rental businesses. The year-round good weather and vast open spaces make these regions perfect for road trips and camping.
  • The RV and camper van rental industry has a low market concentration because of its highly fragmented nature. With several small, independent businesses spread across locations, no single company dominates the market.

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  • Market estimates from 2014-2029
  • Critical performance data and rankings
  • Detailed analysis of competitive forces and the external environment
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Industry Statistics and Trends

Market size and recent performance (2014-2029)

Industry revenue has grown at a CAGR of 1.5 % over the past five years, to reach an estimated $833.4m in 2024.

Trends and Insights

Sharing economy platforms heighten competition

  • RVshare and similar platforms have made the RV rental process significantly more accessible by linking RV owners directly with potential renters, thereby reducing the role of traditional RV rental companies.
  • Additional trends and insights available with purchase
RV & Camper Van Rental in the US
Revenue (2014-2029)
IBISWorld Logo Source: IBISWorld

Industry outlook (2024-2029)

Market size is projected to grow over the next five years.

Trends and Insights

Glamping will become more popular

  • Glamping, short for “glamorous camping,” is the fastest-growing long-term trend within camping-related industries. Millennials and households with high incomes or children are especially likely to be interested in glamping.

Biggest companies in the RV & Camper Van Rental in the US

Company
Market Share (%)
2024
Revenue ($m)
2024
Profit ($m)
2024
Profit Margin (%)
2024
Tourism Holdings Limited
148.8
15.5
10.4
Cruise America Inc.
112.5
16.7
14.9

To view the market share and analysis for all 2 top companies in this industry, view purchase options.

Products & Services Segmentation

RV & Camper Van Rental in the US
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Class A, Class C and Class B. Class A is the largest segment of the RV & Camper Van Rental in the US.

Trends and Insights

Class A RVs are the largest available

  • Class A motorhomes are the biggest type of RV available, similar to large, rolling homes. They can be basic or outfitted with high-end features, such as king-sized beds, washing machines and dryers.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

This industry rents or leases recreational vehicles (RVs) and camper vans. Consigning recreational vehicles on behalf of private owners is included in this industry. Retailing RVs and lease-to-own and time-sharing arrangements are excluded from this industry.

What's included in this industry?

Class AClass CClass BSport-utility trailersFifth-wheel trailersConventional travel trailersExpandable travel trailersFolding and tent trailers

Companies

Tourism Holdings LimitedCruise America Inc.

Purchase this report to view all 2 major companies in this industry.

Related Terms

BABY BOOMERSSLIDEOUTCONSIGNMENT

Industry Code

NAICS 2017

NAICS 53212 - RV & Camper Van Rental in the US

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

Sharing economy platforms like RVshare have disrupted the traditional RV rental industry. By leveraging their lower overhead costs, individual RV owners can offer more compet...

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2014-2023) and forecast (2024-2029)
  • Employees, including historical (2014-2023) and forecast (2024-2029)
  • Businesses, including historical (2014-2023) and forecast (2024-2029)
  • Profit, including historical (2014-2024)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

The RV rental market is currently being driven by Gen Z and Millennial consumers. These younger generations are interested in nomadic lifestyles and lack the disposable incom...

In this chapter

  • Products & Services
  • Major Markets

Key metrics

  • Largest market segment and value in 2024
  • Product innovation level

Charts

  • Products & services segmentation in 2024
  • Major market segmentation in 2024

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

Favorable weather conditions and popular national parks in the West and Southwest regions bolster RV and camper van rental businesses. The year-round good weather and vast op...

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each state
  • Share of population compared to establishments in each region in 2024

Tables

  • Number and share of establishments in each state in 2024
  • Number and share of revenue each state accounts for in 2024
  • Number and share of wages each state accounts for in 2024
  • Number and share of employees in each state in 2024

Detailed analysis

  • Geographic spread of the industry across North America, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

The RV and camper van rental industry has a low market concentration because of its highly fragmented nature. With several small, independent businesses spread across locatio...

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2019-2024
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

Thl's RV rental business faces competition from the rejuvenated cruise line industry. The climb in popularity of cruise ships, forecasted to host approximately 35.7 million p...

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2020 through 2024
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2024
  • Overview of Tourism Holdings Limited's performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of Cruise America Inc.'s performance by revenue, market share and profit margin from 2018 through 2024

Detailed analysis

  • Description and key data for Tourism Holdings Limited, and factors influencing its performance in the industry
  • Description and key data for Cruise America Inc., and factors influencing its performance in the industry

External Environment

Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

Analyst insights

The cost of fuel, determined by the world price of crude oil, can make RV and camper van rentals less attractive. Lower oil prices mean cheaper fuel costs and potentially hig...

In this chapter

  • External Drivers
  • Regulation & Policy
  • Assistance

Key metrics

  • Regulation & policy level and trend
  • Assistance level and trend

Charts

  • Regulation & Policy historical data and forecast (2014-2029) 
  • Assistance historical data and forecast (2014-2029) 

Detailed analysis

  • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
  • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
  • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

Financial Benchmarks

View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

Analyst insights

Profit for RV rental companies has been challenged in the past five years because of increased operating costs like wages and maintenance, alongside intensified competition. ...

In this chapter

  • Cost Structure
  • Financial Ratios
  • Key Ratios

Key metrics

  • Profit margin, and how it compares to the sector-wide margin
  • Average wages, and how it compares to the sector-wide average wage
  • Largest cost component as a percentage of revenue
  • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

Charts

  • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Investment vs. share of economy

Data tables

  • Industry Multiples (2017-2022)
  • Industry Tax Structure (2017-2022)
  • Income Statement (2017-2022)
  • Balance Sheet (2017-2022)
  • Liquidity Ratios (2017-2022)
  • Coverage Ratios (2017-2022)
  • Leverage Ratios  (2017-2022)
  • Operating Ratios (2017-2022)
  • Cash Flow & Debt Service Ratios (2014-2029)
  • Revenue per Employee (2014-2029)
  • Revenue per Enterprise (2014-2029)
  • Employees per Establishment (2014-2029)
  • Employees per Enterprise (2014-2029)
  • Average Wage (2014-2029)
  • Wages/Revenue (2014-2029)
  • Establishments per Enterprise (2014-2029)
  • IVA/Revenue (2014-2029)
  • Imports/Demand (2014-2029)
  • Exports/Revenue (2014-2029)

Detailed analysis

  • Trends in the cost component for industry operators and their impact on industry costs and profitability 

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2014-2029)
  • IVA (2014-2029)
  • Establishments (2014-2029)
  • Enterprises (2014-2029)
  • Employment (2014-2029)
  • Exports (2014-2029)
  • Imports (2014-2029)
  • Wages (2014-2029)

Top Questions Answered

Unlock comprehensive answers and precise data upon purchase. View purchase options.

What is the market size of the RV & Camper Van Rental in the US industry in United States in 2024?

The market size of the RV & Camper Van Rental in the US industry in United States is $833.4m in 2024.

How many businesses are there in the RV & Camper Van Rental in the US industry in 2024?

There are 1,983 businesses in the RV & Camper Van Rental in the US industry in United States, which has grown at a CAGR of 1.6 % between 2019 and 2024.

Has the RV & Camper Van Rental in the US industry in United States grown or declined over the past 5 years?

The market size of the RV & Camper Van Rental in the US industry in United States has been growing at a CAGR of 1.5 % between 2019 and 2024.

What is the forecast growth of the RV & Camper Van Rental in the US industry in United States over the next 5 years?

Over the next five years, the RV & Camper Van Rental in the US industry in United States is expected to grow.

What are the biggest companies in the RV & Camper Van Rental in the US market in United States?

The biggest companies operating in the RV & Camper Van Rental market in United States are Tourism Holdings Limited and Cruise America Inc.

What does the RV & Camper Van Rental in the US in United States include?

Class A and Class C are part of the RV & Camper Van Rental in the US industry.

Which companies have the highest market share in the RV & Camper Van Rental in the US in United States?

The company holding the most market share in United States is Tourism Holdings Limited.

How competitive is the RV & Camper Van Rental in the US industry in United States?

The level of competition is moderate and increasing in the RV & Camper Van Rental in the US industry in United States.

Related Industries

Widen your competitive advantage with related industries

Competitors

  • Car Rental in the US

Complementors

  • Recreational Vehicle Dealers in the US
  • Truck Rental in the US
  • Auto Mechanics in the US

International industries

  • Truck, Trailer & Motor Home Manufacturing in Canada
  • Car Rental in Australia
  • Car Rental & Leasing in the UK

View all industries in United States

Methodology

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Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

What data sources do IBISWorld analysts use?

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

Key data sources in the US include: 

  • US Census Bureau
  • US Bureau of Labor Statistics
  • US International Trade Commission

Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

These sources include:

  • Industry and trade associations
  • Industry federations or regulators
  • Major industry players annual or quarterly filings

Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

How does IBISWorld forecast its data?

IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

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